• Title/Summary/Keyword: Technology acceptance factors

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A Study on the Intention to Use RPA System Service (RPA 시스템 서비스의 사용의도에 관한 연구)

  • Koo, Kyo Yeon;Cha, Sang Hoon;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.20 no.4
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    • pp.113-128
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    • 2021
  • In the rapidly developing 4th industrial revolution. RPA is increasing in use at home and abroad due to its advantages of simplifying workflow and providing flexibility and scalability at the same time. Thus, this paper conducted an empirical study on companies using RPA to determine which factors affect the intention to use the services provided by RPA systems. As system characteristics, exogenous variables were selected as information quality, system quality, and service quality of the information system success model. The endogenous variables were selected as the system acceptance factors for the performance and effort expectancy of the integrated technology acceptance model, and the perceived economic values and functional values were additionally selected. For the purpose of this study, a structured questionnaire was used for empirical analysis and the proposed hypothesis was verified through the path analysis of structural equations. As a result of the study, there was no significant relationship between service quality and effort expectancy, between service quality and economic value, and it was verified that the relationship between other factors was positively significant.

A Study on the Influencing Factors of Consumers' Satisfaction of the Omni-Channel Applications and Store Satisfaction (옴니채널 앱만족도 영향요인과 점포이용의도에 관한 연구)

  • Park, Min-Sook
    • Journal of Information Technology Applications and Management
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    • v.28 no.1
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    • pp.111-121
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    • 2021
  • The growth of online malls encourages the existing offline stores to manage their online stores or reinforce the purchasing service through related mobile applications (apps). This may seem to be the omni-channel strategy for connecting the existing customers to online shopping. This study, research on offline stores' acceptance of and satisfaction with smart phone apps, attempted to arrange some factors allowing consumers to be satisfied with such apps, and examine whether the satisfaction with the apps lead to that with the stores based on the EMTAM (Extended Mobile Technology Acceptance Model). In particular, the existing stores trying to enhance the omni-channel put on emphasis on the synergy between online and offline stores, rather than replace offline store with online ones. The results of an analysis showed that the factors influencing the satisfaction with apps included mobile usefulness (MU), mobile ease of use (MEOU) and mobile enjoyment (MEJ), and that the satisfaction with them had an effect on that with stores. On the basis of the findings, this study summarizes theoretical and practical suggestions.

A Study on the Factors Affecting Genuine Guarantee System's Acceptance (진품확인시스템의 수용도에 영향을 미치는 요인에 관한 연구)

  • Ryu Gui-Jin;Kwon Hyeog-In
    • Journal of Information Technology Applications and Management
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    • v.12 no.3
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    • pp.1-25
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    • 2005
  • Recently genuine products and good commerce have been threatened by distributing forgery in home and abroad markets. It is because most customers cannot distinguish whether genuine or forgery, so establishing of strict distribution system is needed. Therefore recently Genuine Guarantee System which can confirm genuine products has been developed using the Internet. The object of this system is protecting to purchase forgery by confirming distribution system. This system can provide a reliable environment of consumption. But to be diffused at distribution structure and applied, We require the understanding about not only technical side but behavior side. That is, we need to research the cause and process of using this new information system. in this research, we understand the cause of affection on the system's acceptance and define the suitability about the model according to Technology Acceptance Model by Davis. The above can build the suitable operating strategy and understand the criterion as a new business model.

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An Empirical Study on the Implementation and Performance of e-Trade of Korean Export and Import Firms through IT Acceptance Model (정보기술 수용 모델을 이용한 무역업체의 전자무역 활용 및 성과에 관한 실증 연구)

  • Son, Tae-Kyu;Hong, Sa-Neung;Kim, Young-Chun
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.29-57
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    • 2010
  • Global e-Trade system which electronically processes all trade transactions of trading companies is an essential platform where export and import firms enhance international competitiveness. This study is to develop research models suitable for e-Trade and empirically analyze them in order to examine and verify factors affecting e-Trade system of trading companies on the basis of previously-verified studies on global e-Trade such as TAM, TOE, and Task-Technology Fit Model(TTF). Among many factors, this paper comprehensively analyzes an acceptance factor, which is one of the factors affecting the implementation and performance of e-Trade, from the technological, organizational, and environmental context. The finding from this paper will be applied to e-Trade projects carried out by the government in the future by analyzing the correlation between acceptance and performance.

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A Study of Primary School Teachers' Awareness of Digital Textbooks and Their Acceptance of Digital Textbooks Based on the Technology Acceptance Model (초등학교 교사의 디지털 교과서에 대한 인식과 정보기술수용모델에 기반한 디지털 교과서 수용에 관한 연구)

  • Kim, Youngwoo
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.9-18
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    • 2013
  • In 2014, third and fourth graders in primary schools will start using digital textbooks for social science, science, and English. Fifth and sixth graders will follow the next year. Given this situation, this study investigated the awareness of digital textbooks by primary school teachers who did not have direct experience with digital textbooks. Also studied was the teachers' acceptance of digital textbooks, based on the Technology Acceptance Model. The results showed that most respondents were not ready to use digital textbooks, and they were apprehensive about their use. However, if the teachers were required to use digital textbooks, usefulness and playfulness were key factors in their acceptance.

