• Asia pacific journal of information systems
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• v.33 no.2
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• pp.318-341
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• 2023

Mobile TV refers to the service that provides live broadcasting and video-on-demand content through a mobile device. In addition to the advertisement as the early-stage revenue model, the paid subscription model has emerged as a more sustainable revenue source for mobile TV services. In this study, with the surveys of 450 free mobile TV users, we examine the motivational factors influencing their intention to adopt a paid subscription model. Results show that three extrinsic motivations, price fairness, subjective norm, and mobile TV utilization, are positively associated with free users' paid subscription intention. In contrast, intrinsic motivations, such as hedonic need, spatiotemporal convenience, and self-efficacy, have no significant influence on the intention. We also found that the expected value is positively associated with attitude toward mobile TV service, also positively influencing the paid subscription intention.

• Journal of Korean Society for Quality Management
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• v.50 no.3
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• pp.593-615
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• 2022

Purpose: The purpose of this study was to explore and examine the factors influencing customer satisfaction and subscription intention in order to propose useful implication regarding subscription economy model. Methods: This study adopts the extended Unified Theory of Acceptance and Use of Technology model (UTAUT2) as the theoretical framework. On the basis of literature review, this study suggested 9 related hypothesis. To examine the hypothesis proposed, the study designed surveys with 32 questions and 456 answers were collected for the analysis. The study adopted a structural equation model and path analysis, using AMOS and SPSS programs. Results: The results of this study are as follow: All hypothesis except performance expectancy and effort expectancy have significant influence on customer satisfaction. Performance expectancy and effort expectancy have no significant influence on customer satisfaction and facilitate condition is significant but negatively associated with customer satisfaction. Conclusion: Result of this study is expected to suggest data regarding subscription economy and customer satisfaction for business with subscription model. In detail the result implies that highly sophisticated curation system would create more customer satisfaction and subscription intention rather than how a subscription-based platform is easily used. Moreover, curation system of subsription-based music platform should function with high accuracy on recommendation in a creative visual form in order to gain comparative advantage while most platforms have built own curation service.

• Journal of Information Technology Services
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• v.21 no.2
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• pp.1-26
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• 2022

This study classified five types of online food subscription economy: replenishment, curation, surprise, membership, and visitation. An online survey was conducted with 314 customers who experienced 5 types of online subscription economy. This study selected the characteristics of the food subscription economy as convenience, perceived personalization, economic utility, and timeliness through previous studies. The effect of the four characteristics on perceived value (utilitarian and emotional) and the relationship between customer engagement and perceived value, which are dependent variables that have never been used in the food subscription economy, were verified through the S-O-R model. In this relationship, we demonstrated how consumers' personal tendencies, such as need for cognitive closure and self-efficacy, mediate between timeliness and perceived value related to online food delivery. The study results are as follows. Perceived personalization, convenience, and timeliness had a positive effect on the utilitarian value in the order. It also had a positive effect on emotional values in the order of perceived personalization and timeliness. On the other hand, economic utility had no significant effect on practical branches. Customer engagement had a positive effect in the order of emotional value and utilitarian value. The lower the need for cognitive closure the more positive the utilitarian value. The lower the self-efficacy, the more positive the emotional value was perceived. Through the above study, companies that want to operate or start an online food subscription economy need a strategic approach rather than unreasonable price discounts in pricing policy. In addition, it is necessary to focus on marketing activities that provide emotional value by focusing on perceived personalization, which is the satisfaction factor of online food subscription.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.95-105
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• 2019

A great deal needs to be learned about why and how users participate and consume information on various online sites. The design of socio-technical systems especially for promoting engagement in terms of maximum user participation is both a theoretical and real-world challenge that researchers strive to understand. At present, most of the research on the motives of Internet video users' behavior focuses on the user's "viewing motivation" and "sharing motivation", and lacks the analysis of the factors affecting users' "subscription motivation". This study will attempt to compensate for this gap. Based on the YouTube platform, we take Chinese video users as the research object and uses the "Censydiam user motivation analysis model" to make assumptions about user subscription motivation from the two levels of social needs and personal needs, using regression analysis. Validate the hypothesis and get the influencing factors that may be available in the user's subscription motivation based on the assumptions. Built on survey data from 215 respondents, the study found that Enjoyment, Vitality, Power, and Conviviality are four factors that influence user motivation.

