• Asia pacific journal of information systems
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• 제30권3호
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.1017-1030
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• 2021

Constructed upon Knowledge Management (KM) processes, the current study aims to investigate the interrelationship between Knowledge Sharing (KS) attitude among the faculty members and KM processes in higher education institutes (HEIs) in Pakistan along with the intervening role of subjective norms between KM processes and KS attitude. This research incorporated the theory of Planned Behavior (TPB) and the theory of Reasoned Action (TRA) to conceptualize the KS behavior by using a sample frame of 302 academic and administrative staff from research-based HEIs in Quetta, Pakistan. A questionnaire-based survey was conducted on permanent faculty members from different universities of Quetta, Pakistan. The finding of the study shows a positive attitude among the researchers. The study empirically examined the interface between KM processes and KS attitude and higher education performance while providing valuable insights into the prevailing literature by investigating the mediating role of subject norms. The impact of subjective norms on KS attitude and KM process indicates the importance and basic determinant in organizational premises and improvement of skills of faculty management in HEIs. The partial mediation also reveals the importance of subjective norms in the development of faculty members' KM and KS attitude process.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.1-32
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• 2010

The implementation of Knowledge Management Systems does not guarantee knowledge sharing within organizations because knowledge sharing cannot be mandated. Although previous investigations have attempted to identify the motivational factors that facilitate knowledge sharing, the results of these studies cannot be easily applied across organizations due to the highly context specific nature of knowledge sharing. Societal culture, as well as organizational culture, affects knowledge sharing behavior. This is why successful knowledge sharing initiatives in the United States, for example, may prove ineffective in another country with a very different culture like China. Therefore, it is clearly important to understand the effects of different societal cultures on individuals' knowledge sharing behaviors. The principal objective of this study is to deepen our understanding about the impact of national culture on an individual's knowledge sharing intention. In order to achieve this goal, field data was collected from 197 employees from a variety of companies and organizations in two countries-Sweden and China. In a collectivistic culture such as China, anticipated reciprocal relationships have been shown to directly affect individuals' attitudes toward knowledge sharing, and the organizational climate has also been shown to affect subjective norms to a significant degree. Subjective norms can influence intentions to share knowledge indirectly through attitudes. In the highly individualistic culture of Sweden, one's sense of self worth and anticipated reciprocal relationships have been shown to profoundly affect individuals' attitudes towards knowledge sharing. In both countries, anticipated extrinsic rewards have been shown to exert no detectable effects on respondents' knowledge sharing attitudes, and subjective norms and organizational climate have been determined not to affect knowledge sharing intentions directly. Rather, in both cases, knowledge sharing intentions have been shown to be directly affected by attitude.

• 한국조리학회지
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• 제17권4호
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• pp.153-168
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• 2011

본 연구는 최근 환경오염의 심각성과 함께 대두되고 있는 식품의 안전성과 관련하여 소비자들의 유기농식품 지식과 환경에 대한 위험지각과의 관계 검증을 통하여 유기농식품 구매약도를 살펴보고자 수행되어졌다. 서울과 울산에 거주하는 주부를 대상으로 총 311부의 자료를 실증분석에 사용하였으며 가설 검증을 위해 구조방정식 모형을 이용하여 AMOS 분석을 실시하였다. 결과를 살펴보면 소비자들이 지닌 유기농 식품에 대한 객주관적 지식은 주관적 지식과 유의한 관계를 보였으나 구매의도에 직접적인 영향을 미치지 않는 것으로 나타났다. 반면 객관적 지식과 위험지각 간의 관계는 유의하게 나타났다. 주관적 지식은 구매의도와 위험지각에 높은 영향력을 가지는 것으로 나타냈으며 소비자들의 환경에 대한 위험 지각이 높을수록 유기농식품 구매의도가 증가하는 것으로 나타났다. 구매의도에 대한 간접효과에서는 객관적 지식, 주관적 지식 모두 위험지각을 통해 유의한 효과를 미치는 것으로 나타났고 위험지각도 객관적 지식, 주관적 지식을 통한 유의적인 간접효과를 보여주는 것으로 나타났다.

• 한국산학기술학회논문지
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• 제21권3호
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• pp.39-50
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• 2020

본 연구는 119구급대원들이 1년 동안 뇌졸중 환자에 대한 교육이 뇌졸중 지식 및 뇌졸중 환자처치에 대한 주관적 인식에 미치는 영향을 규명하기 위한 연구이다. 자료수집은 강원, 충청, 경북에 소재하는 소방공무원 중 119구급대원으로 활동하고 있는 남녀 196명을 대상으로 2018년 2월 17일부터 7월 31일까지 조사하였다. 수집된 데이터는 SPSS/PC+ 20.0을 사용하였으며, 빈도분석, t-test ANOVA 다중회귀분석을 하였다. 첫째, 119구급대원들의 일반적 특성이 뇌졸중 교육 및 전문교육 필요성이 뇌졸중에 대한 지식수준, 뇌졸중 환자처치에 대한 주관적 인식수준에 영향을 미치는 것으로 나타났다. 둘째, 119구급대원들의 1년 동안의 교육이 뇌졸중 지식수준과 뇌졸중 환자처치에 대한 주관적 인식수준에 영향을 미치는 것으로 나타났다. 셋째, 119구급대원들의 뇌졸중에 대한 지식수준이 뇌졸중 환자처치에 대한 주관적 인식수준에 영향을 미치는 것으로 나타났으며, 지식수준의 하위요인인 지식, 증상, 징후에 영향을 미치는 것으로 나타났다. 이 같은 결과로 볼 때 119구급대원들의 1년 동안 뇌졸중 환자처치 및 이송 교육은 뇌졸중 지식수준이 증가할수록 뇌졸중 환자처치에 대한 자신감, 처치 만족도, 수행 적절성에 대한 주관적 인식수준이 향상되는 것으로 나타났다. 따라서, 119구급대원들의 뇌졸중 환자에 대한 지식, 주관적 인식수준을 향상시키기 위해 주기적인 교육과 적절한 관리가 필요하다.

