• The Korean Journal of Franchise Management
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• v.11 no.3
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• pp.7-18
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• 2020

Purpose: Recently, information on 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' can be obtained through various media such as TV, Internet search, and SNS, and the culture of finding and sharing them has become a trend. Since PZB's SERVQUAL, there have been many studies measuring service quality, leading to hotels, restaurants and coffee shops. These studies of service quality include product quality in the service quality dimension. Hotels, restaurants, and coffee shops are provided with intangible services while customers visit and stay, but 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' often stop by to buy products and return home. Therefore, the study on the effect of quality on customer behavior on 'Delicious Restaurants (Mat-zip)' should consider product quality separately. In this study, we want to study how each quality element affects the perceived value and response of customers by separating product quality and service quality. Research design, data, and methodology: This study tested the structural model of how the quality of products and services of famous bakeries affect customers' perceived value and response. As the quality factors, products, tangible services, and employee services were adopted, and perceived values adopted utilitarian and hedonic values, and customer responses adopted customer satisfaction and behavior intention. For this study, 203 survey data with experience using famous bakeries were analyzed using SPSS 22.0 and AMOS 22.0. Result: The research results are as follows. First, product quality positively influenced utilitarian value, hedonic value, and customer satisfaction, tangible service quality positively influenced utilitarian value, and employee service quality positively influenced hedonic value. Second, utilitarian value had a positive effect on behavioral intention, and hedonic value had a positive effect on customer satisfaction. Conclusions: In a famous bakery, it is basic that product quality should be given priority, and for customer satisfaction, employee service quality is half as important. In addition, for Behavior Intension (revisit by the customer), in addition to product quality, the quality of tangible services and employee services should be maintained at a quarter level.

• International Journal of Advanced Culture Technology
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• v.7 no.3
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• pp.111-115
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• 2019

A 5G is 20 times faster than 4G. It also has hyper-connectivity, low latency merit and boundless potentials for medical education, transportation, entertainment and so on. In accordance with this, it is time to quickly look over on the utilization plan for 5G and sensible media in dance field, deal with the issue and its utilization. First of all, this study will review potential of 5G and sensible media in dance and its development plan. It seems like dance is able to communicate in a three-dimensional way. Utilizing sensible media can contribute to inform people of dance, and increase fun and interest which will make three-dimensional mutual communication. Also, in 5G environment, one can select whatever one wants in his or her viewpoint when utilizing sensible media such as VR, AR, hologram and so on. Supposing in a case of dancers and judges, it is possible for them to hire their own style of dancers in their countries. So, both the dancer and the judges have the positive merits. Third, streaming is possible without any installation, buffering is reduced. At the same time high-definition of media is allowed. This allowed collaborated performance of celebrities in dance and it also increased concentration and engagement. Dance field should acknowledge 5G sensible media, look for systemic and detailed method and disseminate and spread professional training and performance. In dance, testing fast developing sensible media due to 5G network, produce systemic dance training environment with various try is required and an effort for the performance situations in which advanced 5G sensible media is used.

• Smart Media Journal
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• v.4 no.3
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• pp.68-73
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• 2015

This paper addresses the trends of e-Commerce systems. Most of the people around us might think that the e-Commerce system be saturated functionally and socially, and might be skeptic against the advancement of the e-Commerce system. But this paper analyzed the problems embedded in the current e-Commerce systems and compared those problems with IT trends to figure out possible functions in future e-Commerce systems.

• Journal of the Ergonomics Society of Korea
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• v.31 no.4
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• pp.577-583
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• 2012

Objective: This paper describes the process and results related to the development of gesture recognition-based natural user interface(NUI) for vehicle maintenance e-Training system. Background: E-Training refers to education training that acquires and improves the necessary capabilities to perform tasks by using information and communication technology(simulation, 3D virtual reality, and augmented reality), device(PC, tablet, smartphone, and HMD), and environment(wired/wireless internet and cloud computing). Method: Palm movement from depth camera is used as a pointing device, where finger movement is extracted by using OpenCV library as a selection protocol. Results: The proposed NUI allows trainees to control objects, such as cars and engines, on a large screen through gesture recognition. In addition, it includes the learning environment to understand the procedure of either assemble or disassemble certain parts. Conclusion: Future works are related to the implementation of gesture recognition technology for a multiple number of trainees. Application: The results of this interface can be applied not only in e-Training system, but also in other systems, such as digital signage, tangible game, controlling 3D contents, etc.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.275-280
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• 2006

