• 한국의류산업학회지
• /
• 제23권3호
• /
• pp.347-357
• /
• 2021

This study analyzed the effects of optimism and innovativeness, the two drivers of a consumer's technological readiness to use an augmented reality(AR) fashion shopping service within the framework of the Technology Acceptance Model (TAM). The survey was conducted on 249 people (males = 58; females = 191) in their 20s who were willing to participate in the AR experience. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling by AMOS 22.0. The results indicated that a greater level of perceived optimism had a positive influence on the ease of use and usefulness of the technology. The findings also show that consumers with a high degree of innovativeness tend to have a higher level of playfulness toward AR fashion shopping. Regarding the effects of user beliefs, ease of use had a positive effect on the perception of usefulness and playfulness with higher levels implying a higher consumer intention to adopt an AR fashion shopping service. In addition, this study reveals the moderating effect of consumers with high-fashion versus those with low-fashion innovativeness. For the latter, technological innovation had an insignificant effect on playfulness, thus indicating that consumers with low interest in fashion did not enjoy AR fashion shopping even if the technology was highly innovative. Nevertheless, the analysis confirms the possibility that experiencing a fashion product through AR technology could replace the actual experience of wearing the products.

• Journal of Information Technology Applications and Management
• /
• 제23권2호
• /
• pp.153-176
• /
• 2016

This study investigated factors affecting the use intention of podcast service users based on the unified theory of acceptance and use of technology (UTAUT). Performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, innovativeness, and media credibility were used as independent variables in the model. The survey data from the users of the podcast portal 'podbbang' were analyzed with Smart PLS 2.0 to test the structural equation model. The results revealed that the podcast service user's effort expectancy, facilitating condition, hedonic motivation, and media credibility have a significant influence on use intention. However, the relationship between the podcast service user's performance expectancy, social influence, innovativeness, and use intention were not identified as significant.

• 실천공학교육논문지
• /
• 제16권4호
• /
• pp.433-447
• /
• 2024

본 연구는 기술혁신 스타트업의 핵심역량인 기술개발역량, 조직운영역량, 디지털전환역량이 혁신성을 매개로 재무적 성과에 미치는 영향을 분석하였다. 기존 연구는 스타트업의 비재무적 성과에 집중되어 있으며, 실제 사업성공에 중요한 지표인 재무적성과를 확인할 수 있는 연구는 부족하다. 따라서, 국내 기술혁신 스타트업을 대상으로 온라인 설문조사를 실시하였고, 데이터 213부가 최종 분석에 활용되었다. 구조방정식을 사용한 결과, 기술개발역량, 조직운영역량, 디지털전환역량이 혁신성에 긍정적인 영향을 주는 것으로 나타났다. 또한 혁신성이 높을수록 재무적성과가 향상되었으며, 혁신성은 핵심역량과 재무적 성과 사이에서 중요한 매개 역할을 하는 것으로 나타났다. 이 결과는 기술혁신 스타트업이 재무적 목표를 달성하기 위해 어떤 역량에 집중해야 하는지에 대한 방향을 제시한다.

• 문화기술의 융합
• /
• 제10권2호
• /
• pp.59-65
• /
• 2024

본 연구는 구독 서비스에 대한 태도와 지속사용의도에 구독 서비스의 지각된 혜택이 미치는 영향력을 확인하고자 하였다. 이를 위하여 구독 서비스의 지각된 혜택을 지각된 즐거움과 지각된 유용성으로 구성하였으며, 개인변수인 혁신성향을 조절변인으로 설정하여 영향력을 살펴보았다. 연구결과, 지각된 혜택인 지각된 즐거움과 지각된 유용성은 모두 구독 서비스에 대한 태도와 지속사용의도에 정(+)의 영향력을 보여주고 있었다. 지각된 유용성에서 혁신성향의 조절효과도 확인하였다. 지각된 유용성이 구독 서비스에 대한 태도에 미치는 영향력은 혁신성향이 낮은 집단이 높은 집단보다 더 큰 것으로 나타났다. 이러한 결과는 구독 서비스의 지속적 사용과 관련 개인특성의 가치에 시사점을 제공한다.

• 한국의류학회지
• /
• 제44권4호
• /
• pp.676-690
• /
• 2020

This study proposes a research model that examines the impact of perceived technological innovativeness on curiosity and fun, which influence revisit and word-of-mouth intentions for an augmented reality store. Data was collected from 189 female consumers in their 20s and 30s living in the Seoul metropolitan area using a convenient sampling method. The results of the study were summarized as follows. First, perceived technological innovativeness was found to have positive effects on curiosity and fun. Second, curiosity had a positive relationship with fun. Third, curiosity had positive effects on revisit and word-of-mouth intention toward the augmented reality store, while fun had no effect on revisit and word-of-mouth intention. Fourth, curiosity mediated the relationship between perceived technological innovativeness and revisit intention, and between perceived technological innovativeness and word-of-mouth intention. The introduction of innovative technology in the offline store leads to a positive response through curiosity rather than fun; therefore, it is suggested that fashion companies develop and utilize augmented reality content that stimulates more curiosity.

