• Title/Summary/Keyword: Style Factor Scale

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The Effect of Age and Clothing Cues on Impression Formation of Men Clothed in Suits (의복단서 및 착용자 연령이 인상형성에 미치는 영향 -남성 정장을 중심으로-)

  • 이은미;강혜원
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.2
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    • pp.197-210
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    • 1994
  • The purpose of this study was to Investigate men's clothing in regard to (1) the effect of wearer's age and clothing: rues on impression formation, and (2) the effect of perceiver's age on impressions formed by the wearer's age and the fuction of clothing cues. The experimental design of this study was between-subjects 24_full factorial design by 4 independent variables. The subjects consisted of 192 subjects in each of two male perceiver groups according to age(20s and 50s). The experimental moterials developed for the study were a set of stimuli al)d a response scale. The stimuli consisted of 16 color photographs made by identical manipulations of 4 independent variables consisting of 2 levels each. Each one of the sixteen sub-samples included 12 subjects from 2 perceiver groups. The independent variables provided by the photographs were (1) wearer's age (20s and 50s), (2) suit color (navy blue and beige),' (3) suit style (single breasted and double breasted), and (4) necktie color (analogous and complementary colors) . The 7-point semantic differential response scale which was designed to measure the impression of the stimuli was composed of 30 bipolar adjectives. The responses to the semantic differential scales were analyzed using factor analysis and ANOVA. The results were as follows:1) Wearer's age, suit color, suit style, and necktie color had significant effects on impression of the 3 factors (appearance·potency, individuality activity, and evaluation) partiafly. However, the suit style was the most dominent clothing cue : the single breasted suit conveyed positive impression of individuality' activity to both of the wearer's age groups than double breasted suit did on both of the perceiver's age groups. 2) Perceiver's age partially influenced impressions formed by the age and the clothing cues of men clothed in suits : the young perceiver's group was less affected by them than middle aged group.

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Exploring the Style Factors of Light and Lighting (조명의 스타일 요인 탐색)

  • Byeongjin Kim;Hyeon-Jeong Suk
    • Science of Emotion and Sensibility
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    • v.27 no.3
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    • pp.71-82
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    • 2024
  • Lightning is increasingly used as a design element that provides emotional experiences and enhances affection. This study analyzes the emotions elicited by light and lighting and proposes new scales for the emotional characteristics of light. Impressive light-related experiences were gathered via a survey, and adjectives were extracted to describe light from each experience. A survey conducted with 47 experienced lighting designers yielded 355 examples of impressive lighting experiences, from which 142 adjectives were extracted, and 43 were chosen as evaluation criteria. Using these criteria, 23 participants rated 221 lighting examples. Factor analysis yielded five factors: "Mystique," "Naturalness," "Excitement," "Elegance," and "Smartness." Each factor is consists of various adjectives representing different emotional characteristics of lighting. The results shall guide product and space designers to effectively convey desired emotions and affections through lighting.

University Students' Conspicuous Consumption according to their Consumption-Orientation (대학생의 소비지향적 태도에 따른 과시소비 성향)

  • Oh Ji-Hyun;Kye Sun-Ja
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.2
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    • pp.43-59
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    • 2006
  • The purpose of this study was to examine university students' consumption-orientation and attitude toward conspicuous consumption as well as to identify the factors that are most influential on consumption-orientation and conspicuous consumption behavior. The major findings of this study are summarized below. First, the average scores of consumption-orientation and conspicuous consumption were 2.71 and 3.15 respectively, on a 5 point scale. Second, the most influential factor on university students' consumption-orientation was friends' influence. Third, the most influential factor on conspicuous consumption was students' perceived social status. Fourth, conspicuous consumption tendency and consumption-orientation were significantly higher for those students with larger amount of allowances, female students, or the students who are working. Fifth, the university students' consumption-orientation and conspicuous consumption tendency were significantly higher for the students whose parents' child-rearing style is inconsistent or excessive investment. Finally, the consumption orientation has a significant positive relationship with conspicuous consumption.

