• 제목/요약/키워드: TV frequency

검색결과 579건 처리시간 0.024초

초등학생의 간식 구매실태 및 관련 생태학적 요인분석 (A Study of the Frequency of Food Purchase for Snacking and Its Related Ecological Factors on Elementary School Children)

  • 강석아;이정원;김경은;구재옥;박동연
    • 대한지역사회영양학회지
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    • 제9권4호
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    • pp.453-463
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    • 2004
  • In order to investigate food purchase frequency of elementary school children and its related ecological factors, 431 4th, 5th and 6th grade elementary school children and their mothers, living in Seoul and Daejon, small city and rural area of Chungnam Province, were participated in this study. The subjects and their parents were surveyed by a self-recording questionnaire about food purchase frequency and some ecological factors. Average height and weight of the subjects by gender and grade were similar to or a little bit more than the 1998 Korean Growth Standard. According to relative body weight, 30.6% and 10.8% of the subjects belonged to under-weight and obesity categories, respectively. Of the subjects, 46.9% used PC telecommunication or internet, 53.8% of them used it for less than an hour per day, and 46.4% watched TV for 2 to 4 hours a day. About 42% of the subjects spent 500 Won or less daily to buy snacks. A half of the subjects took snacks once a day because of hunger. Mothers' nutrition knowledge score was averagely 8.16 out of 13 full score and the average attitude score was 43.22 out of 50 full score. Foods purchased more than once a week were milk and yoghurt, cookies, ice-cream, ramyun, and gum in order. Family income, parents' education level, mothers' nutrition knowledge and food attitude score, students' snacking frequency and TV watching time showed significant correlations with purchase frequencies of some individual food items. In conclusion, the elementary school children considered taste most important rather than nutrition in buying snacks and most frequently bought carbohydrate foods and concentrated sugars except milk. Ecological factors such as mothers' nutritional knowledge and food attitude, TV watching time and snacking frequency had influenced the children's food purchase frequency. Accordingly, it is necessary to educate both children and their mothers about good food purchase and the importance of snacking.

임의의 주파수 특성을 갖는 표면음파 필터의 최적 설계 (The Optimal Design of SAW Filters with Arbitrary Frequency Characteristics)

  • 박석홍;손영찬;유상대
    • 센서학회지
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    • 제5권4호
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    • pp.81-87
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    • 1996
  • 이 논문은 임의의 주파수 특성을 갖는 표면음파 필터의 최적화 설계 방법에 관한 연구이다. 임의의 주파수 특성을 갖는 표면음파 필터를 설계하기 위하여 비제한 비선형 최적화 방법과 FFT 알고리즘을 이용한 설계 프로그램을 개발하였다. 설계의 예로서 비대칭 진폭과 비선형 위상 주파수 특성을 갖는 표면음파 TV IF 필터를 설계하였다.

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케이블TV 홈쇼핑을 통한 의복구매시 소비자 반응과 추구이점 및 위험지각 (Consumers' Reaction, Perceives Benefits and Risk When Purchasing Apparel through Cable TV Home-Shopping)

  • 김주영;구양숙
    • 한국의류학회지
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    • 제21권6호
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    • pp.1082-1093
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    • 1997
  • The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel through Cable TV home-shopping. The questionnaire was administered to 4y5 May through September in 1996 and the data were analyzed by using frequency, factor analysis, crosstab, 1-test, ANOVA, MANOVA, scheffe with utilizing SPSS/PC+ The results of this study were as follows: 1. The most favorite media in purchasing apparel through home-shopping was Cable TV in all over ages except 50's. Women showed Cable TV the most interested, whereas men showed printed media and computer on-line shopping as home shopping media. 2. Home-shopping favor in region' was higher than that of Seoul. In the degree of favor, college students showed the highest, followed by part time employees, housewives and full time employees. Those who lived individual houses in other than Seoul area showed higher purchasing intention. 3. Sweater item was shown as the highest purchasing interested item and coat/business suit items were shown as lower among 10 different apparel items. 4. Five dimensions of Perceived benefits of apparel purchasing through Cable TV were derived by factor analysis such as variety of merchandise information, purchase convenience, efficiency, saving time, and convenience of physical inactivity. The convenience of physical inactivity showed the most important benefit through Cable TV home-shopping. Perceived risk of apparel purchasing through Cable TV was factor analyzed as merchandise related risk, size and appearance related risk, delivery related risk, TV watching related risk, and unplanned purchasing related risk. The sixte and appearance related risk was shown as the highest risk.

