• International journal of advanced smart convergence
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• 제13권3호
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• pp.287-299
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• 2024

Xiaohongshu, a community-centric social media platform, has pioneered a unique e-commerce model known as 'buyer commerce,' leveraging user-generated content (UGC). Distinctively, Xiaohongshu Live Commerce focuses on fostering deep user relationships and providing superior product and information services, crucial for sustained consumer engagement. This study investigates consumer behavior in purchasing health functional foods via Xiaohongshu Live Commerce, aiming to understand the determinants of continuous usage intention. A novel theoretical framework was devised by integrating the Expectation Confirmation Model (ECM) and the Task-Technology Fit (TTF) model. The research model scrutinizes the impact of Xiaohongshu Live Commerce characteristics, such as perceived usefulness and perceived online intimacy, on task-technology fit. Additionally, it examines the moderating role of perceived risk specific to health functional foods and the influence of expectation confirmation on perceived usefulness, online intimacy, and task-technology fit, alongside their effects on satisfaction and continuous usage intention. The findings reveal that expectation confirmation positively influences perceived usefulness, online intimacy, and task-technology fit. Perceived usefulness significantly enhances task-technology fit, while perceived online intimacy and risk do not significantly affect task-technology fit. Moreover, perceived usefulness and intimacy positively impact consumer satisfaction and continuous usage intention, with task-technology fit playing a pivotal role. Perceived risk moderates the relationship between perceived usefulness and task-technology fit. These insights suggest that companies can augment consumer satisfaction and continuous usage intentions by enhancing the perceived usefulness of technology, effectively managing perceived risks, and continually improving user experience

• 산업공학
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• 제17권3호
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• pp.314-329
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• 2004

The rapid growth of investments in mobile service to reach a large and growing body of customers, coupled with low communication costs, has made user acceptance an increasingly critical management issue. The study draws upon the task-technology fit (TTF) model as its theoretical basis and its empirical findings to pragmatically explain the key factors that affect the performance and user acceptance of mobile service in medical field. A total of 110 usable responses were obtained. The findings indicate that the task, technology, and individual user characteristics positively affect task-technology fit and mobile service usage. The task-technology fit and mobile service usage are the dominant factors that affect mobile service performance. The result points out the importance of the fit between technologies and users' tasks in achieving individual performance impact from mobile service in medical arena.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.117-121
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• 2015

Construction managers use scheduling methods to improve the outcome of their project. Despite the many obvious advantages of the critical path method (CPM), its use in construction has been limited. Understanding the reasons why CPM is not used as extensively as expected could improve its level of acceptance in the construction industry. The link between construction scheduling methods and the tasks expected to be performed by schedulers has been an on-going concern in the construction industry. This study proposes a task-technology fit model to understand why CPM is not used as extensively as expected in construction scheduling. A task-technology fit model that aims to measure the extent to which a construction scheduling method functionally matches the tasks expected to be performed by the scheduling staff. The model that is proposed is an answer to the lack of proper instruments for evaluating the extent to which scheduling methods are used in the industry.

• 인터넷정보학회논문지
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• 제20권1호
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• pp.113-124
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• 2019

Recently, Omni Channel Services has been considered the most innovative business strategy. Omni-Channel sees a variety of channels from all channels viewpoints, organically combining each channel to provide a seamless experience for consumers. In other words, Omni-Channel is not simply a systematic integration of channels, but a means of delivering consistent services to consumers in all processes through a strategy to an organic connection. The aim of this study is to provide a comprehensive insight into the decision factors affecting the adoption of Omni-channel. For this purpose, an empirical analysis is conducted on the course of acceptanceof the Omni-channel service based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF), an effective model frequently selected to describe the acceptance of service in the introduction phase of new information technology. As a result of the study, it was confirmed that the task characteristics and the technical characteristics had a positive effect on the task-technology fit, and the task-technology fit had a positive effect on the performance expectancy. In addition, task-technology fit, performance expectancy, and social influence have a positive effect on the intention to use the Omni-Channel. This study is intended to deliver an experimental meaning by proposing a strategical measure to understand the behaviorsand uses of consumers in the Omni-channel service environment and increase the customer satisfaction for the system.

• 한국정보시스템학회지:정보시스템연구
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• 제16권1호
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• pp.179-200
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• 2007

In this research, we study how task and KMS fit influences on KMS performance in large corporations during its practical use. Based on the task-technology fit theory and information system success model, we developed a research model by considering the characteristics of KMS for supporting tasks. We try to verify how individual traits, task traits, and KMS Units affect task-KMS fit and how task KMS fit influences on KMS performance. We surveyed 212 employees who were using KMS and working for the large-sized manufacturing firms. We analyzed the collected data from LISREL 8.54 for Windows, and found the following significant results. First user satisfaction is increased when KMS provides knowledge to help to perform task rather than KMS' functionality. Second, user satisfaction is increased when KMS is suitable for performing task Hence, we verified task-KMS fit is an antecedent of user satisfaction. Third, task-KMS fit and user satisfaction have significant impacts on KMS performance. And user satisfaction affected more heavily on KMS performance than task-KMS fit did. As a result, we realized an individual performance can be improved when task KMS fit is high and, consequently, user satisfaction is increased. Forth while the usefulness of task-KMS fit is demonstrated, causal factors such as individual traits, task traits, and KMS traits significantly affect task-KMS fit. Formalization and knowledge trait we significant in enhancing user satisfaction, but KMS self-efficacy, autonomy, md system trait are not. These results indicate that task-KMS fit variable is useful as a measure of KMS performance as well as that of user satisfaction. Based on these results, we conclude that when KMS supports task activity, performance can be significantly improved by coordinating the task with KMS.

• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.197-216
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• 2022

Purpose In this study, in order to understand the effects of NTIS users' behavioral scientific behaviors and determinants, an integrated model of the UTAUT(Unified Theory of Acceptance and Use of Technology) model and TTF(Task-Technology Fit) model, which are frequently used MIS field, was presented and empirical analysis was conducted. Design/methodology/approach In this study, an online survey was conducted on researchers from organizations carrying out national R&D projects, institutions, universities, and dedicated management institutions and the collected data verified hypotheses established using the SPSS 25.0 statistical package and structural equation model using AMOS. Findings The results showed that NTIS users' business activities had a positive(+) effect on task-technology fit and task-technology fit had a positive(+) effect on performance expectation, effort expectation, and continuous intention-to-use intention. In addition, the performance expectation, effort expectation, and promotion conditions presented in research model had a positive(+) effect on the continuous intention-to-use. The research results derived through this study are expected to contribute substantially to subsequent research in the field related to information sharing platforms.

• Asia pacific journal of information systems
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• 제31권1호
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• pp.43-75
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• 2021

Clearly, the smartphone is increasingly playing a greater role in everyday life, thus providing opportunities to evaluate how well the use of the smartphone meets the requirements of undergraduate students in independent learning outside of a classroom setting. This study used the task-technology fit (TTF) model to explore the effectiveness of smartphone usage to interact with learning materials in independent learning outside of classrooms, the need for smartphone support, and the fit of devices to tasks as well as performance. First, the study used interviews, observation, and survey data to identify what are the most important constructs of smartphones that stimulate students to interact with learning materials in independent learning outside of classrooms. Based on the findings from the exploratory study and Task Technology Fit theory, we postulated the Navigation design, Ergonomic design, Content support, and Capacity as the essential dimension of the smartphone construct. Then, we proposed a research model and empirically tested hypotheses with the structural model analysis. The results reveal a significant positive impact of task and technology on TTF for smartphone usage to interact with learning materials in independent learning outside of classrooms; it also confirmed the TTF and performance have a direct effect on actual use.

• 한국문헌정보학회지
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• 제48권4호
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• pp.71-90
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• 2014

이 연구는 학교도서관 사서가 자신의 과업을 수행함에 있어 SNS를 어떻게 이용하고, 과업의 특성과 1인 운영체제의 특성으로 인하여 SNS를 활용하는 것이 자신의 성과에 영향을 미치는 지를 파악하고자 하였다. 사서의 과업, SNS이용 및 성과에 대한 상관관계를 객관적으로 설명하기 위해서 기술수용모델(Technology Acceptance Model)과 과업-기술적합도(Task-Technology Fit)의 결합을 통하여 사서과업-SNS기술적합도의 모형을 제시하였다. 229건의 설문조사를 분석한 결과, 학교도서관 사서의 업무적인 SNS활용이 자신의 성과에 영향을 미친다는 것을 증명하였다. 또한 학교도서관 사서가 SNS를 활용하는 것이 단순히 개인적 취향이나 업무를 방해하는 요소만 있는 것이 아니라, 과업의 특성이나 1인 운영체제와 같은 조직의 특성으로 인해 업무성과를 향상시키는 요인이라는 것을 확인하였다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.29-34
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• 2008

This study examines the effects of information and communication technologies on individual performance. The literature has paid a considerable amount of attention to social influence as a determinant of individual behavior. We combine task-technology fit with concepts from adaptive structuration theory to specify social influence. In our model, we suggest that individuals should receive support from proper social construction to have additional performance improvement. Empirical data from 317 individuals across 43 teams in 10 companies is used to assess the theoretical model. Our theoretical model received support from the data.

• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.63-88
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• 2022

Purpose The purpose of this study is to empirically analyze the factors affecting the intention to use cloud computing in the smart work environment. This study is meaningful in that it examines the characteristics of smart work and the fit of cloud computing characteristics, and it is a study that reveals the factors affecting the intention to use cloud computing by applying the integrated model of TTF and TAM. Design/methodology/approach In order to understand the factors affecting the intention to use cloud computing in the smart work environment, a research model that integrates TTF and TAM with the hypothesis was proposed. In order to verify the research hypothesis, this study conducted a survey on individuals with experience in smart work and cloud computing. And with the data 280 collected in the survey, path analysis was performed using the PLS structural equation. Findings As a result, it was found that task characteristics and technology characteristics had a positive (+) effect on task-skill fit, and task-skill fit had a positive (+) effect on perceived ease of use and usefulness. Also, task-skill fit, perceived ease of use, and perceived usefulness were found to have a positive (+) effect on intention to use.