• Title/Summary/Keyword: Technology Acceptance Model

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Factors Accepting KMS and the Moderating Role of Resistance in Public Sector (공공기관에서의 지식관리시스템 수용의 영향요인과 저항의 조절효과)

  • Park, Tong-Jin;Bae, Dong-Rock
    • The Journal of Information Systems
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    • v.17 no.2
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    • pp.73-94
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    • 2008
  • Knowledge is a fundamental assets, therefore, the ability to create, acquire, integrate, and share knowledge has emerged as a fundamental organizational capability(Sambamurthy and Subramani, 2005). This apaper reports the results of an empirical study investigating the factors of acceptance and the moderating role of resistance in Knowledge Management Systems(KMS). The research model is based on the theory of planned behavior(TPB) and technology acceptance model(TAM). It includes the perceived usefulness instead of attitude, subjective norm, perceived behavior control and intention of acceptance of KMS. Also, three external variables namely task-technology fit, organizational support, and perceived rewards are added. In the research model, all hypothrses of the baseline model and the moderating effects of resistance were found to be significant. The authors also of fred several implications based chi the findings.

Korean Students' Intentions to Use Mobile-Assisted Language Learning: Applying the Technology Acceptance Model

  • Kim, Gyoo-mi;Lee, Sang-jun
    • International Journal of Contents
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    • v.12 no.3
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    • pp.47-53
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    • 2016
  • The purpose of this study was to examine how Korean students accept and use mobile-assisted language learning (MALL) and investigate related factors that potentially affect MALL usage. The participants were 244 undergraduate students who were surveyed with a questionnaire. The research model, which included students' self-efficacy, content reliability, interactivity, perceived enjoyment, perceived usefulness, perceived ease of use, attitude, and behavioral intention to use MALL, was developed based on the technology acceptance model (TAM). The structural equation modeling (SEM) technique was employed in order to analyze the overall results of modified TAM and the research model. The results indicated that TAM was a good theoretical tool to understand students' acceptance of MALL. In addition, all constructs, with the exception of self-efficacy and interactivity, had significant effects on students' acceptance possibilities of MALL. Limitations and suggestions for the further study are also presented.

A Comparative Study on the Influencing Factors of Continuous Use Intention of Korean and Chinese SNS Users: Focused on the Technology Readiness and Acceptance Model (한국과 중국 SNS 이용자의 지속적 이용의도의 영향요인에 관한 비교 연구: 확장된 기술준비도수용모형을 중심으로)

  • Yoon, Sung-Joon;Oh, Jong-Chul
    • Asia-Pacific Journal of Business
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    • v.9 no.4
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    • pp.181-199
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    • 2018
  • The purpose of this study is to verify the extended technology readiness and acceptance model according to the characteristics of technology for the continuous use motive of SNS users. In particular, we conducted a comparative study on the differences in technology readiness and acceptance model between countries through the empirical analysis of the users of SNS in Korea and China with different technological and cultural environments. The results of this study are as follows; First, Positive technology readiness index has a positive effect on performance expectancy, effort expectancy, social influence, and facilitating conditions, which are variables of UTAUT. Positive technology readiness also has a positive effect on Enjoyment, which is added in this study. Second, negative technology readiness index has negative effect on performance expectancy and social influence, which are variables of UTAUT. In addition, negative technology readiness index has not a significant effect on enjoyment, which was added in this study. Finally, the relationship between technology readiness index, motivation for technology acceptance, and continuously intention to use has a partially different influence on the Korean and Chinese users. Based on the results of this study, this study suggested academic implications and practical implications.

The Extended TAM(Technology Acceptance Model) and Groupware Usage Intention (확장된 기술수용모델에 따른 그룹웨어의 사용의도에 영향을 미치는 요인)

  • Hahm, Yu-Kun;Lee, Seog-Jun;An, Joon-Mo
    • Journal of Information Technology Applications and Management
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    • v.13 no.4
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    • pp.89-107
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    • 2006
  • With the increased importance of groupware in organizations, groupware acceptance is regarded as an important outcome in the efforts of firms to leverage the potential of this information technology in their business activities and strategies. Despite significant investments in groupware, considerable diversity exists in how well firms have been able to implement groupware and leverage the business value of groupware. This study identifies important factors influencing user acceptance of groupware by extending TAM(Technology Acceptance Model) which includes perceived control, intrinsic motivation, and concentration as well as perceived ease of use and perceived usefulness from original TAM. The proposed model is tested in an organization among 104 employees using previous research measurements. According to the findings from the study, the usage intention of groupware can be explained by intrinsic motivation, perceived control, perceived ease of use, and Perceived usefulness. However, it fails to explain the effect of concentration on the intention.

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An Overall Review of the Research on the Complex Information Systems Technology Acceptance Model

  • Zhao, Kun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2007.02a
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    • pp.174-180
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    • 2007
  • This paper provides an overview of the development and progress of research on information technology acceptance model, and tries to figure out the importance of this research to the development of information theories and its applications. Focused on the detailed discuss on the research on complex information systems, this paper tempts to outline directions for research on this field.