• 한국사회복지학
• /
• 제64권1호
• /
• pp.177-197
• /
• 2012

본 연구는 사회복지조직의 혁신적 측정을 위한 조직혁신성 척도 개발을 목적으로 하였다. 척도개발을 위해 먼저 문헌분석과 전문가 조사로 조직혁신성 측정을 위한 37개의 예비문항을 도출하였다. 다음으로 이들 예비 문항에 대한 사회복지현장실무자 178명 대상의 1차 설문조사자료로 실행한 탐색적 요인분석에서는 7요인(리더십 혁신, 팀워크 혁신, 업무 혁신, 프로그램개발 혁신, 환경관리 혁신, 프로그램기술 혁신, 아이디어 혁신), 31문항을 추출하였다. 이들 7요인 구조의 적절성은 2차로 실시한 사회복지현장실무자 409명 대상의 설문조사자료에 대한 확인적 요인분석을 통해 검증되었다. 또 조직혁신성 척도의 7개 하위 요인 모두는 조직혁신문화 변인과의 상관관계분석에서 정(+)의 유의한 관계로 나타나 조직혁신성 척도의 준거타당성이 확인되어 추후 연구에서 사회복지조직의 혁신적 측정에 유용한 도구로 활용되어질 수 있음을 보여주었다.

• Asia pacific journal of information systems
• /
• 제25권4호
• /
• pp.662-685
• /
• 2015

The use of global mobile technology has increased exponentially. In particular, a survey of consumers in the Philippines showed that 83% "could not live" without their mobile phones. We investigated factors, such as ease of use and personal innovativeness, to elucidate the consumer adoption of mobile technologies in the Philippines, to integrate existing adoption theories for academics and provide recommendations to practitioners based on our findings. Our research questions are as follows: (1) What key factors drive adoption of mobile technologies by Filipino consumers?; (2) Are Filipino consumers innovative in their use of mobile technologies?; And (3) How can telecom companies retain their customers? A structural equation model, which was built from a survey of 528 mobile Filipino consumers, showed support for repurchase intention to use mobile technologies. The hypotheses were generally supported by variables related to mobile phone usage with the Philippine consumer sample. Results support all of the hypothesized relationships for consumers using mobile technologies. Personal innovativeness did load on both attitude and repurchase intention for mobile applications as originally hypothesized but was strongly loaded for attitude toward using. This research is a first step in understanding the adoption of mobile applications by Filipino consumers. We initially hypothesized that consumer behavior toward mobile applications would involve constructs of innovativeness, ease of use, and satisfaction; however, we found that ease of use was less significant in understanding repurchase intention to use mobile technologies. Personal innovativeness was more important in explaining satisfaction with mobile application attitudes and repurchase intention. The Filipino context of this study also provides other interesting implications. As the Philippines transitions into a more international market, western products start to guide market behavior, particularly consumer adoption.

• 한국산학기술학회논문지
• /
• 제9권1호
• /
• pp.202-213
• /
• 2008

본 연구에서는 디지털사진의 등장과 더불어 변화하는 시장 환경에 대응하기 위한 새로운 비즈니스 모델 구축을 위해 이용충족이론과 기술수용모델을 적용하여 소비자혁신성에 따른 디지털사진 이용동기와 디지털사진 인화서비스의 이용의도와의 관계모형과 가설을 설정하였다. 이에 대한 연구결과는 첫째, 혁신성과 이용동기와의 관계모형에서는 혁신성이 오락성, 사회성, 경제성에 정적인 영향력을 미치는 것으로 나타났다. 둘째, 혁신성과 이용의도와의 관계모형에서는 혁신성이 이용의도에 정적인 영향력을 미치는 것으로 나타났다. 셋째, 이용동기와 이용의도와의 관계모형에서는 편리성, 오락성, 경제성, 사회성이 이용의도에 정적인 영향력을 미치는 것으로 나타났다.

• 디지털산업정보학회논문지
• /
• 제8권4호
• /
• pp.205-215
• /
• 2012

Due to a rapid change of business environment, many firms are eager to find the competitiveness by information technology adoption and diffusion. In this exploratory study, we examined the applicability of a previously proposed model to evaluate IT competitiveness based on the innovativeness and verified it's propriety with empirical data. As suggested by previous studies, the proposed model considers a variety of corporate and market characteristics concerned with IT adoption, and it consists of several internal and external impacting factors, which have influence on technology diffusion and its performance. For the empirical analysis, the survey data of domestic ERP adoption cases were adopted from 128 small and medium-sized enterprises(: SMEs) in IT and electrical engineering industry, and analyzed by partial least squares(: PLS) - a popular structural modeling and multivariate projection technique to latent variables. The results indicated positive supports for the research model of external and internal IT adoption factors' influences on innovativeness' performances. However, there are a couple of limitations not to show the reliability of selected measurement items and the generality of model proposed in this exploratory study.

• 경영과학
• /
• 제33권2호
• /
• pp.65-74
• /
• 2016

The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.