• 디지털융복합연구
• /
• 제9권1호
• /
• pp.189-200
• /
• 2011

소셜미디어(Social media) 환경이 세계적으로 '정치권력전환(power shift)'에 큰 영향을 미치고 있다. 이런 변화가 스마트한 국민의 선택(the people's choice)이다. 따라서 시대적 변화의 추세에 정치인, 정당도 시대에 걸맞는 스마트($S^6M^2AR^3T^4$)한 정치PR전략 트렌드를 구상해야 한다. 이제 정치인이나 정당은 소셜네트워크 서비스(Social Network Service, SNS)를 통하여 국민에게 모든 정책이 보다 구체적(Specific)이고, 간결(Simplicity)하게 하여, 다 같이 강한(Strong) 시너지(Synergy)의 효과를 공유(Sharing)할 수 있어야 한다. 또한 올바른 정책이 목표를 향해 힘(Mighty)있게 추진하되, 그 정책이 평가 할 수(Measurable)있도록 성취(Achievable)되어야 한다. 그리고 그 정책은 국가의 모든 분야와 관련(Relevance)된 통합적인 차원에서 국민의 신뢰(Reliability)와 현실적(Realistic)바탕에서 각 계층(Target segmentation), 국민 모두(Together)의 소외됨 없이 비전과 목표(Target)를 가지고 누구나 동등한 기회(Time)로 저 마다 행복한 삶이 추구되어야 한다. 이런 정책 바탕에서 스마트시민정당의 발전 방향과 그 대안에 대한 12가지 키워드(key words)를 제안하고 있다. 이런 스마트시민정당의 정치PR전략만이 '강한나라, 힘 있는 대한민국 건설(mighty and powerful Korea)'을 실행시킬 수 있고 국민의 선택(the people's choice)을 받게 될 것이다.

• 수산경영론집
• /
• 제48권3호
• /
• pp.1-14
• /
• 2017

The aim of this study is to examine profiles of consumers in Thai seaweed market segments. A total of 321 consumers were surveyed in bangkok, thailand. The multiple regression analysis performed indicates that consumer preference toward seaweed snack is significantly influenced by seaweed consumption frequency. The cluster analysis performed indicates that there are three segments based on consumer purchasing attributes toward seaweed snack : leading type, pursuing type, beginner type. The results show that there are consumer segment with different purchasing attributes level and seaweed preference. in this study Thai seaweed market's biggest consumer is leading type consumer(n=40.8%) that have high level of purchasing attributes toward seaweed snack when compared to other segments. pursuing type segment(n=27.4%) consists of consumers who have low level of purchasing attributes but have high consumption frequency. beginner type segment(n=31.8%) consists of consumers who rarely eat seaweed snack and have high price sensitivity. This study can inform Thai seaweed consumer's behavior and effective segment market strategies and target consumer based on purchasing behavior toward seaweed snack.

• 한국의상디자인학회지
• /
• 제19권2호
• /
• pp.117-128
• /
• 2017

This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

• 수산경영론집
• /
• 제45권3호
• /
• pp.85-98
• /
• 2014

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

• Nutrition Research and Practice
• /
• 제4권4호
• /
• pp.332-338
• /
• 2010

The purpose of this study was to examine consumers' behaviors toward ready-to-eat foods and to develop ready-to-eat food market segmentation in Korea. The food-related lifestyle and purchase behaviors of ready-to-eat foods were evaluated using 410 ready-to-eat food consumers in the Republic of Korea. Four factors were extracted by exploratory factor analysis (health-orientation, taste-orientation, convenience-orientation, and tradition-orientation) to explain the ready-to eat food consumers' food-related lifestyles. The results of cluster analysis indicated that "tradition seekers" and "convenience seekers" should be regarded as the target segments. Chi-square tests and t-tests of the subdivided groups showed there were significant differences across marital status, education level, family type, eating-out expenditure, place of purchase, and reason for purchase. In conclusion, the tradition seekers consumed more ready-to-eat foods from discount marts or specialty stores and ate them between meals more often than the convenience seekers. In contrast, the convenience seekers purchased more ready-to-eat foods at convenience stores and ate them as meals more often than the tradition seekers. These findings suggest that ready-to-eat food market segmentation based on food-related lifestyles can be applied to develop proper marketing strategies.

