• Journal of Digital Convergence
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• v.13 no.10
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• pp.235-243
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• 2015

Because modern people are not preferred on the relationship between the brand and there is no reliable target in accordance with the traditions and community collapse, the public stable state of mind in a world that changes rapidly as the exit filled through the psychological emptiness, the relationship between consumers and brands, which this time occurs It will be able to maintain. The purpose of this study is to analyze the mediating effect of the convergence apartment brand relationship quality influence on the relationship between brand loyalty. The results of the analysis are as follows. First, the image of the brand showed a positive (+) effects on loyalty. Second, the image on the brand showed a positive(+) effect on the relationship quality. The third relationship quality brand image and brand loyalty will be mediated. Results in apartment construction companies as a result of the mediating effects influence the quality of the relationship between consumers and the brand image and loyalty and feel to consumers and to enforce effective marketing strategy may also be pursued strategies accordingly.

• Management & Information Systems Review
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• v.32 no.4
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• pp.225-254
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• 2013

This research tries to examine the effect of brand experience in service marketing perspective for generalized application. The analysis was held with customers who recently visited in retail stores by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among brand experience, relationship quality, and relationship strength. According to the result of this study, four brand experience factors have positive effect on the relationship quality. In detail, the effect of sensory experience was strongest. Furthermore, the effect of relationship quality on relationship strength also significant as prior researches addressed. The research has several marketing implication on brand experience management and customer relationship management. For service firms, customers' perception of positive brand experience can generate the tangible and intangible performance in the relationship marketing perspectives.

• Management & Information Systems Review
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• v.25
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• pp.43-68
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• 2008

From intuitional viewpoint many researchers have been considering that information technology investment serves to increase the productivity and the profitability of firm. But the empirical studies that have examined the relationship between information technology investment and firm performance have reported mixed findings. In spite of that, recently there has been growing recognition of the importance of assessing information technology investment in determining future performance of firms. This study examines the relationship between investment in information technology and performance of securities companies in Korea. I use Tobin's Q, a financial market-based measure of firm performance and investigates the pure effect of information technology investment on firm performance after controlling for a variety of firm specific variables which may affect on firm performance. This study finds that information technology investment have a significantly positive association with Tobin's Q. This result implicates that information technology investment contributes to a firm's future performance potential.

• Asian Journal of Innovation and Policy
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• v.3 no.2
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• pp.140-153
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• 2014

Modern education, with special reference to higher education (HE), is far taken out of the traditional meaning of education. A number of business features have infiltrated these institutions of HE where students assume the place of a customer. In the present business scenario customer relationship management (CRM) technology assumes an important role in managing customers. Therefore a relevant question would be to know whether educational institutions need to implement this technology to manage their constituent relationships. This paper makes an attempt to evaluate studies on commercial features of a modern educational system and then present the findings of a study conducted to know the relevance of CRM Technology in HE. An evaluation is also made to know the awareness of the concept of CRM among the educators. The findings show that the educators' awareness of CRM strategies is good, of CRM concepts is poor and of practice is average. Further, an overwhelming majority of the respondents felt that CRM is relevant for educational institutions in the present scenario.

• Journal of Korean Society for Quality Management
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• v.38 no.4
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• pp.549-560
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• 2010

The role and use of self-service technology (SST) becomes increasingly more important in the e-government service area. Users evaluate the service quality of SST in their everyday life and this evaluation works as a guideline of how SST should evolve for user satisfaction. This study classifies the types of SST according to its purpose and interface, and then investigates the causal relationship of service quality and user satisfaction. In the process, we introduced the three dimensions of service quality - usability, information, and empathy. The analysis results indicate that the three service quality dimensions have positive influence on user satisfaction. While the relationship between information and empathy is significant, that between usability and empathy is not significant. Implications and future research directions are also discussed.

