• 한국산학기술학회논문지
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• 제17권8호
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• pp.433-441
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• 2016

본 연구는 유치원 교사가 인식하는 행복을 이해하고 구조적 유형을 분석하여 유치원 교사의 행복 유형별 특징을 제시함으로써 궁극적으로 유치원 교사의 행복감을 증진하여 유아교육의 질적수준을 증진하는데 목적을 두었다. 연구 대상은 D지역의 유치원에 근무하고 있는 교사 41명을 무선 표집하였으며, 행복에 대한 인간의 주관성을 심층적으로 측정할 수 있는 Q-방법론을 적용하였다. 연구 결과 유치원 교사의 행복에 대한 구조적 유형은 자신이 하는 일의 세계에서 고유의 가치를 인정받고 실현하는 것에서 행복을 느끼는 자아 실현형, 행복은 지금 자신 안에 있으며, 자신에게 주어지는 모든 일에 기뻐하고 감사하며 살아가는 내적 만족형, 가족이나 좋아하는 사람 뿐 만 아니라 무엇보다도 다른 사람과 좋은 관계를 유지하는 것과 사람들 간의 인간관계에 중요한 행복의 가치를 두는 사회 관계형, 다른 사람의 시선에 신경 쓰지 않고 하고 싶은 일을 하며 생활하는 것과 자유롭게 행동하며, 가족이나 친밀한 사람과 함께 지내는 개인중심의 신념과 태도를 강조하는 개인 신념형의 4개 유형으로 분석되었다.

• 한국산학기술학회논문지
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• 제20권2호
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• pp.358-367
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• 2019

본 연구는 유아기 자녀를 둔 어머니가 인식하는 행복의 유형별 특징을 제시함으로써 궁극적으로 유아기 자녀를 둔 어머니의 행복감을 증진하기 위한 기초자료를 제공하는데 목적을 두었다. 연구 대상은 D지역의 유치원에 자녀를 보내고 있는 어머니 32명을 임의 표집하였으며, 행복에 대한 인간의 주관성을 심층적으로 측정할 수 있는 Q-방법론을 적용하였다. 연구 결과 유아기 자녀를 둔 어머니의 행복에 대한 구조적 유형은 가족중심의 가치관을 가지고 자녀를 비롯한 가족을 통해 행복을 느끼는 가족중심형, 종교에 의지하여 절대자의 사랑을 느끼며 자신에게 주어진 상황과 작은 일에도 감사를 느끼며 살아가는 감사추구형, 가족 및 자녀가 다니는 유치원, 좋은 사람들과의 관계에 중요한 행복의 가치를 두는 관계지향형, 가정의 화목이나 자녀교육을 통한 행복도 중요하지만 개인으로서의 삶과 즐거움을 강조하는 개인향유형의 4개 유형으로 분석되었다. 4가지 행복 유형 간 공통 견해를 분석한 결과 공통적으로 가족과 친밀한 사람과의 관계, 개인의 가치 관계가 두드러지게 강조됨을 알 수 있었다.

• 한국프랜차이즈경영연구
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• 제12권2호
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• pp.51-60
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• 2021

Purpose: Waiting occured frequently in the service industry. Because waiting time is perceived as a loss by customers, perceived waiting time affects positive and negative responses to restaurants. If the waiting time is perceived as long, the waiting receptivity to accept the wait may also decrease. Therefore, restaurant stores need to increase waiting satisfaction so that customers can feel the waiting time shorter. Therefore, in this study, the effect of perceived waiting time and waiting satisfaction of customers visiting Taiwanese restaurant companies on waiting acceptability, emotions (positive and negative emotions) and satisfaction is investigated. Research design, data, and methodology: This study examines the structural relationship between perceived latency, waiting satisfaction, emotion, and satisfaction. To verify the purpose of this study, a research model and hypothesis were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All configurations were measured with multiple items tested and developed in previous studies. Data collected from 407 Taiwanese restaurant customers were analyzed using SPSS 22.0 and SmartPLS 3.0 programs. Confirmatory factor analysis was performed to measure the reliability and effectiveness of the measurement tool. Structural model analysis was performed to validate the study model. Results: The study results are as follows. Perceived waiting time was found to have a positive effect on negative emotions. In addition, it was found that waiting acceptability had a negative effect on negative emotions, and had a positive effect on positive emotions and customer satisfaction. Positive emotions were found to have a significant positive effect on customer satisfaction. Also, waiting satisfaction was found to have a positive effect as a moderating variable on the relationship between perceived waiting time and waiting acceptability. Conclusion: According to the results of this study, perceived waiting time was found to have a negative effect on eating out consumers. However, if the waiting time is satisfied, waiting time will increase the waiting time acceptability. Therefore, if customers are satisfied with the waiting environment by improving the quality of the waiting environment, it will be possible to establish a marketing ^*strategy^* that stimulates the positive effect of the perceived waiting time.

