• Smart Media Journal
• /
• v.13 no.6
• /
• pp.80-89
• /
• 2024

This study aims not only to address environmental issues caused by indiscriminate fashion consumption, specifically in the context of Fast Fashion but also to find an alternative and a sustainable solution that is 'Upcycling' using the 3D clothing simulation program Z-weave. Upcycling products have limitations in that it is difficult to produce samples since finished products must be produced directly with limited materials and resources like waste clothes. To overcome these limitations, a 3D clothing simulation program is introduced to effectively utilize the limited resources of waste clothing. The purpose of this study is to confirm the similarity between a virtual fabric created through Z-weave and a real fabric, through this, to evaluate the possibility of application in the actual fashion industry. As a research method, surveys and interviews were conducted with related majors on virtual clothing created as similar as possible to actual clothing by adjusting the physical properties within the Z-weave program. This study attempted to describe the impact of digital technology on the fashion industry and how 3D clothing simulation programs can be used in sustainable fashion production.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.25 no.2
• /
• pp.1-16
• /
• 2023

Due to the current seriousness of environmental pollution and the eco-friendly movement of the fashion industry, research on sustainable fashion design is being actively conducted. In this study, consumer perception of upcycling products, are divided into image, function, and meaning; and image is further divided into shape, color, and material. It was redefined as pattern, and image recognition was evaluated among men and women in their 20s and 30s, and men and women in their 40s and 50s used as subjects. First, factors that determine each image were extracted based on qualitative analysis of the precedent cases of upcycling bags, and quantitative analysis of the subjects was induced through a questionnaire. As a result of the analysis of evaluation items related to image association, the average frequency analysis of all subjects for each stimuli and the cognitive variance of the frequency analysis by generation by gender were found to be similar. However, awareness of some stimuli by generation showed a significant difference. Overall, in the three stimuli with high overall preference, common features, such as the basic box-shaped symmetrical structure, the monochromatic color of the Munsell system, solid and practical texture, and appropriate use of patterns were identified. In addition, it was confirmed that there was a difference with factors such as femininity, simplicity, touch, and splendor in the measurement factors. In conclusion, it is considered that the main significance of this study is that it excluded the recognition and meaning of upcycling products and explored the original design and image elements of products. Therefore, it is expected that this study will be used as a basic data for responding to the gender image of each generation as an alternative method of sustainable fashion design, and it will be an opportunity to expand the scope of the study to a detailed study beyond the biased topic.

• Fashion & Textile Research Journal
• /
• v.24 no.4
• /
• pp.357-371
• /
• 2022

With the expansion of the vegan fashion industry and increasing consumer interest in vegan goods, the first inaugural Vegan Fashion Week was held in LA in 2019. However, there are no studies examining the sustainability of vegan fashion brands; this study underlines the necessity to close this research gap. This study aimed to ascertain how these issues are handled by vegan fashion brands. Using the "sustainable criterion of fashion brands," we investigated the companies that participated in Vegan Fashion Week. This study analyzed the featured brands, conducted case studies, and examined each brand's sustainability strategies and procedures. Press releases, news articles, official websites, and web magazines served as raw data for this study. Analyses of individual networks were performed and brands' approaches to veganism and sustainability were evaluated; eco-friendly material, fair trade, local production, and vegan inspiration were among these techniques. Every brand had put at least one of these requirements into practice for their business, with vegan inspiration being the most popular approach. Additionally, it was discovered that vegan fashion brands deliberately employed vegan messaging that aligns with their corporate values. After its initial launch, VFW continues to advance the discourse on vegan fashion both within the industry and with the general public. The study's implications include the analysis of vegan fashion brands' ethical manufacturing, environmental practices, and overall sustainability.

• Journal of Fashion Business
• /
• v.28 no.1
• /
• pp.1-19
• /
• 2024

This study explores application of upcycling design methods in structural transformation of second-hand denim clothing, aiming to achieve sustainable design objectives. By drawing inspiration from Liu Qing's research methods in the field of circular utilization of denim clothing, this study collected and analyzed cases of structural transformation of used denim clothing from 2020 to 2023. It summarized structural transformation design methods for used denim clothing. Through the development of design works, this study aims to find out the best upgrading and renovation design strategy by applying the method of structural renovation design. This study aims to support the development of a sustainable fashion industry and promote recycling and upcycling of discarded clothing fabrics, thereby reducing resource waste and environmental impact.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.48 no.3
• /
• pp.433-450
• /
• 2024

Through the recent pandemic, this study examined the theory of awe, which explains that external crises affect people's value systems and consequential behaviors. During the pandemic, some consumers expressed a growing interest in equity, while others pursued the consumption of materialistic items, such as luxurious fashion goods. According to the theory of awe, both of these phenomena could be coping responses to the crisis. Based on this, we attempted to understand the psychological processes behind the pandemic's effect on these two different consumers value systems thereby influencing sustainable consumption intentions: one through the new ecological paradigm (NEP) that emphasizes consumers' increased consciousness, and the other through materialism that emphasizes consumers' self-centered side. The results obtained from a survey of 382 U.S. consumers revealed that the degree of pandemic experience increased consumers' NEP and materialism, which also increased their economic and ethical CSR expectations. These CSR expectations then enhanced consumers' sustainable consumption intentions. As sustainable consumption and CSR are important agendas for the fashion industry, this study will provide useful insights for researchers and practitioners in the fashion field.

