• Title/Summary/Keyword: Technology Adoption and Use

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Diffusion of the Information Telecommunication Service in Kwangju (光州市 하이텔(HiTEL) 서비스의 擴散 및 利用行態)

  • Lee, Jeong-Rock;Kim, Jae-Chul
    • Journal of the Korean Geographical Society
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    • v.28 no.2
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    • pp.123-136
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    • 1993
  • The growth of radidly improving computer and information technology has a profound impact upon economical, social and cultural sectors. With the progress of information technology, information-telecommunication services are produced. This service is used in sending the information to order service-users, and search the need information. This case study considers information-telecommunication service as a consumer-innovation. Information telecommunication services are provided by firms involved in collection. HiTEL(High-Telecommunication) service represents a subset of this group in that the collection, processing and transmission is primarily in an electronic from. The purpose of this paper is concerned with examining the spatial diffusion process, the issues, and behavior to used in HiTEL service one of the information-telecommunication services in Kwangju. HiTEL service is one of the typical information-telecommunication services, and is begun in Seoul and Kwangju area from October 1991, and diffusing several cities and regions now. Diffusion process of HiTEL services in Kwangju showed the irregular pattern in major residential areas, particularly Daewei-dong, Dongun-dong present higher adoption rate than other area, and where functioned as a diffusion center, the social and economic characteristics of residential area have a critical effect on diffusion process. The major adoption areas are recently built residential area, apartment districts, and diffusion direction shows two directions according to development of residental area; one is to south, another is from northeast to southwest. In order to understand the use-behavior of HiTEL service, questionary survey was carried out. Most adopters have a concern to actual life, as HiTEL, information of telephonenumber, and Daewoo Dial-Van compared with other information service. But the actual use-frequency of service is very low. In use of Kwangju regional information service, the use-frequency of operator is very low because of the lack of advertisement, the lack of providing information, and the low-concerns for regional information. But most of adopters need the providing of various regional information as regional news, education, medical and cultural events, housing, city-transportation, and job market. Thus, in order to increase and diffuse the HiTEL service, the establishment of diffusion strategies and the scheme for solution of related issues are very important. The direct diffusion strategies are the diffusion of information-mind, establishment of diffusion and education center, providing of regional information. The scheme for solution of related issues revealed in operating process are reduction of rental fee, development of the related technology and services.

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A Study on the Intention to Use MyData Service based on Open Banking (오픈뱅킹 기반의 마이데이터 서비스 이용의도에 관한 연구)

  • Lee, Jongsub;Choi, Jaeseob;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.21 no.1
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    • pp.1-19
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    • 2022
  • With the revision of the Credit Information Use and Protection Act in August 2020, the MyData service based on open banking policy will take effect in January 2022. Nonetheless, the previous studies focused on the legal system or security-related issues of such service. Therefore, this paper conducted an empirical study on financial consumers aged 20 or older nationwide to analyze the factors which influence the intention to use MyData services based on open banking. Five characteristics representing open banking-based MyData service were derived through prior research, and a research model that combined value-based adoption model and privacy calculus theory was presented. The proposed research model and the relationship of its variables was analyzed using a sample of 400 users that is randomly selected. The results of empirical analysis showed that personalization had the greatest influence on benefits and reliability on sacrifice among service characteristics. They also suggested that MyData operators should devote themselves to providing customized services optimized for customers and establishing trust relationships. It was confirmed that both usefulness and enjoyment had a great influence on perceived value, and in terms of sacrifice, the burden of financial costs had a greater influence than privacy concerns. This study is meaningful in that it explored the psychological propensity of financial consumers to identify service utilization factors and presented a new approach that can contribute to the successful settlement of the domestic MyData industry.

Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model

  • Yongfeng Hu;Haojie Jiang;Chi Gong
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.7
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    • pp.53-71
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    • 2024
  • Generative Artificial Intelligence (AI) has become the focus of societal attention due to its wide range of applications and profound impact. This paper constructs a comprehensive theoretical model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), integrating variables such as Personal Innovativeness and Perceived Risk to study the key factors influencing enterprises' adoption of Generative AI. We employed Structural Equation Modeling (SEM) to verify the hypothesized paths and used the Bootstrapping method to test the mediating effect of Behavioral Intention. Additionally, we explored the moderating effect of Perceived Risk through Hierarchical Regression Analysis. The results indicate that Performance Expectancy, Effort Expectancy, Social Influence, Price Value, and Personal Innovativeness have significant positive impacts on Behavioral Intention. Behavioral Intention plays a significant mediating role between these factors and Use Behavior, while Perceived Risk negatively moderates the relationship between Behavioral Intention and Use Behavior. This study provides theoretical and empirical support for how enterprises can effectively adopt Generative AI, offering important practical implications.

Exploring the Korean Government Policies for Cloud Computing Service (국내 클라우드 정책 분석 및 발전방향에 관한 연구)

  • Baek, Seung Ik;Shin, Ji Yeon;Kim, Jong Woo
    • The Journal of Society for e-Business Studies
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    • v.18 no.3
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    • pp.1-15
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    • 2013
  • Recently, many companies have been interested in the cloud computing as a new IT service. They have believed that the technology enables them to save cost and enhance productivity. However, because of the management and operational problems of the technology, they hesitate to adopt the technology into their businesses rapidly. The developed countries in the IT field, such as USA, UK, and Japan, have deployed various policies to promote the use of the cloud computing in their countries. The Korean Government also has started investing a lot of resources to make the technology used widely. This study examines the current status of the Korean Government's technology policies for the cloud computing by using three analysis frameworks, which can be used to identify the government's roles in government-leading technology initiatives. The results show that the Korean Government's current policies have focused on service providers, not service consumers, and focused on public sectors, not private sectors. The unbalanced policies might interfere with the rapid and massive adoption of the cloud computing.

The Effects of Internal Communication, Techno-stress, and Task-Technology Fit on Intention of Continuous Use of Enterprise Content Management System (사내 커뮤니케이션, 기술 스트레스, 업무기술 적합성이 기업콘텐츠관리시스템 지속적 이용 의도에 미치는 영향)

  • Hwang, Inho
    • The Journal of Society for e-Business Studies
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    • v.26 no.3
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    • pp.133-153
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    • 2021
  • Recently, organizations are making significant technology investments to build a centralized content management system. However, high-quality technology adoption can conversely create techno-stress in the user and cause negative behavior. The purpose of this study is to suggest the negative effects and mitigation directions of enterprise content management system(ECMS) related techno-stress. In order to verify the hypothesis, this study conducted a questionnaire survey on employees of organizations that adopted content management technology and conducted structural equation modeling. As a result of the analysis, ECMS related techno overload and complexity decreased the intention of continuous use of ECMS. But, internal communication activities reduced ECMS related techno stress and task-technology fit moderated the relationship between techno-stress and intention of continuous use of ECMS. The study has implications in terms of suggesting a strategic direction to minimize the negative causes of the use of content management systems.

A Study of How Blockchain Technology is Applied to Trade Finance and Its Challenges (블록체인 기술의 무역금융 적용과 과제에 관한 연구)

  • Yun-Seok Hur;Jong-il Moon
    • Korea Trade Review
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    • v.47 no.6
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    • pp.269-289
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    • 2022
  • The COVID-19 pandemic has disrupted supply chains across the world. When the pandemic broke out, the disruptions were mainly due to the lockdowns imposed in various countries. The WTO has predicted that the pandemic might cause world trade to decline by 13 to 32 per cent in 2020. This paper will examine the implications of COVID-19 on digital trade, particularly the use of blockchain in the Asia Pacific. The Asia Pacific (particularly Singapore and Hong Kong) is a leader in the use of digital technologies. This paper will thus attempt to draw out lessons from the first movers for the rest of Asia. It will examine the bottlenecks in the application of this technology in the Asia Pacific countries, and the need for regulatory changes in the Asia-Pacific. It will trace the technology's barriers to adoption, both as regards interoperability, and regulatory framework. The advantages of blockchain technology in trade finance are clear; it can promote trade efficiency, mitigate risk and expand trade to other regions. However, earlier efforts to introduce digital technologies have failed. More collaborative efforts are required, so that networks can connect seamlessly on a single technology platform, and meet the demand for trade finance. The COVID-19 pandemic seems to have provided an enabling environment for the intensification of digital efforts, increasing their urgency; should these measures indeed successfully occur, they will improve the resiliency of supply chains across the region.

