• 제목/요약/키워드: TOURIST

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관광목적지의 물리적 환경이 감정적 반응과 행동의도에 미치는 영향 (The Influence of Physical Environments on Tourist's Emotional Response & Behavioral Intention in Tourist Destination)

  • 김규영;이정은
    • 디지털융복합연구
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    • 제12권7호
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    • pp.123-132
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    • 2014
  • 본 연구는 관광목적지의 물리적환경이 감정적 반응과 행동의도간의 영향관계를 파악하고자 했다. 부산지역의 대표적인 관광지인 해운대, 광안리, 송정을 방문한 관광객을 대상으로의 표본추출방식에 의해 설문조사를 실시하였다. 연구결과를 도출하기 위하여 선행연구를 근거로 하여 연구가설을 설정하였다. 첫째, 관광지의 물리적 환경은 관광객의 감정적 반응에 유의한 영향을 미칠 것이다. 분석 결과 편의성과 쾌적성의 물리적환경인 부정적인 감정적 반응에 유의한 영향을 미치고 있으며 매력성은 부정적인 감정에 대하여 유의한 영향관계가 형성되지 않았다. 그리고 매력성과 쾌적성은 긍정적 반응에 대하여 유의한 결과가 나타나고 있었으며 편의성은 긍정적 감정반응에 유의한 영향관계가 없었다. 둘째, 관광객의 감정적 반응은 행동의도에 유의한 영향을 미칠 것이다. 분석결과 관광객의 감정적 반응인 부정적인 감정과 긍정적인 감정은 행동의도에 대하여 유의한 영향관계를 보이고 있었다.

가족 관광객의 향토음식에 대한 지각된 위험, 관여도, 만족과 충성도에 관한 연구 (Study on Sense of Perceived Risk, Involvement, Satisfaction, and Loyalty of a Tourist Family for a Local Food Restaurant)

  • 김정현;이영란;조문수
    • 동아시아식생활학회지
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    • 제20권5호
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    • pp.802-811
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    • 2010
  • This study aimed to determine a tourist family's perceptions of dining at a holiday destination. A key assumption of this study was that dining at an unfamiliar locale at a tourist resort is engaging in risk-taking behavior by the tourist family. In this unfamiliar setting, participation in the local food market takes on a significant role in the tourist family's sense of satisfaction and loyalty. For the purpose of this study, involvement pertains to the family's perceived relevance of the objective of this study based on inherent needs, values, and interests. For this study, 151 subjects vacationing with his/her family on Jeju Island participated. To perform research on perceived risk and involvement in terms of the decision maker's capacity, only one member of each family responded to the survey, which examined the impact on sense of satisfaction of perceived risk and involvement in the local food scene. Perceived risks were divided according to financial, performance, physical, social-psychological, and time-risk factors. Perceived risk and involvement were found to be significant predictors of the overall satisfaction of the tourist family's local food consumption. Furthermore, performance risk was determined to be significantly linked to the tourist family's dining sense of satisfaction and loyalty. These findings provide some meaningful marketing implications for Jeju Island's tourism industry. Reducing the performance risk and increasing the local food involvement may activate rural tourism and local food consumption. Theoretical and practical contributions to local food marketing are discussed.

A Study on Tourist Psychological Capacity of Scenic and Historic Area and Its Influencing Factors - A Case Study of Mount Tai Scenic Spot

  • Cao, Lin-Sen;Piao, Yong-Ji;Zhang, Rui;Cho, Tae-Dong
    • 한국환경과학회지
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    • 제23권5호
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    • pp.755-761
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    • 2014
  • Tourist Psychological Capacity (TPC) is an important issue of the Tourism Capacity research. We gained the tourist satisfaction through the questionnaire investigation in Mount Tai Scenic Area and obtained the tourist satisfaction function using SPSS17.0 regression analysis method. Then we got the best psychological capacity of tourists with the Marginal Satisfaction Method. Finally we verified the influencing factors on TPC. The study found that the best TPC of Mount Tai Scenic Area is 10323 persons; Female shows lower TPC than male. Moreover, female satisfaction is more easily influenced by visitors' number increasing than male satisfaction; TPC plays negative correlation with the increasing of age. Teenagers and adults have no much difference in TPC, but the seniors present a relatively lower TPC than other; The higher education, the smaller TPC.

일본 관광완제학의 연구변천 (A Survey of Research History in Japanese Tourist Economics)

  • 한기장
    • 한국컴퓨터정보학회지
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    • 제8권1호
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    • pp.19-28
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    • 2001
  • 일본의 관광경제학은 1960년대부터 본격적으로 시작되었다. 그후 1970년대 고도 경제성장의 연장선에서. 경제가 발전된다는 가정 하에 관광의 미래예측을 낙관적인 연구가 있었으며, 관광에 의한 지역개발이라는 관점의 논문이 다수 있었다. 그리고 지리 경제학적 관점에서의 논문이 1980년대에 증가하기 시작하였으며. 90년대에는 다양한 종류의 관광현상에 대하여 연구가 시작되었다. 일본인의 관광에 대한 인식을 바탕으로 일본 관광차회지 및 일본 관광학회 연구보고에 실린 관광경제학의 논문이 어떻게 변화하여 왔는지, 연대별로 알아보기로 한다.

