• Title/Summary/Keyword: Subscription service

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Analysis of DMB Adoption Intentions According to Preferred Contents and Other Media Usage Characteristics (디지털 멀티미디어 방송의 선호 콘텐츠 및 타 매체 이용특성에 따른 의용의향 요인 분석)

  • Kim, Dong-Ju;Shin, Seung-Do
    • Korean Management Science Review
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    • v.25 no.1
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    • pp.123-138
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    • 2008
  • Recently, DMB service markets experience a rapid change with terrestrial DMB test-broadcasting for the nation-wide coverage and paid interactive data broadcasting being offered utilizing TPEG and BIFS technologies. This warrants a reexamination of a consumers' adoption intentions for DMB service. This paper uses a survey data set to analyze DMB adoption intentions and the choice between terrestrial DMB and satellite DMB services according to preferred contents and other media usage characteristics. Empirical results show that consumer who prefer TV, music, and movie contents are more likely to adopt DMB service, whereas consumers with high intentions for HSDPA subscription are less likely to adopt DMB service. This implies that continuing development of killer application and the analysis of substitutes or complements of other media are crucial for the increase of DMB adoption intentions. It is found that the more consumers prefer sports, movies and entertainment/game and put higher values in the quality of the contents, the more likely they adopt satellite DMB service. Meanwhile, the more consumers prefer TV, drama and news contents, and are sensitive to the subscription fees, they are more likely to adopt terrestrial DMB service. Therefore, it seem that consumers' DMB adoption between terrestrial and satellite services is crucially related with types and characteristics of contents offered.

Characteristics of Individuals Affecting Adoption Intentions for Portable Internet Services (개인특성이 휴대인터넷 서비스의 수용의향에 미치는 영향에 관한 연구)

  • Kim Moon-Koo;Jee Kyoung-Yong;Han Sang-Pil;Park Hee-Jin;Park Jong-Hyun
    • Korean Management Science Review
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    • v.22 no.1
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    • pp.67-81
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    • 2005
  • This study aims at defining the factors affecting adoption intentions for portable Internet services based on the characteristics of individuals creating the markets and developing strategies of the service, which is expected to be the next-generation telecommunication service. For this Purpose, two types of sub-factors are defined : characteristics of individuals including demographic statistics, usage of existing services, prior cognition, adoption attitudes and service assessments : and adoption Intentions including willingness for subscription, subscription period, willingness to pay, types of usage and preferred device. The results of the study indicate that demographical statistical variables vary depending upon the levels of adoption intentions, and that users of mobile Internet services via mobile phones and wireless LANs are highly probable of being targets for the portable Internet services. Furthermore, the results demonstrate demands for enhancing recognition of the usefulness and ease of use of the services and intense marketing activities for potential users bearing innovativeness to stimulate the market of the portable Internet service. The author is confident that this study will significantly contribute to the successful market entrance of portable Internet service, and also to growth in the market.

QR Code-based Notification Service Subscription Scheme for the Hearing Impaired Persons (청각장애인을 위한 QR 코드 기반 알림 서비스 구독 방안)

  • Kim, Sung-jin;Oh, Chang-heon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.10a
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    • pp.299-300
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    • 2018
  • In public facilities, the hearing impaired people do not receive voice notifications, so they use dedicated applications for the facility as a means of obtaining information. However, there is the inconvenience of using dedicated applications for each facility. In this paper, we propose a subscription service for the hearing impaired people. The proposed method uses the MQTT protocol to design the notification service, and subscribes to the notification service by scanning the QR code through the application. The hearing-impaired people who subscribes to the notification service receives a message when the notification information is posted.

