The purpose of the research is to propose ways to activate package tours through active promotion by verifying the motives and constraints pursued by customers of package tours, highlighting the advantages of content development and package tours that are revived in their needs. This study verified empirical analysis using SPSS 25.0 for 481 adults aged 19 or older who experienced package tours. The results of the research analysis are as follows. First, the daily escape, external activities, and service appeal of the tourist motivation were all verified with a positive impact on attitude. Second, it was found that the inherent constraints of tourism constraints had a negative effect on the relationship with attitudes, but the structural constraints were not significantly affected. Third, attitudes have shown to have a positive effect on satisfaction. Based on these results, I have described what factors tourists feel important when participating in package tour products, and hope that The factors will be useful in exploring the development of customized products required by tourists. It will need to be expanded to realistic comparative studies needed to revitalize package tours in the future.
The aim of this study was to identify relationships among the physical environments, perceived crowding of food courts, the influences of the perceived crowding on customers' emotion and behavior intentions to determine more desirable services and physical environments for the customers in order for the food courts to be more competitiveness. This study used a total 335 questionnaires out of 400 ones for statistical analyses. For the analyses in this study, the SPSS program was used to analyze the Cronbach $\alpha$ and factor analysis. In addition structural equation modeling analysis was used to analyze correlations and grade of effectiveness of variables proposed in the research hypothesis utilizing Window AMOS 5.0. This study found that design and people were affected by the perceived crowding among 3 physical factors, and the people were most effect relatively affected by perceived crowding. Also, the perceived crowding had an effect on positive and negative emotion, and then both of positive and negative emotion were affected to the customers' behavior intentions. As a result, this study demonstrates that as a customers' perceived crowding in a food court increases, the centralization of customers causes a further increase in the perceived crowding in a food court. Therefore this work provides an opportunity for managers in the foodservice industry. To accomplish this, appropriate crowding control will be necessary, and they should make customers feel less crowded, which in turn, will make customers make a positive emotion towards food courts. Based on the results of, if the appropriate measures are taken to control crowds, customers will have propose positive behavior intentions such as, an intention to revisit, staying for more time, and positive recommendation.
Lee, Ha Kyung;Kim, Dong Seob;Kwon, Ki Yong;Choo, Ho Jung
Journal of the Korean Society of Clothing and Textiles
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v.39
no.4
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pp.625-639
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2015
The number of Chinese tourists visiting Korea has rapidly increased over the last decade. It is important to understand Chinese consumption patterns and shopping behavior because they have become major customers in the Korean fashion market. This study focuses on how Chinese tourists feel while shopping in Korea and how emotions influence their attitude towards purchased products. We examine how planned purchase and unplanned purchase impact shopping emotions and product usage satisfaction. A survey was conducted on 550 women between 20 and 60 years of age who have visited Seoul more than once with an online panel from an international survey firm. Data are analyzed using structural equation modeling by AMOS 20.0. Respondents were asked to recall most impressive fashion product that they bought in Korea during their recent visit and to answer if it was a planned or unplanned purchase. This study also measures emotions during product purchases and usage satisfaction. The respondents are categorized into heavy and light buyers according to purchasing power to determine the moderating effects of purchase amount. The results indicate that planned purchases tend to deliver positive emotions that enhance product usage satisfaction. In the case of unplanned purchases, without the mediating role of positive shopping emotions, it has a negative impact on product attitude and shows the importance of positive emotions during shopping. The influence of unplanned purchases on shopping emotions or product attitude in light buyers is not significant for the moderating effect of purchasing power. Only planned purchases trigger product usage satisfaction when it is mediated by positive emotions.
Aksoy, C.O.;Uyar, G.G.;Posluk, E.;Ogul, K.;Topal, I.;Kucuk, K.
Structural Engineering and Mechanics
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v.58
no.5
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pp.869-886
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2016
Non-Deformable Support System (NDSS) is one of the support system analysis methods. It is likely seen as numerical analysis. Obviously, numerical modeling is the key tool for this system but not unique. Although the name of the system makes you feel that there is no deformation on the support system, it is not true. The system contains some deformation but in certain tolerance determined by the numerical analyses. The important question is what is the deformation tolerance? Zero deformation in the excavation environment is not the case, actually. However, deformation occurred after supporting is important. This deformation amount will determine the performance of the applied support. NDSS is a stronghold analysis method applied in full to make this work. While doing this, NDSS uses the properties of rock mass and material, various rock mass failure criteria, various material models, different excavation geometries, like other methods. The thing that differ NDSS method from the others is that NDSS makes analysis using the time dependent deformation properties of rock mass and engineering judgement. During the evaluation process, NDSS gives the permission of questioning the field observations, measurements and timedependent support performance. These transactions are carried out with 3-dimensional numeric modeling analysis. The goal of NDSS is to design a support system which does not allow greater deformation of the support system than that calculated by numerical modeling. In this paper, NDSS applied to the problems of Tunnel 34 of the same Project (excavated with NATM method, has a length of 2218 meters), which is driven in graphite schist, was illustrated. Results of the system analysis and insitu measurements successfully coincide with each other.