• Proceedings of the KAIS Fall Conference
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• 2001.05a
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• pp.290-291
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• 2001

The relationship between velocity, viscosity, diffusion coefficient, mass transfer coefficient and characteristic length and mass transfer data can be correlated by dimensionless relationship in electrolytic process. The performance of dyestuff removal was decreased as the flow rate of electrolyte was increased. It was due to the effect of retention time decreasing was superior to that of turbulent inlet mixing. Sh/Sc$\^$1/3/ vs Re plot for Al flat electrode did not showed the general tendency of the relationship between Sh/Sc$\^$1/3/ and Re. It can be thought that flow rate was not sufficiently high to increase the effect of mixing.

• Korean Journal of Remote Sensing
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• v.19 no.3
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• pp.247-253
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• 2003

The mainly used technique to correct satellite images with geometric distortion is to develop a mathematical relationship between pixels on the image and corresponding points on the ground. Polynomial models with various transformations have been designed for defining the relationship between two coordinate systems. GCP based geometric correction has peformed overall plane to plane mapping. In the overall plane mapping, overall structure of a scene is considered, but local variation is discarded. The Region with highly variant height is rectified with distortion on overall plane mapping. To consider locally variable region in satellite image, TIN-based rectification on a satellite image is proposed in this paper. This paper describes the relationship between GCP distribution and rectification model through experimental result and analysis about each rectification model. We can choose a geometric correction model as the structural characteristic of a satellite image and the acquired GCP distribution.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.74-81
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• 2023

Based on the hypothesized model and the data obtained from the questionnaire, this paper analyzed the data using the statistical analysis software SPSS 25.0 and AMOS 20.0 to empirically prove the relationship between the variables of transformational leadership, organizational support, organizational justice, and employee engagement. It was found that: First, transformational leadership has a significant positive effect on employee commitment; Second, transformational leadership has a significant positive effect on perceived organizational support. Third, perceived organizational support has a significant effect on employee commitment; Fourth, in the relationship between transformational leadership and employee commitment, the mediating effect of perceived organizational support on them holds; At last, organizational justice plays a moderating role in the relationship between transformational leadership and the perceived organizational support. This study enriches and integrates the theoretical systems and research categories of employee engagement, organizational justice, transformational leadership, and perceived organizational support.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.454-468
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• 2015

The purpose of this study is to investigate the relationship between product attributes of smart device and user acceptance of technology. Moreover, the authors examined mediating effect of utilitarian and hedonic motivation between product attributes and user acceptance. Previous researches focused on user attitude and behavior intention of new technology based on Technology Acceptance Model(TAM). However, differently from previous researches, which are focused on user attitude like perceived usefulness and perceived ease of use, this research emphasized the relationship product attributes such as product functionality, design, and convenience and user motivation both utilitarian(effort expectancy and performance expectancy) and hedonic motivation(perceived enjoyment) according to UTAUT model. The results shows that 3 motivation variables(effort expectancy, performance expectancy, and perceived enjoyment) have positive impacts on user acceptance intention of smart device. product design has positive relationship to perceived enjoyment and product convenience has positive relationship to both effort and performance expectancy. Furthermore, 3 motivation variables play a full mediation between product attributes and user acceptance intention of new technology. However, product functionality has no relationship to both effort and performance expectancy. Research contribution, implications, and further research directions are discussed at the end of the paper.

• Journal of Technology Innovation
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• v.27 no.3
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• pp.113-142
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• 2019

Based on the Knowledge Spillover Theory of Entrepreneurship, this study analyzes the relationship between technological entrepreneurship and national competitiveness. It also analyzes how innovation-driven economy moderates this relationship. Using data on technological entrepreneurship, national competitiveness indexes and economy development stages from 83 countries over 2011 to 2014, this study finds that a ratio of technology-based start-ups in a country has a U-shaped relationship with national competitiveness. this study also finds that countries that are in the innovation-driven economy strengthen this relationship. This finding shows that a higher ratio of technology-based start-ups of a country does not have unconditional positive effects on national competitiveness, thus, related environments and conditions should be elaborately matched. In particular, this finding also implies that policies related to technology-based start-ups should have a proper fit with the level of economic development of the country so that the positive effects of technological entrepreneurship on national competitiveness can be strengthened.