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A Study of the Technology Acceptance of Object-Oriented Computing - The Case of Technology Acceptance Model - (객체지향 컴퓨팅의 기술수용에 관한 연구 - 기술수용 모델의 경우 -)

  • Kim, In-Jai
    • Asia pacific journal of information systems
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    • v.10 no.2
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    • pp.1-22
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    • 2000
  • This paper presents an exploratory research on the application of the Technology Acceptance Model(TAM) to the domain of object orientation to investigate the validity of TAM in the perspective of its causal relationships. In the Management Information Systems(MIS) area, TAM has been applied to computer usage behavior as a specific technology adoption model. This paper also suggests the factors that affect the technology acceptance of object orientation in U.S. organizations through a modified TAM. Two major research questions are addressed. First, this research investigates the effect of these external variables on the dependent variable, the actual usage of object orientation in the viewpoint of knowledge interaction between structured methods and object orientation. Second, is TAM valid for the technology acceptance of object orientation in terms of its causal relationships? This study empirically explores the impact of the external variables on the level of actual usage of object orientation via the mediating variables in TAM. A structured questionnaire is administered to Data Processing Management Association(DPMA) professionals in US. The result of this study reveals one important contradictory finding that is not consistent with expectations based on related theory. TAM does not accommodate the technology acceptance of object orientation perhaps because object orientation is a complex and organization-level adoptive technology or the measures for the mediating constructs in TAM may not be appropriate in industry settings.

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The Effect of Acceptance of Airport Self-Service Technology Based on Technology Acceptance Integrated Model(UTAUT) for Motivation of Utilization Behavior and Hedonic Motivation - Including the Moderator Effect of Personal Innovation - (기술수용통합모델(UTAUT)에 기반한 공항의 셀프서비스 기술수용이 이용 행동의도 및 쾌락동기에 미치는 영향 - 개인혁신성의 조절효과를 포함하여 -)

  • Lee, Su-Mi;Park, Hak-Soon;Lee, Jong-Sung;Kim, Kee-Woong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.2
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    • pp.108-115
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    • 2018
  • This study was undertaken to explore the determinants affecting behavioral intention to adopt airport self-service. Based on the theoretical model incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), in this study, a revised and extended model was proposed in order to better explain Airport Self-service adoption. Moreover, the aim was to determine the mediating effect of hedonic motivation on Airport Self-service adoption. The proposed model was empirically tested using survey data provided by 323 respondents and was analyzed using a multiple regression analysis.

Acceptance-Diffusion Strategies for Tablet-PCs: Focused on Acceptance Factors of Non-Users and Satisfaction Factors of Users

  • Kim, You-Jin;Sim, Jin-Bo
    • ETRI Journal
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    • v.34 no.2
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    • pp.245-255
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    • 2012
  • Among emerging devices propelling the growth of mobile devices, smartphones and tablet-PCs are among the most recognizable. In this study, a research model is designed for exploring acceptance-diffusion strategies for tablet-PCs from the viewpoint of consumer perception, which is verified through a survey. The results of this study show that tablet-PCs have great potential to be versatile, multifunctional devices, even though they are currently considered mostly as entertainment-oriented rather than fulfilling the essential needs of everyday life. An analysis of the acceptance model for tablet-PCs revealed that playability, cost level, functionality, and complexity significantly affect user acceptance. An analysis of the diffusion model, on the other hand, showed that playability and user interface have a significant influence on satisfaction, trust, and positive behavioral intention. We also found that cost level is not a major hindrance in the market diffusion of tablet-PCs. The results of this study can be used to establish effective acceptance and diffusion strategies for tablet-PCs and other emerging devices.

A Study on the TAM(Technology Acceptance Model) in Different IT Environments (이질적인 정보기술 사용 환경 하에서의 기술수용모델(TAM)에 대한 연구)

  • Kim, Jun-Woo;Moon, Hyoung-Do
    • Journal of Information Technology Applications and Management
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    • v.14 no.4
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    • pp.175-198
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    • 2007
  • Technology Acceptance Model (TAM) has been a basis model for testing technology use. Post researches of TAM have been conducted with the updating the TAM by adding new independent variables in order to increase the explanation power of the model. However, one problem is that different independent variables have to be introduced to keep the explanation power whenever applying to particular technology. This reduces the generality of the research model. Thus in order to increase the generality of the model, this study reviewed the previous researches and collected the independent variables used, and regrouped them into three basic independent constructs. New research model was designed with three basic independent constructs with four constructs selected for the mandatory IT environment and voluntary IT environment, and the structured equations analysis(AMOS) was applied to find the significant causal effect relationships between constructs in addition to the explanation power of the model. Finally, this study concluded that new TAM could be used to explain the users' adopting new technology without any adding new particular independent variables.

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Factors for the Adoption of Smartphone-based Mobile Banking : On User's Technology Readiness and Expertise (스마트폰 기반 모바일뱅킹 채택에 영향을 미치는 요인 : 기술준비도와 전문지식을 중심으로)

  • Lee, Ji-Eun;Shin, Min-Soo
    • The Journal of Society for e-Business Studies
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    • v.16 no.4
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    • pp.155-172
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    • 2011
  • The purpose of this study is to examine factors affecting an individual's acceptance of mobile banking, which is a typical example of smartphone based self-service. We derive three personal traits(positive technology readiness, negative technology readiness and individual's expertise) as antecedent variables that affect intention to use mobile banking from previous studies, and adopt a technology readiness and acceptance model(TRAM) to investigate factors that determine an individual's intention to use mobile banking. TRAM, which integrates technology readiness index(TRI) into the technology acceptance model (TAM) in the context of consumer adoption of e-service systems, is adopted to examine personal traits influencing on the factors forming the attitude of mobile banking. The new findings of this study are as follows. First, individual's expertise and positive technology readiness(ptr) have significant effect on both perceived usefulness and perceived easy of use. However, negative technology readiness(ntr) has significant effect on only perceived easy of use.