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Latent Mean Analysis of Health Behavior between Adolescents with a Health Problem and Those without: Using the 2009 Korean Youth Health Behavior Survey

  • Park, Jeong-Mo;Kim, Mi-Won;Cho, Yoon Hee
    • Research in Community and Public Health Nursing
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    • v.24 no.4
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    • pp.488-497
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    • 2013
  • Purpose: The purpose of this study was to identify the construct equivalence of the general five factors of health behavior and to compare the latent means between adolescents with a health problem and those without in Korea. Methods: The 2009 KYRBS (Korean Youth Risk Behavior Survey) data were used for the analysis. Multi-group confirmatory factor analysis was performed to test whether the scale had configural, metric, and scalar invariances across the existence of health problems in adolescents. Results: Configural, metric, and factor invariances were satisfied for the latent mean analysis (LMA) between adolescents with health problem and those without. Adolescents with health problem and those without were not different in the LMA of all factors. Conclusion: Health providers should give more interest to the group of adolescents with health problems and consider prudential school life to the same group.

Adolescents' Attitudes toward the Elderly and their Perceptions of Generational Gap between their grandparents and themselves: A Comparative Study between Korean-American and American Adolescents (청소년의 노인에 대한 태도와 조부모와의 세대차이에 관한연구: 미국 이민 가족 내의 한국청소년과 미국청소년간의 비교연구)

  • 김혜경
    • Journal of Families and Better Life
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    • v.15 no.4
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    • pp.65-80
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    • 1997
  • Korean-American and American adolescents' attitudes toward the elderly(OP Scale) and their perception on the generational difference(GN GAP) were compared to find whether there is a difference according to the race. Adolescents' perceived generational gap was considered to be one of the most influential factor affecting their attitudinal differences. Adolescents regardless of face showed a somewhat positive attitudes toward the elderly and they perceived generational gap a little positively. Adolescents' age and sex were found not to be related with their attitude toward the elderly and generational gap. For the Korean-Americans birth-order was negatively related to the generational gap perception. the quality of relationship with grandparents was the crucial factor influencing adolescents' perceptions on generational gap and their attitudes toward the elderly indirectly. Grandparents' health and age affected on the quality of relationship. Additionally adolescents' favorite g andparent was found to be maternal grandmother and their relation style and conflict areas were different according to the race.

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A Study on the Formative Characteristic and the Components of Visual Evaluation of the Bolero (볼레로의 조형적 특성과 시각적 평가의 구성요인)

  • Kim, Jeong-Mee;Lee, Jung-Soon
    • Fashion & Textile Research Journal
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    • v.8 no.6
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    • pp.679-686
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    • 2006
  • The purposes of this study are to look into the formative characteristics of the bolero and to evaluate the visual effects and images according to changes in the line and length of the connecting lines of the neck, center front, and hem lines from analyzing the bolero style shown in 2005 S/S domestic fashion. Theoretical examination of the bolero was made philologically with reference books, theses and some articles. And the bolero style shown in 2005 S/S domestic fashion was analyzed with pictures from a fashion magazine "Ceci" and a fashion website 'Interfashion Planning" from Feb. to Aug. of 2005. As a result, the basic lines of the bolero are classified into three different categories according to the connecting lines of the neck, center front line, and hem line. We altered the length of the bolero in three categories with the changes in the waistline-5 cm, 8 cm, and 11 cm. For the visual evaluation, 9 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the line and length of the bolero, we used 12 pairs of items to find the visual effects, and 13 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. Data we got from this experiment was analyzed statistically by using the SPSS 12.0 and practiced the Factor Analysis and Correlation Analysis. In the current women's garments, the bolero is a new fashion item which combines with jackets or cardigans. Usually the bolero jacket is made out of a cotton, denim, leather or fur, and the bolero cardigan usually used knitted materials. The design could be very varied depending on the roundness of the center front line, and hem line. According to the result of factor analysis of the visual effects of the Bolero, four factors were identified the whole silhouette, neck line, breasts and shoulders. According to the result of factor analysis of the visual image of the Bolero, three factors were identified maturity, tenderness, neatness.

Preference of Neck-tie Pattern Designs according to Male Consumers' Fashion Life Style (남성소비자들의 패션라이프스타일에 따른 넥타이 문양디자인 선호)

  • Song, Ha-Young;Goo, Yong-Lim;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.489-500
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    • 2008
  • The purpose of this study was to determine the preference and purchasing intention on necktie pattern designs according to male consumers' fashion lift style. Written questionnaires were handed out to 300 male consumers of the 20-40 years old in Seoul and surroundings, who were accessed by a convenience sampling method. The questionnaires were to classify male consumer groups according to the fashion life style, to examine characteristics, needs and wants of each group. The stimuli of 8 kinds of necktie patterns in black & white, and the semantic differential scale were applied to evaluate the preference and purchasing intention on necktie pattern design. A total of 265 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $X^2$-test through SPSS package program. Six factors in their fashion life style were extracted as follows: those were 'fashion-oriented', 'traditional conservative', 'brand-flaunting', 'personality-oriented', 'practicality-oriented' and 'unconcerned' life style. With these life style sub-dimensions, male consumers were segmented into five groups: these groups were 'strong personal seekers', 'practical brand seekers', 'traditional personal seekers', 'active fashion seekers', 'unconcerned group'. Each of these groups of male consumers showed significant differences in the preference and purchasing Intension of necktie pattern designs according to their fashion life style.

