• Journal of the Korea Convergence Society
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• v.9 no.11
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• pp.403-415
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• 2018

The purpose of this study is to analyze the factors affecting the beauty Probono activities and to find ways to revitalize the related activities. In this study, the research models and hypotheses were set up, and the results of the main analysis were obtained by conducting the questionnaire analysis of 701 beauty majors in the metropolitan area. First, it was found that the participation of Beauty Probono is to utilize beauty technology and knowledge, mainly through volunteer club activities. Second, Satisfaction with beauty Probono activities was highly correlated with recruitment of service organization. The reliability of the service organization tended to be higher as the level of institutional operation and satisfaction through participation were higher. Third, satisfaction with beauty Probono activities was high, and the more trust in organization, the higher the sustainability of activities. The beauty Probono activation plan suggested the development of various public relations channels, strengthened education for volunteers, and transparent management of the volunteer organization. However, this research has limitations in the limitation of research subject, and it is expected that the study of various aspects of beauty student major students will be continued in the future.