• 유통과학연구
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• 제17권1호
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• pp.89-94
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• 2019

Purpose - In recent digital information society, the most important factor of to increase the firm value of the distribution company is not the activity to increase the sales through the general advertisement of the unspecified majority by purchasing the finished product, but to grasp the needs of the consumers and to develop a new distribution platform that connects producers and consumers directly through consumer-tailored advertisements centering on e-commerce. Therefore each company in the distribution industry is spending a lot on research and development investment to innovate the distribution technology and distribution system, and the research and development investment expenditures can affect firm value. The purpose of this study is to analyze the impact of research and development investment expenditures in the distribution industry on market value of the firm. Research design, data, and methodology - As a research method, the sample firms are those which are listed on korea stock exchange market from 2011 to 2017 and the research model is Ohlson(1995) model, which is a representative valuation model using accounting information. This study analyzes the effect of distribution company's research and development investment expenditures and advertising expenditures on market value of the firm Results - The results of empirical analysis show that research and development investment expenditures for developing new distribution technology and advertising expenditures for promoting sales in the distribution company are all positively related to the market value of firm. Therefore, in describing market value of the distribution company, it is shown that the research and development investment expenditures and advertising expenditures together with the net asset and net profit are the important accounting information that explains the market value of firm. This result show that investment expenditures on research and development for the innovation of distribution technology of distribution company creates intangible intellectual assets and increases market value of the firm. Conclusions - The result of this study shows that research and development investment expenditures for the new distribution technology as well as the spending for the advertisement in the future is a very important investment expenditures that can increase the market value of the distribution company.

• 기술혁신연구
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• 제13권1호
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• pp.73-89
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• 2005

As a scientific educational facility, the role of science museum has been enlarged. However there are few study to evaluate the public value of science museum. This paper applies a conjoint analysis to measuring the public value of science museum. At first, this paper chose the attributes of science museum and derived the marginal willingness to pay, As a result, the choice works for selecting a preferred option among three alternatives were within respondents' ability and the derived marginal willingness-to-pay estimates were statistically different from zero. This paper contributes to complementing the existing valuation methods by estimating the attributes of science museum and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to the policy of cultural facilities.

• Ocean and Polar Research
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• 제33권2호
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• pp.149-157
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• 2011

As tourist are becoming increasingly environmentally conscious, government and related companies need to establish policies or strategies that encourage ecotourism. The aim of this study is to analyze individual preferences and estimate shadow prices, namely, willingness to pay for coastal wetland ecotourism. This study applies a contingent choice method to measuring marginal WTP for each attribute (tour duration, number of visitors, guide, program) of coastal wetland ecotourism. The finding herein contribute to complementing the valuation methods by estimating various attributes of coastal wetland ecotourism and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to ecotourism.

• 한국수자원학회논문집
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• 제41권3호
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• pp.315-324
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• 2008

본 연구는 조건부가치평가법 중 이중양분선택형 질문을 사용하여 안양천 유역의 수질개선에 대한 지불의사를 추정하였다. 선형로짓모형에서 전체 응답자의 지불의사액은 4,930원이었으며 서울지역 거주민과 경기지역 거주민의 차이는 없는 것으로 추정되었다. 응답자들은 전반적으로 조건부 시장을 잘 받아들였으며 가구당 월평균 3,860원에서 5,101원의 지불의사를 가지고 있는 것으로 분석되었다. 이 값을 전체지역으로 확장하면 연간 약 83.0억원에서 109.7억원에 해당한다. 본 연구는 정책결정자들이 향후 유역과 관련된 사업에서 의사결정과정에 유용한 연구과정과 정량적인 정보를 제공할 것으로 기대한다.

• 에너지공학
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• 제24권1호
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• pp.164-171
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• 2015

석탄화력 발전은 기저발전원으로서 전력을 안정적으로 공급하는 역할을 해왔으나 전력을 생산하여 공급하는 과정에서 다양한 사회적 비용을 발생시킨다. 기후변화에 대응하기 위하여 석탄화력 발전의 비중을 낮추고 저탄소 발전원의 비중을 늘릴 필요가 있다. 이에 본 연구는 대표적인 재생에너지인 수력발전으로 석탄화력 발전의 전력생산을 대체하는 것에 대한 국민들의 지불의사액을 추정해 보고자 한다. 이를 위하여 비시장 재화를 대표하는 기법인 조건부 가치측정법을 적용하였으며, 영의 지불의사액(willingness to pay, WTP)을 명시적으로 다루기 위하여 스파이크 모형을 적용하였다. 분석결과, 석탄화력 발전으로 공급받는 전기를 수력 발전으로 대체하기 위한 국민들의 추가적 WTP 평균값은 1kWh당 약 54원으로 추정되었다. 이러한 연구결과는 발전원의 환경적 가치를 활용하는 연구 및 발전원 구성에 있어 중요한 참고자료로 활용될 수 있다.