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TV 홈쇼핑업체의 조직문화가 직무만족, 몰입 및 이직의도에 미치는 영향 (The Effect of the Organizational Culture of TV Home Shopping Companies on Job Satisfaction, Commitment, and Intention of Turnover)

  • 홍병숙;정선혜;이은진
    • 한국의류학회지
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    • 제34권8호
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    • pp.1352-1363
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    • 2010
  • This study analyzes how the organizational culture of TV home shopping companies influence the job satisfaction, commitment, and intention of turnover. It ascertains the differences the job satisfaction, commitment, and intention of turnover according to tenure of office and turnover time. The survey was conducted from May $3^{rd}$ to $31^{rt}$ in 2010, and 356 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, ANOVA, and multiple regression analysis. As a result, the organizational culture of TV home shopping companies was classified by the innovation culture, group culture, rational culture, and hierarchical culture. The innovation culture, group culture, and hierarchical culture of TV home shopping companies influenced job satisfaction and commitment. The rational culture and hierarchical culture of TV home shopping companies influenced the intention of turnover. There were differences in the intention of turnover according to the tenure of office and the job commitment according to turnover time.

TV드라마 의상관심도, 유행관여도, 자의식 수준이 PPL(Product Placement)효과에 미치는 영향 (The Effect of TV Drama Clothing Interest, Fashion Involvement, Self-consciousness Level on PPL)

  • 김경아;이진화
    • 한국의류산업학회지
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    • 제10권3호
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    • pp.281-288
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    • 2008
  • The purpose of this study was to investigate how clothing interest, fashion involvement, and self-consciousness affect brand recall, brand attitude and buying intension of the product placed on TV drama. The data were collected using a self-administered and structured questionnaire on subject of 270 middle school students and 260 high school students in Pusan. Frequency analysis, $X^2$-test, t-test, and multiple regression were used to conduct the data analysis on 524 out of 530 questionnaires. Clothing interest and the level of self-consciousness had significant influence on brand recall and emotional brand attitude of the product placed on TV drama. Self-consciousness affected cognitional brand attitude. Moreover, TV drama clothing interest and fashion involvement had a significant influence on buying intension. Therefore, TV drama clothing interest was the main factor which affected brand recall, brand attitude and buying intension of the product placed on TV drama.

A 85-mW Multistandard Multiband CMOS Mobile TV Tuner for DVB-H/T, T-DMB, and ISDB-T Applications with FM Reception

  • Nam, Ilku;Bae, Jong-Dae;Moon, Hyunwon;Park, Byeong-Ha
    • JSTS:Journal of Semiconductor Technology and Science
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    • 제15권3호
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    • pp.381-389
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    • 2015
  • A fully integrated multistandard multiband CMOS mobile TV tuner with small silicon area and low power consumption is proposed for receiving multiple mobile digital TV signals and FM signal. In order to reduce the silicon area of the multistandard multiband receiver, other RF front-end circuits except LNAs are shared and a local oscillator (LO) signal generation architecture with a single VCO for a frequency synthesizer is proposed. To reduce the low frequency noise and the power consumption, a vertical NPN BJT is used in an analog baseband circuits. The RF tuner IC is implemented in a $0.18-{\mu}m$ CMOS technology. The RF tuner IC satisfies all specifications for DVB-H/T, T-DMB, and ISDB-T with a sufficient margin and a successful demonstration has been carried out for DVB-H/T, T-DMB, and ISDB-T with a digital demodulator.