This paper is a study of the possibility of experience and expression in the architecture of Louis I. Kahn by focusing on the characters of entrance, court and window/wall of his public buildings. In the course of composition, Kahn defined the entrance, court and window/wall as an connecting elements and elements of boundary. The characters revealed by these elements or rooms give the clue to insight Kahn's thought of relation of interior and exterior space or inner and outer space. Following are the characters of these elements. First, a entrance reveals the fact that inner space separates from outer space by connecting these two space and giving the value to inner space as the entity and totality like outer space. The entrance gives its ontological being to human subjects not by vision but experience and expression which is the essence of commonness, that is, Silence. Kahn made the possibility of activity amplify in this common and silent space. Second, this entrance is connected with wide and huge central space not individual spaces of interior space. This extreme procedure of entering makes human subject feel sublime of intoner space. And the central spaces becomes another exterior or another world in the inner world of architecture by the lights from above and by having the boundary wall which shows same pattern of exterior wall. Third, Kahn regarded a window as the giver of lights not as the medium of vision connecting inner space with outer. He tried to connect interior with exterior through the being and character of the light expressed in the interior. And in his buildings, interior space is connected with exterior by expressing the purpose of building, composition of inner space, structural truth and construction facts through the Form, a pattern of wall, details and ornamental joints. By practicing this thoughts in the real buildings, Kahn tried to gave aura to both the interior space and entity of architecture which is regarded as micro universe like flowers, rocks and human beings.
Structure is one of the most important components in designing chairs, since a chair should support the weight of users and make them feel comfortable. However, previous studies have focused on examining the materials and the techniques of processing of chairs, but less on studying the structures to facilitate human friendly use enough to influence the change of the current chair design. The purpose of this study is to analyze the composition element in structure of the chair design specifically from 2000 to 2008 the fundamentals to achieve quality chair design. This study examined 386 chairs which the most reputable furniture fair, the Milan International Furniture Fair exhibited from 2000 to 2008. 386 chairs were chosen from 72 companies which passed the popularity and ranks. 24 Components of the structure of chairs were used to annalize the 386 chairs. The structural types of chair design included 51 kinds. Among them, the most representative types appeared to be 5 kinds. Particularly, the single structure chair was comprised of 25%, its productivity has increased steadily since 2004 which indicated that the structure of chair has become simplified. According to the components of chair, classified structure types were analyzed into (1) a single structure consisting of one component, (2) a simple structure with two components, (3) a complex structure with three components, and (4) a multiple structure with four components. The majority of chair types followed the order of the single structure, simple structure, complex structure, and multiple structure. The results of the analysis on the structure of chairs indicated that the structure of chairs has been changed toward single type No. 24 and simple type No. 6+13.
PURPOSES : Lately, a traffic information market has been developed with a rapid speed owing to information and communications. In this situation, a study on the use intention and the satisfaction of mobile transportation information applications of users will be diverse implications and a strategic foundation to local governments and transportation information related enterprises that should provide satisfactory info as public goods to much more users. METHODS : Going along with the flow, this study establishes features of the mobile transportation information applications aiming to the users and analyzes empirical causality for effects of the use intension and the satisfaction. Through this study's analysis, targeting users having experienced transportation information applications among smart phone users, a survey was conducted and characteristics of the transportation information applications were lighted and the effects of the use intention and the satisfaction were analyzed using a technology acceptance model. RESULTS : The analysis result was that Accuracy, Riskiness, Ubiquity and Interactivity as all attributes of transportation information applications have a significant effect on Perceived usefulness and Perceived Ease of Use respectively. The Perceived usefulness and Perceived Ease of Use have affected significantly users' satisfaction respectively, so consequentially this shows effect relationship leading to reuse intention. CONCLUSIONS : The Perceived usefulness and Perceived Ease of Use all for the transportation information applications were shown to influence significantly on the satisfaction. With this kind of result, if users obtain positive outcomes such as travel time reduction or effective roles on their tasks through the transportation information applications, they feel the satisfaction for using and eventually these affect positively to the reuse intention of those transportation information applications.
Journal of the Korea Society of Computer and Information
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v.23
no.11
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pp.229-238
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2018
The purpose of this study is to investigate the mediating effect of learners' learning flow in the effect of presence on academic achievement in web-based e-learning. For this purpose, this study analyzed the influencing relationship between the each factor based on the structural model with the learning flow as a mediator variable. Based on existing theoretical studies, learning satisfaction and academic achievement, which represent learning outcomes, are set as dependent variables, and teaching presence, cognitive presence, and social presence are set as independent variables. Data collected from a total of 256 e-learning learners were used in the analysis of this study. According to the results of the analysis, teaching presence, cognitive presence, and social presence were found to have a significant effect on academic achievement when a learning flow is a mediator variable. Concretely, teaching presence, cognitive presence, and social presence have a positive effect on the learning flow, while learning flow has a positive effect on learning satisfaction. On the other hand, learning flow has a negative effect on academic achievement. As a result of verifying the mediating effect of learning flow on the relationship between presence, learning satisfaction, and academic achievement, there was meditating effect in the aggregate. This study implies that in order to increase the level of learning satisfaction and academic achievement, it is necessary to make the teaching-learning design in the provision of contents and materials for e-learning so that the learner can feel the presence. The results of this study can be used as a basic data for seeking support and promotion strategies for enhancement of future learning flow and presence.
Journal of the Korea Fashion and Costume Design Association
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v.23
no.4
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pp.1-17
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2021
This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.
The purpose of this study was to analyze the effect of service factors of used book transactions, which are becoming a major service in online bookstores, on customer satisfaction and the effect of customer satisfaction on reuse intention. 235 samples were collected through a survey for users of used book transaction services in their 20s or older, and 205 surveys were adopted through the refining process. Hypotheses were verified through factor analysis, reliability analysis, and structural model analysis using SPSS22.0 and AMOS22.0 statistical programs. Some factors were supported between service factors and customer satisfaction, and customer satisfaction had a significant effect on reuse intention, and moderating effects according to the preferred genre of reading were founded. More differentiated services should be considered according to the customer's preferred genre, as the services of online bookstores are becoming more standardized, customers do not feel differentiated.
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