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A Study on the Internet Advertisement. Waking banner and e-mail type advertising the prime object) (인터넷 광고에 관한 연구 -배너광고와 이메일 광고를 중심으로)

  • 손상희
    • Archives of design research
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    • v.14 no.3
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    • pp.107-116
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    • 2001
  • Despite young age, Internet, as new advertising media, is actively studied worldwide. In 1995, the department of multimedia-related study was first founded in Technical Institute and has carried out the On Internet banner, user is not an object to accept only a message but has a specification to contact with banner actively having various motivation and desire. Internet advertising has various types but banner and e-mail type advertising are main stream. In the view point of recognition and concern rate, banner is very effective because it does not set limit to specific target, but is shown to unspecific audience. Acceding to studies, usage frequency and effect of e-mail type advertising is growing up. And e-mail type advertising is more active because it can target specific audience with various life style. If we can say banner is not so effective in spite of simply good exposure frequency, we can find theoritical background that e-mail type advertising is more effective internet advertising media because high click frequency. And we suppose that this study can be a guide line for measuring process of Internet advertising effect.

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A Study on the Hair Colour Accompanied with Hair Fashion Feeling - Focussed on the Capital Area Women in Their Twenties - (헤어패션감각(感覺)에 따른 헤어컬러에 관(關)한 연구(硏究) - 수도권(首都圈) 20대(代) 여성(女性)을 중심(中心)으로 -)

  • An, Hyeon-Kyeong;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.10 no.2
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    • pp.99-116
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    • 2006
  • This study was aimed at giving help to the people intending to change their hair fashion feeling for changing their own hair colour design and also providing the guide line to the cosmetic circles for developing new hair colour design and promoting sales by statistically analyzing hair colours and the other factors(demographic characteristics, hair styling, total fashion feeling, hair style) of capital area women in their twenties based on the theoretical study on tatal fasion feeling & hair fashion feeling, and hair trend. The researching methods were composed of prior theoretical research, statistical analysis. The prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about total & hair fashion feelings and hair trend. The statistical analysis used a questionnaire composed of 33 questions in 5 categories. The survey of the questionnaire had been conducted from June 15 to June 28 in 2005 on the 600 women in the capital area, investigated by a group of experts on cosmetics or clothing from academic or business society. The analysis of materials from the survey was done by SPSS program(ver. 12.0) using frequency analysis, $x^2$-test and cross tabulation analysis specified on high significant values. Based on the above results of $x^2$-test and cross tabulation analysis, categorized the characteristics of the hair fashion feeling groups, especially hair colours in the order of percentage. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new hair colour design and promoting sales by comprehending hair colour market and also be valuable to develop the analysis methodology of hair colour and hair fashion trend.

Attention and Attention Shifts of 5th General and Mathematically Gifted Students Based on the Types of Mathematical Patterns (수학 패턴 유형에 따른 5학년 일반학생과 수학영재학생의 주의집중과 주의전환)

  • Yi, Seulgi;Lee, Kwangho
    • Education of Primary School Mathematics
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    • v.22 no.1
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    • pp.1-12
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    • 2019
  • This study examined the attention and attention shift of general students and mathematically gifted students about pattern by the types of mathematical patterns. For this purpose, we analyzed eye movements during the problem solving process of 5th general and mathematically gifted students using eye tracker. The results were as follows: first, there was no significant difference in attentional style between the two groups. Second, there was no significant difference in attention according to the generation method between the two groups. The diversion was more frequent in the incremental strain generation method in both groups. Third, general students focused more on the comparison between non-contiguous terms in both attributes. Unlike general students, mathematically gifted students showed more diversion from geometric attributes. In order to effectively guide the various types of mathematical patterns, we must consider the distinction between attention and attention shift between the two groups.

Digital Technology and Fashion Features in the Contents of Korean Virtual Idol Groups (한국 가상 아이돌 그룹의 콘텐츠에 나타난 디지털 기술 및 패션의 특징)

  • JIAYI XUE;Seunghee Suh
    • Journal of Fashion Business
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    • v.27 no.1
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    • pp.110-125
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    • 2023
  • Virtual idol groups are a product of changes in cultural content and development of digital technology. The purpose of this study is to derive the characteristics of technical expression and fashion of virtual idol groups of Korean entertainment companies, and the significance of this study is to provide basic data for creating a new content business model for virtual idol groups. The research method of this study consisted of literature research and case analysis. Korean virtual idol groups 'K/DA', 'Aespa', and 'Eternity', which show the evolved business model of the entertainment industry through rapid advances in digital technology, were selected as the subject of case analysis for this study, and newspaper articles were searched by keywords and analyzed. As a result of the study, the technical expressions shown in Korean virtual idol groups were 'implementation of realistic content through interaction technology', 'delicate motion expression through motion capture technology', and 'convergence of information between the real world and virtual world through AR technology', 'provision of experience similar to reality by VR technology' and 'formation of cultural contents by Deep Real technology' were deriven. In addition, the characteristics of the Korean virtual guide idol group's fashion are 'marketing strategy through collaboration with fashion items', 'giving recognition as a digital fashion icon of real existence', 'creating a sensuous image as a fashion brand ambassador' and 'fashion style expression of the Z generation's sensibility'.

