• Journal of Distribution Science
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• v.11 no.1
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• pp.7-14
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• 2013

Purpose - This study focuses on an empirical analysis of the factors affecting the behaviors of consumers who are extremely attached to branded products, and who commit themselves to renting them. Research design, data, methodology - The survey was conducted on college students enrolled in marketing classes. In total, 240 questionnaires were distributed. A total of 226 were returned. Questionnaires, excluding those that were void, were used for empirical analysis. We confirmed that the research model is sound by using a covariance structural analysis, and estimated its parameters. To estimate these parameters, a maximum likelihood method was used. Results - This study confirms that prominence and self-expressiveness positively affect brand attachment. Further, positive beliefs about, and the practicality of renting branded goods, influence attitudes toward their rental. In addition, commitment to renting branded goods is positively affected by attachment to the brand and attitude towards goods rental. Conclusions - Marketers should manage positive beliefs in and the practicability of renting branded goods, as well as the self-expressiveness and prominence of such products.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.5
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• pp.1459-1469
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• 2016

The purpose of this study was to analyze the relationships among sport enjoyment, participation satisfaction, and participation adherence intention of water leisure sports participants in Busan. The study conducted a research survey through purposive sampling method after selecting 3 water leisure sports center in Busan. 360 questionnaires distributed and 352 were selected as final valid sample by removing 8 questionnaires that have insufficient answers. Hypothesis test on collected data was conducted by using SPSS 20.0 and AMOS 19.0 programs. The results were as followings. First, sport enjoyment had a significant effect on participation satisfaction. Second, sport enjoyment had effect on participation adherence intention. Third, participation satisfaction had effect on participation adherence intention. Fourth, sport enjoyment had directly positive effect on participation adherence intention. In addition, it had effect on participation adherence intention as the partial mediation of the participation satisfaction.

• Journal of Fisheries and Marine Sciences Education
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• v.17 no.3
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• pp.383-389
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• 2005

In this study, we analyzed consumers' extra willingness-to-pay for the organic farmed laver, which recently is related to the increased interests in health. Survey questionnaires, which are targeted the urban consumers and based on the equivalent surplus concept, were intended to calculate extra willingness-to-pay for the organic farmed laver. Payment card format was used as the questionnaires type and tobit model was used for the analysis. Variables used for the analysis are sex, age, region, occupation, number in family and income. The results were that the consumers had extra willness-to-pay of 17.16% on average for the eco-friendly organic farmed laver. The higher the income and the more the family number, the customers had more extra willingness-to-pay.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.356-365
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• 2016

The purpose of this study was to verify the influences of sport enjoyment factors on recreation specialization of water sports participants. The study conducted a research survey through purposive sampling method after selecting 4 water sports center in Busan. 260 questionnaires distributed and 246 were selected as final valid sample by removing 14 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Window ver. 20.0. The results were as followings. First, the enjoyment factors have a positive effect on recreation specialization. Second, escaping from daily routine and improving technical skill dimensions of enjoyment factors have an influence on centrality of life. Third, improving technical skill dimension of enjoyment factors have a positive effect on past experience. Lastly, flow and improving technical skill dimensions of enjoyment factors have an influence on economic investment.

• Journal of Fisheries and Marine Sciences Education
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• v.29 no.2
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• pp.492-502
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• 2017

The purpose of this study was to verify the influences of surfing participants' participation motivation on flow experience and continuous participation intention. The study conducted a research survey through purposive sampling method after selecting 2 surfing center in Ganwon-do. 280 questionnaires distributed and 269 were selected as final valid sample by removing 11 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Window ver. 20.0. The results were as followings. First, participation motivation factors have positive effect on flow experience. Second, participation motivation factors have an influence on continuous participation intention. Third, flow experience have an influence on continuous participation intention. Fourth, leisure flow have an influence on continuous participation intention.

• Journal of Korean society of Dental Hygiene
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• v.13 no.5
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• pp.807-817
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• 2013

Objectives : The aim of the study is to investigate the awareness towards water fluoridation program in the residents of Yongin. Methods : Subjects were 1,016 adults over 19 years old living in Yongin for more than one year. A self-administered survey was done by structured questionnaires. Some of the questionnaires were filled out through direct phone call. Results : Positive awareness of water fluoridation program accounted for 36.5 percent and 61.0 percent of the residents agreed to the program. Only nine percent 9.0 percent opposed to water fluoridation. Conclusions : Yongin City Government is trying to make the residents understand the water fluoridation. Positive public opinion towards the water fluoridation can lead to the implementation of the water fluoridation. So it is necessary to provide information of water fluoridation program to the residents.

• Asia pacific journal of information systems
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• v.11 no.4
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• pp.155-173
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• 2001

This study identified CSFs(Critical Success Factors) for successful ERP system implementation in small and medium firms, and empirically tested relationship between CSFs and user performance. Survey questionnaires were distributed via email & fax to 142 firms that have implemented ERP systems. Out of 52 responded questionnaires, 46 data sets were available for statistical analysis with SPSSWin8.0. CEO's participation, vendor support & service, securing human resources, effective use of software, and hardware capacity were identified as CSFs from factor analysis. Among those factors, vendor support & service and effective use of software were related to user performance, and the relationship was shown to be statistically significant. Study results also showed that user performance of ERP system was significantly different among those surveyed firms when ERP system package products were used as a simple proxy measure of independent variable.

• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.431-438
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• 2021

We conducted this study to identifythe impact of mobile social commerce service quality on customer satisfaction and repurchaseintentions. The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. The service quality in mobile social commerce has been selected as a factor of price, convenience, interaction and information through previous research. The results of this study are summarized as follows: First, the mobile social commerce service quality attributes all affected significantly(p<.05) customer satisfaction and the beta value of Economic Efficiency was the highest among the service quality attributes. Second, also the customer satisfaction influenced on consumer repurchase intentions significantly(p<.05).Based on the results of this study, we should strive to establish effective marketing strategies in the mobile social commerce industry.

• International Journal of Advanced Culture Technology
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• v.10 no.2
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• pp.106-115
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• 2022

This study is to investigate factors that influence job performance of hair salon workers such as self-leadership, empowerment, and self-efficacy. Data were collected by distributing 450 questionnaires to hair salon workers in the S. Excluding the questionnaires with insufficient responses, 433 copies were used for analysis with SPSS 26.0 for Windows. The survey was conducted from March 21 to 27, 2022. As a result of the analysis, first, the self-leadership of hair salon workers was found to have an effect on job performance. Second, the empowerment of hair salon workers was also found to have an effect on job performance. Third, the self-efficacy of hair salon workers was found to have an important effect on job performance. This study is expected to contribute to the development of hair salon workers by identifying ways to maximize job performance and increasing customer satisfaction.

• Survey Research
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• v.11 no.1
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• pp.107-121
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• 2010

The purpose of this paper is to design and implement a Computer Assisted Personal Interviewing (CAPI) system for Panel Survey of Employment for the Disabled (PSED) using Blaise software developed by Statistics Netherlands which is a powerful and flexible system used for computer-assisted survey processing. CAPI system for PSED is consisted of three parts, which are survey management program, electronic questionnaire program, and postprocessing program. These programs are constructed with modular approach and are integrated into CAPI system. The developed software is highlighted in its reusability which results in the improved efficiency and reduced cost of software maintenance. CAPI system for PSED proved its effectiveness in carrying out the survey by guaranteeing correctness of survey data, improved timeliness of survey, easy reforming the questionnaires, easy control on the interviewers, and rapid data processing in spite of the complexity of PSED.