• 복식문화연구
• /
• 제16권2호
• /
• pp.397-407
• /
• 2008

Recently, influence of color has been expanded in various fields including design field. Among human five senses, visual sense is best for information capturing, and 80% of information judgment by visual sense is from color. Color is emotion and image. Hanbok is marked by its beautiful color combinations. The guiding principle of such color chords was Obangsaek, or the traditional Korean five base colors. The method of this study is to consider concepts of Obangsaek derived from the principles of yin-yang and the five elements and is to investigate application of Obangsaek. And the purpose of this study is to understand traditional colors and is to provide judgment criteria on various color combinations based on Korean aesthetic sense for development of textile design. The degree of nation culture depends on the level of research, analysis and application on traditional colors. Obangsaek, Korean traditional color is splendid and primary color. Also, Obangsaek has symbolic and lucky meanings. These colors are still the primary source of coloring. Obangsaek has been reinterpreted by application on textile design, some into base colors and others into diverse shades. So this study will help in the aspect of development on Korean style design.

• 한국프랜차이즈경영연구
• /
• 제12권3호
• /
• pp.21-34
• /
• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.

• 한국의상디자인학회지
• /
• 제14권1호
• /
• pp.161-174
• /
• 2012

This project purpose to develop a "custom patient gown" can satisfy with functional and aesthetic aspects for improving the problems of the existing children's patient gown that no unified image and discomfort in cooperation with the Public Design Development office as part of the citizen-friendly design improvement projects which one of the public politicizes of Seoul. The following are the results of design process for children's patient gown applying the universal design. First, the children's patient gown of the shape were classified into patient gown, rehabilitative gown and special gown and based on human-centered design to pursue the custom patient gown. Second, the color used pastel shades part of the Seoul colors and focused on emotions with color therapy theory. It was emphasized the aesthetic aspect by arranged the colors which harmonized with the main colors, also classified the wards and sizes. Third, for the functional materials of patient gowns was used the washable fabric and tender processing. Fourth, the accessories were matched the unified image and colors are suitable for the hospital environment such as bibs, aprons, and bedding. Fifth, Haechi, the symbol of Seoul was used as the logo. The Haechi logo and emotional message were applied to patient gowns to enhance the communication efficiency between patients and their guardians. As described above, the custom patient gowns for children's hospital will have significant ripple effects when they are expanded to national, public and private children's hospital. Such a qualitative change will pursue the respect and value of human by expanding the areas of public design for adults, the weak and the old-age society in future.

• 한국조경학회지
• /
• 제29권3호
• /
• pp.61-69
• /
• 2001

This paper presents a case of community participatory neighborhood park design. The site, Yangji park, is located in Sandang-dong, Dongjak-gu, Seoul and the area is about 1,870m. Neighborhood park is defined as an outdoor space which is close to people´s home and is considered to be their own, because of the residents´ collective responsibility, family association, and frequent shared use. It is a place for pleasant rest area for community, sharing a sense of nature and retaining a sense of tradition and culture which is disappearing in a city. It is related to the daily life of the people near the site and becomes a place to let the community increase dialogue and understanding between people. On the other hand, participatory design is a design in which people participate in the design process. Thus people can understand the project well, present their opinions better, and reconcile conflicts between the different interests of people. This design applied a community participatory design method to design a neighborhood park. The major strategies for participatory design were ´workshop´, ´card game´, ´walking site´, ´interview´, and ´questionnaire´. Eight workshops were performed for the participation design. The major spaces and facilities elected by participants were the ´main entrance plaza´, ´entrance symbol space´, ´children´s ´playground´, ´multipurpose sport ground´, ´grass land´, ´foot-pressure area´, ´spaces symbolizing a rock mountain and an old well´, ´space for youth´, ´a pavilion´, etc. From this selection, design concept alternatives were generated by participants. The aster plan was developed from these design alternatives with the help of landscape architects. It was revised by ist visits and community discussions. People were also involved in the construction process and left their own works, such as hand prints, on the site. After construction, residents continued to maintain the park by themselves. As a result, It was found that participatory design was very effective for people´s satisfaction and sustainable park management. By involving people more in the process they developed a sense of community, a sense of ownership, and attachment to the place. In conclusion, it is suggested that we need to develop an effective people´s participation method to Korean society.

