• Proceedings of the Korea Society for Simulation Conference
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• 2005.11a
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• pp.3-7
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• 2005

The structure of $IP^2$(IP based-IMT Network Platform) as ubiquitous platform is three-layered model : Middleware including NCPF(Network Control Platform) and SSPF(Service Support Platform), IP-BB(IP-Backbone), Access network including Sensor network. A mobility management(MM) architecture in NCPF is proposed for $IP^2$. It manages routing information and location information separately. The existing method of multicast control in $IP^2$ is Remote Subscription. But Remote Subscription has problem that should be reconstructed whole Multicast tree when sender moves. To solve this problem, we propose a way to put Multicast Manager in NCPF.

• International journal of advanced smart convergence
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• v.10 no.1
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• pp.62-74
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• 2021

We compare Over-the-Tops (OTTs), Netflix and Amazon Prime Video (APV) with five success factors of innovation. Firstly, Netflix offers better personalized service than APV, because APV has collaborative filtering algorithms to recommend safe bets, not the customers really want. Secondly, APV' user interface is undercooked to lock the members in, even if it has more content and better price offer than Netflix retaining its loyal customers despite the price increase. Thirdly, Netflix has simple subscription model with three tiering, but APV has complicated pricing model having annual and monthly, APV and Prime Video (AV) app, Amazon subscription and extra payment of Amazon Prime Channels (APCs). Fourthly, Amazon has fewer partnership than Netflix especially when it comes to local TV series. Instead, Amazon has live TV channel collaboration including sports content. Lastly, both have strategic and operational agility in their organization well.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.5
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• pp.701-708
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• 2021

In this paper, I investigate the performances of the discovery and the message transmission of the DDS (Data Distribution Service) included the security function. The DDS serves the communication protocol, a publication- subscription method, for the real-time communication in the distributed system. The publication-subscription method is used in the various area in terms of defence, traffic and medical due to the strength such as a performance, scailability and availability. Nowadays, many communication standard has included and re-defined the security function to prepare from dramatically increased a threat of the security, the DDS also publishes the standard included the security function. But it had been not researched that the effect of increased a overhead for legacy systems due to the using of the security DDS function. The experimental results show that the comparative performance of legacy DDS and security DDS in terms of the discovery and the message transmission.

• Proceedings of the IEEK Conference
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• 2007.07a
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• pp.163-164
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• 2007

Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. The competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. In this study, we identified the factors influencing mobile telecommunication brand equity, and its influence on the HSDPA service subscription behavior.

• ETRI Journal
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• v.28 no.1
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• pp.67-76
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• 2006

This study aims to identify the factors that influence adoption intentions towards portable Internet service, based on the individual characteristics that assist in creating markets and developing strategies. Two types of factors are defined: individual characteristics including demographics, existing services usages, prior knowledge, adoption attitudes, and service evaluations; and adoption intentions including the willingness to subscribe, subscription term, willingness to pay, usage type, and preferred terminal. The results indicate that the importance of demographic variables depends on adoption intentions, and that users of mobile Internet service and wireless LAN are probably targets for portable Internet service. Furthermore, the results demonstrate the need for an enhanced perception of the usefulness and ease of use of service, as well as an intensive marketing activity for potential users and a bearable innovation to stimulate the market for portable Internet service.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.273-287
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• 2007

The mobile Internet (M-Internet) service is a form of subscription-based information Systems (IS) services in which usage continuance is essential for the eventual success of the service providers. However, previous research on IS continuance has focused mainly on the technology user aspects despite the fact that the user plays a dual role of being a technology user and service consumer in many IS usage contexts. This study thus aims to examine IS continuance based on the theoretical foundation of dedication-based and constraint-based customer relationship development in the context of M-Internet service. Four customer relationship development factors (satisfaction, perceived value, familiarity, and switching costs) are identified and tested on how they affect continuance intention from a survey conducted on M-Internet service users. Then, the results of this study are discussed along with its limitations and implications.

• Information Systems Review
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• v.22 no.3
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• pp.143-156
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• 2020

Price promotion is one of the most frequently marketing strategies with a long history. According to various studies, the effect of price promotion is controversial. Some studies have argued that price promotion has a positive effect, while others have found that it has no effect or rather has a negative effect. This study aims to examine the effect of price promotion in a subscription-based service. First, we check the effect of price promotion on the repurchase of the consumer. And we investigate how this effect varies depending on the characteristics of the consumer. Using the data from one of the music streaming service in South Korea, the effect of consumers' price promotion experience, demographic characteristics, and behavioral characteristics on their repurchase is analyzed through logistic regression analysis. As a result of the study, it is found that consumers' experience of price promotion has a positive effect on repurchase. In addition, the positive effect of price promotion is relatively greater in younger and female consumers. This study has implications in that it not only confirmed the positive effect of price promotion in a subscription-based environment but also empirically confirmed that the characteristics of consumers should be considered when performing price promotion.

• ETRI Journal
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• v.24 no.4
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• pp.299-310
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• 2002

This paper describes an integrated network management framework for providing point-to-multipoint reservation service (PMRS) in an ATM network. There are two major issues confronting the network service provider in relation to this service: one is to rapidly confirm the acceptability of the subscriber's reservation at subscription time, and the other is to punctually activate the reserved point-to-multipoint service. To meet these requirements, we developed a service provision model (SPM) and a network resource model of a bandwidth allocation timetable (BATT). We propose a point-to-multipoint routing algorithm composed of ordering and backtracking procedures, which can find the best branch point under the complex network topology and can add more destinations to the existing point-to-multipoint route. We demonstrate the feasibility of the SPM, the BATT, and the point-to-multipoint routing algorithm by implementing our schemes and analyzing their performance under the operational ATM network of KT(Korea Telecom).

• Journal of Korean Society for Quality Management
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• v.30 no.3
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• pp.168-185
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• 2002

A few recent international surveys reported that Korea ranks the top with respect to the high-speed information and communication network subscription per 100 people in the world. Such infrastructure has been bringing about broad changes in Internet service for both business and individual users. By conducting a questionnaire survey on a moderate size of sample proportional to the population of each region across country, we try to analyze what factors might explain the level of Internet service satisfaction with respect to security, searching, and convenience dimensions. According to the test results, several factors such as sex, age, kind of network lines, usage frequency, e-mail usage, e-shopping, online problem experience might explain the different levels of Internet service satisfaction in the high-speed Internet network. This study might shed a guidance to scholars conducting Internet-related studies and practitioners who plan information policies and business strategies.

• 한국IT서비스학회:학술대회논문집
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• 2006.11a
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• pp.366-371
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• 2006

To compensate the loss of leased-line subscribers and the excessive increase of residential xDSL (Digital Subscriber Line) ones of KT (Korea Telecom), the paper proposes the service model by which it can reinstate the subscription ratio status through employing next generation OSS (Operations Support System) and highquality MPLS (Multiprotocol Label Switching) VPN (Virtual Private Network). It also describes diverse modules comprising NeOSS (New OSS) of KT, followed by detailed accounts regarding the service delivery process of KT VPN. Shortly visited are the primary constituents as well as configuration parameters of MPLS VPN. Finally the network topology along with a feasible service model case is presented.