• Title/Summary/Keyword: Technology Acceptance Model

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The Effects of Shopping Value on the Usage Intention of Unmanned Fashion Stores -Application of Technology Acceptance Model- (쇼핑가치에 따른 무인패션점포 이용의도 -기술수용모형의 적용-)

  • Seo, Sangwoo
    • Journal of Fashion Business
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    • v.23 no.2
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    • pp.140-155
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    • 2019
  • The objective of this study was to verify the usage intention of unmanned fashion stores through the technology acceptance model and to verify the extended technology acceptance model including the shopping value as consumers' characteristic. An online survey, consisting of 626 consumers as participants, was conducted from March 13 to 19. Results of the study were as follows: This study used exploratory and confirmatory factor analysis. Furthermore, a covariance structure analysis using the maximum likelihood was conducted for hypothesis testing. According to the results, perceived ease of use affects perceived usefulness, which thereby affects the usage intention of unmanned fashion stores through attitude. Moreover, the analysis of the extended technology acceptance model including the shopping value as the intrinsic motivation of the consumers showed that the hedonic shopping value had a significant effect on the perceived ease of use and perceived usefulness, and perceived usefulness influenced the usage intention of unmanned fashion stores through attitude.

An Empirical Study on the Factors Influencing User Acceptance of Hedonic Information Technology (헤도닉 정보기술의 수용에 관한 영향 요인 연구)

  • Kim, Jong Uk
    • Journal of Information Technology Applications and Management
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    • v.20 no.4
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    • pp.111-125
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    • 2013
  • This study investigates how enjoyment (or playfulness) affects user acceptance of hedonic-oriented (or pleasure) information technology based on the technology acceptance model (TAM). A research model was made to examine the effect of enjoyment on the user acceptance of hedonic information technology. 186 responses were collected from university students who had experiences on Daum's Digital View which is a well-known example of digital signage technology. The result of the statistical analysis reveals that enjoyment also had a strong effect on the acceptance of hedonic information technology, in addition to perceived usefulness and perceived ease of use. However, perceived usefulness is reported to most strongly influence the adoption of Digital View. The effect of enjoyment on intention to use was also significant, but enjoyment shows a much low degree of influence than perceived usefulness on intention to use.

Public Acceptance of a Health Information Exchange in Korea

  • Park, Hayoung;Park, Jong Son;Lee, Hye Rin;Kim, Soomin
    • Healthcare Informatics Research
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    • v.24 no.4
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    • pp.359-370
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    • 2018
  • Objectives: We assessed the public acceptance of a health information exchange (HIE) and examined factors that influenced the acceptance and associations among constructs of the Technology Acceptance Model (TAM). Methods: We collected data from a survey of 1,000 individuals in Korea, which was administered through a structured questionnaire. We assessed the validity and reliability of the survey instrument with exploratory factor analysis and Cronbach's alpha coefficients. We computed descriptive statistics to assess the acceptance and performed regression analyses with a structural equation model to estimate the magnitude and significance of influences among constructs of TAM. Results: Eighty-seven percent of the respondents were willing to use the technology, and the average level of agreement with the need for the technology was 4.16 on a 5-point Likert scale. The perception of ease of use of the technology significantly influenced perceptions of usefulness and attitudes about the need for HIE. Perceptions of usefulness influenced attitude and behavioral intention to use HIE, and attitude influenced intention. Age showed a wide range of influences throughout the model, and experience with offline-based information exchange and health status also showed noteworthy influences. Conclusions: The public acceptance of HIE was high, and influences posited by TAM were mostly confirmed by the study results. The study findings indicated a need for an education and communication strategy tailored by population age, health status, and prior experience with offline-based exchange to gain public buy-in for a successful introduction of the technology.

