• 제목, 요약, 키워드: TAM model

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이질적인 정보기술 사용 환경 하에서의 기술수용모델(TAM)에 대한 연구 (A Study on the TAM(Technology Acceptance Model) in Different IT Environments)

  • 김준우;문형도
    • Journal of Information Technology Applications and Management
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    • v.14 no.4
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    • pp.175-198
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    • 2007
  • Technology Acceptance Model (TAM) has been a basis model for testing technology use. Post researches of TAM have been conducted with the updating the TAM by adding new independent variables in order to increase the explanation power of the model. However, one problem is that different independent variables have to be introduced to keep the explanation power whenever applying to particular technology. This reduces the generality of the research model. Thus in order to increase the generality of the model, this study reviewed the previous researches and collected the independent variables used, and regrouped them into three basic independent constructs. New research model was designed with three basic independent constructs with four constructs selected for the mandatory IT environment and voluntary IT environment, and the structured equations analysis(AMOS) was applied to find the significant causal effect relationships between constructs in addition to the explanation power of the model. Finally, this study concluded that new TAM could be used to explain the users' adopting new technology without any adding new particular independent variables.

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비자발적 IT 사용 환경에서의 기술 수용모델(TAM)에 관한 연구 (A Study on the TAM (Technology Acceptance Model) in Involuntary IT Usage Environment)

  • 문형도;김준우
    • 디지털융복합연구
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    • v.7 no.3
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    • pp.13-24
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    • 2009
  • Technology Acceptance Model (TAM) has been a basis model for testing technology use. Post researches of TAM have been conducted with the updating the TAM by adding new independent variables in order to increase the explanatory power of the model. However, the problem is that different independent variables have to be required to keep the explanatory power whenever adopting particular technology. This might reduce the generality of the research model. Thus in order to increase the generality of the model, this study reviewed the previous researches and collected the independent variables used, and regrouped them into three basic independent constructs. New research model was designed with three basic independent constructs with three constructs selected for the involuntary information technology usage environment. Finally, this study concluded that new technology acceptance model could be used to explain the use of new technology without any adding new particular independent variables.

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퍼지 TAM 네트워크를 이용한 건설협력업체 핵심역량모델의 패턴분석 (Pattern Analysis of Core Competency Model for Subcontractors of Construction Companies Using Fuzzy TAM Network)

  • 김성은;황승국
    • 한국지능시스템학회논문지
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    • v.16 no.1
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    • pp.86-93
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    • 2006
  • 생물학적으로 동기가 되는 신경망 모델에 기반한 TAM 네트워크는 특별히 패턴분석에 효과적인 모델이다. TAM 네트워크는 입력층, 카테고리층, 출력층으로 구성되어 있다. 입력 및 출력 데이터에 대한 퍼지룰은 TAM 네트워크에서 얻어진다. 각 층에서 링크와 노드를 감소하기 위한 3가지의 프루닝룰을 사용하는 TAM 네트워크를 퍼지 TAM 네트워크라고 한다. 본 논문에서는 퍼지 TAM 네트워크를 건설협력업체의 핵심역량모델의 패턴분석에 적용하고 그 유용성을 보인다.

An Empirical Test of Technology Acceptance Model: The Case of Object-Oriented Computing

  • Kim, Injai
    • 한국경영과학회:학술대회논문집
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    • pp.32-35
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    • 1998
  • Technology Acceptance Model (TAM) has been widely used for predicting behavioral processes in which information technologies were accepted, but several previous studies point out that TAM may not explain the adoption process of complex information technologies effectively. This study empirically tests the limitation of TAM, and suggests a proposed research model by incorporating the concept of the perceived behavioral control into TAM. Study findings indicate the proposed model can predict the adoption process better than TAM does.

