• Title/Summary/Keyword: T-test analysis

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Consumers' Characteristics according to Patronage Online Shopping Mall (애고 온라인 점포 유형별 소비자 특성)

  • Son, Jin-Ah;Lee, Mi-Ah
    • Fashion & Textile Research Journal
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    • v.15 no.1
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    • pp.46-56
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    • 2013
  • This study categorizes online fashion shopping malls according to consumer store patronage behavior as well as classifies consumer groups by online shopping mall patronage to understand the unique characteristics in each phases of purchase. A quantitative survey was conducted using 487 questionnaires from women in their 20s and 30s. The data were analyzed using frequency analysis, cross-tabulations, factor analysis, T-test, ANOVA, cluster analysis, and ${\chi}^2$-test. The findings of this study are as follows. First, online shopping malls were classified into three types of 'integrated mall', 'open market' and 'specialized fashion mall'. Second, based on one of the three types of categorization consumer groups patronizing each type turned out as follows: integrated mall patrons (141, 28.95%), open market patrons (226, 46.41%) and the specialized mall patrons (119, 24.64%). Third, the characteristics of each group had significant differences according to clothing shopping orientation, information search, shopping mall behavior, spending on online shopping, and e-loyalty.

Effects of Entertainment Service on Impulse Buying Behavior of Apparels -Comparing with Department Stores and Shopping Malls- (엔터테인먼트서비스가 의복충동구매행동에 미치는 영향 -백화점과 쇼핑몰을 중심으로-)

  • Park, Eun-Joo;Park, Jung-Shin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10 s.157
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    • pp.1333-1343
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    • 2006
  • Consumers seek the pleasure, fun and satisfaction in shopping. Retailing environments of apparel products are rapidly changing than ever before. One of there changes are offered apparel products with entertainment service, such as theaters, restaurants and so on. The purpose of this study was to investigate the effects of entertainment service, shopping orientation and emotion on impulse buying behavior in department stores an shopping malls. A self-administrated questionaire was developed based on the results of previous researches and pre-test. Data were obtained from shoppers(N=684) randomly selected in department stores and shopping malls located in Seoul and Busan. Data were analyzed by factor analysis, t-test, cross analysis, and path analysis. The results showed that; impulse buying behavior was directly or indirectly affected by shopping orientation in both of two store types. In department stores, consumers were affected to make a good mood by entertainment service while, in the shopping malls, consumers were influenced directly by entertainment service to be a good mood and to purchase impulsively apparel products. Therefore, the impulse buying behavior was influenced differently by entertainment service in store types. From the retailer's perspective, they give insights into the development of strategies utilized to marketing planning of entertainment service in each store types.

The Perception for Development Need of Codonopsis Lanceolata Dishes by Industrial Foodservice Dieticians (사업체 영양사의 더덕 음식 개발에 대한 인식 조사)

  • Hong, Wan-Soo;Lee, Jin-Sil;Ko, Sun-Young;Choi, Young-Sim;Shin, Won-Sun
    • Korean journal of food and cookery science
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    • v.23 no.4 s.100
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    • pp.469-480
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    • 2007
  • The purposes of this study were to assess the perception of the characteristics of Condonopsis lanceolata dishes and to find out the development need & willingness to purchase for Condonopsis lanceolata dishes in view of industrial foodservice dieticians. Of 250 questionnaires distributed, 152 completed questionnaires were used for the statistical evaluation. Statistical data analysis was using SPSS 10.0 program for descriptive analysis, $X^{2}$-test, t-test and analysis of variance. The perception score on the characteristics of Condonopsis lanceolata dishes varied according to the number of meals served, mean price of a meal, type of food service management, food cost variation, offering type, and intake frequency; however, perception score was not affected by the number of meal serving/day and the type of menu. Regarding processed foods containing Condonopsis lanceolat, the need for developing side dishes was the highest in processed foods using Condonopsis lanceolata, followed by alcoholic beverage, one dish foods, health foods, and desserts. The score for willingness to purchase dessert of Condonopsis lanceolata was the highest, followed by alcoholic beverage, one dish foods, health foods, and side dishes.