• Asian Journal of Business Environment
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• 제8권4호
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• pp.17-27
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• 2018

Purpose - Current study aimed at investigating the symbolic and evaluation relevance to global luxury brands as the causes of inducing social identity verification, and also explored whether the social identity verification will affect the attitude toward the brands. Research design, data, and methodology - 323 questionaries from Chinese consumers were used to test hypotheses by structural equation model of AMOS 22.0. Results - First, social identity verification positively affected on the brand attitude. Second, both the symbolic relevance and the evaluation relevance positively affected on social identity verification. Third, the mediation roles of social identity verification were identified. Social identity verification played a full mediation role in the effect of the symbolic relevance on the brand attitude, and played a partial mediation role in the effect of the evaluation relevance on the brand attitude. Conclusions - This study could contribute to the advancement of theory concerned with the roles of consumers' social identity verification which induces positive attitude toward the global luxury brands. Global brand managers in China should try to search ways by which consumers can feel both the symbolic relevance and evaluation relevance to their luxury brands, and should make efforts to improve the symbolic relevance and evaluation relevance to their brand.

• The Journal of Asian Finance, Economics and Business
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• 제7권1호
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• pp.141-151
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• 2020

This research aimed at studying the role of self-enhancing imagery and self goal-achievement emotion in the effect of characteristics perceived at advertisements using multisensory cues on purchase intention. Sports shoes advertisement was selected as an empirical research object. Questionnaire survey method was used to collect data. 'WenJuanXing' site was used to make the questionnaire in Chinese, and it was loaded on WeChat and QQ. 260 participants from different regions of China participated in online questionnaire survey. The results of testing the hypotheses by structural equation model in Amos 21.0 program are summarized as followings. The congruency between multisensory cues and self-discrepancy awareness positively evoked the self-enhancing imagery and the self goal-achievement emotion. The object relevance between the consumer and the product advertised did not induce the emotion, but evoked the self-enhancing imagery. Both of the self-enhancing imagery and the self goal-achievement emotion had positive effects on the product purchase intention. When developing advertisement, marketers should focus on multisensory cues' characteristics to enhance the self-enhancing imageries as well as to help feel the goal-achievement emotion. They should pay attention to the ways by which the multisensory cues' characteristics used to develop advertisement can be perceived to be congruent with each other by consumers.

• 유통과학연구
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• 제15권1호
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• pp.57-70
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• 2017

Purpose - This study examined the effects of CRM success factors on business performance and customer performance, and the effects on job performance and customer performance through internal member satisfaction by considering of technology, organizational environment and customer relationship factors in CRM success factors from banking sectors. Research design, data, and methodology - An online questionnaire was conducted to 251 employees in banking sectors. The data were analyzed by SPSS 22.0 and Amos 21.0. CRM success factors, internal member satisfaction, job performance, and customer performance were analyzed by descriptive statistics and Pearson's correlation analysis. The bootstrapping in structural equations was conducted to verify the mediating effect of internal member satisfaction. Results - Internal members' satisfaction had a positive effect on job and customer performance. It mediated the relationship between organizational environment, customer relationship factors and job performance. It also mediated the relationship between organizational environment and customer performance. Conclusions - If internal members' relationship with customers is improved by the members' satisfaction, customer retention, customer satisfaction, and work performance will be achieved. The stability and usability in CRM system support jobs effectively, but the internal members did not feel their job satisfaction. Thus, they did not show a positive effect on job and customer performance.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 1994년도 Proceedings of the Korea Automatic Control Conference, 9th (KACC) ; Taejeon, Korea; 17-20 Oct. 1994
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• pp.38-43
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• 1994