• Information Systems Review
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• v.8 no.1
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• pp.159-179
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• 2006

With the advances in information technologies and the wide acceptance of IT outsourcing practices, subscription-based information & telecommunications services(ITS) become more available. Convergence and intensified industry competition have made it an imperative for the ITS providers to keep their current customers and acquire new customers at the same time. In this study, we developed a framework for effective customer management based on the factors influencing the post-purchase customer choice: stay with the present provider or switch to another one. Specifically, we classified the factors into four categories: Holding factors, Defect factors, Inducement factors, and Hurdle factors depending on the characteristics of the influence and direction of the influence. Based on the classification, we developed a post-purchase customer choice model for the subscription-based ITS providers. Then, we illustrated a possible application of the model in the context of the broadband Internet access service. The model could be used to increase the competitive advantage of service providers through the effective customer management in the subscription-based ITS market.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.6
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• pp.869-877
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• 2022

This study aims to analyze the factors affecting the re-subscription period upon initial termination of the reverse mortgage subscription. The study utilized the Korea Housing Finance Corporation's database to extract the information regarding re-subscribers of the reverse mortgage from July 2007 to June 2021. The ordered logit model was employed and found that a set of user (subscriber) characteristics are influential towards the re-subscription period. Among the individual characteristics, changes in age group, marital status from married to single-living, maintaining single-living, and the initial subscription period were found statistically significant, highlighting that the increase in the initial subscription period decreased the re-subscription period. Among the housing (home equity) characteristics, changes in housing price and ownership type (single and partial ownership) were statistically significant, indicating that the change in ownership type decreases the re-subscription period. Lastly, the variables related to loan terms were found significant, revealing that changes in payout method and schedule were both increasing factors of the re-subscription period. Based on the findings, necessary policy implications can be considered to secure the returning subscribers of the reverse mortgage effectively.

• Journal of the Korean Society for information Management
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• v.35 no.3
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• pp.123-145
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• 2018

In this study, we investigated the problems of existing e-journal subscriptions caused by open access of e-journals faced by university libraries. To solve these problems, we proposed an operational model for open access based subscription. The proposed operational model, which adapts the four concepts of subscription model, system, policy, and operation interpreted according to reality, applies open access on the premise of rational subscription of electronic journals. The proposed operational model was constructed based on national support, comprehensive operation, open access based model, and cooperation system. In particular, it emphasized the need for stable and continuous access to scholarly information through national support policy. The proposed operational model can be used as a basic data for the realization and research of open access in the domestic environment.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.286-294
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• 2012

This research examined the influencing factors on magazine subscription. 499 magazine readers had answered on the survey questions. Structural equation model analysis, frequency analysis and reliability analysis were used by SPSS 15.0 and Amos 7.0 program for verifying the hypotheses. The results were as follows: First, the speciality of magazine journalists had a positive effect on magazine recognition. Second, the speciality of magazine journalists had a positive effect on subscription to magazine. Third, the magazine recognition had a positive effect on subscription to magazine. Fourth, the price, a copy of magazine, had not significant effect on subscription to magazine. Fifth, the percentage of news item and advertisement had not significant effect on subscription to magazine. Sixth, the reading amount had a positive effect on subscription to magazine.

• Journal of Venture Innovation
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• v.6 no.1
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• pp.1-16
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• 2023

Due to the progress of the 4th industrial revolution and the COVID-19 pandemic, the subscription economy was rapidly expanding. In particular, the subscription economy was expected to expand further as the servicing of products(servitization) rapidly progresses. In this study, we tried to empirically analyze the factors that promote and hinder the spread of the subscription economy from the consumer's point of view. To this end, based on the Service Profit Chain (SPC) model, which identified mechanisms leading from quality to satisfaction, loyalty, and performance, a research model was established by combining the framework of the Value-based Adoption Model (VAM), which covers both benefit and sacrifice factors. Usefulness and convenience were derived as benefit factors, and perceived risks and perceived costs were derived as sacrifice factors. The effects of these factors on satisfaction and continuous use intention were analyzed. For empirical analysis, a survey was conducted targeting people who have experience in subscription economy, and 300 effective samples were analyzed. The analysis was performed as a structural equation model using AMOS 24. As a result of the empirical study, it was found that convenience had a significant positive (+) effect on satisfaction. Perceived risk and perceived cost were analyzed to have a negative (-) effect on satisfaction. On the other hand, usefulness was found to have no significant effect on satisfaction. The influences affecting satisfaction were in the order of perceived cost, convenience, and perceived risk. Satisfaction was found to have a significant positive (+) effect on continuous use intention. The results of this study were considered meaningful in that they broadened the horizons of research by combining existing validated models at the academic level and testing their validity, and found that perceived cost was still an important factor at the practical level.

• Journal of the Korean Society for information Management
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• v.25 no.4
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• pp.165-184
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• 2008

This study is aiming to develop an evaluation model considering electronic journal's properties and terms of subscription. As the first step to develop an evaluation model, this study analyzed features of electronic journals and various terms of subscription through reviewing literature. Second, it developed the evaluation model for electronic journals by using proper evaluation indicators which were extracted from previous studies on the evaluation journals and considering the terms of ScienceDirect subscription. Third, this evaluation model was applied to the 99 journals in the field of mechanical engineering in ScienceDirect. As a result of the evaluation, it was found out that there were variations in the value of journals between in 2000 and 2007. Some implications regarding e-journal subscription were also added.