• The Research Journal of the Costume Culture
• /
• v.15 no.6
• /
• pp.952-964
• /
• 2007

This study is about the design for environment which is central social interest in recent days. This study focused on both experimental designs which convey meanings and practical designs which can be produced within the fashion industry and then influence on the wide range of consumer, human and surrounding environment. The purposes of this study are to categorize national and global fashion designs for environment, to analyze data based on the fashion pipeline from planning to discard, to suggest systematic actions, and to establish fashion design for environment model. Through these processes, this study helps in making fashion designs for environment more understandable, and demonstrates one future direction for using environment as fashion industry's innovative strategy. This study attempts to create business and at the same time suggests design actions based on social belief. The results of this study are following. Fashion designs for environment were categorized by organic fabric, new-to-the-world fabric, reduce, multi-function, reproduce, order-made, recycle, and reuse. The results show that fashion designs for environment have been implemented throughout the fashion pipeline, and applied the concepts of design for environment including green, sustainable slow, and natural design principles. Furthermore, labelling and service from supply side, green purchasing from demand side, and integration from both sides are suggested as company's and society's systematic actions.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.9
• /
• pp.1069-1084
• /
• 2011

This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.

• Journal of Fashion Business
• /
• v.28 no.3
• /
• pp.34-47
• /
• 2024

This study aimed to enhance public awareness of the growing issue of automobile waste and promote environmental protection by developing visually appealing and innovative clothing designs. By leveraging successful examples of upcycled fashion design and products that could recycle automobile waste, this study proposed four garment designs utilizing various materials such as seat belts, leather seat fabrics, and airbags from automobile waste. Ultimately, two of these garments were produced as physical prototypes. Findings of this study are summarized as follows. First, the development of upcycled fashion products utilizing automotive waste opened new possibilities for sustainable fashion design. This approach demonstrates potential to meet demands of modem consumers who prioritize environmental values and social responsibility. Second, the study established an important foundation for understanding market acceptance and consumer perception of upcycled fashion products using automotive waste. As consumer awareness of environmental protection grows and demand for sustainable products increases, these upcycled products are likely to gain significant traction in the fashion industry.

• Fashion & Textile Research Journal
• /
• v.23 no.4
• /
• pp.469-479
• /
• 2021

This case study investigates fashion brands that have entered the pet fashion market. A total of 25 cases were identified and analyzed from three perspectives: 1) product types, size systems, prices, 2) design aspects, fabrics, patterns, styles, and 3) marketing strategies. The study results are as follows. First, the product types of pet fashion are not diverse, and only the sizes of small dogs can be found. However, there is a significant price difference between brands. Second, knitted fabrics with good elasticity are mainly used for pet fashion products, and patterns incorporating their brands are extremely common. The style is casual and sporty. Third, marketing strategies should include a new line within a brand or launch a single specialized brand as a one-shot test for consumer reaction. Additionally, it has been expanded and presented as a family look to meet the needs of the petfam. Further, existing fashion brands and retail-based brands select diverse small-scale dog fashion product brands and expand their operation as a dog lifestyle total selectional shop. Therefore, brands entering the future should consider strategies such as size segmentation, product diversification, and premium price of high-quality materials that help market products such as the expansion or promotion of existing brands.

• Journal of the Korean Society of Costume
• /
• v.60 no.9
• /
• pp.136-149
• /
• 2010

One of the most important objectives that apparel company will pursue in 21 century is to achieve the critical factors of the sustainability. The concept of sustainability is to meet the demands for the valuable life of contemporary generation and to satisfy the desires for preservation of the species and the productive life of future generation by protecting the earth environment from the waste and pollution and by developing and maintaining harmoniously main economical, social, environmental and cultural factors. The practice of sustainability was focused only on the environmental factors in past. Now, the effective and efficient practice of sustainability should be fulfilled and executed in social factors of the responsibility company has, in economical factors and in the cultural factors that is the critical in fashion industry. The purpose of the study is to develop the practical framework consisting of four sustainable factors which apparel brand should refer and apply to the practice of sustainability. By executing the practical factors of the frameworks, apparel company can take a lot of advantages. By practicing the environmental factors, company can get Eco-efficiency. Apparel company can take the social responsibility by performing social sustainable factors, can make economical quality growth by fulfilling economical sustainable factors, and can understand cultural diversity by executing cultural sustainable factors. As one of the most important preparation in 21 century industry, the apparel brand should have an interest in and require the practical management of sustainability, objective setting and practice of brand unit, reflection on the sustainability in brand planning.