An Exploratory Study on the Acceptance Factors of the Innovative Technology in Area of Information Technology (정보기술 분야에서 혁신적인 기술의 수용요인에 관한 탐색적 연구)

  • Choi, Young-Jin;Ra, Jong-Hei;Jung, Yong-Kyu
    • Korean Management Science Review
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    • v.28 no.3
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    • pp.113-124
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    • 2011
  • Today, change in the information technology field is very fast, the innovative technology or product to be released for the other sectors tend more frequent. In this situation, most of potential users should think carefully about the adoption of innovative technology such as Web2.0. On the other hand, the adoption or acceptance of innovative technology has the paradox of technology. In order to verify the acceptance factors of innovative technology, we are proposed the model based on the DOI and MIR. Conceptually, we examine the four independent variables such as relative benefit, compatibility, complexity, risk that are divided into two parts as positive and negative, a moderating variable effect on independent variables that is the social influence, and their impacts on the acceptance of new technology. The questionnaire which consists of 100 questions was used to analyze the result to IT suppliers and customers in public sector. Finally, our research model was tested in an empirical study, which confirmed all of our hypotheses.

Factors Influencing the Adoption of mHealth Services in Saudi Arabia: A Patient-centered Study

  • Almegbel, Halah;Aloud, Monira
    • International Journal of Computer Science & Network Security
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    • v.21 no.4
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    • pp.313-324
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    • 2021
  • This study empirically investigates the factors influencing the intention to accept mobile technology in Saudi healthcare service delivery using the extended unified theory of acceptance and use of technology model (UTAUT) with perceived reliability and price value. Accordingly, a conceptual model combining behavioral constructs with those linked to the technology acceptance model is developed. This model aims to identify factors that predict patients' acceptance of mobile technology healthcare service delivery. The developed model is examined using responses obtained from a survey on 545 participants receiving healthcare services in Saudi Arabia. Thus, we have conceptualized the developed model and validated seven hypotheses involving key constructs. Results suggest that performance expectancy, effort expectancy, social influence, facilitating conditions, price value, and perceived reliability are direct predictors of user behavior to accept mobile technology in healthcare service delivery. The results provide empirical evidence to the literature on the effect of facilitating conditions and effort expectancy on mobile health (mHealth) adoption. The results show that the COVID-19 pandemic has significantly increased the adoption of mHealth services in Saudi Arabia.

Effects of Parental Support, Bicultural Acceptance, and Self-Esteem on Career Attitude Maturity of Multicultural Adolescents

  • Choi, So-Yun
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.61-70
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    • 2021
  • At a time when children of multicultural families have begun to enter adolescence in Korea, this study examined the effects of parental support and bicultural acceptance on the career attitude maturity of multicultural adolescents. This study tried to derive the implications related to the career path of multicultural adolescents by verifying the effects of self-esteem on the relationship between parental support, bicultural acceptance, and career attitude maturity. Using the 8th Multicultural Adolescent Panel Survey data (MAPS), the relative influence of antecedent variables on career attitude maturity was confirmed by hierarchical regression analysis of the data from 1,197 respondents. Model 1 included gender and parental support, Model 2 added bicultural acceptance to Model 1, and Model 3 added self-esteem to Model 2. As a result of the study, in Model 1, women had higher career attitude maturity than men, and the more supportive their parents were, the more positive the level of career attitude maturity. The adjusted R2 of Model 1 was .058, which did not have much influence. In Model 2, gender, parental support, and bicultural acceptance had statistically significant effects on career attitude maturity, and the amount of change in F was also significant. The adjusted R2 of Model 2 was .132. In Model 3, parental support was not statistically significant, and gender, bicultural acceptance, and self-esteem had statistically significant effects on career attitude maturity. The amount of change in F was statistically significant and the adjusted R2 was .185. That is, it was confirmed that the more the women, the more the bicultural acceptance, and the higher the self-esteem, the more prepared and determined the career path. Based on the research results, the implications related to career preparation of multicultural adolescents were presented.

Factors Determining Intention to Use Banking Technology in Indonesian Islamic Microfinance

  • WIBOWO, Kartiko Adi;ISMAIL, Abdul Ghafar;TOHIRIN, Achmad;SRIYANA, Jaka
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.1053-1064
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    • 2020
  • This study aims to determine the perceptions of Islamic Financial Cooperative (BMT) managers in the Indonesian BMT Association on the acceptance of core banking technology. The Technology Acceptance Model (TAM) is used because it has simple theoretical characteristics (parsimony) and is supported by data (verifiability). This study develops the TAM model by integrating new variables -perceptions of maqashid sharia, perceptions of economies of scale, perceptions of market structure, and perceptions of technology procurement costs. These new variables are used to measure intention in using technology and actual usage in BMT operations. This study used PLS-SEM with smartPLS 3. The study was conducted in Central Java in six ex-Residency at 35 BMT with 300 respondents consisting of six levels of position level. The research found that maqashid sharia and market structure directly influenced the intention of BMT managers in using core banking technology. This new finding strengthens a theoretical model regarding the role of maqashid sharia in the acceptance of information technology in BMT. In addition, the perception of economies of scale has no significant effect on intention in using technology or its actual usage. The perception variable of technology procurement costs was found to have no significant effect on intention in using technology.

