• Cross-Cultural Studies
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• v.24
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• pp.99-111
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• 2011

This paper is a comparative study of English loans in Russian and Swahili. In the twenty first century, due to the advantage of English as a global language, a language of technology and business, it has had contact with many languages of the world and has become a major source of loans to many languages. Though very different from each other, both Russian and Swahili currently have English as their main source of loanwords. This study reports the extensive adaptation of English loans by Russian and Swahili and examines how these loan items are assimilated into the two languages. It concludes that besides the adaption of pure English loans they have both employed other strategies such as loan translations, semantic extensions and loanblends for vocabulary expansion.

• Fashion & Textile Research Journal
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• v.24 no.1
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• pp.42-52
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• 2022

The goal of this study is to analyze the value of Kanga as an ethos of the Swahili culture. The theoretical background of the research method was the analysis of the domestic and foreign literature, journals, and research data from various internet sites related to the subject, and the conclusion was drawn based on these studies. With the spread Pan-Africanism, the interest in African ethos has become a source of inspiration for contemporary fashion. Moreover, as a symbol of Swahili culture in East Africa, Kanga has been developed by embracing its own diverse cultures, The unique feature of Kanga is that it can easily be transformed created ceaselessly and creatively. Consequently, the following results were obtained based on the theoretical content. Firstly, as a representative of Women's Voice, Kanga serves as an outlet for the voices of women coming from a poor social status under the political background in East Africa. Secondly, as a Reliable Advocate, Kanga performs the positive functions as a medium of communication through its traditional usage and distinctive arrangement of clothes. Thirdly, as a Versatile Messenger, the uniqueness of Kanga with the external elements in most interestingly and active mannerly, and it has become the value of communication channel which clearly inspired the fashion designers. I believe that it will be interesting and meaningful to study the strategies on the social role of Kanga in the future which has started receiving more attention in the 21st century. And it can be said that Kanga's unique identity lies in the attraction and value which influences contemporary fashion.