• 한국의류산업학회지
• /
• 제20권2호
• /
• pp.156-166
• /
• 2018

The purpose of this study is to present the suitable material that can be a real help to make the creativity development teaching method for creative inspirations of fashion design. To achieve these goals, researched and analyzed the creativity studies in the fields of psychology, education, and design (visual design, product design, fashion design, etc.) published in the national journal. Through this analysis, were extracted the characteristics of creativity, teaching methods for creativity learning, and expression methods. Based on this, intend to provide the creativity characteristic, the expression method, and the problem solving process in teaching methods for promoting fashion design ability. After the analysis, the results are as follows; First, the classical 4P (Place, Person, Process, Product) is important to a creativity development teaching method for fashion design. The elements of creativity of a creativity development teaching method for fashion design are 5elements; curiosity, openness, originality, patience, and synthetic ability. Second, the typical method is a drawing (such as a sketch) when visually express and embody ideas in fashion design. Drawing is an important activity that is working with the right brain and the left brain. Drawing exercises will reduce the burden of expressing ideas, providing pleasure and fulfillment in the development of creative ideas. Third, offered 5stages to solve problems of a creativity development teaching method for fashion design; understanding stage, idea stage, visualization stage, evaluation stage, and verification stage. Abstract intangible ideas are concreted and elaborated through stages of visual manifestation such as language, symbol, and drawing.

• 디자인학연구
• /
• 제11권
• /
• pp.22-29
• /
• 1995

본 논문에서는 시각 조형적인 입장에서의 '칠성 화(七星畵)'를 대한(大韓)민족 고유의 시각전달체계의 한 심벌(symbol)로서 이해하였다. 또한 그것에 대한 그래픽분석을 통해 토속적인 민족의 정서를 단순하고 그래픽한 선과 색채로써 수학적인 그리드(grid)안에 규격있게 표현하였음을 분석하였다. 이에 칠성 화를 조상의 시각 조형물로서 커뮤니케이션 디자인의 한 분야로 정착시키는 데 기여하고자 함이 본 연구의 주된 목적이다. 이에 그래픽 측면 구조분석의 구체적 내용을 요약하면 1) 동양의 수학적 사고와 공간 구성은 기본적으로 동양의 공(空)과 허(虛)로 일컬어지는 0(zero)의 개념과 수학의 무한(無限)의 수(數)개념을 설명하였으며, 이것을 근거로 음양론(陰陽論)을 기초로 한 대칭 개념의 발전으로 대각선 전개 법을 유추하여 방위개념에 의거한 공간분할 방식을 설명하였다. 2) 비례분석에서는 황금 분할비 구형을 기준하여 현대적 레이아웃에 있어 시각중심 위치를 잡고 분석하였는데 이에 칠성화의 존상(尊像)의 미간중심을 그 비례 중심적으로 지정하였다. 3) 수학적 구조 분석은 균형있는 배열 및 그 형태법칙에 어떠한 통일된 원칙을 찾기 위한 방법으로 황금 분할 비에 의거하여 분할한 그리드를 적용시켜 그 위에 주(主)인물과 부(副)인물의 기본적인 움직임에 인체모듈(module)에 기준한 형태법칙을 유추 분석하였다. 이에 칠성화의 경우 만다라(曼茶羅) 도형의 기본 분할 방법과 그 맥을 같이 하여 두 가지 유형으로 분석하였다.

