• 디지털융복합연구
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• 제14권3호
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• pp.171-179
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• 2016

본 연구의 목적은 현재 전 세계적으로 시장을 선도하고 있는 핀테크의 성공적인 비즈니스 모델의 개념을 도출하고 국내의 핀테크 산업에 대한 비즈니스 모델의 구성요소들에 대한 전략을 제안하려 한다. 비즈니스 모델은 전략적적인 차원에서 제시되고 있지만 결국 기업이 가치를 창출하는 데 있다. 기존의 연구에서 비즈니스 모델에 대한 개념적 특성과 구성요소들을 검토하고 핀테크의 산업분야에 적용하고자 한다. 본 연구 내용을 통해 핀테크의 비즈니스 모델에 대한 개념을 이해할 수 있었으며, 성공적인 시장진입을 위한 비즈니스 모델의 구성요소의 방향성을 구축할 것을 제안하고 있다. 본 연구에서는 Alexander Osterwalder 등이 제안한 비즈니스 모델 캔버스를 이용하여 핀테크의 비즈니스 모델의 구성요소에 대한 개념적 이해를 분석하였다. 이 제안된 비즈니스 모델의 구성요소는 목표고객, 가치제안, 채널, 고객관계, 핵심 자원, 핵심 활동, 핵심 파트너십, 수익원 및 비용구조로 구성되어 있다. 이러한 구성요소들을 기반으로 핀테크 산업의 성공적인 시장진입과 정착을 위한 개념적 정의를 분석하였다. 이러한 핀테크의 비즈니스 모델의 구성요소들의 분석을 통해 비즈니스 모델의 지향성을 밝히고자 하였다.

• 아태비즈니스연구
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• 제15권1호
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• pp.179-192
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• 2024

Purpose - The purpose of this study is to examine the effect of entrepreneurial experience, business model innovation and financing on new venture performance. Design/methodology/approach - This study analyzes survey data on new ventures in Korea and investigated research hypothesis by multiple regression analysis. Findings - Founders' prior startup experience have different impacts on performance depending on whether they had a successful or failed startup. Successful experience has a positive impact on early performance, while failure experience has a negative impact. Business model innovation shows a positive and significant relationship with early performance. External financing has different effects depending on the type of funding source and performance variables. VC funding is positively related to employment creation, while government R&D funding is negatively related to sales volume. Research implications or Originality - This study confirms that the impact of entrepreneurial experience on early performance varies depending on the characteristics of successful and unsuccessful entrepreneurs. It also empirically confirms that business model innovation has a significant impact on early performance. We empirically examine the relationship between various external financing sources of venture firms and early performance. Since the effects of entrepreneurial experience, business model innovation, and external financing on early stage performance may be different, entrepreneurs should consider these relationships when pursuing early stage business opportunities.

• 디지털융복합연구
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• 제4권2호
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• pp.109-126
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• 2006

The United States Intel company and these enterprises which Andy Grove President talks exception are without coming out at the Internet enterprise and the hereafter 5 year back side separately it means the necessity which will write the word which is a Internet enterprise will lose. When that time about, it puts upper volume from the Internet territory which is will open the competition where the relation enterprises are keen the winner will be undertaken the existing enterprises and the place where it receives the footlights where the e-business is many in this recent times which it talks, the reason the whole world becomes connection with the Internet, the frame of the social whole changes and the arrival result completeness sincerity pursuit of information comes to be possible simultaneously, it is changing as the product army which is complicatedly diversified from the product army where the craving of the customer becomes simplification. The consequently quick doctor decision and efficient manufacturing environment construction are demanded and Product Life cycle becomes shortening, the e-Business from the digital management environment which changes suddenly the necessity is plentifully raising its head with plan of competitive power security of the enterprise and management renovation. Successful of the e-business model and failure instances there is a depth from the research which it sees and after trying to investigate, it originated to the advancement of digital environment the strategies and to sleep against the successful model of the e-business for a new management renovation presentation it tries it does.

• 한국IT서비스학회지
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• 제15권4호
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• pp.153-174
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• 2016

On account of multiple causes, including prolonged global economic crisis, addressing environmental pollution and the advent of hyper-connected society, a new paradigm called 'sharing economy' has rapidly emerged. Many startups have attempted to build promising business model based on the sharing economy concept. Nevertheless, successful cases are still very rare in the global level, except for Uber and Airbnb cases. Therefore, this study analyzes necessary causes and sufficient causes for successful settlements in the market through a comparative case analysis on digital matching firms in the sharing economy businesses. For the case study, we compare five successful cases (Uber, Airbnb, Kickstarter, TaskRabbit and DogVacay), three failure cases (Homejoy, Ridejoy and Tuterspree) and a platform cooperativism case (Juno) in accordance with six value attributes of business model including value proposition, market segment, value chain, cost structure and profit potential, value network and competitive strategy. We apply Boolean method to support controlled comparison and eliminate unnecessary attributes. The Boolean analysis result shows that value proposition, cost structure and profit potential, value network and competitive strategy are the essential attributes. Furthermore, the result indicates that each attribute is a necessary condition, where all four conditions should be met simultaneously in order to be successful. With this result, we discuss essential consideration for those who are planning startup based on the sharing economy business model.

