• 복식
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• 제61권6호
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• pp.60-73
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• 2011

Men's fashion has not much changed due to the pervasive patriarchy Because of the change of gender roll and attitude towards one's appearance and fashion, men began to express themselves with fashion in the late 90's. The purpose of this study is to categorize men's image and their fashion styles from Korean TV dramas to provide informations for predicting men's fashion trend in rapidly changing market. Through the analysis of three dramas with 30% or more of audience rating by all age groups from January to July, 2009, nine distinctive male images were selected and their styles were analyzed; silhouette, details, materials, color, accessories, and hair-style. The results are as follows: In the past holding neat and straight line silhouettes but today shows tight silhouette. In color and detail, the use of brilliant chromatic colors, use of hight saturation colors, big and brilliant pattern, ruffles, frills, beads, knitwear, mix matched new composed materials, and light materials are dominant. While short and simple shape of hair-styles were predominant in the past, now we see more varied hair length. Not only that, variety of perms and colors are showed on TV screens. Hence, the results show that a lot of radical change has happened in the men's fashion, and marketing propositions that reflects this change in men's fashion market are requested along with trendy emotional product development and coordination proposals, and finally calls for more multilateral study and market search of male consumers.

• International Journal of Costume and Fashion
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• 제7권2호
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• pp.32-40
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• 2007

American trendy casual styles can be characterized as fitted to body and rendering sexy and fashionable images and now very popular in Korea. This paper aims to identify diffusion channels of Amreican trendy casual style among Korean market and the characteristics of imitation for American trendy casual styles made by Korean casual brands. American trendy casual style was introduced and diffused mainly through 3 channels: American films and TV dramas, on-line communities, on-line shopping mall speciallized for purchasing American apparel brands. Some of American celebrities became fashion ikons and played critical roles in diffusing American trendy styles. After searching websites and fashion magazines and visiting brand stores, several Korean casual brands imitated the styles of American trendy casual brands and the scope of imitation was vast across items. Imitation was found mainly among T-shirts,jacket, jumper, pants, skirt and accessaries. Also imitation was found in almost every aspects of clothes such as shape, sihlouette, color, prints and stitching, belt, and drawstring.

• 복식
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• 제59권2호
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• pp.128-142
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• 2009

American trendy casual style can be characterized as fitted to body and rendering sexy and fashionable images and now very popular in Korea. This paper aims to identify how American trendy casual styles have been introduced and diffused among Korean young people and also compare the similarities and differences between American and Korean styles. American trendy casual style was introduced and diffused through 4 channels: people who have living experiences in America, media exposure by American films, TV dramas and fashion magazines, on-line network using internet cafe, club and blog, use of on-line shopping mall speciallized for purchasing American apparel brands. Some of American celebrities became fashion ikons and played critical roles in diffusing American trendy styles. Photos of those American celebrities and street fashion of Korean young women were collected through internet search from Sep. 2006 to Aug. 2007. 6 styles including leggings, mini skirt, short dress, skim jeans, pants with long boots, big bag and long necklace were selected as representing American trendy casual styles. Silhouettes and overall styling were very similar in all 6 items. But Differences were found in terms of rotor, amount of details, item coordination, matching shoes and overall images.

• 문화경제연구
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• 제20권1호
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• pp.21-50
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• 2017

한류의 부상은 한국 미디어 엔터테인먼트 산업의 경이적인 성공에 대한 수많은 역사적/문화적 학술 연구가 쏟아져 나오는 결과를 가져왔다. 그 중 대부분이 텔레비전 드라마 또는 대중음악에 대한 내용으로, 단편 영화에 가까운 매체로서 복합장르적 특성을 지닌 뮤직 비디오는 인기 한류 컨텐츠의 원형이자 선구적 형태라 할 요소가 다분함에도 불구하고 큰 주목을 받지 못하고 있는 실정이다. 사회적/정치적/경제적인 급변기였던 1990년대 초-중기, 한국 엔터테인먼트 미디어 산업은 이전에 비해 다양해진 젊은 세대의 관심 분야와 라이프스타일, 그리고 유동적인 생활 패턴을 반영해 정적인 시청 문화에 얽매이지 않는 새로운 컨텐츠를 필요로 했다. 한편, 케이블 텔레비전과 고속 인터넷 서비스가 보편화되면서 소비자들의 시간적 여유가 늘어나고 기반 설비에 대한 접근성 또한 높아지는 추세였다. 이와 같은 소비 인구의 규모, 범위, 연결성, 유동성 등의 변화에 대응하기 위해 등장한 것이 당시의 인기 장르였던 트렌디 드라마와 발라드 음악의 장점을 융합한 복합장르-매체인 블록버스터 뮤직 비디오였다. 본 논문은 90년대 당시의 사회적 유동성이 새로운 형태의 컨텐츠 창출과 한국 미디어 문화의 개념, 형태, 그리고 소비 양식에 어떠한 영향을 미쳤는지 고찰하고 블록버스터 뮤직 비디오를 한류 매체/장르의 원형으로 규정함으로써 문화연구적 관점에서 한류 연구의 다양화에 기여하고자 한다.