• Journal of Digital Contents Society
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• v.17 no.3
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• pp.119-133
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• 2016

This paper is designed to study how public values of viewers impact on the necessity of public service broadcasters and the willingness to payment of TV license fee based on the public-opinion survey regarding raising KBS TV license fee which was submitted to the National Assembly in 2013. To investigate this influence, seven main projects presented by KBS are classified into five public values of public (service) broadcasters such as quality, diversity, universality, social value and global value. The seven key performance tasks were presented by KBS. The study results are summarized as follows. Firstly, the survey group who selected the digital welfare enlargement by free terrestrial multi-channel broadcasting among public values recognized as highest the necessity of public service broadcasting as the most highly. Secondly, regarding the question of raising license fee, 72.4 percent of respondents were in favor of 1,000 won and 43.9 percent of respondents were in favor of 1,500 won. The result of this study shows that public service broadcasting has the possibility of securing the legitimacy of license fee policy when public service broadcasters faithfully carry out the five public values as above.

• Journal of Broadcast Engineering
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• v.21 no.5
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• pp.689-703
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• 2016

A dispute over price for retransmitting terrestrial channels between Terrestrial Television Systems and Cable TV System Operator(SO)s has been underway up to now since 2007 and expected to last unless there is a measure of extraordinary countermeasures. Thus, in this paper, we present a scheme for calculating the reasonable price on retransmitting terrestrial channels. Re-transmission price calculation scheme is presented in two ways. One is to calculate the price for the extent to which Terrestrial broadcasters and Cable broadcasters contribute, and the other is to calculate the price for terrestrial channels retransmitted by applying the method of Cable TV PP program fee basis. In addition, on profit-sharing scheme and criteria for program fee we present two ways of subscription, which are flat sum system and fixed rate system.

• Korean journal of communication and information
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• v.74
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• pp.109-135
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• 2015

This study investigated the news report tendency and frame by three major Korean television networks(KBS, MBC, and SBS) in their news reports on issues involving their own interests and considering in social level. The three issues chosen for this study are 'advertising regulations for total amount', 'the reallocation of 700MHz spectrum' and 'raising TV license fee'(this issue applicable only to KBS). By using content analysis method, this study identified extremely weighted tendency toward themselves by the network television channels. They have used highly biased tone and sources to reinforce their private interests in news reports about the three controversial issues. In terms of story content, the news reports have used attribution of responsibility frame dominantly in 'advertising regulations for total amount' issue, whereas the moral frame was dominant in the other two issues.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.229-240
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• 2010

Most of all researchs and analyses in the field of television industry of Korea were related to Cable Television SO(System Operator), but few about PP(Program Provider) from the viewpoint of Industrial Theory in Korea. However, there wasn't a comprehensive research analysis in terms of the co-relationship of the market structure, market conduct and market performance of PP. This research analyzes co-relationship and dynamics of the market structure of PP, its market conduct and market performance in a comprehensive way in Cable TV industry. Especially this paper focuses on the analysis of 1)relationship and its influence between market structure and market conduct, 2) relationship and its influence between their market conducts and market performances and 3) relationship and its influence between market structure and market performance among 40 commercial PPs in terms of the theory of Industrial Organization in Korea. This paper is delated and reported as follows in conclusion : 1)the type of horizontal integration has an effect on the price and scale in the relationship between the structure and its conduct. 2)the price has effect on the revenue and viewing rate between the conduct and performance. And high dependency of the Cable TV license fee has an effect on viewing rate and revenue per subscribers(ARPU) between the conduct and performance. 3)The horizontal integration between the structure and performance had a positive effect on viewing rate and its product differentiation has an effect on the revenue per subscribers. Net cost of the product had a negative effect on the rate of profit.