유효 잡음을 활용한 FTV 입체음향 개선방안 연구 (A Study on Immersive Audio Improvement of FTV using an effective noise)

  • 김종운;조현석;이윤배;여성대;김성권
    • 한국전자통신학회논문지
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    • 제10권2호
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    • pp.233-238
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    • 2015
  • 본 논문에서는 FTV(Free-viewpoint TV) 서비스에서, 몰입도를 향상시킬 수 있는 유효 잡음 이용 입체 음향효과 방법을 제안한다. 농구장에서 초지향성 마이크 및 무선 마이크를 사용하여 선수와 심판의 연속적인 음향 정보를 획득함으로써 주파수 스펙트럼을 관찰하였으며, 스펙트럼을 분석하여 시청자가 Zoom-in을 할 경우, 유효 주파수 여부를 판단하였다. 따라서 FTV 서비스에서 시청자가 피사체를 향해 Zoom-in 시, 제거대상이었던 잡음을 활용할 필요가 있음을 제시하였다. 본 연구는 향후 FTV의 입체 음향 연구에 활용될 것으로 기대된다.

단일 주파수 망을 이용한 ATSC 지상파 디지털 TV 방송서비스 기술 연구 (Study on the technology of ATSC terrestrial DTV broadcasting service using single frequency networks)

  • 박성익;이용태;김승원;이수인
    • 방송공학회논문지
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    • 제8권2호
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    • pp.109-115
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    • 2003
  • 본 논문에서는 미국식(ATSC) 지상파 디지털 TV 방송을 단일 주파수 망을 통해 서비스하기 위해 필요한 기술적인 사항에 대하여 고찰하고 ATSC 방송방식에서 단일 주파수 망을 구성하기 위한 방법을 제안한다. 제안한 방법은 기존의 8-VSB 방송시스템에 적용된 트렐리스 부호기의 메모리를 주기적으로 초기화함으로써 동일한 입력이 복수의 송신기에 인가될 경우 언제나 동일한 출력이 나오도록 한다. 제안방식을 적용한 8-VSB 시스템은 기존의 시스템에 비해 최대 0.1dB의 성능 저하가 발생하였으나 이러한 성능 저하는 트렐리스 부호부의 초기화 주기를 늘림으로서 무시할 정도로 줄일 수 있으며, 최소한의 하드웨어 변경을 통해 SFN을 구성할 수 있다.

디지털 텔레비전 옥.내외 송신설비용 고전력증폭기의 설계 (Design of a High Power Amplifier for DTV Transmission system in Indoor and outdoor)

  • 고성원;이병선
    • 조명전기설비학회논문지
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    • 제17권4호
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    • pp.116-125
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    • 2003
  • 21세기에는 컴퓨터, 지상파방송, 위성방송, CATV 등의 모든 전기통신매체를 통합한 멀티미디어 TV가 출현할 것으로 예상되고 있다. 따라서 고전력 광대역 고주파수를 동시에 수용할 수 있는 디지털 텔레비전용 전기통신설비가 필요하다. 본 연구에서 제시한 모델은 2-tone 신호에 의한 일반적인 성능평가와 실제 시스템과 동일한 경우를 고찰하기 위한 8-VSB 신호를 사용하여 측정하고 분석 및 평가하였다. 이 결과 제시한 고전력증폭기는 디지털 텔레비전 옥·내외 송신 설비용 전기통신의 주요장치에서 요구되는 고전력, 광대역, 고주파수의 규격을 동시에 만족함을 확인하였다.

The Effect of Congruity between Product and TV Reality Show on Purchase Intention: The Moderating Role of Consumer Factors

  • Bai, Xue;Kim, Kyung-Tae
    • Journal of Information Technology Applications and Management
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    • 제27권1호
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    • pp.173-186
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    • 2020
  • This study examines the effect of congruity between product and TV reality show on purchase intention of Chinese consumers. A total of 110 respondents from Chinese consumers were collected using online surveys. The results were analyzed by SPSS 22.0. Multiple Linear Regression and process analysis were used to test the hypotheses. This article found that congruity between product and TV reality show, attitude toward product placement and recall of product affected consumers' purchase intention. In addition, the frequency of consumer watching TV reality show and familiarity of product moderated the attitude toward product placement and recall of product. This study provides useful implications for sponsors to select product placement as one of their marketing promotion tool.