Impact of General Manager Competing Values Leadership on Employee Job Satisfaction and Turnover Intention in the Restaurant Industry (외식업체 관리자의 경쟁가치 리더십이 종사원의 직무만족 및 이직의사에 미치는 영향)

  • Yoon, Ji-Young
    • Journal of the Korean Society of Food Culture
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    • v.24 no.6
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    • pp.702-710
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    • 2009
  • The purpose of this study was to identify the competing values leadership of restaurant general managers and to investigate the impact of their competing values leadership on employee job satisfaction and turnover intention. A sample of full-time restaurant employees (n=360, 36% response) completed an e-mail survey. The results showed that among the eight sub-dimensions of competing values leadership roles, the monitor (4.04), producer (4.01), and director (3.99) roles were perceived as the most frequently used leadership styles of managers compared to broker (3.78), innovator (3.83), and mentor (3.91) roles (p <0.001). Additional T-test results suggested that an employees' gender had an influence on how he/she perceived the leadership style of their manager. Male employees were more likely to perceive that the director and mentor roles (4.19) were performed very well by their managers, while female employees perceived that their managers concentrated more on monitor (3.98) and producer (3.96) roles rather than on broker (3.73) and innovator (3.79) roles (p<0.05). It was found that manager competing values leadership had a significant correlation with employee job satisfaction, and the mentor, coordinator, and innovator manager roles explained the relationship with 42.1% based on multiple regression analysis (p<0.001). In further findings, the manager competing values leadership roles had an effect on employee turnover intention. The results of the data were as follows: mentor and facilitator roles promoted a decrease in employee turnover intention and the director role caused employee turnover intention to increase. Ultimately, this study will be useful for restaurant managers to guide the application of appropriate competing values leadership roles in order to strengthen employee job satisfaction and to reduce turnover intention.

A Study on the Development of Information Literacy Instruction for University Libraries (대학도서관 정보활용교육 모형 개발에 관한 연구)

  • Chang, Durk-Hyun;Choi, Go-Un
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.19 no.1
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    • pp.37-60
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    • 2008
  • The purpose of this study is to develop a model for information literacy instruction far a university library. It surveyed and analyzed Information Literacy Competency Standards and four Information Problem-Solving Process Models. Through the investigation, this study found out the crucial six elements of information literacy instruction. It includes 1) Information need; 2) Information source; 3) Information seeking; 4) Information evaluation; 5) Information use; and 6) Information ethics. Based on the analysis of the information literacy tutorial of 3 university libraries in the States and Australia, special concerns were paid on investigating the contents of instruction programs. This study proposed the model of information literacy instruction of the university library as a result. It consists of eight steps such as 1) Guide of library facility; 2) Information ecology-the flow of academic information; 3) Information needs-Define the topic; 4) Determine the information sources; 5) Plan the search strategy; 6) Search information; 7) Evaluate Information; and 8) style manual. It is suggested to develop and to improve the information literacy instruction programs in university libraries.

Analysis of Color Characteristics of the Apartment Model House -Sale in lots Apartment in Busan, $2001{\sim}2004$- (아파트 모델하우스 인테리어 색채특성에 관한 조사연구 -$2001{\sim}2004$년 부산지역 분양 아파트를 중심으로-)

  • Chung, Yoo-Kyung;Kim, Jin-Ok
    • Archives of design research
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    • v.18 no.4 s.62
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    • pp.15-24
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    • 2005
  • The demand against the house space of the style which is various increases with to join in and the importance which the color does hold gradually is magnified and color meaning from house space is embossed, diversification the necessity of the color plan which hits to the social change which is turning out is recognized. From the research which it sees the importance recognition against the color plan which is must become accomplished variousfrom house space. It analyzes the color tendency of the apartment model house and it presents it does the guide line of house space color design $2001{\sim}2004$ It was sold in lots from the year Busan area in center, the acreage and the space(the wall/the ceiling, the furniture type, the window and door type and the floor type) it used 'The hue&tone 120 color system' and it grasped to the sincere analysis method and the color use present condition which leads a frequency analysis. When it sees the color analysis result of the research which it sees space especially the color plan period for a discrimination compared to the organic enemy the unity which considers a relationship the crisis which will the plan is become accomplished with the direction for, Magnification feeling or high class of the area it is that it shows the color tendency which is discriminated it was with equilibrium general classification.