• 한국생활과학회지
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• 제16권2호
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• pp.333-348
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• 2007

The study examines the relationships among financial knowledge, financial management, and objective financial well-being and subjective financial satisfaction. The data used in the study was 331 households from the survey in both Seoul and Kyeonggi-Do. The data analysis was dome using the SAS-PC program and several statistical techniques were utilized such as frequency, and multiple regression analysis. The results of the study were as follows; The results from multiple regression analysis providing the information about the relationships between two variable after controlling other effects on the variables, showed that, the households with more financial knowledge tended to do more on both financial management plan and financial management implement. The households doing more on financial management implement were found to have more subjective financial satisfaction, while those doing more on financial management plan were found to have more objective financial well-being. Also, a positive relationship was found between objective financial well-being and subjective financial satisfaction.

• 대한가정학회지
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• 제48권8호
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• pp.113-128
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• 2010

The purposes of this study were 1) to divide consumers into segments according to their consumption attitude and subjective knowledge about natural dyed products 2) to develop a profile for each segment with respect to the media types, the preferred media programs, the information sources, the lifestyle activities and the demographics. Data(n = 213) was collected using questionnaires via the internet. By cluster analysis of the consumers' attitude and their subjective knowledge about natural dyed products, four groups were identified 1) the loyal consumption group (20.1%), 2) the conditional/reluctant consumption group(36.6%), 3) the negative/reluctant consumption group(24.2%) and 4) the non purchasers(19.1%). Several characteristics of these four groups were then compared by ANOVA and chi-square statistics. The results indicated that the consumption attitude and subjective knowledge could be the criteria for segmenting the consumers and that the segmented groups had unique consumer characteristics. Implications of this study were discussed.

• International Journal of Costume and Fashion
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• 제12권2호
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• pp.33-40
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• 2012

The purpose of this study was to investigate the differences of clothing majors and non-majors in clothing knowledge and consumption behavior. Subjective and objective knowledge were compared and factors of clothing consumption behavior were analyzed across the two groups. The subjects of this study were female student who went to University in Seoul. Data from 150 college female students were analyzed using SPSS. Results indicated that clothing majors had significantly higher level of clothing knowledge. The differences were smaller for subjective knowledge levels than objective knowledge levels. Clothing majors tended to reform their clothes and coordinate their clothing items better than non-majors. They considered styles more importantly than brands but have some level of conformity. Among clothing consumption behavior factors, reform ability and coordination ability significantly affected clothing knowledge.

• 한국콘텐츠학회논문지
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• 제17권12호
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• pp.485-492
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• 2017

본 연구는 일부지역 60대 이상 노인을 대상으로 구강건강관리행태에 따른 주관적인 구강건강인식과 구강 건강지식도의 관련성을 알아보고자 조사하였다. 설문 조사는 경북에 거주하는 60세 이상의 노인을 대상으로 2016년 9월 1일부터 12월 30일까지 실시하였고, 총 442부를 최종 분석에 사용하였다. 자료의 분석은 SPSS WIN 12.0 프로그램을 이용하여 빈도분석, t-test, ANOVA 등을 실시하였다. 구강건강관리행태에 따른 주관적인 구강건강인식은 칫솔질을 전체적으로 잘 닦을수록, 칫솔질 시간이 길수록 높았으며(p<.05), 구강건강관리실태에 따른 구강건강지식도는 칫솔질 교육을 받은 경우 높았다(p<.05). 이상과 같은 결과를 바탕으로 노인들의 구강건강증진을 위해서는 올바른 구강건강관리행태를 위한 지속적인 교육이 이루어져 구강에 대한 주관적인 구강 건강인식과 구강건강지식도를 높여주어야 할 것이다.

• 한국치위생학회지
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• 제14권6호
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• pp.859-869
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• 2014

Objectives: The purpose of this study was to examine the subjective oral health awareness, oral health knowledge, oral health behavior and OHIP-14 in industrial workers. Methods: A self-reported questionnaire was filled out by 243 workers in Jeonbuk May 7 to June 10, 2014. Except incomplete answers, 230 data were analyzed. The questionnaire consisted of general characteristics of the subjects(sex, age, career, marital status, abd family), oral health recognition characteristics(oral health attention, subjective oral health status, and oral health concern), oral health knowledge, oral health behavior, and oral health related quality of life. The instrument was 14 questions od OHIP-14 including functional restriction(2 questions), physical pain(2 questions), psychological discomfort(2 questions), physical ability decease(2 questions), psychological function decease(2 questions), social activity decrease (2 questions), and social discomfort(2 questions). Cronbach's alpha was 0.949 in this study and it was reliable. Results: Oral health interests showed that 57.8% of the workers had concern for oral health interests and 50.4% perceived that their subjective oral health was moderate status. 55.6% of the workers answered that their oral health status was very worried. Women had more knowledge about the oral health. Those who were in fifties tended to have more knowledge of oral health than the other age groups. Those who had more concern for oral health included female workers, married workers, and workers above 21 years. The concern for oral health made the workers keep good oral health. Higher score of OHIP-14 means good oral health. Conclusions: Good oral health-related quality of life is proportional to continuous management of oral health and subjective oral health status. It is necessary to develop the tailored oral health education program for the workers.