• Title/Summary/Keyword: Taxi-Advertisement

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Design of target advertisement transmission system in Taxi (택시 광고 송출 시스템 설계)

  • Lee, Jae-ung;Jang, Jong-wook
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.247-249
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    • 2016
  • Corporation, local government and government office provide useful information. Advertisement service is getting various manner. Typical example is electronic display, TV-advertisement and internet or mobile advertisement service. In this paper, I'm study about Taxi-advertisement service still. A similar case is bus or subway advertisement from display. But, Taxi have been only lapping advertisement. Because, Taxi get space restraints. Broadly speaking, Person using Gyeonggi-do to Soeul or Incheon to Soeul is 423million people. On a national basis, it's very amazing figure. However It's just so many person showing one advertisement. So people have no interest in advertisement. So I develop new advertisement system through taxi in the whole country. 254,823 car have passenger personal information and showing people needing advertisement. Also this system get geographical information. This system have high advertisement effect.

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