본 논문은 스마트 홈에서 다수 사용자를 대상으로 조화로운 미디어 서비스를 제공하는 ubiTV 응용을 제안한다. ubiTV 응용은 사용자의 상황정보를 수집하고 인식하기 위해 정형화된 컨텍스트를 이용하는 ubi-UCAM2.0 을 기반으로 구현되었다. ubiTV 응용은 사용자의 상황정보를 수집하기 위해 위치추적 센서, 출입문센서, 소파센서 그리고 PDA 기반의 리모컨을 활용한다. 그리고 수집된 정보를 기반으로 사용자의 컨텍스트를 인식하고 맞춤형 서비스를 제공하는 방송, 영화, 음악, 영상 및 웹 등의 다양한 미디어 서비스로 구성된다. 이를 기반으로 ubiTV 응용은 사용자의 컨텍스트 및 미디어 콘텐츠 정보를 기반으로 개인화된 서비스를 제공하고 추천한다. 또한, 사용자 및 미디어 서비스 간의 협력을 통해 조화로운 서비스 및 콘텐츠 공유를 지원한다. 그리고 파노라믹 영상을 기반으로 한 직관적인 사용자 인터페이스와 서비스 디스커버리를 통해 사용자들이 미디어 서비스를 쉽고 편리하게 제어할 수 있도록 한다. 실험결과, 제안된 ubiTV 응용은 현재의 널리 사용중인 미디어 시스템과 달리 다수의 사용자들이 미디어 서비스를 함께 이용하고 관심 있는 멀티미디어를 서로간에 공유함을 알 수 있었다. 따라서, 제안하는 ubiTV 응용은 다수의 사용자들이 다양한 미디어 서비스를 조화롭게 이용하도록 함으로서 스마트 홈 환경에서 중요한 역할을 할 것으로 기대된다.

• Asia pacific journal of information systems
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• v.33 no.3
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• pp.677-701
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• 2023

With the rapid advancement of social media analytics and artificial intelligence, many studies have used online customer reviews as an important source to measure service quality in many industries, including the hotel industry. However, these studies have failed to identify the relative importance of different dimensions of service quality and their role in customer satisfaction. To fill this research gap, this study aims to identify the effects of service quality on hotel customer satisfaction from the multidimensional perspectives using sentiment analysis with self-training on online reviews. Additionally, the moderating role of the brand of origin for each service quality dimension is also investigated. Drawing on the SERVQUAL model and brand of origin concept, this study develops 12 hypotheses and empirically tests them using 30,070 online customer hotel reviews collected from TripAdvisor.com. The results indicated that overall service quality and each dimension of SERVQUAL significantly influenced customer satisfaction of hotels. The results also confirmed the moderating effects of brand of origin on overall service quality. However, the moderating effects of brand of origin for the tangible, reliability, and empathy dimensions of service quality were significant, whereas the effects for responsiveness and assurance were not. This study sheds new light on service quality measurement by analyzing the multidimensional features of service quality and the role of brand of origin in the hotel service context.

• Journal of Korea Game Society
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• v.12 no.1
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• pp.67-77
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• 2012

With the development of tangible interface in recent years, the interest in interactive exercise games to improve health-related physical fitness has been increased. We believe that this kind of serious game should provide not only motion sensing of the action required to play sports but also a specific effectiveness of exercise. This paper will show how a serious exercise game affects theirs heart rate and preference. For the experiments, we used an exercise game named GalaxyBike for aerobics exercise which is developed by the Interaction Media Research Center of Hoseo University. In the experiments, players' heart rate was measured during the warming-up, exercise and cooling-down periods by a wireless heart-rate measuring instrument. After they played the exercise game, a survey was conducted to see how they like this serious exercise game. The findings of the study suggest that the serious exercise game providing both video game and exercise would make a contribution to the improvement of health-related physical fitness since it serves to increase the heart rate and motivation.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.598-607
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• 2007