• 디지털산업정보학회논문지
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• 제8권3호
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• pp.171-183
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• 2012

This study intends to find a solution through the activation of community business as a business as a business model of the creation of real satisfaction for the region's residence. In this study focuses on finding out how community building project, which is recently emerging as a new paradigm of regional development. In the past, we have lived community units, but nowadays many communities have been destroyed by the capitalization and the urbanization even in the rural area. This report studies essential elements needed for successful 'Rural Community Business' through case studies of 'Dandelion Village' in Gyoengsangnamdo. In order to do so, we analyzed this villages according to a theoretical 'Sustainable Community Business Model.' We constructed successful business model of 'Rural Community Business' based on six groups - 'Community Leader,' 'Teamwork,' 'Sustainable Population Influx,' 'Sustainable Voluntary Participations of Community Members,' and 'Sustainable Networking.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.448-452
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• 2007

This study suggests how to evaluate the business model feasibility of Geographic Information Service(GIS) before they are commercialized in Ubiquitous Environments. It suggests the evaluation framework for business feasibility in order to provide a successful method. The framework is consisted of various evaluation dimensions and Indices like technology, marketability, business ability, customer satisfaction and business risk. From this research, we will anticipate a high rate of successful GIS business in respect to various elements related in the commercialization of the former business in ubiquitous environments.

• 산학경영연구
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• 제6권
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• pp.153-179
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• 1993

The main purpose of this study is to suggest the new strategic management model for the future successful company. The new model consists of the following structure. First, to identify the object dimension. The upper object is to satisfy the customers needs. And the lower object is to satisfy the workers needs. Second, to identify the external enviromental problems dimensions. There are five dimensions. They are ethical responsinilities, government-business alliances, collaboration amongst competitors, innovative invester-company relations, and globalization of enterprise. Third, to identify the internal enviromental problems dimensions. There are two dimensions. They are new organizational forms and integrated subcultures. Fourth, to find the solution for the above dimensions. The solution is as follow. All the managers and workers must have business reengineering minds and apply the complexity management. And the company should construct the strategic information systems.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2001년도 추계학술대회 발표논문집:차세대 전상거래 시대의 비즈니스전략
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• pp.438-450
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• 2001

This study is to classify the typology of e-business model based on the practical strategic model for successful e-business implementation. For that purpose, we review the conceptual framework of e-business and collected the data from 127 companies implementing e-business. The study is conducted in three phases as follows. First, six factors consisted of 22 items are derived through factor analysis. Second, Cluster analysis is employed to group the firms into different strategic patterns. A five-cluster solution is found to maximize the distances between cluster means across the six factor patterns. The models are named as 'ascendancy and convergence', 'expansion and moderate price', 'expansion and improvement of quality', 'ascendancy and process', and 'improvement of quality' respectively. Third, ANOVA is used to examine the impact on the performance differences attributable to the models. The results of the study are; (1) the 'ascendancy and process', 'expansion and improvement of quality' and 'expansion and moderate price' models were associated with significantly higher performance levels than the 'improvement of quality' model, and (2) the hybrid strategies are needed to implement e-business successfully based on the 'ascendancy and process' model.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 추계학술대회
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• pp.746-749
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• 2015

본 연구의 목적은 기업의 성과와 경쟁력을 우위를 확보하고 성공적인 시장진입을 위한 첫 번째 단계로 비즈니스 모델에 대한 정립이 중요하다. 비즈니스 모델은 기존의 이론들에서도 제시하고 있듯이 어느 방향으로 제시된 프레임 워크나 정형화된 내용이 없다. 하지만 그들이 제안하고 있는 내용은 궁극적으로 가치의 제안을 중점으로 제안하고 있다. 그 가치는 다양한 측면에서 다양한 요소들로 나타날 수 있는데 이는 산업별로도 다양하게 나타난다. 특히 it 기업의 경우에는 다양해지고 있는 진화하고 있는 온라인 마켓플레이스 등과 같은 플렛폼을 이용하여 시장을 진입할 수 있다. 이러한 플렛폼을 적극적으로 활용하는 전략이 결국 기업의 성공적인 비즈니스 모델의 성공을 도출할 수 있다는 것을 시사하고 있다.

• 통상정보연구
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• 제13권4호
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• pp.81-100
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• 2011

스마트 기기 보급에 따라 NFC 기술에 대한 관심이 날이 갈수록 증대되고 있다. 본 연구에서는 NFC 기반 상거래가 성공하기 위해서는 기술적인 차원의 접근보다는 비즈니스 모델차원의 접근이 필요하다는 가정 하에, NFC 상거래 비즈니스 모델이 성공하기 위하여 필요한 요인들이 무엇인지 제시하고자 한다. 이를 위하여 NFC와 비즈니스 모델, 사례연구방법론 주요 개념에 대하여 문헌 연구를 통하여 고찰하고, 대표적인 NFC 상거래 사례들을 선택하고, 해당 사례의 성공과 실패에 영향을 미치는 주요 요인들을 도출하였다. 도출된 요인을 기반으로 ID3기반의 귀납적 추론 기법을 적용하기 위한 사례테이블을 작성하고, 의사결정나무(Decision Tree)를 도출하여, NFC 상거래 비즈니스 모델이 성공하기 위하여 필요한 부분에 대한 전략적 시사점(Strategic Implications)을 제시하였다.