A Study on the Factors Affecting Genuine Guarantee System's Acceptance (진품확인시스템의 수용도에 영향을 미치는 요인에 관한 연구)

  • Ryu Gui-Jin;Kwon Hyeog-In
    • Journal of Information Technology Applications and Management
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    • v.12 no.3
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    • pp.1-25
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    • 2005
  • Recently genuine products and good commerce have been threatened by distributing forgery in home and abroad markets. It is because most customers cannot distinguish whether genuine or forgery, so establishing of strict distribution system is needed. Therefore recently Genuine Guarantee System which can confirm genuine products has been developed using the Internet. The object of this system is protecting to purchase forgery by confirming distribution system. This system can provide a reliable environment of consumption. But to be diffused at distribution structure and applied, We require the understanding about not only technical side but behavior side. That is, we need to research the cause and process of using this new information system. in this research, we understand the cause of affection on the system's acceptance and define the suitability about the model according to Technology Acceptance Model by Davis. The above can build the suitable operating strategy and understand the criterion as a new business model.

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Technology Acceptance and Influencing Factor of Anatomy Learning using Augmented Reality :Usability Based on the Technology Acceptance Model (증강현실(Augmented Reality)을 이용한 해부학 학습에 대한 기술 수용도와 영향요인: 기술수용모델에 기초한 사용성 조사)

  • An, Jiwon
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.487-494
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    • 2019
  • Augmented reality (AR) or virtual reality is suitable to apply the contents of a textbook so as to be directly observable by learners. This study aimed to examine the applicability and technology acceptance of anatomy learning using AR in nursing students. This study was conducted in May 2019 with 17 nursing students who studied an anatomy textbook using AR and answered a questionnaire about technology acceptance and the usability of AR in combination with the anatomy textbook. Perceived usefulness was identified as an influencing factor on technology acceptance with 51.2% acceptance rate and thus should be taken into consideration in the development of learning strategies using new technological learning methods.

An Evaluation of Determinants to User Acceptance of Blockchain Technology for the Implementation of Public Rental Housing Management System: Approached by the Unified Theory of Acceptance and Use of Technology (공공임대주택 관리시스템 구축을 위한 블록체인 기술 수용의도의 선행요인 평가: 통합기술수용모형을 기반으로)

  • Kim, YongHa;Kim, YoungJun
    • Journal of Information Technology Services
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    • v.20 no.6
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    • pp.17-43
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    • 2021
  • Currently, various discussions are underway to establish a more advanced management system for public rental housing. Also, it calls for improvement methods for problems arising in management of the current rental housing system. In this regard, this study aims to evaluate determinants that affect user acceptance intention of blockchain technology to implement a new system that complements drawbacks of the current public rental housing system. The study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model; the study model utilizes three UTAUT variables -performance expectancy, social influence, and Facilitating conditions-, applies security, availability, and reliability that are perceived from blockchain technology as external parameters to facilitate understanding of user acceptance intention of blockchain technology, and evaluates whether innovativeness can regulate the influence of performance expectancy, social influence, and Facilitating conditions on user acceptance intention of blockchain technology. Based on the significant survey result where 274 IT technicians participated, the study applies structural equation modeling to explore structure of user acceptance intention in the blockchain-based management system for public rental housing. As a result, security-reliability and availability are found to factors as determinants for user acceptance intention, affecting implementation of the public rental housing management system, while innovativeness shows no significant statistical results related to regulation effect. This study has implications in that it understands characteristics of blockchain and empirically analyzes the relationship between the characteristics and acceptance intention to enable blockchain's contribution to activate the public rental housing management system in the future.