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Multicast Extension to Proxy Mobile IPv6 for Mobile Multicast Services

  • Kim, Dae-Hyeok;Lim, Wan-Seon;Suh, Young-Joo
    • Journal of Computing Science and Engineering
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    • v.5 no.4
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    • pp.316-323
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    • 2011
  • Recently, Proxy Mobile IPv6 (PMIPv6) has received much attention as a mobility management protocol in next-generation all-IP mobile networks. While the current research related to PMIPv6 mainly focuses on providing efficient handovers for unicast-based applications, there has been relatively little interest in supporting multicast services with PMIPv6. To provide support for multicast services with PMIPv6, there are two alternative approaches called Mobile Access Gateway (MAG)-based subscription and Local Mobility Anchor (LMA)-based subscription. However, MAG-based subscription causes a large overhead for multicast joining and LMA-based subscription provides non-optimal multicast routing paths. The two approaches may also cause a high packet loss rate. In this paper, we propose an efficient PMIPv6-based multicast protocol that aims to provide an optimal delivery path for multicast data and to reduce handover delay and packet loss rate. Through simulation studies, we found that the proposed protocol outperforms existing multicast solutions for PMIPv6 in terms of end-to-end delay, service disruption period, and the number of lost packets during handovers.

A Policy of Movement Support for Multimedia Multicast Service in Wireless Network (무선 네트워크 환경에서 멀티미디어 멀티캐스트 서비스를 위한 이동성 지원 기법)

  • 이화세;홍은경;이승원;박성호;정기동
    • Journal of Korea Multimedia Society
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    • v.6 no.6
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    • pp.1034-1045
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    • 2003
  • In this paper, we study a multicast transport technique for multimedia services of mobile hosts in wireless network environments. To reduce packet loss during hand-off, we propose a Pre-join scheme in overlapped area and a Buffering scheme in crossover routers. To support seamless service in real time multimedia application, these scheme use an optimal path routing which was provided in remote subscription scheme and a prediction scheme of host movements which was considered overlapped area. To evaluate the peformance of our scheme, we compare Bi-direction tunneling of mobile If, Remote subscription, and MoM by using NS-2. As a result, our scheme shows better performance in network overhead, packet loss and bandwidth's use than other schemes.

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Factors Affecting Satisfaction and Continuous Use Intention of Subscription Economy (구독경제 이용 만족도 및 지속 이용 의도에 영향을 미치는 요인)

  • Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.6 no.1
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    • pp.1-16
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    • 2023
  • Due to the progress of the 4th industrial revolution and the COVID-19 pandemic, the subscription economy was rapidly expanding. In particular, the subscription economy was expected to expand further as the servicing of products(servitization) rapidly progresses. In this study, we tried to empirically analyze the factors that promote and hinder the spread of the subscription economy from the consumer's point of view. To this end, based on the Service Profit Chain (SPC) model, which identified mechanisms leading from quality to satisfaction, loyalty, and performance, a research model was established by combining the framework of the Value-based Adoption Model (VAM), which covers both benefit and sacrifice factors. Usefulness and convenience were derived as benefit factors, and perceived risks and perceived costs were derived as sacrifice factors. The effects of these factors on satisfaction and continuous use intention were analyzed. For empirical analysis, a survey was conducted targeting people who have experience in subscription economy, and 300 effective samples were analyzed. The analysis was performed as a structural equation model using AMOS 24. As a result of the empirical study, it was found that convenience had a significant positive (+) effect on satisfaction. Perceived risk and perceived cost were analyzed to have a negative (-) effect on satisfaction. On the other hand, usefulness was found to have no significant effect on satisfaction. The influences affecting satisfaction were in the order of perceived cost, convenience, and perceived risk. Satisfaction was found to have a significant positive (+) effect on continuous use intention. The results of this study were considered meaningful in that they broadened the horizons of research by combining existing validated models at the academic level and testing their validity, and found that perceived cost was still an important factor at the practical level.