• 농촌계획
• /
• 제13권2호
• /
• pp.93-105
• /
• 2007

Allotment gardens with log house in rural area as a rural growth tool are able to adapt to current market mechanisms by communication and promotion techniques. It is important to know what and how allotment garden's users seek their benefits to market segmentations. The primary purpose of this study was to segment and profile the benefits of allotment garden's potential users so as to provide a better understanding of allotment garden in Korea. A self-administered survey was obtained from 298 allotment gardens users in the study area. Four distinct segments were identified based on the benefits; relaxer(23.7%), educator(21.9%), want-it-all gardener(42.3%), and grower(12.2%), and these were profiled with respect to socio-demographics and civic garden-related features. We suggest that the relaxers are target market of allotment gardens with log house because they have willingly intented to pay a higher rent.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제6권11호
• /
• pp.2800-2812
• /
• 2012

The purpose of this study was to examine the syllable-word boundary misalignment cost on word segmentation in Korean continuous speech. Previous studies have demonstrated the important role of syllabification in speech segmentation. The current study investigated whether the resyllabification process affects word recognition in Korean continuous speech. In Experiment I, under the misalignment condition, participants were presented with stimuli in which a word-final consonant became the onset of the next syllable. (e.g., /k/ in belsak ingan becomes the onset of the first syllable of ingan 'human'). In the alignment condition, they heard stimuli in which a word-final vowel was also the final segment of the syllable (e.g., /eo/ in heulmeo ingan is the end of both the syllable and word). The results showed that word recognition was faster and more accurate in the alignment condition. Experiment II aimed to confirm that the results of Experiment I were attributable to the resyllabification process, by comparing only the target words from each condition. The results of Experiment II supported the findings of Experiment I. Therefore, based on the current study, we confirmed that Korean, a syllable-timed language, has a misalignment cost of resyllabification.

• 한국항행학회논문지
• /
• 제12권2호
• /
• pp.164-169
• /
• 2008

본 논문에서는 영상분할에 의한 동작 추적 기법을 이용하여 침입자를 감시하고 관련 정보를 모바일 기반으로 확인하도록 하였다. 먼저, 탐지하고자 하는 일정한 영역을 촬영한 동영상에서 프레임을 추출하고, 인접한 두 프레임 사이의 이미지 차를 사용하여, 고정된 배경과 움직이는 대상을 분할한다. 분할된 전경 물체에서 에지를 검출하여 지정된 위치별로 추출된 에지의 중간 값을 추정하여 동작을 분석함으로써 침입자를 감시할 수 있도록 하였다. 동작이 검출되면, 영상은 WAP 풀 기반 영상 전송 방법을 사용하여 모바일 클라이언트로 전송한다.

• 한국정보통신학회논문지
• /
• 제6권2호
• /
• pp.282-287
• /
• 2002

본 논문에서는 모바일 인터넷을 기반으로 침입자를 감시하기 위하여 영상분할 기법에 의한 동작 추적 기법을 사용하였다. 먼저, 탐지하고자 하는 일정한 영역을 촬영한 동영상에서 프레임을 추출하고, 인접한 두 프레임 사이의 이미지 차를 사용하여, 고정된 배경과 움직이는 대상을 분할한다. 분할된 전경 물체에서 에지를 검출하여 지정된 위치별로 추출된 에지의 중간 값을 추정하여 동작을 분석함으로써 침입자를 감시할 수 있도록 하였다. 이러한 감시정보는 감지된 일련번호, 날짜, 시간의 기록과 함께 이미지 파일로 저장되어 서버에 저장되며 모바일 클라이언트에게 감시 장소의 상황에 대하여 SMS Message를 발송하도록 하였다.

• 보건행정학회지
• /
• 제12권2호
• /
• pp.1-22
• /
• 2002

Since the early 1980s scholars have applied latent structure and other type of finite mixture models from various academic fields. Although the merits of finite mixture model are well documented, the attempt to apply the mixture model to medical service has been relatively rare. The researchers aim to try to fill this gap by introducing finite mixture model and segmenting inpatients DB from one general hospital. In section 2 finite mixture models are compared with clustering, chi-square analysis, and discriminant analysis based on Wedel and Kamakura(2000)'s segmentation methodology schemata. The mixture model shows the optimal segments number and fuzzy classification for each observation by EM(expectation-maximization algorism). The finite mixture model is to unfix the sample, to Identify the groups, and to estimate the parameters of the density function underlying the observed data within each group. In section 3 and 4 we illustrate results of segmenting 4510 patients data including menial and ratio scales. And then, we show AHP can be identify the attractiveness of each segment, in which the decision maker can select the best target segment.