• Asia Marketing Journal
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• v.13 no.3
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• pp.265-274
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• 2011

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.170-180
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• 2013

This study compares and reviews PPL in domestic and foreign music videos with reference to possibility of connecting K-POP music videos and PPL in industrial perspective and establishes a successful PPL strategy for K-POP. For this, their success factors are drawn through content analysis method for PPL examples in K-POP and foreign(British-American) music videos. The study analyzes PPL strategies in K-POP and foreign music videos by content analysis of PPL exposure frequency and time, PPL placement type, PPL products group type, advertisers, etc. According to the study, PPL product lines as well as fashions need to be diversified in K-POP music videos. The study also shows that it needs to apply the PPL strategy used in foreign music videos which are focused on exposure time rather than exposure frequency. In addition, it turned out to be important to establish more bold PPL placement exposure strategy in K-POP music videos. Therefore, the study is to offer theoretical and political implications required for successful PPL strategy in K-POP in the future.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.71-86
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• 2023

Although starting a business plays a key role in strengthening national competitiveness and creating jobs, it is recognized as a risky choice. Failure to start a business can result in a wide range of negative effects, such as loss of personal wealth as well as deterioration of national competitiveness. This study considers startups that have reached a level of sustainable growth by achieving performance above the minimum profitability and sales standards for KOSDAQ listing, or achieved EXIT through sale or listing, as successful startups. based on the practical experiences of 23 successful entrepreneurs and Based on perception, the importance and priorities of startup success factors were derived through stratification analysis (Analytic Hierarchy Process, AHP), and interviews were conducted. In particular, using the ERIS model, we comprehensively analyze various variables of a start-up by considering the four elements of the entrepreneur, resources, industry, and strategy, and examine the changes and importance of success factors according to the characteristics of each growth stage of the start-up. As a goal, we specifically identified the challenges and opportunities faced by entrepreneurs at each stage. As a result of the study, the order of importance of the top factors of success factors in the start-up period was found to be the entrepreneur, resources, industry, and strategy. In particular, the importance of the entrepreneur's entrepreneurship spirit, special capabilities, general capabilities, and human resources was emphasized. The order of importance of the top factors of success factors during the growth period was found in the following order: entrepreneur, resources, industry, and strategy. In particular, the importance of general capabilities, entrepreneurship, and human and organizational resources was emphasized. This study is significant in that it analyzes startup success factors from the perspective of successful entrepreneurs and provides useful insights and directions to entrepreneurs and policy makers.

• Journal of the Korean Operations Research and Management Science Society
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• v.23 no.4
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• pp.225-234
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• 1998

little attention has been given to the analysis of electronic democracy media, although electronic democracy, if adopted in Korea, is expected to enhance the quality of the political culture to a large extent. This research is to compare electronic democracy media, such as Internet, cable TV, teleconferencing, fax, and ARS and suggest recommendations on the successful Introduction strategy of electronic democracy in Korea. The analysis of collected data yields research findings, such as the fact that internet will be the most effective medium and a strategy for popularizing internet needes to be developed in advance.

• Journal of the Korean Professional Engineers Association
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• v.34 no.2
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• pp.52-56
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• 2001

In starting business, most of all nature of the management are essential. To be successful in start business, you need to unique service, maximum capital, distinguished item. 1 would like to describe the service strategy and the nature of small capital manager

• Proceedings of the Polymer Society of Korea Conference
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• 2006.10a
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• pp.293-293
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• 2006

Self-assembled nanostructures of block copolymer thin films have gathered significant attention due to their potential applications as templates for nanofabrication. However the lack of a robust strategy to control the structure formation in thin film geometries has been considered a major obstacle for the practical application. In this presentation 'epitaxial self-assembly' will be introduced as a successful strategy to control the self-assembled nanostructure of block copolymer. Chemically patterned surfaces prepared by advanced lithographic techniques successfully registered nanodomains in block copolymer thin film without any single defect over an arbitrarily large area.

• Journal of Fashion Business
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• v.9 no.5
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• pp.96-113
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• 2005

The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

• Journal of Distribution Science
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• v.19 no.8
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• pp.5-12
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• 2021

Purpose: The purpose of this paper is to analyze and examine the issues that are directly associated with the United States COVID-19 vaccine distribution and its strategies so that other countries may learn from it and develop sound distribution strategies. Research design, data and methodology: This paper has applied both historical and narrative models to review, identify, and analyze existing literatures to assess the United States' vaccine distribution strategy. Results: Distribution strategy developed by the United States seems to have focused heavily on the basic tenets of physical distribution, i.e., transportation, warehousing, inventory, and large-venue mass-vaccination sites, and the strategy seems to have been successful when looking only at the physical tenets of distribution. However, the analysis indicates that the distribution strategy has not either focused on or included the major activities of distribution, such as inward and outward communication, information, and customer satisfaction. Conclusions: The countries that are currently developing or implementing COVID-19 vaccine distribution strategy should review and learn from the United States' vaccine distribution strategy and its implementation. The countries should include and address all the activities of distribution, including inward and outward communication, information, and customer satisfaction to achieve their vaccination goals, minimize confusion, reduce wasting of doses and vaccine desserts, and improve vaccination rates.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.107-115
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• 2017

Recently, much attention in building smart factory have been dramatically increased. Despite the growing interest in smart factory, few guidelines exist how to successfully build smart factory. The purpose of this study is to investigate successful cases in building smart factory in Korea. Drawing on the analysis of successful cases, we suggest the valuable guidelines and directions toward success of smart factory. As a result, in the case of large-size firms, it is an effective strategy that expanding from a model factory to whole factory for successful smart factory building. In addition, in the case of medium and small-size firms, it is an effective strategy that upgrading from low-level step to high-level step for successful smart factory building. Therefore, this study provides companies and government with specific and practical success strategies as well as industrial policy improvements.

• STI Policy Review
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• v.2 no.3
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• pp.13-22
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• 2011

During the 1990s, North Korea suffered from severe economic hardships in the aftermath of the collapse of the Soviet bloc and massive floods; North Korea is still has not escaped this suffering. South Korea has pursued various inter-Korean cooperation projects to help North Korea open and develop its economy; however, there are limited successful cases for improvement in North Korea. It is imperative to define a long-term strategy through analysis of key success factors for inter-Korean cooperation in order to develop more successful cases of inter-Korean cooperation; however, limited studies have been conducted to analyze successful inter-Korean cooperation projects. This study selects the "Seed Potato Project" (implemented by the World Vision) as a successful case to be analyzed and identifies key success factors for inter-Korean cooperation. As illustrated in previous studies, the results of the analysis of success factors of a "Seed Potato Project" from a trust-building perspective has revealed that this project follows key success factors like openness, integrity, consistency, and benevolence. In the last section of this report, this study also presents important policy implications to develop future successful cases for inter-Korean cooperation.