A study on the breast type and sizing system for 20's and 40's women's brassire

  • 박은미;손희순
    • Proceedings of the ESK Conference
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    • 1995.10a
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    • pp.249-267
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    • 1995
  • The purpose of this study is to analyze breast shape by age, to classify breast types and then to suggest brassiere size chart. The subject of anthropometric measurement were 232 women in 20's and 40's. The direct anthropmetric measurement were analyzed by mean, standard deviation, duncan test, T-test, ANOVA, factor & cluster analysis The results are as follows; 1) as a result of analysis for the measurements, according to the increase of age, the items of height were decreased and the items of width, depth, cir- cumference, length were increased, being obesity and breast points were dropped. So the volume and bottom area of 40's women's breast were lager than 20's women's. The width of breast points was bide by increasing of intereior. 2) as a result of factor analyxis, 5 factors were extracted as important factor of breast shapes(obesity of breast and location of breast point, breast height and volume, upper dimensions of breast/lower dimensions of breast, interior dimensions of breast/exterior dimensions of breast, volume of the lower part and drop of breast) 3) as a reslut of cluster analysis, the breast shape were classified into 4 types. namely, typel has the smallest volume, bottom area of breast and the slenderest breast, type2 was the second obesity type. type3 was middle sized type. type4 has much dropped, wide bottom area of breast and the biggest form. 4) To establish brassiere sizing system, the loss funtion was used to decide interval of under bust girth and cup size of size chart. 20 brassiere sizes were established and the size chart covers 92.2% of all subject.

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A Study on the High Strength of porcelain insulators for transmission line (송전용 자기재 현수애자의 고강도 특성 연구)

  • Cho, H.G.;Han, S.W.;Park, K.H.;Choi, Y.K.;Lee, D.I.;Choi, I.H.;Kim, T.Y.
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2003.05e
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    • pp.85-88
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    • 2003
  • In this study, porcelain insulator samples which have a different alumina composition were manufactured in order to test electrical and mechanical properties and make an analysis of the propagation phenomena of micro cracks on porcelain body. From XRD quantitative analysis the crystalline phases were different with alumina composition, sample C and D which have about 17wt% Corundum phase without the Cristobalite phase shows better electrical and mechanical properties than sample A and 8 which have the Cristobalite phase. In dielectrics test on porcelain samples with below 17wt% alumina composition, it was found that the amount of glass phase$(SiO_2)$have an main effect to decrease the dielectric loss$(tan{\delta})$, and the dielectric breakdown voltage of aluminous porcelain insulators was largely affected by its relative density. As a micro cracks analysis, HRS were measured, then the intensity of HRS increased with the amount of alumina composition. On the other hand, the propagation behaviors of cracks was fairly influenced by the distribution of pores.

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Present Status of Description and Application of Statistics in Clinical study papers in the Journal of Oriental Neuropsychiatry. (동의신경정신과학회지에 발표된 임상연구논문들의 통계방법 기술 및 적용 현황)

  • Cho, Seung-Hun;Hwang, Wei-wan;Lee, Tae-Rim
    • Journal of Oriental Neuropsychiatry
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    • v.18 no.3
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    • pp.15-21
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    • 2007
  • This study was done to review problems in terms of statistical description and statistical application and analysis. Methods; The authors reviewed 42 statistical clinical study papers excluding 12 Overview papers, 75 Descriptive papers, 48 Animal studies out of 177 papers in the Journal of Oriental Neuropsychiatry in the 5 years from 2002 to 2006. Results : 1) 3 papers(7.1%) had no description of statistical method, only P-values, 25 papaers(59.5%) had tables without description of statistical method, 1 paper (2.3%) had no description of statistical method in study method. 2) 10 papers(23.8%) contained problems in terms of statistical application and analysis. 6papers (6/23, 26.0%) for Student t-test, 2 papers(2/7 28.6%)for $X^2$- test, 1 paper(1/15 6.7%) for the analysis of variance, 1 paper(1/6 16.7%) for Pearson correlation contained statistical problems. Conclusion : It was suggested that consultation of investigators with statisticians and more extensive statistical refereeing, the form of the guidelines for description and application of statistics are needed.

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Influences of Family Environment Risk Factors and Ego Resilience on The Early Adolescents' Problem Behaviors (가정환경 위험요인과 자아탄력성이 초기 청소년의 문제행동에 미치는 영향)

  • Lee, Soon Ok;Choi, Yeon Hee
    • Journal of Korean Public Health Nursing
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    • v.28 no.3
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    • pp.484-494
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    • 2014
  • Purpose: The purpose of this study is to verify the direct influences of the risk factors of the family environment on the problem behaviors of early adolescents, and the indirect influences of the same by the mediation of ego resilience. Method: After random extraction of five elementary schools located in D metropolitan city, we conducted a survey of 5th and 6th-grade male and female students. For the analysis, we used data from the questionnaire results of 450 students. For the data analysis, we performed t-test of independent samples, one-way ANOVA, path analysis and Sobel test, utilizing SPSS/WIN 19.0 program. Result: The direct influence of the risk factors of the family environment on the problem behaviors of the early adolescents was 0.447, while the indirect influence by the mediation of ego resilience was 0.146. Conclusion: It was found that the risk factors of the family environment not only exert direct influences on the problem behaviors of early adolescents, they also have indirect influences on the problem behaviors of early adolescents by way of the mediation of ego resilience.