• 디자인학연구
• /
• 제19권3호
• /
• pp.167-182
• /
• 2006

From 1998 Seoul city is being rebuilt for 'the city which people want to go around on foot'. Many streets only for cars have been transformed for pedestrians. In addition to that streets are built not only just to pass by, but also enjoy themselves, so 8 Streets in Seoul have been redecorated as 'Streets of History and Culture'. These Streets are chosen because they have their own unique history or culture, so they are remodeled with lightings, exhibition pavilions or sign postings etc except manhole covers. Even these 8 streets have manhole covers; they are not particular, just same as like other streets. For most streets manhole cover is an essential component of them, but it is mostly omitted to be designed in particular. For the most time some of the standard manhole covers are installed in a street. Taking a look at manholes in Minneapolis city, they inform visitors what the landmark, landscape, symbol, representative flower or tree of the city is. Sometimes they are designed by famous artists and become art which all pedestrian can enjoy. If manhole covers in 'the streets of history and culture' are designed to represent its history or culture, visitors will get information about there easily and enjoy their design. To foster manhole cover designs, the government office should co-work with professional designers or design societies and encourage people to spend a certain amount of the construction cost to design manhole covers. At school designing manhole cover can be handled in an art class and besides can have a class in the field, streets to observe manhole cover designs. Getting more concern of manhole cover design, competitions and exhibitions are able to be held.

• 복식문화연구
• /
• 제13권2호
• /
• pp.318-328
• /
• 2005

Our interest in human body is more and more increasing. Not only academic and art communities but also other social communities show a keen interest in the human body. Especially, the breast of women's body parts may be comparable to men's penis because it is protruded. The breast which sexually distinguishes women from men becomes an important topic in the fashion design community. Therefore, such designs which emphasize the breast are being introduced in a natural way. This paper aims at examining the reason and symbolism for the exposure of breast and analyzing the fashion design that breast is exposed. This study will help us grasp the meaning which the design has. The exposure's scope of breast in the design includes the partial exposure, total exposure and the concealment of breast. But these all have their effects in each scope. For this paper, some general things were investigated. They are as follows: the phases of breast exposure in the fashion design, the exposure of breast expressed in the works of fine art, and the alteration of breast-exposing phenomenon shown in apparels. Then, each type of breast-exposing design shown in the women's fashion was analyzed from the middle of 1980s' when the phenomenon of breast exposure occurred to the year 2004. These could be divided into 4 types. They include a suggestive type, an exaggerative type, an open type and a reproductive type. As the result of analysis of 4 types, such meanings of design as an emphasis of femininity, an expression of liberty, a symbol of maternity and a commercialization of sex could be analogized.

• 한국의상디자인학회지
• /
• 제13권2호
• /
• pp.147-162
• /
• 2011

The performance-art costume is a tool for expression that can dynamically display the intention of a production. The purpose of this study is to examine the whole costume for performance arts targeting musical works, to which were added such elements as music, dance, and drama, among performance arts in several genres. This study aims to consider how the symbol contained in the costume was intended to be expressed by inferring a change in performance costume and character as the stage costume. Accordingly, the following research problems were established in this study. First, Which role does the costume play in performance art? Second, into which types can the performance-art costume be classified depending on the kind of performance art? Third, what is the expressive method for the performance-art costume? To examine the types of performance-art costume, the acting costume, the singing costume, the dancing costume and the rhythmic performance costume were considered. As a result, the performance costume can be seen to have been designed through the effect of a change in color by lighting, through the differentiation of character caused by excessive decoration, through the differentiation in material for free movement, and through symbolic expression.

• 한국실내디자인학회논문집
• /
• 제23권6호
• /
• pp.60-69
• /
• 2014

The features of the cultural phenomenon, 'Hybrid Culture,' can be analyzed through the concept of 'Meme,' the cultural gene continuously evolves. The architectural meme also has an effect as the cultural symbol on a space. It can be the solution to the urban problems, lack of contextualization caused by reckless development. Therefore, this study aims to examine the characteristics of the sustainable and effective renewal space by applying the concept of Meme. Theoretical analysis, characteristics of expression, and case study are conducted to analyze the Meme features of the renewal space. Particularly, this study focuses on the Meme features appeared in the Zollverein Coal Mine Industrial Complex in German. The results obtained from this study is as written below. First, Meme renewal space is a design that can solve the contextual deficiency of architecture through the cultural renewal. Second, the true renewal space has the characteristics of meme space that organically changes as if an organism. Third, it is possible to conduct a detailed analysis on the organic characteristics according to the evolving phases-Mimesis, Memeplex, and Metameme. Fourth, the true meaning of sustainable renewal space is the Meme space encompasses the scope of urban. Lastly, the Meme space has a circulation system that each evolving phase, and new and old continuously exchange feedbacks.