• 경영과학
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• 제23권1호
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• pp.87-113
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• 2006

This paper describes a comprehensive approach to examine how technological innovation contributes to the renewal of the firm's competences through its dynamic and reciprocal relationship with R&D and product commercialization. Three theories of technology and innovation (R&D and technological knowledge concept, product-process concept, technological interdependence concept) are used to relate technology and innovation to strategic management. Based on those theories, this paper attempts to identify dynamic relationship between product innovation and process innovation by system dynamics, by investigating the aspect of the dynamic changes of the closed feedback circulation structure in which R&D investments drive technological knowledge accumulation, and such knowledge accumulation actualizes product innovation and process innovation, subsequently resulting in the increase of productivity, customer satisfaction, profit generation, and re-investment on R&D from the created profits. This provides the ability to assess the advantages and disadvantages of different technological innovation strategies and commitments, and the opportunity to explore equilibrium point and suggest a generalized technological innovation model under different industry environment parameters and time-strategies.

• 유통과학연구
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• 제13권6호
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• pp.87-96
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• 2015

Purpose - Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology - The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results - The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions - According to the results, a company's internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.

• 벤처창업연구
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• 제11권4호
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• pp.79-89
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• 2016

본 연구는 FDI 비율과 국내 기업의 혁신에 미치는 영향을 조직 학습 관점을 기반으로 실증 분석하였다. FDI 비율과 혁신에 대한 기존의 연구는 기업 혁신에 대한 분류가 모호하였기 때문에 상반된 연구결과들이 존재하였다. 이에 본 연구에서는 제품 혁신과 공정 혁신으로 나누어서 FDI 비율과 혁신간의 관계를 살펴봄으로써 이들 관계에 대한 이해를 보다 깊이 하고자 하였다. 따라서 본 연구는 FDI 비율이 국내 기업의 제품 공정 혁신에 긍정적인 영향을 미칠 것으로 보고, 이들의 관계를 조직 혁신이 어떻게 매개하는 지를 밝히고자 하였다. 이를 위하여, STEPI에서 제공하고 있는 2010년 2012년 제조업 분야의 기업 데이터와 산업자원통상부의 FDI 데이터, 그리고 NICE 신용평가원(Kis Value)의 기업재무자료를 결합하여 실증 분석을 실시하였다. 분석 결과 FDI 비율은 국내 기업의 제품 혁신에 긍정적인 영향을 미치고 있는 것으로 나타났다. 또한 FDI 비율과 제품 혁신 간의 관계에 대하여 조직 혁신이 매개 효과를 가지는 것을 확인할 수 있었다.

• 기술혁신학회지
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• 제16권4호
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• pp.1006-1031
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• 2013

본 연구는 제품혁신이 기업의 재무적 성과에 미치는 영향을 측정하고, 공정혁신, 조직혁신, 마케팅혁신이 갖는 조절효과를 실증 분석하였다. 이를 위하여 '2010년 기술혁신조사 : 제조업부분' 자료와 '한국신용평가정보'의 재무자료를 결합하여 위계적 다중회귀분석을 실시하였다. 분석 결과 공정혁신, 조직혁신과 마케팅혁신 모두가 제품혁신 활동과 기업의 성과관계를 조절하는 것으로 나타났다. 또한, 기업규모 및 연구개발집약도에 따른 산업 기술 수준별 그룹을 나누어 추가분석을 시도하였다. 그 결과 중기업, 대기업의 경우, 제품혁신과 공정혁신이 재무적 성과인 매출액에 결정적인 역할을 수행하는 반면, 소기업의 경우, 제품혁신과 조직혁신이 재무적 성과인 매출액에 결정적인 역할을 수행하는 것으로 나타났다. 연구개발집약도에 따른 산업별 분석에서는 첨단기술 산업군에서는 마케팅혁신이 제품혁신과 더불어 성과를 향상시키는 혁신 유형으로 나타났다. 본 연구를 통해 기술혁신과 기업 성과와의 관계에서 기술혁신을 제품혁신, 공정혁신, 조직혁신과 마케팅혁신을 포함함으로써 기술혁신을 유형별로 세분화하였고 기업이 추구해야할 혁신 활동을 포괄적으로 살펴봄에 따라 기술혁신 간 영향관계를 새롭게 규명하였고 산업 기술 수준별, 기업 규모별 혁신과 성과 간의 관계를 살펴보았다.

