• The Journal of the Convergence on Culture Technology
• /
• v.4 no.4
• /
• pp.1-10
• /
• 2018

At the moment, a cosmetic market finds to get new ways for change. In this way, Important of customer affinity emphasizes in the market. A lot of companies, markets are working at getting customer affinity. A study looks for attribute of collaboration cosmetic with famous characters and influence of customer affinity empirically. A survey was done a target was customer have bought collaboration product over once, the data was analysed structural equation. In conclusion, these figures out that familiarity and originality effect to customer affinity positively.

• The Research Journal of the Costume Culture
• /
• v.27 no.3
• /
• pp.206-221
• /
• 2019

This study examined the causal relations among brand personality, brand identification, and brand equity of Korean SPA brands that target Chinese consumers. Data were collected from 600 Chinese consumers residing in Beijing and Shanghai from August 15th to August 30th of 2015 by using convenience sampling; 561 of the questionnaires were used in the statistical analyses. Structural equation models were employed using AMOS 22.0. The results were as follows. First, the factors of Korean SPA brand personality, such as sophistication, competence, tenacity, and interest, exerted significant influences on the brand identification, while honesty had no significant influence on brand identification. Second, brand identification had significant influence on brand awareness, brand image, and brand loyalty. Third, brand awareness showed significant influence on brand image and brand loyalty. Fourth, brand image had significant influence on brand loyalty. These results indicated that brand equity can be strengthened by enhancing brand identification with the proper brand personality. This demonstrates that if Chinese consumers can associate Korean SPA brands with a sophisticated, attractive image, brand identification may be improved and brand equity may be strengthened in the long run, providing basic data for establishing efficient marketing strategies for Korean SPA brands in the Chinese market.

• International Journal of Advanced Culture Technology
• /
• v.7 no.1
• /
• pp.209-215
• /
• 2019

In order to provide a safe free-weight-training environment to people without workout trainers, we suggest a smart bench press machine with an automatic weight control system sensitive to user tiredness. Physical weight plates on the machine are replaced with a hydraulic cylinder as a press load and the cylinder knob is coupled with a step motor to change its tensile force automatically in-between lifting exercises. Three subjects participated to verify the usability of the smart bench press machine. They were asked to lift a 6-RM press load 10 times with 3 different lifting conditions: 1) no assistance, 2) a human assistance, and 3) the automatic weight control. All subjects were not able to complete the 10 sets without assistance due to tiredness, but they finished the full sets under the two assistive conditions. Average lifting speeds under the automatic weight control condition showed the most consistent level. Normalized quasi-tension data based on surface electromyogram signals of both Pectoralis Majors revealed that the subjects maintained the target muscle activation level above 50% but not more than 80% throughout the 10 sets. Therefore, the smart bench press machine is expected to both keep pace with the lifting exercise and reduce risk of injuries due to excessive muscle tensions.

• International Journal of Advanced Culture Technology
• /
• v.9 no.2
• /
• pp.86-90
• /
• 2021

Sentiment refers to a person's thoughts, opinions, and feelings toward an object. Sentiment analysis is a process of collecting opinions on a specific target and classifying them according to their emotions, and applies to opinion mining that analyzes product reviews and reviews on the web. Companies and users can grasp the opinions of public opinion and come up with a way to do so. Recently, natural language processing models using the Transformer structure have appeared, and Google's BERT is a representative example. Afterwards, various models came out by remodeling the BERT. Among them, the Facebook AI team unveiled the XLM-R (XLM-RoBERTa), an upgraded XLM model. XLM-R solved the data limitation and the curse of multilinguality by training XLM with 2TB or more refined CC (CommonCrawl), not Wikipedia data. This model showed that the multilingual model has similar performance to the single language model when it is trained by adjusting the size of the model and the data required for training. Therefore, in this paper, we study the improvement of Korean sentiment analysis performed using a pre-trained XLM-R model that solved curse of multilinguality and improved performance.

• English & American cultural studies
• /
• v.14 no.1
• /
• pp.1-26
• /
• 2014

Multicultural theories fully fledged around the 1980s and the early 1990s. Emerging in the 1960s thanks to the Civil Rights movement, multiculturalism has become the grand American national narratives, whose tenets recognize and respect people with diverse racial and cultural backgrounds. This period, however, witnessed the eruption of violent and destructive rebellions or uprisings involving racial minorities. Racial conflicts and tensions exploded at the moment when multiculturalism was widely practiced in areas including education and public policy revealing that complicated problems are embedded in the urban ghettos. American popular culture, specifically addresses antagonisms among different races or ethnicities in Bed-Stuy in New York. Although the film is mainly concerned with the collision among races, it lets ambivalent and cacophonous values and ideologies be present in the black community. On the other hand, Ice Cube's "Black Korea" empowers the black community when it deals with the turbulent relationship between black residents and Korean American merchants. Simultaneously, it denigrates Korean Americans as gasta raps often target the institution like government or police. In short, while attempts to search the ideas of coexistence and juxtaposition through polyphonic features embodied in the film "Black Korea" seems to depend on the dualistic system when it deals with the black-Korean conflicts and as a result it just reveals the chasm between two communities.

