• Journal of the Korean Home Economics Association
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• v.40 no.4
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• pp.85-103
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• 2002

The purpose of this study is to examine determinant to purchase decisions by consumers using the home shopping of cable TV. For the purpose accomplishment, this researcher surveyed demographic characteristics of cable TV users to determine what differences in types of goods purchased by the users were made in accordance with the characteristics. Findings from the study may be reflected in bisiness policies seeking the fulfillment of consumer needs, and be used as a basic information for the establishment of consumer policies pursuing increased qualities of consumption life by providing information on goods shown through the of home shopping on cable TV. The result of the study can be summarized as follow. First, purchased goods were greatly different in their types depending on demographic characteristics of consumers such as gender, marital status, age, educational backgrounds, income and jobs. Second, experiential characteristics of cable TV users including holding or non-holding credit cards, main channels used, the main time of watching cable TV and purchase frequency per year contributed to differences in types of purchased goods. Third, factors influencing purchase decisions were somewhat different according to types of goods. However, previous purchase experiences were most influential irrespective of the types. The result as described so far suggests that previous purchase experiences by consumers raised their chances of repurchase by removing possible risks perceived by consumers. Based on the result as above, the researcher would make the following conclusion. First. companies operating the of home shopping on cable TV should increase satisfaction by consumers by providing reliable goods and information to them. In this sense, those companies need to establish marketing strategies that vary according to demographic characteristics of consumers and at the same time provide product information necessary for fulfilling consumers' requirements. Second, consumers should be moderate in the use of credit cards to avoid unplanned purchases via home shopping on cable TV and have some knowledge to solve problems related to goods and to the use of credit cards.

• The Research Journal of the Costume Culture
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• v.11 no.6
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• pp.808-825
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• 2003

The purpose of this study is to research the reasons of this outcome by comparing the consumers purchasing characteristics of the Internet shopping mall and cable TV home shopping. A questionnaire was designed for on-line survey panels residing in Korea and the period of the survey was from July 30 to August 6, 2002. 1362 questionnaires were collected and 665 were chosen. The Frequency, %, t-test, and x2-test was performed using Korean version of SPSS 10.0. The summarized results of this study are as follows: The reasons of purchasing Apparel products through Internet and Cable TV home shopping are low price, time Saving, and convenience. The Item that is purchased most often at the Internet shopping mall is casual T-shirt. In case of the cable TV home shopping, it is inner-wears. Most of the users were satisfied with the home shopping. There are significant difference in ‘inexpensiveness of price’, ‘variety of product’, ‘sufficiency of product information’, ‘easiness of searching product’, ‘security of personal information’, ‘convenience of order’ in the side of consumers satisfaction. The reason of not using the media shopping are as follows: ‘Distrust of the product’ appeared one of the main reason of not using internet shopping mall and cable TV home shopping, accounting for 34.3%(Internet)/25.3%(Cable TV) of all respondents, followed by ‘absence of products(18.7%)’, In case of the cable TV home shopping, ‘lack of necessity of home shopping(24.7%)’ was the main reason.

• Journal of Advanced Navigation Technology
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• v.24 no.6
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• pp.581-586
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• 2020

In this paper, the design process and method for a compact wideband loop antenna for terrestrial digital TV (DTV) and ultra high definition (UHD) TV applications was proposed. Horizontal slits were added on the two circular sectors of the proposed loop antenna in order to miniaturize the existing wideband loop antenna consisting of a square loop and two circular sectors. A CPW transmission line was inserted in the center of the lower circular sector as a feed line. The CPW feed line was designed using the 75 ohm port impedance for DTV and UHD TV applications, and a tapered center-signal line was designed to improve the impedance matching. The final designed antenna was fabricated on an FR4 substrate with a thickness of 0.8 mm. The experiment results show that the proposed compact loop antenna operates in the frequency band of 444.3-820.1 MHz for a VSWR < 2, which fully covers the DTV and UHD TV bands.