To provide more instructive and a safer ground control operation environments for satellite operators, and subsequently to implement a better look-and-feel user interface and a structural mechanism to enhance the efficiency of control and monitoring facilities, we have developed a prototype(laboratory model) ground control softwares targeting for the first generation KOREASAT scheduled to be launched in 1995. As far as the functionality is concerned, the developed system is covering almost all the mission phase operational functions except for some functions like antenna tracking control that are necessary for real operation environments. Most of the functions of the system is realized in softwares but some hardwares needed for TM/TC RF communications are also included in it. The system is now being integrated and under the system test. The performance and functionality is to be evaluated by the end of this year by using the satellite software simulator. Next year, this system could be configured to be used as a workbench for a online/off-line analysis of the operating KOREASAT satellites.

• 한국조리학회지
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• 제23권5호
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• pp.159-168
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• 2017

This study was conducted to investigate the effects of high class korean restaurants' servicescape on customers' emotional response and intention to revisit. This study also examined the relationship among emotional and cognitive reactions and intention to revisit. A total of 216 questionnaires were analyzed using the factor analysis, reliability test, and structural equation modeling analysis. The results revealed that space, aesthetics and comfortableness were positively related to emotional reaction, and convenience and cleanliness were related to cognitive reaction. This study also found that intention to revisit was positively related to emotional and cognitive reactions. Moreover, it was found that think was positively related to emotional reaction, and feel, think, act and the related were positively related to cognitive reaction. Finally, cognitive reaction was positively related to revisit. The results of the study suggested that high-class Korean restaurant marketers should introduce or strengthen servicescape, brand reputation and experiences, which increased brand attitude or revisit.

• 한국지역사회생활과학회지
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• 제27권1호
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• pp.121-136
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• 2016

The purpose of this study was to investigate consumer behavior based on the experience from visiting Jeonju Hanok Village. This study tested the relationship between the experience and intention to revisit for consumers who visited the village mediated by emotion and place attachment as a structural equation model. The results of this study were as follows. First, the perceived emotion was found to be significantly influenced by experience. Consumers were likely to feel positive emotions if their experiences of entertainment, escapism, and esthetics were positive. Second, the place attachment was found to be significantly influenced by experience. If consumers perceived positive experience of education and escapism, then they would like to be attached to the place where they experienced such positive experience. Finally, the intention to revisit was found to be significantly influenced by the emotion and the place attachment. If positive emotion and place attachment were well-established through consumer experience, then consumers would like to increase the intention to revisit the place.

• 유통과학연구
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• 제16권2호
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• pp.35-45
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• 2018

Purpose - This research aimed at exploring the mediation roles of the arousal and pleasure in the effects of the congruity between visual sensory cues of a retail store and consumers' self-image on the intent to reuse the store. Research design, data, and methodology - The data from 278 Chinese consumers who answered the questionnaire online were analyzed by using structural equation model of Amos 21.0 program to verify the hypotheses. Results - Store's visual sensory cues congruent with consumers' self-image directly affected the intention to reuse the store, and had positive impacts on both their arousal and pleasure states. The consumers' pleasure positively influenced on their intention, but their arousal did not influence on the intention. Consumers' pleasure played mediation roles in the effect of the congruity on the intention to reuse the store. Conclusions - Retail store marketers should pay attention to visual sensory cues to match the cues to consumers' self-image, when designing their store settings. When developing the cues, to help consumers feel pleasure which in turn, induces loyalty to their store, the marketers should develop the atmosphere setting in the respects of the congruity between the visual sensory cues and the self image.