• International Journal of Quality Innovation
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• 제9권3호
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• pp.123-144
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• 2008

This paper describes a comprehensive approach to examine how technological innovation contributes to the renewal of a firm's competences through its dynamic and reciprocal relationship with R&D and product commercialization. Three theories of technology and innovation (the R&D and technological knowledge concept, product-process concept, technological interdependence concept) are used to relate technology and innovation to strategic management. Based on these theories, this paper attempts to identify the dynamic relationship between product innovation and process innovation using system dynamics by investigating that aspect of the dynamic changes in the closed feedback circulation structure in which R&D investments drive the accumulation of technological knowledge. Further, such knowledge accumulation actualizes product innovation and process innovation, subsequently resulting in an increase in productivity, customer satisfaction, profit generation, and.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2005년도 통합학술대회 논문집
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• pp.5-28
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• 2005

This paper estimates the effect of networks on innovative performance at the firm level , using Korean Innovation Survey (KIS) dataset Product innovation, product improvement , and process innovation are used as proxies for innovative activity. The explanatory variables such as firm size, market concentration ratio, lagged profitability, foreign ownership, export ratio, firm's age, formal R&D activity, and industrial R&D intensity are yet other considerations. With two year-long (2000 and 2001) data from 1,124 Korean manufacturing firms, we estimated the logistic regression model. The research finding indicates that the external networks have a strong positive effect on innovative output regardless of type of innovation. However, the network effects by partner (other firms or research institutions) vary across the type of innovation. Especially, we found that the user-supplier linkage plays an important role in product ion innovation, product improvement, and process innovation.

• Asia Marketing Journal
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• 제15권3호
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• pp.79-95
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• 2013

New product innovation is a process of embodying new knowledge in a product and technology licensing is getting popular as a means to innovations and introduction of new product to the market in today's competitive global market environment. Incumbents often rely on technology licensing to access new product opportunities created by other firms. Prior research has examined various aspects of technology licensing agreements such as specific contract terms of licensing agreements, e.g., distribution of control rights, exclusivity of licensing agreements, cross-licensing, and the scope of licensing agreements. This study aims to provide answers to an important, but under-researched question: why do some incumbents initiate more licensing agreement for exploratory learning while others do it for exploitative learning along the innovation process? We attempt to extend our knowledge of licensing agreements from an organizational learning perspective. Technology licensing as a specific form of interfirm linkages can be initiated with different learning objectives along the process of new product innovation. The exploratory stages of the innovation process such as discovery or research stages involve extensive searches to create new knowledge or capabilities, whereas the exploitative stages of the innovation process such as application or test stages near the commercialization are more focused on developing specific applications or improving their efficiency or reliability. Thus, different stages of the innovation process generate different types of learning and the resulting technological resources. We examine when incumbents as licensees initiate more licensing agreements for exploratory learning objectives and when more for exploitative learning objectives, focusing on two factors that may influence a firm's formation of exploratory and exploitative licensing agreements: 1) its past radical and incremental innovation experience and 2) its internal investments in R&D and marketing. We develop and test our hypotheses regarding the relationship between a firm's radical and incremental new product experience, R&D investment intensity and marketing investment intensity, and the likelihood of engaging in exploratory and exploitive licensing agreements. Using data collected from various secondary sources (Recap database, Compustat database, and FDA website), we analyzed technology licensing agreements initiated in the biotechnology and pharmaceutical industries from 1988 to 2011. The results of this study show that incumbents initiate exploratory rather than exploitative licensing agreements when they have more radical innovation experience and when they invest in R&D activities more intensively; in contrast, they initiate exploitative rather than exploratory licensing agreements when they have more incremental innovation experience and when they invest in marketing activities more intensively. The findings of this study contribute to the licensing and interfirm cooperation studies. First, this study lays a foundation to understand the organizational learning aspect of technology licensing agreements. Second, this study sheds lights on how a firm's internal investments in R&D and marketing are linked to its tendency to initiate licensing agreements along the innovation process. Finally, the findings of this study provide important insight to managers regarding which technologies to gain via licensing agreements. This study suggests that firms need to consider their internal investments in R&D and marketing as well as their past innovation experiences when they initiate licensing agreements along the process of new product innovation.