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The Effect of PL Leadership and Characteristics of Project on Project Participants' Satisfaction and Performance (PL 리더십 성향과 프로젝트 특성요인이 프로젝트 참여 만족 및 성과에 미치는 영향)

  • Yang, Hee-Dong;Kim, Myung-Jin;Kang, So-Ra
    • Asia pacific journal of information systems
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    • v.20 no.4
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    • pp.53-79
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    • 2010
  • The study was originated from recognition that project participants' satisfaction should be Improved to raise project performance and to make progress of a successful project since the above dissatisfaction was operated as a danger factor of the project. The study selected one large-scale sample project and attempted measuring characteristics of the project, participants' satisfaction and project performance with the whole project participants. The study analyzed correlations between individual level (team members) and group level (development team), and examined what effect a sub project manager under complicated hierarchical organization of the large-scale project, namely PL (project leader)'s leadership style had on each individual project participant's satisfaction and what effect project uncertainty in organization/technology environment had on project participants' satisfaction and project performance. The study verified that development team (group) had an effect on team member (individual)-level project participants' satisfaction by disclosing that there was a significant dispersion among groups within project participants' satisfaction by each individual. It is analyzed that it is necessary to make improvement through approach by each pertinent team to raise individual-level project participants' satisfaction. The study also verified PL's ideal leadership under strict methodology and hierarchical control of the large-scale project. Based on the verification of the hypotheses, the results of the analysis were produced as follows. First, the development team affects the satisfaction level that an individual has when he/she participates in a project. This suggests that the satisfaction with project participation should be improved at the team level. In addition, the project management style and leadership orientation of the manager of a sub project who is mostly affected by the team proved to have a direct influence on the satisfaction with project participation and project performances. Second, both the performance-oriented leadership and the relationship-oriented leadership of the PL of the development team were verified to have a significant effect on the satisfaction of the team members associated with project participation. In other words, when the team members recognize that the PL of the development team shows both the performance-oriented leadership and the relationship-oriented leadership, their satisfaction with project participation increases accordingly. Third, it was verified that the uncertainty of the organizational environment significantly affects the satisfaction level when the PL of the development team exerts a relationship-oriented and performance-oriented leadership. The higher the uncertainty of the organizational environment is, the more the satisfaction with project participation decreases whereas the relationship-oriented leadership has a more positive effect on the satisfaction than the performance-oriented leadership style. Fourth, when the PL of the development team exerts the relationship-related and performance-related leadership, the uncertainty of the technological environment has a significant influence on the satisfaction level. The higher the uncertainty of the technological environment is, the more the satisfaction with project participation decreases whereas the performance-oriented leadership has a more positive effect on the satisfaction than the relationship-oriented leadership style. The result of the research on the uncertainty of the project environment suggests that when the development team leader exerts a relationship-oriented and performance-oriented leadership style, the uncertainty of the organizational environment has a significant effect on the satisfaction with project participation; the higher the uncertainty of the organizational environment, the more the satisfaction level decreases, and the relationship-oriented leadership style affects the satisfaction level more positively than the performance-oriented leadership style. In addition, when the development team leader displays a relationship-oriented and performance-oriented leadership style, the uncertainty of the technological environment has a significant effect on the satisfaction with project participation; the higher the uncertainty of the technological environment. the more the satisfaction level decreases. The performance-oriented leadership style as well affects the satisfaction level more positively than the relationship-oriented leadership style. Based on the above results, the research provides the following implications when handling multiple concurrent projects. First, the satisfaction with the participation in the multiple concurrent projects needs to be enhanced at the team (group) level. Second. the manager of the project team, particularly the middle managers should have both a performance-oriented and relationship (task and human)-oriented attitude and exert a consolidated leadership in order to improve the satisfaction of team members with project participation and their performances. Third, as the uncertainty factor of the technological and organizational environment among the characteristics factors of the project has room for methodological improvement depending on one's effort even though there are some complications, we need to continuously prevent and control the risks resulting from the uncertainties of the technological and organizational environment of the project in order to enhance the satisfaction of project participation and project performances. Fourth, the performance (task)-oriented leadership is required when there is uncertainty in a technological environment while the relationship (human)-oriented leadership is required when there is uncertainty in an organizational environment. This research has the following limitations. First, this research intended to select one large-sized sample project and measure the project characteristics, the satisfaction of all the participants associated with project participation, and their performances. Therefore, it is inappropriate to generalize and apply the result of this result onto other numerous projects. Second, as this case study entailed a survey to measure the characteristics factors and performance of the project, since the result value was based on the perception of project team members, the data may have insufficient objectivity. Third, though this research targeted on all the project participants, some development teams did not provide sufficient data and questionnaires were collected from some specific development teams among the 23 development teams, causing a significant deviation in the response rate among the development teams. Therefore, we need to continuously conduct the follow-up researches making comparisons among the multiple projects, and centering on the characteristics factors of the project and its satisfaction level.