본 연구에서는 실감공간에 대한 청소년의 반응을 바탕으로 향후 기술 개발 방향에 대한 조언을 하기 위하여 총 41명의 학생을 대상으로 소집단 포커스 그룹 인터뷰를 시행하였다. 청소년들이 자주 사용하는 미디어의 종류와 이유, 미디어 사용에서 느끼는 불편한 점, 그들이 상상하는 미래형 미디어의 모습과 실감공간기술에 대한 반응을 묻고, 그 결과를 유형화하였다. 연구 결과 포커스 그룹 인터뷰 참가자들은 자주 사용하는 미디어로 휴대폰과, 인터넷, MP3, 활자 매체 등을 꼽았다. 활자매체의 장점으로는 높은 몰입도를, 인터넷의 장점으로는 편리한 인터페이스, 핸드폰의 장점으로는 이동성이 제기되었다. 그러나 핸드폰과 관련하여 청소년들은 불편한 인터페이스, 작은 용량과 빨리 닳는 배터리를 단점으로 지적했고 뉴미디어 공통적으로 느린 속도, 미디어에 의존하게 되는 강박증적 증세, 사생활 침해의 문제와 대인관계유지에 있어서의 부작용, 높은 이용료 등의 문제가 제기되었다. 이들은 일상생활이 미디어 이용에 의해 방해받고 있으며 미디어 이용으로 인해 불필요한 '필요'가 생겨나고 있다고 지적했다. 미래형 미디어에 대한 바람은 기존 미디어의 단점이 보완, 개선되는 측면에서 제시되었다. 더욱 편리해진 인터페이스와 기존 뉴미디어의 장점이 접목되는 방향의 미디어 통합도 요청되었다. 그러나 실감공간기술에 대해서는 긍정적인 반응보다는 부정적인 반응을 수적으로 우세해 주목을 끌었다. 진화된 형태의 미디어에 대해 긍정적인 반응을 보일 것이라는 예상과는 달리 실감공간기술이 기존의 면 대 면 대인관계를 파괴할 것이며 사생활을 침해하고 건강에 부정적인 영향을 미칠 것이라는 등의 거부감과 공포를 구체적으로 피력한 것이다. 이러한 두려움(fear)은 선행연구에 따르면 사람들이 새로운 매체에 대해 갖는 두려움과 이로부터 발생하는 두려움에 대한 대응은 혁명적 변화의 가능성을 억압하여 기존의 질서와 새로운 질서가 공존하는 기간을 늘림으로써 미시적 차원에서 단절적 역사의 경험을 완화시키는 기능을 하는 것으로 해석된다. 따라서 연구 결과 나타난 실감공간 기술에 대한 부정적인 반응도 이러한 맥락에서 해석될 수 있다. 즉 인터뷰 참가자들이 피력한 두려움은 뉴미디어 도입과 함께 반복되는 현상이며 이것은 새로운 현상이 아니다. 두려움은 기존 질서와 새로운 질서가 공존하는 기간을 연장시킴으로써 완충재로서 기능한다. 따라서 향후 기술 개발과 확산 과정에서 실감공간기술의 긍정적인 면모에 대한 적극적인 홍보가 필요하며 수용자들의 바람과 신기술에 대한 공포감을 이해하고 이를 기술 개발 방향 설정에 적극적으로 반영하는 자세가 요청된다고 하겠다.

• IEIE Transactions on Smart Processing and Computing
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• v.3 no.5
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• pp.306-312
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• 2014

The arcade gun has been a popular game controller in the video game market from the 1970s. The arcade gun, which is used partially in game centers and domestic games, recently is utilized as the interface for the interactive system and tangible media. On the other hand, the existing arcade gun has limits on hardware so it is unsuitable for wide screens. In addition, being platform-dependent, it is inapplicable to various types of content as a single module. This study suggests a correction algorithm that establishes an arcade gun system based on an infrared camera to solve those drawbacks and apply to possibly numerous surroundings.

• Journal of Korea Multimedia Society
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• v.20 no.8
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• pp.1472-1479
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• 2017

The trailer is an advertising process that requires systematic fabrication in the planning process. However, the role of sufficient consideration of the specialty of the merchandise, and the study of the quality of the merchandise, can serve as an effective advertisement. Therefore, a trailer from a marketing standpoint should effectively express the components that need to be delivered to potential audiences within a brief running time. Want to see if the rhythm of the trailers can be tangible, and how it affects receivers.