• Journal of Distribution Research
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• v.1 no.1
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• pp.223-237
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• 1996

The emergence of the cable television era has spawned the introduction of many new television programming formats such as all-news channels, movie channels, channels catering to cultural events, channels for women, and many others. One of the new programming formats that is expected to have interesting implications for marketing is the home shopping channel. As we have observed in other countries, this new form of distribution may potentially have a major impact on the traditional retail industry. This paper presents a model of home shopping channel viewing behavior. This model is then used to formulate optimal product presentation strategies that may aid managers in the design of home shopping programs. Specifically, by formulating a profit-maximization problem based on tile model, we derive the optimal length of product presentations and explore its properperties through simulating various situations. The discussion of these properties provide insights about making strategic decisions regarding product presentations.

• Science of Emotion and Sensibility
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• v.19 no.3
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• pp.59-70
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• 2016

Qualitative consumption is a trend in the children clothing market and watching TV of childcare-entertainment reality programs are becoming popular. This study examines the watching degree of childcare-entertainment reality TV programs of parent buyer (30s) and potential buyer (20s) and we investigate their shopping orientation of children wear. We did the survey research of 200 consumers with SPSS statistical analysis including the review of internet news, paper, and books on children wear shopping orientation. The results are following: first, the longer the watching time of childcare-entertainment reality TV programs, the higher shopping orientation, such as following the fashion of child stars, and the higher the watching preferences on childcare-entertainment reality programs, the greater shopping orientation in following childcare-entertainment reality programs star when they are purchasing children's clothing. Second, potential consumers as well as parent consumers were affected by watching the childcare-entertainment reality programs. Watching childcare-entertainment reality TV programs could give the impact when they were shopping children's clothing because they wanted to follow the fashion of childcare-entertainment reality programs TV star. Accordingly, the exposure of the childcare-entertainment reality programs for children clothing is found to be positive to the both current and future consumers.

• Photonics industry news
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• s.33
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• pp.34-41
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• 2006

광통신은 인터넷 이용자의 증가와 디지털기술 발전에 의한 화상정보 활용의 보편화, 전자 상거래, 양방향 TV등 전송 데이터가 폭증하는 정보화 사회의 필수적인 기술이다. 이는 광섬유 한 가닥의 정보전달 능력이 수십 Gbps이며 전자파 장애에 의한 누화나 잡음이 없고 수명이 길다는 장점이 있기 때문이다.

• Asian Journal for Public Opinion Research
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• v.9 no.3
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• pp.293-306
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• 2021

The news and views of Pakistani television channels are extensively shared on digital media for information or analysis where the general public discusses overt and covert agendas by mentioning their factual and presentational style. This study contributes to the contemporary studies of media perception through focus group interviews with 72 randomly selected master's and bachelor's students studying Media and Communication at the School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan to provide information about the feelings and observations of future journalists and media literates. In summary, the findings of our research exposed the negative perception of Pakistani electronic media among the participants due to what they perceived as biased, inaccurate, and unethical reporting.

• Proceedings of the Korean Information Science Society Conference
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• 2007.10c
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• pp.216-221
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• 2007

웹에는 방대한 양의 정보가 있지만 현재 그 활용은 제한적이다. 본 연구는 기존에 PC를 통해서만 접근 가능했던 웹 정보를 TV나 모바일 기기를 통해서 볼 수 있게 함으로써, 사용자로 하여금 시공간의 제약으로부터 자유로운 정보 환경을 제공하려는 취지에서 수행되었다. 현재의 웹 정보를 TV나 모바일 기기와 같은 일상적인 매체를 통해서도 활용할 수 있기 위해서는 각 디바이스의 화면에 적합하게 필터링과 요약을 통해 재구성하는 기술이 요구된다. 본 논문에서는 자연어처리 기술에 기반하여 온라인 뉴스 페이지를 개인 디바이스에 적합한 형태로 내용과 레이아웃을 재구성하는 시스템인 ONASys(Online News Adaptation System) 에 대해 소개한다. ONASys는 공간적, 내용적 속성을 이용하여 웹페이지 상의 중요 정보를 선별하는 #컨텐츠 필터링 모듈#, 패턴의 분석과 공기 정보를 통한 문법적 주 요소 인식을 통해 문장을 하는 #문장 요약 모듈#, 제목과 문장의 연관성을 통하여 문장의 중요도를 판단하는 #중요도 결정 모듈#로 구성된다.