Current Use and Issues of Generative AI in the Film Industry (영화산업의 생성형 인공지능(Generative AI) 활용 현황과 문제점)

  • Jong-Guk Kim
    • Journal of Information Technology Applications and Management
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    • v.31 no.3
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    • pp.181-192
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    • 2024
  • With the introduction of generative artificial intelligence(AI) tools such as OpenAI's Sora into the global film industry, including Hollywood, there has been a simultaneous emergence of innovations in film production as well as various crises. These changes are spreading throughout the entire film production process, including scriptwriting, casting, editing, and acting. This study analyzes the impact of AI on the film industry, particularly Hollywood, and explores how this technology might bring about changes in Korean cinema. AI technologies applied in the film industry offer benefits such as reducing production time and costs. However, they also pose threats to many filmmakers and actors who rely on the traditional production methods, leading to ethical and legal issues. In Hollywood blockbuster films, AI technology is used to create realistic visual effects, analyze scripts, and suggest optimal shooting angles. While these applications improve the qualitative level of films, they also reduce the human resources required in traditional film production processes. The impact on the Korean film industry is also noteworthy. Some Korean film production companies are leveraging AI to create films in a more creative and efficient manner. Efforts are being made to analyze audience data using AI and develop storylines that appeal to a larger audience. However, these technological changes are controversial among many Korean filmmakers who prefer traditional production methods. This study provides an in-depth discussion on whether the adoption of AI in the film industry can bring about positive innovation or inevitably lead to crises. It analyzes how AI technology is transforming traditional roles in the film industry and what new opportunities and challenges this change generates within the industry. Additionally. This study highlights the differences in technology adoption between Hollywood and Korean film industry and explores how each industry is embracing these technological changes.

Factors of Leading the Adoption of Diet/Exercise Apps on Smartphones: Application of Channel Expansion Theory (다이어트/운동 앱의 수용에 대한 결정요인: 채널확장이론을 중심으로)

  • Cho, Jaehee;Kim, Sun Jin
    • Journal of Internet Computing and Services
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    • v.16 no.1
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    • pp.101-108
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    • 2015
  • This study paid attention to the notable increase of the use of diet/exercise apps on smartphones. Based on channel expansion theory and technology acceptance model (TAM), this study investigated how three predictors-Internet information use efficacy, Internet information credibility, smartphone use efficacy-affected one's attitude toward and intention to use diet/exercise apps. Results from a path analysis indicated that Internet information use efficacy and smartphone use efficacy positively predict the perceived ease of use of diet/exercise apps. Internet information credibility positively predicts the perceived usefulness of such apps. Moreover, there were gender differences in the effects of both Internet information use efficacy and Internet information credibility on the perceived usefulness of diet/exercise apps.

Behaviour of students on social media sites : The Ghanaian Context

  • Nasir Koranteng Asiedu;Donus Worlanyo Buadi;Ebenezer Martin-Yeboah
    • International Journal of Knowledge Content Development & Technology
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    • v.13 no.2
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    • pp.71-88
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    • 2023
  • Behaviour on social media sites need to be clearly defined so that students would know the clear distinction between the acceptable and unacceptable acts they are supposed to exhibit whenever they get on social media platforms. With the adoption of the survey approach, this study randomly selected 204 students from two renowned universities in Ghana to participate in the study. Using the theory of Technological Determinism, the results of this study indicated that technology has the power to influence human behaviour in a positive and negative manner. The results also brought out the acceptable and unacceptable behaviour that should or should not be exhibited on social media sites by students. The study established the importance of the theory of Technological Determinism to media use. It also gave a vivid description of what is right and not right on social media sites.

A Study on Microblog Service Continuous Use Intention: Focusing on Influence (마이크로블로그 서비스의 지속사용의도에 관한 연구)

  • Kim, Gyung-Jun;Lee, Ho;Son, Soo-Min
    • The Journal of Information Systems
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    • v.23 no.1
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    • pp.73-91
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    • 2014
  • Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for 'me2day' that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.