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A Dynamic Service Supporting Model for Semantic Web-based Situation Awareness Service (시맨틱 웹 기반 상황인지 서비스를 위한 동적 서비스 제공 모델)

  • Choi, Jung-Hwa;Park, Young-Tack
    • Journal of KIISE:Software and Applications
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    • v.36 no.9
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    • pp.732-748
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    • 2009
  • The technology of Semantic Web realizes the base technology for context-awareness that creates new services by dynamically and flexibly combining various resources (people, concepts, etc). According to the realization of ubiquitous computing technology, many researchers are currently working for the embodiment of web service. However, most studies of them bring about the only predefined results those are limited to the initial description by service designer. In this paper, we propose a new service supporting model to provide an automatic method for plan related tasks which achieve goal state from initial state. The inputs on an planner are intial and goal descriptions which are mapped to the current situation and to the user request respectively. The idea of the method is to infer context from world model by DL-based ontology reasoning using OWL domain ontology. The context guide services to be loaded into planner. Then, the planner searches and plans at least one service to satisfy the goal state from initial state. This is STRIPS-style backward planner, and combine OWL-S services based on AI planning theory that enabling reduced search scope of huge web-service space. Also, when feasible service do not find using pattern matching, we give user alternative services through DL-based semantic searching. The experimental result demonstrates a new possibility for realizing dynamic service modeler, compared to OWLS-XPlan, which has been known as an effective application for service composition.

Color Contrast Evaluation Algorithm Considering Color Temperature Feeling (색 온도 느낌을 고려한 색 대비 평가 알고리즘)

  • Jang Young-Gun
    • The KIPS Transactions:PartB
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    • v.13B no.4 s.107
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    • pp.471-478
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    • 2006
  • In this paper, two color contrast evaluation algorithms, W3C and NSSC algorithms are compared and investigated to select proper criteria of the color contrast of text-background color combinations in web documents. The relationship between the color contrast defined by existing formula and the readability rating is not perfect and there is quite a bit of variance, in particular, there is some substantial outlier. I modify the NSSC algorithm to apply all colors and compare the two algorithms to apply same color combinations of web safe colors. A new algorithm considering color temperature feeling as a component of the color contrast is proposed and implemented. As the results of this study, the existing two algorithms are not contradictory to each other, 82% of all color combinations of web safe colors are not proper combinations according to W3C guide which provide severe restriction to select colors in web documents compared to NSSC algorithm. Experimental test shows proposed algorithm is superior to the W3C algorithm with respect to the linearity of relationship between color contrast and readability rating. It means a color temperature feeling is an effective component of a color contrast. But to determine best contribution ratio of the color temperature feeling, further study is required and it is related to Hangul font style and size. The more popular a mobile color display is used, the more important accessibility factor a color contrast will be.

A Survey on the Ostomate Education Materials (장루 보유자 교육용 자료에 대한 조사 연구)

  • 박경숙;김명숙;최경숙
    • Journal of Korean Academy of Nursing
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    • v.28 no.3
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    • pp.705-717
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    • 1998
  • Ostomates have suffered from many difficulties due to their physical, psychosocial handicaps and changes of life style to include ostoma management that influences their daily and quality of life. An appropriate nursing education for ostoma management is very important. Practical educational materials needs revision because those were developed by pharmaceutical companies and hospital institutions. The purpose of this study is to provide more practical and reasonable education materials for ostomates by doing analysis and survey of educational materials now being used. We surveyed 8 types of educational materials used in 23 university hospitals and medical centers in Seoul ; four of them were developed by department of nursing and the remainder by an Ostomy Company Data, collected from July 14, 1997 through July 31, 1997 were analyzed. The results are as follows ; 1. The analysis of education guide, on ostomate included 14 subcategories : introduction, structure and function of gastrointestinal tracts, definition of stoma, types of ostomy, definition of peristalsis, methods of defecation management, selection of instrument, resolution of problems and general situations following surgery, daily life, where to ask for help, explanations for terms, information about where to buy instrument, explanations for enterostomal therapist, a matter of consultation with doctor, etc. 2. Introduction contained specific contents on practical ostomate management that ostomates would experience through their lives. Ostomate education guides were developed 3 hospitals except one which missed this point. 3. Most ostomate education guides, except one hospital, helped ostomates to understand their physical structure changes with specific explanations on gastrointestinal tracts with figures. 4. Six institutions did not talk about the definition of peristalsis. 5. All institutions, except two, helped ostomates to understand types of ostomy with figures. 6. More detailed explanations on natural defecation are needed. The benefits and pitfalls of natural defecation should be more specified. 7 No psychosocial difficulties of ostomy management were addressed. 8. The efficiency of enema can be better understood through all explanations with figures. Some institutions did not mention items about definition, benefits, pitfalls of enema, sequency of enema, how to wash, cautions performing and enema, skin management, cleaning instrument after enema proper time to spend. 9. There were no detailed contents and what to do in case of not being able to do enema. 10. Only one educational material mentioned emotional aspects after the surgrey. 11. Most institutions explained subcategory of daily life but did not provide specific contents on the difficulties of physical, psychological, and sociocultural controls. 12. The subcategory of ureterostomy education guides included explanations on normal structure and function of urinary tracts, types of ureterostomy, how to manage skin, usage and types of instrument, commercial urostomy, how to manage instrument, daily life, introduced the general contents. However, more specific explanations were needed.

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