• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.44-54
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• 2015

The purpose of this study is to analyze the images of children and adults that is reflected in TV commercial advertisements. For this purpose, 241 public TV advertisements were collected from the domestic ads information sites. The analysis criteria used for this study was the one modified from the ads analysis tool developed by Young-hee Ha(2011). The results showed that the number of ads employing the child model was varied according to the product item. The child model appeared the most in the ads for food/beverage and secondly, the ones for computer/electric home appliances. Furthermore, the child model behaved very similarly to the adults in the ads, especially in the aspect of positive communication. And both adult and a child models tended to have the main role in ads. Regarding the relationships among model characters, cooperative relationship between an adult and a child appeared the most and there were lots of family relationships. The results imply that a child in our society is becoming a considerable family member referred for making decision in purchasing commercial products. In addition, it is discussed that the child's image reflected in the ads would have influence on a child viewer's self image.

• Journal of Information Display
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• v.2 no.3
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• pp.32-38
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• 2001

The most important parameter for TV application of LCD is a fast switching time for the display of moving image. To achieve faster switching time, the novel LC single materials with large dielectric anisotropies ($16{\sim}20$), high clearing temperatures ($195.5{\sim}237.4^{\circ}C$), broad nematic ranges (up to 169.9 $^{\circ}C$) and high birefringence ($0.254{\sim}0.2200$) were developed. KUR-series LC mixtures blended these single materials having significantly higher clearing temperatures and dielectric anisotropy values compared with conventional LC mixture. Especially, their clearing temperatures are $10{\sim}30^{\circ}C$ higher than their host mixture. These LC mixtures showing about lOms of high-speed switching time in Tv/Monitor of TFT LCD, is short enough to be addressed in a single time frame of 60Hz (16.7 ms). The threshold voltage $V_{th}$ was low enough to operate at a driving voltage of 5 V. The VHR values were found to be high enough for TFT-LCD in wide temperature range. Our novel LC mixtures are suitable materials for the inclusion in to LC mixtures for TV application of TN-LCD

• Proceedings of the IEEK Conference
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• 2001.09a
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• pp.535-538
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• 2001

In this paper, we present a novel method to solve the inevitable RGB beam mismatch problem in projection TV receivers. Conventional methods solve the mismatch problem by directly controlling the cathode ray tube (CRT) using the convergence yoke (CY). Unlike conventional methods, the proposed method is based on digital video processing using image warping techniques. Firstly RGB beam projection paths are mathematically modeled. Then based on the modeling, the input video signal to CRT is prewarped so that RGB beams are landed at the same point on the screen. Since the proposed method is based on a digital video processing instead of using CY, it can outperform the conventional method in terms of quality and cost. The experimental results with a real 60´projection TV demonstrate that the proposed method indeed produces converged images on the projection TV screen.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.41 no.5
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• pp.225-233
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• 2004

A novel real-time color gamut mapping method is described. The color gamut mapping method that is used for enhancing the color reproduction quality between PC monitor and printer devices is adopted for digital TV display quality enhancement. The high definition digital TV display devices operate at the clock speed of around 70MHz ～ 150MHz and permit several nano seconds for real-time gamut mapping. Thus, the concept of three-dimensional reduced resolution look-up table is introduced for real-time processing. The required hardware can be greatly reduced by look-up table resolution adjustment. The proposed hardware architecture is successfully implemented in FPGA and ASIC and also successfully adopted in digital TV display quality enhancement purposes.

• 한국정보디스플레이학회:학술대회논문집
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• 2004.08a
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• pp.26-29
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• 2004

S-PVA is a new technology which enables screen quality advantages over S-IPS and MVA, including high transmittance, >1000:1 contrast ratio, sub-10ms response time, and wide angle of view with no off-axis image inversion and undetectable gamma distortion. This new technology will be described in detail. This paper also addresses the other remaining performance issues facing LCD-TV, including Samsung's plans for addressing these challenges. For example, until recently, inter-gray response time and associated motion blur were significant issues for achieving LCD-TV images quality. Samsung has invented DCC-II technology to achieve sub-10ms response time, and this achievement is described herein. Other technology advancements, including next-generation color performance and ultra-low black performance and improvement of off axis image quality are also discussed in this paper.

• 한국정보통신설비학회:학술대회논문집
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• 2007.08a
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• pp.89-91
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• 2007

Multimedia service based on interactivity, personalization, multiple channels and community distinguishes IPTV from incumbent TV. But data encoding/decoding time and image frame processing should be considered in digital TV versus analog device. Especially channel zapping time is one of the most important parameters for the service quality of IPTV. This paper proposes the mechanism for decreasing the channel zapping time with multiple decoder and image frame processing. We also implemented the multi-group video community service system using IP multicasting function supporting interactive learning service.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.1111-1112
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• 2008

By adjusting the applied Software Method, One Physical Pallete can execute each colored Icon. Each Pallete includes Image's data and Image's Color data.Color data is composed of hex data by generating Pallette tool. This data is loaded by selecting Icon. Icon's selection is composed of current selected Icon and non-selected Icon by user. We must draw on these states to Meun's Icon.

• Journal of Broadcast Engineering
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• v.1 no.1
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• pp.55-61
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• 1996

We propose an algorithm for video effects of sports broadcasting that informs TV viewers of a sports player's sequential performing forms and locus in detail when gymnastic game such as 'vault' is broadcasted. It records the image sequences while a player is performing, extracts only the player's performing forms from background scenes by a proposed algorithm, superposes them sequentially on a background scene, and broadcasts them with slow speed. This system named as 'Multi-Motion' has ever been used in NHK live broadcasting for 1995 World Gymnastics Championships held in Japan.

• 한국정보디스플레이학회:학술대회논문집
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• 2005.07a
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• pp.71-74
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• 2005

There have been various efforts to achieve a better PDP TV, which have low power consumption, high image quality and low price. As the results, the power consumption of LG's new 42 inch HD PDP could be lower than 42 inch LCD under the general movie display load condition. And the address discharge time lag of ${\sim}1\;{\mu}s$ for 42 and 50 inch XGA single scan by which the cost can be reduced and image quality can be improved was achieved by using new MgO material and driving waveform. In addition, we have suggested TCA (Triangular Color pixel Arrangement) cell structure for realizing the full HDTV of 60inch diagonal size, which has $1920{\times}1080$ resolution. The luminous efficiency of the suggested TCA structure has been increased about 40% compared with that of the conventional cell structure.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2002.04a
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• pp.121-124
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• 2002

Mass culture is product of media technology. We are absorbing and surround in optical image which reflex medium emits by night and day continually specially and live culture and information produced infinitely through mass media. People discharging in main living room now to remote control a television manufacture because carrying out move freely and is preoccupied with object of interest that have been spread in a television, and assimilate all image like sponge. Reflex medium contacted habitually every day whether do not want even if want can do that populace cultural personality is much stronger as subject that make actuality of processing.