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스마트 의류에 대한 혁신기술수용모델(TAM)의 확장 (Extending the Technology Acceptance Model for Smart Clothing)

  • 채진미
    • 대한가정학회지
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    • v.47 no.4
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    • pp.99-110
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    • 2009
  • The Technology Acceptance Model(TAM) proposed by Davis(1989) has been applied as a reliable and robust model in the study of user’s adoption of different technologies. However it is necessary to incorporate additional constructs to the original model in the quest for increased predictive power. This study investigate consumer’s acceptance of smart clothing applied by the extended TAM. Besides perceived ease of use and perceived usefulness, clothing involvement is included in the extended TAM. Data were collected from the adults over 20 years old living in Seoul and other metropolitan areas from March 2 to March 12, 2009. 815 copies of data were analyzed to examine a structural model and test research hypotheses using AMOS package. The study showed the extended TAM for smart clothing was validated empirically in predicting the individual’s acceptance of smart clothing and 5 hypotheses among 7 hypotheses were supported. Specifically, perceived ease of use, perceived usefulness, and clothing involvement were the factors affecting attitude toward smart clothing. Attitude toward smart clothing was influenced directly by perceived usefulness and clothing involvement but influenced indirectly by perceived ease of use. Acceptance intention toward smart clothing was influenced strongly by attitude. From a theoretical point of view, the study extended the TAM for smart clothing. Moreover, this study would be beneficial for those who would develop smart clothing by providing information about attitude and acceptance intention of smart clothing consumers.

과학적 가설의 생성력 향상을 위한 삼원귀추모형의 적용 (Application of the Triple Abduction Model for Improving the Skills of Scientific Hypothesis Generation)

  • 정진수;원희정;권용주
    • 한국과학교육학회지
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    • v.25 no.5
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    • pp.595-602
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    • 2005
  • 이 연구의 목적은 과학학습에서 가설 생성력 향상에 미치는 삼원귀추모형(TAM)의 적용 효과를 검증하는 것이다. 이를 위해 TAM의 가설 생성 절차에 따른 가설 생성 활동 10개와 전통적인 방법에 따른 가설생성활동 10개를 개발하여 각각26명의 고등학생으로 구성된 TAM 집단과 27명의 전통 집단에 투입하였다. 가설 생성 활동 10개가 투입되는 과정에서 4개의 활동에서 학생들이 생성한 최종 가설의 설명도를 평가하였다. 또한 가설 생성력의 향상 정도를 검증하기 위해서 과학 지식 생성력 검사 A형과 B형을 사전과 사후에 각각 투입하여 연구 대상 학생들의 가설 생성력을 검사하였다. 연구 결과 TAM 집단이 생성한 가설의 설명도가 전통 집단의 가설보다 통계적으로 의미 있는 수준에서 높았다. 가설 생성력 검사에서는 TAM 집단과 전통 집단의 검사 점수가 사전 검사에서는 통계적으로 유의미한 수준에서 차이가 없었으나 사후에는 TAM집단이 의미 있게 높았다. 따라서 TAM을 적용한 가설 생성 활동은 전통적인 방법보다 가설 생성력 향상에 효과적이라고 할 수 있다.

아이폰 이용자를 통해 본 스마트폰의 이용의도 예측모형 비교: 기술수용모형(TAM), 계획된 행동이론(TPB) 및 통합모형을 중심으로 (Comparison on Predictive Model of Intention to Use Smartphones through iPhone User: Centered on TAM, TPB & Integrated Model)

  • 주지혁
    • 디지털융복합연구
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    • v.11 no.1
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    • pp.89-97
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    • 2013
  • 한국사회에 아이폰이 소개된 이후 일어난 아이폰 열풍은 이례적인 상황으로 받아들여졌고 이에 따라 모바일 업계나 연구자에게 관심의 대상이 되었다. 아이폰 열풍 이후 한국사회는 스마트폰이 견인하는 소위 스마트사회로 진입하게 되었다. 이러한 배경에서 한국 소비자의 스마트폰 수용과정을 이해하기 위한 설명력 높은 모형을 탐색 구축하는데 본 연구의 목적이 있다. 분석결과 TPB, TAM 및 통합모형 모두 유의한 설명력을 가지고 있는 것으로 나타났다. TPB가 TAM 보다 높은 설명을 보였으며, 통합모형은 근소하지만 TPB보다 높은 설명력을 보였다. 이 연구의 시사점은 새로운 정보통신기기 연구에서 널리 차용되는 TAM 보다 사회적 영향력과 개인적 속성을 고려한 예측력 높은 모형을 구축할 필요가 있다는 것이다.

