• Title/Summary/Keyword: Success factor of satisfy Female Customer of a Family Restaurant

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A Study on the Family Restaurant Customers' Needs by Kano Model & Potential Customer Satisfaction Improvement Index - Based on Female Customers - (Kano 모질 및 PCSI 지수를 통한 패밀리레스토랑 이용고객 Needs에 관한 연구 - 젊은 여성 고객을 중심으로 -)

  • Yun, Ho-Cheol;Kim, Myung-Hoon;Lee, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.8-13
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    • 2006

  • In this paper, we try to find success factor to satisfy Female Customer of a Family Restaurant We survey Female Customers Requirement and make a Questionnaire based on Female Customer by interview and internet Homepage. We find Potential customer satisfying factor by using Kano Analysis and Timko's CS coefficient and Potential Customer Satisfactionv improvement Index(PCSI) which is suggested by Leem represents how much a service feature can increase the degree of customer satisfaction when the service feature is fully fulfilled. We also discuss how to use this result, we hope our result to apply customer satisfying many fields not only Family Restaurant.

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