The Analysis of Images and Preference on Cultural Products based on Baekje Traditional Culture - Focused on Adolescents - (백제의 전통문화를 활용한 문화상품의 이미지와 선호도 분석 - 10대 청소년을 중심으로 -)

  • Lee, Mi-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.3
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    • pp.85-98
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    • 2016
  • The purpose of this study was to investigate the adolescents' images and preference on cultural products based on Baekje traditional culture focused on adolescents. The subjects were 421 adolescents in Daejeon and Chungnam province. The measuring instruments was stimuli of cultural products and a questionnaire with semantic differential scales of image of cultural products, preference, product evaluation criteria, and subjects' demographics characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, 3 factors(attractiveness, interest, gentleness) were emerged on images of cultural products based on Baekje tradition culture, however, the current products could not convey affectively the attractive and gentle image of baekje traditional culture. Second, the preference of the Baekje cultural products was evaluated low, and especially design and price was rated low in the evaluation criteria. Third, preference was related with the 3 image factors, and attractiveness factor was showed highly positive effects on preference of cultural products. The implication of this study was to provide the useful cultural product development plan for adolescents, and the research results suggested that modern and individual design, unique traditional pattern, resonable price, and practicality have to be considered to develop successful cultural products for adolescents.

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College Students' Understanding of a Multicultural Curriculum (다문화 교육과정에 관한 대학생 인식)

  • Yun, Tae-Young;Lee, Eun-Hee
    • Korean Journal of Human Ecology
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    • v.20 no.1
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    • pp.273-284
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    • 2011
  • The purpose of this study was to investigate the understanding of a multicultural education curriculum(educational goals, contents, methodology, subjects, problems, and revitalization) by college students and its process, to provide base materials to be used in revitalizing an efficient multicultural education. The subjects were 750 college students located in Jeonbuk province. In this statistical analysis, SPSS 12.0 program was used to conduct frequency analysis, credibility analysis, $X^2$ test, t-test, one-way ANOVA, and Duncan' multiple comparison. For the educational goals of multicultural education, most people responded it was "to positively experience cultural diversity and commonality." As for methodology, the paper found that there were two elements, namely, consolidation form and specific form; there were no differences between responses given by different genders, but differences were observed among different grade levels and majors. Looking at the content of multicultural education, emphasis was given to the equality of different cultures. Multicultural education was taught most frequently in Home Economics Education. In conclusion, by focusing on university students, the paper looked at the awareness of multicultural the necessity of multicultural education, and the awareness of the multicultural education process. Above all, in terms of home economics education, there must be more systematic studies on school field education and related educational programs in order to revitalize multicultural education.

The Analysis on Appearance Management of Male College Students: Focused on Management of Hair, Skin, Cosmetic Surgery, Fashion and Body Shape (남자대학생의 외모관리 인식 및 행동 분석 -헤어.피부.미용성형.패션.몸매관리를 중심으로 -)

  • Kim, Young-Sook;Park, Jin-Yeong
    • Korean Journal of Human Ecology
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    • v.18 no.1
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    • pp.259-273
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    • 2009
  • The goal of this study is to analyze male college students' awareness and behaviors toward appearance management, and expenditure for appearance management. Male subjects' appearance management behaviors were focused on hair, skin, cosmetic surgery, fashion and body shape. A chi-square test, t-test, one-way ANOVA, Pearson's correlation analysis, multiple regression analysis were used. The major findings were as follows: (1) The mean of male college students' 'awareness toward appearance management' is 30.01(out of a possible 50). (2) The variables that significantly influenced their awareness toward appearance management are 'an allowance amount per month' and 'household income'. (3) Subjects' most preferred behavior is a variable of 'fashion care' in the appearance management(29.9%). (4) Appearance management behavior is different, according to demographic variables and awareness toward appearance management. (5) The mean of 'monthly expenditure for appearance management' is 247,194won. Consequently, the study shows that there is a most significant relation of 'awareness toward appearance management' to 'expenditure for appearance management'