객체지향 컴퓨팅의 기술수용에 관한 연구 - 기술수용 모델의 경우 - (A Study of the Technology Acceptance of Object-Oriented Computing - The Case of Technology Acceptance Model -)

  • 김인재
    • Asia pacific journal of information systems
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    • v.10 no.2
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    • pp.1-22
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    • 2000
  • This paper presents an exploratory research on the application of the Technology Acceptance Model(TAM) to the domain of object orientation to investigate the validity of TAM in the perspective of its causal relationships. In the Management Information Systems(MIS) area, TAM has been applied to computer usage behavior as a specific technology adoption model. This paper also suggests the factors that affect the technology acceptance of object orientation in U.S. organizations through a modified TAM. Two major research questions are addressed. First, this research investigates the effect of these external variables on the dependent variable, the actual usage of object orientation in the viewpoint of knowledge interaction between structured methods and object orientation. Second, is TAM valid for the technology acceptance of object orientation in terms of its causal relationships? This study empirically explores the impact of the external variables on the level of actual usage of object orientation via the mediating variables in TAM. A structured questionnaire is administered to Data Processing Management Association(DPMA) professionals in US. The result of this study reveals one important contradictory finding that is not consistent with expectations based on related theory. TAM does not accommodate the technology acceptance of object orientation perhaps because object orientation is a complex and organization-level adoptive technology or the measures for the mediating constructs in TAM may not be appropriate in industry settings.

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소셜 네트워크 서비스(SNS) 이용요인간 구조적 관계 : 기술수용모델(TAM)과 플로우(Flow)를 중심으로 (The Structural Relationships Among Factors Affecting the Usage of Social Network Service:Focusing on the Technology Acceptance Model(TAM) and the Flow)

  • 박윤서;김용식
    • 한국IT서비스학회지
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    • v.11 no.1
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    • pp.247-272
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    • 2012
  • Social Network Service(SNS) is a kind of advanced Internet service that acts as personal media. This study was intended to find out the structural relationships among factors affecting the usage of social network services by extending the Technology Acceptance Model(TAM). For this purpose, the variable 'Flow' was first integrated into the TAM in order to understand the internal motivations of users. And then the external factors of SNS usage were derived from the perspective of users, contents, and media side of SNS, and finally the dependent variable was set with the intention of sustainable use. Then these factors were carefully integrated into a structural model. We expect the findings of this study will be very helpful for the internet marketing professionals, SNS developers, and the others.

비자발적 환경의 회계정보시스템 수용에 관한 연구 : TAM과 TPB를 이용하여 (A Study on the Adoption of Accounting Information Systems in Mandatory Environments : Using TAM and TPB)

  • 장원경;김태균
    • Journal of Information Technology Applications and Management
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    • v.12 no.1
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    • pp.173-189
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    • 2005
  • The technology acceptance model (TAM) is a lot of cited in information technology adoption and usage researches. TAM has a base in psychological research, is parsimonious, explains usage behavior quite well, and can be operationalized with valid and reliable instruments. But TAM has been conducted primarily in volitional environments of the adoption of new technology. This paper discusses technology acceptance in accounting information systems to examine TAM with subjective norm and perceived behavioral control in mandated using environments. The results show that in mandatory environments such as accounting information systems, subjective norm is not a significant effect on the behavioral intention. Perceived usefulness and perceived behavioral control are significant the factor on the behavioral intention. The implications of finding are that perceived usefulness and perceived behavioral control play major role in technology acceptance rather than subjective norm in accounting information systems with mandatory environments.

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