• 벤처창업연구
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• 제15권5호
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• pp.175-189
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• 2020

대전은 4차 산업혁명을 선도하기 위해 대덕특구의 연구개발역량을 기반으로 기업들의 기술혁신 지원을 위해 노력하고 있다. 이러한 기술혁신은 중소·벤처기업의 성장을 위한 핵심 전략이다. 본 연구의 목적은 대전 중소·벤처기업의 기술혁신 유형을 분석하고 각 유형별로 기술혁신 결정요인을 분석하는 것이다. 대전 기업의 92.8%가 10명 미만의 중소·벤처기업이고, 인구당 벤처기업 수가 전국에서 가장 높기 때문에, 대전 경제성장을 위해서는 중소·벤처기업의 기술혁신이 매우 중요하다. 기술혁신 유형은 크게 제품혁신과 공정혁신으로 구분되는데, 기존 연구에 의하면 벤처기업은 공정혁신보다는 제품혁신을 더 적극적으로 수행하는 것으로 알려지고 있다. 대전 중소·벤처기업 역시 공정혁신보다는 제품혁신을 통한 성과가 훨씬 크게 나타났다. 대전 중소·벤처기업의 기술혁신에 영향을 주는 요인은 기술혁신유형별로 다르게 나타났다. 제품혁신의 경우 기업규모, R&D 투자자금과 R&D 인력 등이 기술혁신에 정(+)의 영향을 주는 것으로 나타났다. 다만, R&D 인력은 기존제품의 기술혁신에 유의한 영향을 주지 않았다. 공정혁신의 기술혁신은 R&D 투자자금과 기업업력에 의해서만 정(+)의 영향을 받았다. 본 연구결과는 대전 기업지원정책은 중소·벤처기업의 기술혁신 촉진을 위해 기술혁신 유형별 지원에 초점을 맞추며 R&D 투자와 인력 지원에 집중하는 전략을 고려할 필요가 있음을 시사해주고 있다.

• 기술혁신학회지
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• 제2권2호
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• pp.169-186
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• 1999

This study empirically investigates innovative behaviors of the firm. In so doing, a Probit was employed and estimated. We used the raw data of the "corporate innovation survey"(CIS), which, in consent with OECD efforts, is regularly undertaken by the Science and Technology Policy Institute(SIEPI). The data set includes more than 3400 firms in the manufacturing sector. Three types of innovation, i.e., new product, product improvement and process innovation, are studied, assuming that determinants of innovation are firm′s age. number of employees as the size of firm, ratio of foreign ownership and innovation costs. To investigate the relationship between firm′s innovation behavior and the size, we estimate the Probit including the quadratic term of the firm size. Empirical findings showed that the sign of the quadratic term of the firm size turned out to be negative. It means that the probability of firm's making innovation shows the inversed-U relationship with the firm size. Such an empirical result may have a significant implication for the industrial policy.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.353-364
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• 2021

Originating in value congruence theory, this study aims to give a clear understanding of the transformation process of consumers from incumbent technology to disruptive innovation technology. Moreover, the moderating effect of personal innovativeness in the process of consumers' switching to disruptive innovation is investigated. This study combines value congruence with expectation-disconfirmation theory, technology-switching theory, and the personal innovativeness of the disruptive innovation product, explaining why consumers have transformed from an incumbent product into a disruptive innovation. Data was collected through a questionnaire from 280 smartphone users in China. The respondents were mainly potential consumers who had never bought Redmi phones, namely, a smart product owned by the renowned Chinese company Xiaomi. The hypothesis of the research model is based on the example of the Redmi smartphone, which has been confirmed by existing smartphone users in China. Through investigation, the results of multivariable regression analysis show the decisive variables that influence consumer intentions, and we analyze the role of personal innovativeness in moderating between dissatisfaction with the incumbent product and purchase intention of a product based on disruptive innovation. The findings of this study can provide a certain reference for the sustainable growth of Xiaomi and the development of new products.