Combined Service Subscription and Delivery Energy-Efficient Scheduling in Mobile Cloud Computing

  • Liu, Xing;Yuan, Chaowei;Peng, Enda;Yang, Zhen
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.5
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    • pp.1587-1605
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    • 2015
  • Mobile cloud computing (MCC) combines mobile Internet and cloud computing to improve the performance of applications. In MCC, the data processing and storage for mobile devices (MDs) is provided on the remote cloud. However, MCC faces the problem of energy efficiency caused by randomly varying channels. In this paper, by introducing the Lyapunov optimization method, we propose a combined service subscription and delivery (CSSD) algorithm that can guide the users to subscribe to services reasonably. This algorithm can also determine whether to deliver the data and to whom data is sent in the current time unit based on the queue backlog and the channel state. Numerical results validate the correctness and effectiveness of our proposed CSSD algorithm.

An Efficient Multicast Routing Scheme for Mobile Hosts in IPv6 based Networks (IPv6 기반 망에서 이동 호스트들을 위한 효율적인 멀티캐스트 라우팅 기법)

  • Yang, Seung-Jei;Park, Sung-Han
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.38 no.8
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    • pp.11-18
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    • 2001
  • In this paper, we propose a multicast routing scheme for an efficient and reliable support of multicast service to mobile hosts in IPv6 based networks. The purpose of this paper is to develop an algorithm to reduce both the number or multicast tree reconstruction and the multicast service disrupt time. The proposed multicast routing scheme is a hybrid method using the advantages of the bi-directional tunneling and the remote subscription proposed by the IETF Mobile IP working group. The proposed scheme satisfies the maximum tolerable transfer delay time and supports the maximum tunneling service. The simulation results show that the proposed scheme has better performance in the number of multicast tree reconstruction and the time of multicast service disrupt than the previous schemes does.

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A Study on the Utilization of Online Contents Subscription Services : Focusing on Digital Literacy, Purchase Tendencies, Personality Types, and Contents Consumption Experience (온라인 콘텐츠 구독 서비스 이용에 대한 연구: 디지털 리터러시, 제품 구매 성향, 성격 유형, 이용 경험을 중심으로)

  • Lim, Ji-an;Sung, WookJoon
    • Informatization Policy
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    • v.31 no.2
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    • pp.105-132
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    • 2024
  • This study seeks to investigate the factors influencing the utilization of online contents subscription services. In this study, the current number of online contents services subscribed to is set as the dependent variable. The independent variables include conspicuous product purchasing tendencies, personality types, experience with online contents consumption, and digital literacy. The research results indicate that digital literacy, agreeableness, and sociability among personality traits, as well as experience with online contents consumption, significantly impact the use of online contents subscription services. However, conspicuous product purchasing tendencies and personality traits such as openness and extroversion did not have a significant effect on the utilization of online contents subscription services.

The research regarding the community residential welfare facilities for the Aged - Focused on instance of the United States - (지역사회 노인주거시설에 관한 연구 - 미국을 중심으로 -)

  • Cho, Cheol-Ho
    • Korean Institute of Interior Design Journal
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    • v.19 no.2
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    • pp.225-233
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    • 2010
  • At this point in time South Korea is rapidly metastasizing to a aging society. A major cause of aging can be summarized as increased life expectancy, decrease of nuclear family and birthrate, and South Korea's progress is faster than any other country. From the 1970s, western society has changed social welfare to deinstitutionalization and community care because of problems about economic reason and facilities protection, so the type of elderly social service has also changed from the facility welfare service which is accommodated old people in certain facility to community welfare service which provides various welfare services with living together. Public facilities for low income group which are supported by government are lower, 6.6%, than the United States or Japan, 50%. They are divided into private manage facilities and subscription elderly facilities. These subscription elderly residential facilities show poor administration because of focusing on development and market analysis for investment returns. Therefore, in order to vitalize the elderly welfare residential facilities in Korea, we need plans about systematic services facilities for welfare and phased medical treatments. Therefore, the purpose of this study is that (1) the types and functions of residents for community elderly residential facilities in elderly welfare policies of U.S., and supported policies are researched as a transcendental model, (2) data about operating system with the principles of the market is analyzed, and (3) basic data about welfare facility plan for community residential elderly people is provided.