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한국관광호텔 식음료시설의 고객만족분석

  • 김기영
    • 한국조리학회지
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    • 제1권
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    • pp.103-125
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    • 1995
  • The result of this study well be influenced on hotel food & beverage to large extent. And that is linked with what the government is pursuing. What This study focused are followings. First, this study is tried to survey the role of tourist hotel F & B as eating out industry. Second, this study analyzed the most important factors when selecting the tourist hotel F & B. Third, this study looked for the further alternatives on the issues of tourist hotel F & B. Such focuses as these can be expected various, and several of those are as followings. First, this study can expect the understanding on the flow of F & B in the world and the development of ingenious management strategies. Second, this study can promote the developing effort of undeveloped korean food, and have an largely effect on from the tourist hotel restaurant to deluxe restaurant, public restaurant, and home. Thrid, this study will provide the opportunity to confirm the role and direction of tourist hotel, which maximizing affirmative effect.

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관광지 개발에 따른 고수동굴의 환경변화 (The Environmental Change according to the Development of Tourist Resort in Gosu - cave)

  • 홍현철;유영준;홍충렬
    • 동굴
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    • 제45권46호
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    • pp.49-67
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    • 1996
  • After the opening of Gosu - cave, as tourist has increased, the inner parts and outer regions of cave is changed. This paper focuses on the environmental changes according to development of tourist resort in Gosu-cave. The result of this study can be found in the following facts: (1) As cave is opened lighting equipments set up for the purpose of helping inspection and coming in and out. (2) As the temperature rises in the coming in and out of tourist, this is caused to dry and peel off the topographes in cave. (3) The quality of water in cave is contaminated by the wastes, garbages and coins by tourists. (4) As Chungju - Dam has constructed, the linkages of the other tourist resort of Gosu - cave is improved. It is raised on the accessability of Gosu - cave. (5) As people has access to Gosu - cave, tourists increased more than the former times. Thus this phenomenon is contributed to the increasements of regional incomes and opportunity of regional employment.

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A Study on Tourist Destinations Recommendation App by Medical Tourism Type Using User-Based Collaborative Filtering

  • Cai, Jin;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
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    • 제8권4호
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    • pp.255-262
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    • 2020
  • Recently, medical tourism is recognized as a high value-added industry because of its longer period of stay and higher expenditure than general tourism. In particular, although the number of medical tourists visiting Korea is increasing, the perception of Korean medical services is low. The purpose of this paper is to develop the app which, based on medical tourism type, recommends tourism destinations. Additionally, this proposed app can expand general tourism as well. It can provide tourists with medical information easily by sorting types tourists. Besides, as medical tourists normally stay long, we can take the advantage of post-treatment time. This app collects medical information data and tourist destination data, and categorizes the types of medical tourists into four categories: disease medical tourism, traditional medical tourism, cosmetic medical tourism, and recreational medical tourism. It provides medical information according to each type and recommends customized tourist destinations. User-based collaborative filtering is applied for tourist destination recommendations.

Tourism Service Quality and Tourism Product Availability on the Loyalty of International Tourists

  • RAHMIATI, Filda;OTHMAN, Norfaridatul Akmaliah;BAKRI, Mohammed Hariri;ISMAIL, Yunita;AMIN, Grace
    • The Journal of Asian Finance, Economics and Business
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    • 제7권12호
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    • pp.959-968
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    • 2020
  • Tourist loyalty is created through good tourism service quality and the availability of tourism products. This study discussed the various attributes of tourism service quality, namely, tour agents, efficient personnel, accessible transportation, and information service quality. Whereas for tourism product availability attributes were varieties of product availability, wide selection of tour agents and tourist products, and wide variety of amenity services. As a general rule, the minimum is to have at least five times as many observations as the number of variables to be analyzed, and the more acceptable sample size would have a 10:1 ratio. A total of 424 questionnaires were returned, with 35 removed due to errors. Finally, 389 questionnaires respondents were used via accidental sampling method through the distribution of questionnaires to foreign tourists at Soekarno Hatta International Airport. In addition, AMOS 7.0 software is used to test models in confirmatory factor analysis (CFA) as well as hypothetical testing using structural equation modeling (SEM). The results showed that all hypotheses were accepted, except for the effect of tourism service quality on tourist loyalty in Indonesia. This research aims to contribute significantly to the existing knowledge of tourism, specifically from a foreign tourist perspective in Indonesia.

The Study on the Effect of Casino Tourism Policy : Focused on the Casino Tourists Service in Macau Area1

  • CHOI, Youngsoo;KIM, Chansoon
    • 동아시아경상학회지
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    • 제8권2호
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    • pp.43-56
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    • 2020
  • Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

관광호텔 베이커리 메뉴 상품의 영향요인에 관한 연구 (A Study on Influence Factor of Bakery Menu Goods in Tourism Hotels)

  • 이형우
    • 한국조리학회지
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    • 제8권3호
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    • pp.39-56
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    • 2002
  • This is the study to stir up importance in bakery and to present evaluation of menu goods in barkery of tourist hotels. In order to achieve the purpose of this paper, it is gone ahead of the literature review including the previous research on the manu goods evaluation of tourist hotels. The major field research is to build a frame of the paper and present the model to release my humble theory. The limitation of the study was to make much of literature basis due to insufficient previous research on the issue. This is an unprecedented study on bakery department in tourist hotels in Korea thus no research model was unavailable for cross reference or comparative research. The evaluation of bakery menu good is directly related to the satisfaction of tourist hotels bakery consumers and we need a substantial managerial development method of bakery menu goods. This study has two goals in line with the purpose of investigation, that is to say, by understanding vital statistics of consumer and influence factor were created, and finally the factors and consumers and professional worker identified. The study would be framed into 5 parts like introduction, literature review, inquiry a plan and analysis method, consequence and discussion & conclusion. After the exploitative research, the study was approached to make findings through the questionnaires designed to find the relationship factor between consumer's evaluation and professional worker's evaluation of bakery menu goods in tourist hotels.

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