• Journal of Broadcast Engineering
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• v.26 no.3
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• pp.308-320
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• 2021

Conventional image quality studies have been focused on 'naturalness' and has relied on memory color. Memory colors are mainly formed for familiar objects with prior experience, and the more faithfully these memories are reflected, the more naturalness of the reproduced image quality increases. In particular, the brightness and saturation of memory colors play an important role in increasing the preference of image quality as well as naturalness. Therefore, in the case of existing image quality studies, image quality characteristics were studied focusing on natural objects and people with memory. We extracted representative images of each genre (sports, documentaries, news, entertainment and music, and movies), adjusted the brightness, contrast, and saturation of each image, and conducted an experiment to evaluate perceived quality. Based on situational context, the results of this classification indicated that genres of television content can be divided into two categories: proximate and indirect experiences. Proximate experience best characterizes outdoor sports, dramas, and nature documentaries, where their image qualities have shown to have a strong correlation with brightness and contrast. On the other hand, indirect experience best characterizes news, music shows and SF/action movies. The image quality perception for indirect experiences was shown to be closely related to and optimized by contrast and saturation.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.8
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• pp.1064-1070
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• 2020

In Korea, video-based news broadcasters are primarily classified into terrestrial broadcasters, general programming cable broadcasters and YouTube broadcasters. Recently, news broadcasters get subjective while targeting the desired specific audience. This violates normative expectations of impartiality and neutrality on journalism from its audience. This phenomenon may have a negative impact on audience perceptions of issues. This study examined whether broadcast news reporting conveys emotions and if so, how news broadcasters differ according to emotion type. Emotion types were classified into neutrality, happiness, sadness and anger using a convolutional neural network which is a class of deep neural networks. Results showed that news anchors or reporters tend to express their emotions during TV broadcasts regardless of broadcast systems. This study provides the first quantative investigation of emotions in broadcasting news. In addition, this study is the first deep learning-based approach to emotion analysis of broadcasting news.

• The Transactions of the Korea Information Processing Society
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• v.6 no.6
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• pp.1703-1712
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• 1999

In the paper, we propose efficient article and scene change detection algorithms to make the index of sports news compressed in MPEG-2 domain. In the proposed algorithm, the information in MPEG-2 compressed domain is directly used without decoding to save the computation time. The scene change detection algorithm is constructed in an hierarchical method so that the time for detection can be greatly reduced. Also, the algorithm can provide the robust detection against abrupt illuminance change because the luminance and chrominance components are simultaneously considered. Also, the scene change caused by special effect such as dissolve and wipe can be detected in the compressed domain. In the article detection, the algorithm is constructed for robust detection of the anchor frame using the concept of CCV(Color Coherent Vector).

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.649-657
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• 2011

This study examines how news media covers Jang Ja-Yeon's scandal through analyzing texts and images about Jang Ja-Yeon described in SBS (Seoul Broadcasting System) Eight O'clock News. The study found that the news stories mainly covered lasciviously Jang Ja-Yeon's entertaining service, sexual service, other actresses who were forced to provide entertaining service, a list of people who forced her to serve, death, and vengeance. In addition, Jang Ja-Yeon in the news stories were described as "unknown actress," and she was located into low class and entertained the men in power. The analysis implicated that the body image of actress reflects a merchandize in the news media, and the news media used Ja-Yeon Jang's body image for news value which represents the society of reification, hierarchical and masculine society.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.69-78
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• 2019

This study surveyed the relationship between television viewers' ages and Korean broadcasting companies' credibility and viewers' political involvement and resistant behavioral intention based on total 1,026 participants(206 adolescents, 518 college students, and 302 adults) during President Park, Guen Hye's political scandal. The results indicate that there is a significant difference between ages on political involvement and resistant behavioral intention. College students shows the higher scores of political involvement and resistant behavioral intention, followed by adolescents and adults. Secondly, the higher score of credibility on KBS and MBC news, the lower scores of political involvement and resistant behavioral intention, the higher scores of credibility on SBS and JTBC news, the higher score of political involvement and resistant behavioral intention.