• Asian Journal of Innovation and Policy
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• 제10권1호
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• pp.108-131
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• 2021

The increase of international trade across countries and borders results in increased risks associated with the inflow of new pests and diseases. These risks are likely to be increased more rapidly due to climate change. Some countries implement strict regulations on imports to prevent these risks and protect biosecurity, food safety, and public health. However, the problems arise when the diseases and pests are found in a country where their economic structure largely depends on agricultural exports and cause ripple effects on other industries and ecosystems. Therefore, establishing an effective quarantine system is essential to protect and recover from the damage caused by non-native diseases and pests. This study's objectives are 1) analyzing the agricultural policies relate to the quarantine system on diseases and pests in Korea, 2) evaluating the Korea plant quarantine system's value, and 3) simulating plant quarantine policy strategies. We estimated the Korean quarantine system's benefits on diseases and pests to reach these objectives. The benefits are measured with a willingness to pay from respondents surveyed by the contingent valuation method (CVM). The CVM approach directly asks people how much they would willingly pay for food security. Finally, the Korean quarantine system's values are simulated with several policy scenarios and different scales of infection at the regional level. The results of this study can deliver policy implications on the quarantine system innovation in developing countries including Asia.

• The Journal of Asian Finance, Economics and Business
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• 제9권4호
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• pp.29-38
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• 2022

The enormous sway of COVID-19 on the international financial market has been felt across the globe. The financial markets of Bangladesh have also been similarly affected by the global epidemic and experienced a significant increase in volatility. To scrutinise the connection between COVID-19 and the Dhaka Stock Exchange (DSE) indices' return and instability, this study uses data of the DSE from February 2014 to September 2021. A comparative examination of the return and instability of the stock indices of the DSE has also been done considering the outbreak of the current COVID-19 situation. After using the GJR-GARCH (1,1) model, this review uncovers that the outbreak of COVID-19 has a statistically positive noteworthy association with the DSE stock indices' instability, which increases the market's volatility. Traders' fear and the rising frequency of COVID-19 reported patients could cause this. Besides, according to this study, COVID-19 shows a substantial positive linkage with stock market returns that increases the market's return. An appealing valuation, lower interest rates in the banking channel, economic rebound following the closure to prevent coronavirus transmission, improved remittance inflows, and a return of export revenues could all have contributed to this outcome. In addition, the findings also reveal that all market indices are in a mean-reverting phase.

• 한국컴퓨터게임학회논문지
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• 제31권4호
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• pp.145-155
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• 2018

본 연구는 게임 관련 전문가 23명에게 델파이 기법을 사용해 기존의 게임 가치평가에 추가적 요소들을 추출해 보고자 한다. 기존에 제시된 게임 컨텐츠의 평가 모델을 이용하여 개발 모델의 특성을 전반적으로 검토 한 결과, 컨텐츠를 선정 할 때 가치 평가 요소가 선정되었음을 알 수 있었으며 델파이 분석은 2차에 걸쳐서 이루어졌으며, 1차는 전문가 FGI, 2차는 델파이 설문으로 진행되었다. 결과, 기술 이전 및 보급, 상용화 촉진을 위한 세부 내용 등 관련 항목등에서 보다 세밀한 요소들이 제시되었다. 포커스 그룹 인터뷰를 통해 추가 요인을 추출하고 게임 업계의 컨텐츠 성공에 대한 시장 분석을 통해 시장 규모, 성장 잠재력, 규제 및 시장 매력과 위험을 예측 했으며 이를 통해 관련업계는 성공 목표에 대한 시장 분석을 통해 시장 규모, 성장 잠재력, 규제, 시장 호소력 및 위험성을 이해할 수 있을 것으로 기대한다. 이 연구는 제안 된 평가 요소가 게임 및 문화 콘텐츠 산업 전체에 적용될 수 있음을 시사하며 또한 콘텐츠의 시장 가치 평가, 목적 및 목표 설정, 진입 방법 선택, 전략 요소 등 시장 요인을 구성하는 것에 도움이 될 것이다.

• 한국환경복원기술학회지
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• 제18권5호
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• pp.1-11
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• 2015

Jeju Island is managed intensively in terms of environmental and ecological aspect because of its extraordinary ecosystem types comprising numerous rare, protected flora and fauna. To depict rapid change of habitat status in Jeju Island, the InVEST Habitat Quality model has been operated and compared analytically with the Eco-Natural map. The Habitat Quality map of Jeju Island is turned out to have similar inclination with Eco-Natural map. We compared the average habitat quality value in each Eco-natural map class in Jeju Island and the habitat quality value of first second third grade and non-included area decreased as 0.95 0.76, 0.53 and 0.37 in eco natural map respectively. Compared to biodiversity map based on biological investigation, the result of the InVEST habitat quality model can be simply obtained by land cover map with threat and sensitivity data. Further studies are needed to make explicit coefficients for Jeju Island and Korean peninsula, then the Habitat Quality model could be applied to past and future scenarios to analyze extent of habitat degradation in time series to help decision makers.

• 정보관리학회지
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• 제33권2호
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• pp.103-133
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• 2016

최근 특허기술의 가치평가가 크게 강조되고 있으며, 특허의 피인용횟수는 특허기술 가치평가에 있어 중요한 척도이다. 본 연구에서는 국내 특허를 대상으로 피인용횟수에 영향을 주는 변수들을 도출하기 위하여 일반화 선형모형 회귀분석을 실시하였다. 총 12개의 변수를 형태적, 기술적 그리고 개념적 요인으로 분류하였고, 국내 의료기기 특허 14개의 분야에 적용하여 분석한 결과 출원인 국적, 출원인 유형, 발명자 수, 출원국가 수, IPC 수, 참고문헌 수, 서지결합도가 특허 피인용횟수에 유의미한 영향을 미치는 것으로 나타났다. 본 연구는 국내 실정에 적용 가능한 연구를 수행함으로써 국내 특허에 대한 인용분석 방법론에 있어서 실질적인 기초적 자료를 제공했다는데 의의가 있다.