• The Research Journal of the Costume Culture
• /
• v.29 no.2
• /
• pp.222-239
• /
• 2021

In this study, six mainland Chinese designer brands-Xander Zhou, Sankuanz, Sean Suen, Feng Chen Wang, Pronounce, and Angel Chen-were selected that had their works presented at both Chinese and global fashion shows between 2016 and 2021. By analyzing the design characteristics of each brand, it is possible to understand the style characteristics and trends of Chinese menswear designs. A case study approach was adopted utilizing literature data, whereby 1663 photos were collected from the fashion information website POP (www.pop-fashion.com). Changes in Chinese men's image and the menswear market were identified. The design characteristics of modern Chinese menswear are as follows. First, the results from analyzing the target brands show that each brand has a distinct personality. Compared with the traditional or formal style, urban casual and sports styles (based on street style) account for a larger proportion. Second, the boundaries between different styles are becoming ambiguous, and contrasting styles are harmoniously expressed by breaking down boundaries through changes and combinations of colors, materials, and details. Third, after examining the overall trend, 2018 was a watershed point, after which the design trend has changed from either conservative or exaggerated to a practical and everyday style, demonstrating a genderless trend.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.1
• /
• pp.409-415
• /
• 2022

In computer vision, an image of a measurement target is acquired using a camera. And feature values, vectors, and regions are detected by applying algorithms and library functions. The detected data is calculated and analyzed in various forms depending on the purpose of use. Computer vision is being used in various places, especially in the field of automatically recognizing automobile parts or measuring the quality. Computer vision is being used as the term machine vision in the industrial field, and it is connected with artificial intelligence to judge product quality or predict results. In this study, a vision system for judging the quality of automobile parts was built, and the results were compared by applying five machine learning classification models to the produced data.

• International Journal of Advanced Culture Technology
• /
• v.9 no.4
• /
• pp.363-375
• /
• 2021

The purpose of this study is to analyze the safety of evacuation using the Pathfinder program for the alert at once, the priority alarm method, the priority alarm method for the four floors above, and the sequential priority alarm method, which is a modification of the priority alarm method specified in the tourist hotel building. Currently, in Korea's National Fire Safety Codes (NFSC), fire alarm methods are compulsorily applied differently depending on the number of floors and total floor area of a building. Although the growth rate is getting faster due to the diversification of building structures, it is still an obstacle to improving evacuation safety to comply with the standardized fire alarm method in NFSC. As a result of the experiment, the evacuation time was found to be faster with the priority alarm method for the four floors above than the priority alarm method applied to the specific firefighting object. Compared to the priority alarm method applied to the tourist hotel, which is a specific firefighting target with 5 or more floors and a total floor area of more than 3,000m2, the time was shortened by 3.7 seconds when measured by applying the priority alarm method for the four floors directly above. This indicates that it is necessary to take measures to select a fire alarm method suitable for the structure and environmental conditions of the building rather than applying the uniform NFSC regulations.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.4
• /
• pp.227-236
• /
• 2021

The purpose of this study is to promote the efficient operation of the Home visit nursing care services by identifying the perception and experience of visiting nurses at the community center. To this end, a methodological triangle study method was applied to visiting nurses. As a result of analysis the delivery system of the home visit nursing care services, the perception and participation experience of nurses, it was found that it is necessary to supplement the program standards such as the number of visiting target, health assesment, and information system for the efficiency of the visit. It is suggested that policy alternatives should be developed by sharing the major issues raised in this study.

• The Research Journal of the Costume Culture
• /
• v.30 no.5
• /
• pp.631-655
• /
• 2022

Modern Hanbok tends to use new colors based on traditional colors and their symbolic meanings. In addition to the traditional colors, various expressions have been increased, it is necessary to consider the color and color trend used in modern clothing. This study focused on the period 2011 - 2020 and analyzed the main color and coloring method of top and skirt by year with 450 data from a total of 81 wedding magazines. The results of examining the characteristics of traditional colors during the target period are as follows. First, the main color of the Jeogori showed a distribution of various colors in the first half, but the main color of the skirt concentrated on black, white and light pink in the second half. Second, while the use of blue and green systems decreased, Dang-ui color changed to warm yellow, green, and red systems. The Baeja used plain dark white in the first half; however in the latter half, they changed to white or accented colors. The one-piece used various colors in the first half, but only black and white appeared in the second half. Third, in the upper and lower colors of Hanbok, the blue-red color, the traditional contrast color of the first half, decreased significantly in the second half. The appearance rate of proximity for the complementary color harmony of white-red color and the adjacent color harmony of white-blue increased.