Studies on the Analysis of Super Graphic Image and Preference -with Visual Design Element- (슈퍼 그래픽의 이미지와 선호성 분석에 관한 연구 -시각디자인 요 소를 중심으로-)

  • 나성숙
    • Journal of the Korean Institute of Landscape Architecture
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    • v.20 no.4
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    • pp.54-75
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    • 1993
  • The purpose of this thesis is to suggest objective basic data for the super graphics in the urban landscape through the quantitative visual quality analysis. For this, the image structure of super graphics have been measured mainly by questionnaries and semantic differential scle method and analyzed by the method of factor analysis, means and multiple regression. Degree of visual preference have been measured mainly by questionnaries and likert attitude scale method and finaly these data have been analyzed by using the stepwise method. The data were collected by presenting 12 super graphics photographs-4 each sample pictures from the 3 each selected districts representing typical urban landscape style(central business district, shopping district, apartment complex). Observer groups were categorized as professionals, students, the others. Result of this thesis can be summarized as fallows: 1. From all 12(3${\times}$4) sample super graphics, the value of each semantic differential scale among the observer groups were presented significant group difference. But no significant difference of the S.D. scale value were observed among central business district, shopping district and apartment complex super graphics. 2. For all experimental points, 4 types of factor have been observed. Factors covering the image of super graphics were found to be the evaluation, the intimacy, the potentiality and the tidiness. 3. Main factors of the super graphics image and factors indicating the group variations yielded high significance between areas. 4. The harmony with surrounding environment, the proper selection of super graphics subject yielded high values for all groups. Especially, the good color sense with building was the most important variable determining the degree of visual preference. 5. The urban C.B.D. super graphics obtained 5∼12 ranks of regional visual preference and the shopping district super graphics obtained 2∼11 ranks, and apartment complex super graphics obtained 1∼7 ranks.

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A Study on the Formative Characteristic and the Components of Visual Evaluation of the Miniskirt (미니스커트의 조형적 특성과 시각적 평가의 구성요인)

  • Kim, Jeong-Mee;Lee, Jung-Soon
    • Fashion & Textile Research Journal
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    • v.9 no.6
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    • pp.581-588
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    • 2007
  • The purposes of this study are to look into the formative characteristics of the miniskirt and to evaluate the visual effects and images according to changes in the silhouette and length of the miniskirt from analyzing the mini skirt style shown in 2007 S/S domestic fashion. The miniskirt style shown in 2007 S/S domestic fashion was analyzed with pictures from a fashion website "Interfashion Planning" from Feb. to May of 2007. As a result, the basic lines of the miniskirt are classified into two types according to the side line. The lengths of miniskirts are classified into five steps of 25 cm, 27.5 cm, 30 cm, 32.5 cm, and 35 cm from the natural waistline. The stimuli were produced with imaginative sewing system 3D CAD of i-design series. For the visual evaluation according to changes in the silhouettes and length of the miniskirt, we used 13 pairs of items to find the visual effects, and 23 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-point likert type scale. Data we got from this experiment was analyzed statistically by using the SPSS 12.0 and practiced the Factor Analysis and Correlation Analysis. Formative characteristics of miniskirts can be found in the lines, colors, and materials that are the elements of fashion designs, colors and materials are the characteristics of the cloth that is the medium of the expression of designs. The result of factor analysis of visual effects and visual images according to changes in the silhouettes and lengths of miniskirts, the visual effect was composed of the three factors of the length of the lower body, the thickness of the lower body, and the shape abdomen and it was showed that these three factors occupied 63.6% of the total variance. The visual image was composed of four factors of elegance, personality, attraction, maturity and these four factors got 67.6% of the total variance.