• Journal of Korea Multimedia Society
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• v.18 no.3
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• pp.401-407
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• 2015

In this paper, we propose the method to eliminate EMI (Electro-Magnetic Interference) in ELF (Extremely Low Frequency) band below 2 KHz for extending the gesture-recognition distance of smart TVs to more than 3m using electric potential sensor. First, we measure the electric field generated from the back panel of a TV and propose the effective arrangement of two sets of differential sensors as well as the shielding method using metal fiber. Also, we eliminate the PLN (Power Line Noise) and other noise generated from the TV and sensors as well as surrounding environments using filters. Using the proposed EMI eliminating methods, we evaluate displacement ratio on measured signals according to distance between sensors and a moving hand. Experiment results show that our proposed method can extend the hand-gesture sensing distance using EPS (Electric Potential Sensor) up to more than 3m, which is enough to satisfy applicability of EPS based remote control to Smart TVs.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.330-342
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• 2009

The purpose of this study was to investigate the equity formation of private apparel brand according the service quality of TV home-shopping. A questionnaire was designed for the survey and the subjects were 383 female adults in Seoul and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis and path analysis of SPSS WIN 14.0. The findings throughout the research are as follows; First, the underwear sets and single item apparel sets with private brand had been well sold at better price. Second, the service quality of TV home shopping was perceived as the four factors of safety, contents, informative faculty and reliability. The reliability and contents factors had higher effects on the equity formation of private apparel brand. Third, the brand image, perceived quality, brand recognition as the cognitive dimension had influenced on the hedonic and utilitarian attitudes. The hedonic attitude and perceived quality had a great deal influence on the purchasing intend as the last behavior dimension.

• Journal of Family Resource Management and Policy Review
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• v.10 no.4
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• pp.163-177
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• 2006

The main purpose of this study was to examine TV viewers' behavior on receiving family-related images reflected in soap operas and find the relationship between TV viewers' family-related value and TV viewers' behavior on receiving family-related images reflected in soap operas with empirical data. The data were collected from 500 adults aged 20-49 living in Seoul area for 3 days(January 17 to 19 of 2006). Statistical methods used were frequency, percentage, regression analysis. The results showed that TV viewer's family-related values and socio-economic characteristics influenced the family-related image reception behavior. Especially viewers' values about child was the most significant variable affecting TV viewers' receptions of family-related images reflected in soap operas.

• Journal of the Korean Society for Precision Engineering
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• v.19 no.11
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• pp.89-95
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• 2002

A shadow mask inside the Braun tube of a TV is sustained by springs attached to the glass panel, its vibration cause the picture image to discolor, which is called the microphonic phenomenon. It is found that it results from resonance when the natural frequency of the shadow mask coincides with that of built-in speaker sound. This paper describes experimental and analytical investigations by using FEM on the vibration problem of the shadow mask assembly. The simulation scheme may be efficiently used to develop a new design for a large-screen flat TV.

• Journal of Electrical Engineering and Technology
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• v.10 no.4
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• pp.1646-1654
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• 2015

In this paper, a single-switch ZVZCS quasi-resonant CLL isolated DC-DC converter for driving a low-power (less than 100 W) 32'' LED backlighting liquid crystal display television (LCD TV) is proposed. The proposed converter exhibits both forward and flyback operational characteristics. All semiconductors are activated and deactivated under the soft switching conditions during the switching transition without additional active devices. The switching frequency varies less than about 10 kHz for load variations, leading to minimizing the efficiency reduction under light load. Furthermore, the low di/dt and dv/dt by soft switching enhance the electromagnetic interference (EMI) performance above 1 MHz. A theoretical analysis is described in detail, and a 72-W prototype converter verifies the validity of the analysis.

• Proceedings of the KIEE Conference
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• 2000.07c
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• pp.2126-2128
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• 2000

A TVS(triggered vacuum switch) use in high-power, high-current, and high-frequency conversion and switching circuits. The TVS has a six-gap trapezoidal rod electrode system. The electrode system consists of three cathode and anode rods which are made with OFHC. The trigger unit of the TVS is located at the cathode base center. To obtain a wide variety of characteristics this paper describes the results of tests.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.47 no.8
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• pp.99-107
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• 2010

In a single frequency network (SFN) for Advanced Television Systems Committee (ATSC) terrestrial digital television (DTV) system, the interferences induced by the multiple transmitters and/or repeaters using the same frequency are inevitable. Since the presence of interferences results in performance degradation of the SFN, it is crucial to manipulate the interferences by adjusting the transmit power and timing of each transmitter and repeater. In the ATSC terrestrial DTV system, in order to facilitate the interference manipulation process, a transmitter identification (TxID) signal which is uniquely embedded in the signal to be transmitted from each transmitter and repeater is recommended. Even though the injection level of the TxID signal is much lower than the DTV signal, the TxID signal injection infects the DTV signal. Hence, the effect of the TxID signal on the DTV signal must be investigated before deployment. In this paper, the effect of the TxID signal on the performance of legacy DTV receivers under additive white Gaussian noise and multipath channel environments is investigated not only with computer simulation but also with laboratory and field tests. The test results show that the average threshold of visibility degradation of the legacy DTV receivers due to the TxID signal injection is less than 0.2 dB at the TxID injection level of -30 dB.