Structural Equation Modeling on Technology Acceptance for New Variety - Case of Forage Crop - (신품종 기술수용의 구조관계 분석 -사료작물 신품종 도입의향 -)

  • Choi, Jong-San;Park, Jae-Hyoung;Yoon, Jin-Woo;Chae, Yong-Woo
    • Journal of Agricultural Extension & Community Development
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    • v.25 no.1
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    • pp.1-13
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    • 2018
  • This study aims to identify factors affecting the acceptance intention of cultivating a new Italian ryegrass(IRG) variety using partial least square structural equation modeling(PLS-SEM) and find priority to maximize the acceptance intention of new IRG variety using importance-performance matrix analysis(IPMA). The data were collected on a seven-point Likert-type from 188 farm households located in Korea central region for two months. As a major result of PLS-SEM, expected effect significantly affected acceptance intention. The IPMA also showed expected effect should be considered as the most important factor to improve the acceptance intention. This study suggested the new technology distributors should scientifically prove and actively promote the effects such as increase in farm income, productivity improvement, labor saving and management efficiency caused by planting new IRG variety.

Public Acceptance of a Health Information Exchange in Korea

  • Park, Hayoung;Park, Jong Son;Lee, Hye Rin;Kim, Soomin
    • Healthcare Informatics Research
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    • v.24 no.4
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    • pp.359-370
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    • 2018
  • Objectives: We assessed the public acceptance of a health information exchange (HIE) and examined factors that influenced the acceptance and associations among constructs of the Technology Acceptance Model (TAM). Methods: We collected data from a survey of 1,000 individuals in Korea, which was administered through a structured questionnaire. We assessed the validity and reliability of the survey instrument with exploratory factor analysis and Cronbach's alpha coefficients. We computed descriptive statistics to assess the acceptance and performed regression analyses with a structural equation model to estimate the magnitude and significance of influences among constructs of TAM. Results: Eighty-seven percent of the respondents were willing to use the technology, and the average level of agreement with the need for the technology was 4.16 on a 5-point Likert scale. The perception of ease of use of the technology significantly influenced perceptions of usefulness and attitudes about the need for HIE. Perceptions of usefulness influenced attitude and behavioral intention to use HIE, and attitude influenced intention. Age showed a wide range of influences throughout the model, and experience with offline-based information exchange and health status also showed noteworthy influences. Conclusions: The public acceptance of HIE was high, and influences posited by TAM were mostly confirmed by the study results. The study findings indicated a need for an education and communication strategy tailored by population age, health status, and prior experience with offline-based exchange to gain public buy-in for a successful introduction of the technology.

A Research on Usage Factors of Mobile Microblogging Service (모바일 마이크로블로깅(Mobile Microblogging) 서비스의 사용요인에 관한 연구)

  • Jin, Jeong-Suk;Lusi, Zhao;Park, Joo-Seok
    • Korean Management Science Review
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    • v.28 no.3
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    • pp.83-94
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    • 2011
  • Microblogging is a Web2.0 technology that is used to manage online interpersonal relationship in SNS. Microblogging service allows the users to publish online brief text updates, usually less than 140~200 characters, sometimes images too. Recently, it becomes more and more popular. There are many reasons, the major one of which is that it can be perfectly combined with mobile. Based on technology acceptance model (TAM) and according to mobile service and microblogging service, this research adds four attributes : Perceived enjoyment, Habit, Mobility, Social Influence. It studies the factors that will impact on the way in which people use rapid developing Mobile Microblogging Service. This research will compare the influence factors and intension to use with the results from other studies with SNS and Mobile Microblogging Service, and then conclude the differences that can be generated in Microblogging.

Factors Determining Intention to Use Banking Technology in Indonesian Islamic Microfinance

  • WIBOWO, Kartiko Adi;ISMAIL, Abdul Ghafar;TOHIRIN, Achmad;SRIYANA, Jaka
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.1053-1064
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    • 2020
  • This study aims to determine the perceptions of Islamic Financial Cooperative (BMT) managers in the Indonesian BMT Association on the acceptance of core banking technology. The Technology Acceptance Model (TAM) is used because it has simple theoretical characteristics (parsimony) and is supported by data (verifiability). This study develops the TAM model by integrating new variables -perceptions of maqashid sharia, perceptions of economies of scale, perceptions of market structure, and perceptions of technology procurement costs. These new variables are used to measure intention in using technology and actual usage in BMT operations. This study used PLS-SEM with smartPLS 3. The study was conducted in Central Java in six ex-Residency at 35 BMT with 300 respondents consisting of six levels of position level. The research found that maqashid sharia and market structure directly influenced the intention of BMT managers in using core banking technology. This new finding strengthens a theoretical model regarding the role of maqashid sharia in the acceptance of information technology in BMT. In addition, the perception of economies of scale has no significant effect on intention in using technology or its actual usage. The perception variable of technology procurement costs was found to have no significant effect on intention in using technology.

The Impact of Ubiquitous Factors on Intention to Use Mobile Services (유비쿼터스 특성요인이 모바일 서비스의 사용의도에 미치는 영향)

  • Cha, Yoon-Sook;Chung, Moon-Sang
    • The Journal of Information Systems
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    • v.16 no.2
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    • pp.69-91
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    • 2007
  • The mobile computing environment has already matured and mobile services are activated throughout many industries. In the following years, these changes are expected to evolve into a ubiquitous computing environment. In the meantime, whether newly developed information technologies will thrive or diminished depends on user's intention to adopt them. Hence, the necessity of user-centered research considering ubiquitous computing in mobile computing environment is obvious. This study, thus, investigated ubiquitous factors in various literature related to ubiquitous computing and technology acceptance and it proposes a research model of the ubiquitous factors affecting user's intention to use mobile services, in terms of meaning(connectivity, mobility), service(contextual offer), compatibility(compatibility), and infrastructure(privacy, truth). The proposed model is expected to help both researchers and practitioners extend their understanding about the ubiquitous factors in mobile computing environment

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