• Asia pacific journal of information systems
• /
• 제31권1호
• /
• pp.17-42
• /
• 2021

This study examines the adoption of subscription-based video on demand (SVOD) streaming services among consumers. Primarily, we explore the moderating effect of the two models of streaming services, standalone streaming services and bundled streaming services, on the users' adoption. We employ the Unified Theory of Acceptance and Use of Technology (UTAUT2) model in this study. We utilize the data collected from 337 Indian respondents and find that all constructs of the UTAUT2 model act as motivators of adoption. Gender, age, and experience of the respondent also play a moderating role in the adoption of streaming services. We also find that providing bundled streaming service positively moderates price-value and hedonic motivation of adoption. The study is perhaps the first of its kind that aims to understand the motivations for adoption of SVOD services, particularly in the Indian context, which has the fastest-growing base of internet users in the world.

• 한국IT서비스학회지
• /
• 제18권4호
• /
• pp.115-134
• /
• 2019

The global music industry has been growing steadily every year. In particular, the proportion of music streaming services in the overall market are expanding. It shows same pattern in domestic market. Also, several companies are providing music streaming services competitively. It is clear that there is growing interest in effective operations of music streaming services. In this study, we examine the impact of customization and network effect on service quality and customer loyalty. We collect survey data and analyze relationships between latent variables using structural equations modeling. We find that customization and network effect of music streaming services positively affect service quality. However, the effect of customization on customer loyalty is not significant and there is a negative effect of network effect on customer loyalty. Finally, we find that service quality works as a mediator between customization and customer loyalty, and service quality also works as a mediator between network effect and customer loyalty.

• International Journal of Advanced Culture Technology
• /
• 제11권2호
• /
• pp.291-297
• /
• 2023

This paper intends to shed light on how the advent of streaming services pioneered by Netflix has been affecting the media landscape in the U.S. by looking at Disney's entry into streaming services and what effects this might have had. The paper first looks at the rise of Netflix, the disruptive impact it had on cable and film businesses, and the challenges this has posed to traditional media conglomerates like Disney. In this context, the paper examines Disney's decision to enter into streaming services as a move to counter both these challenges and Netflix's growing power. Finally, the paper notes the changes Disney's entry is likely to bring about, notably the continued disruption of film and television as streaming business expands, as well as the potential of Disney's streaming services to challenge Netflix and further strengthen its media empire.

• Journal of Information Processing Systems
• /
• 제18권6호
• /
• pp.729-740
• /
• 2022

Netflix, Amazon Prime, and YouTube are the most popular and fastest-growing streaming services globally. It is a matter of great interest for the streaming service providers to preview their service infrastructure and streaming strategy in order to provide new streaming services. Hence, the first part of the paper presents a detailed survey of the Content Distribution Network (CDN) and cloud infrastructure of these service providers. To understand the streaming strategy of these service providers, the second part of the paper deduces a common quality-of-service (QoS) model based on rebuffering time, bitrate, progressive download ratio, and standard deviation of the On-Off cycle. This model is then used to analyze and compare the streaming behaviors of these services. This study concluded that the streaming behaviors of all these services are similar as they all use Dynamic Adaptive Streaming over HTTP (DASH) on top of TCP. However, the amount of data that they download in the buffering state and steady-state vary, resulting in different progressive download ratios, rebuffering levels, and bitrates. The characteristics of their On-Off cycle are also different resulting in different QoS. Hence a thorough adaptive bit rate (ABR) analysis is presented in this paper. The streaming behaviors of these services are tested on different access network bandwidths, ranging from 75 kbps to 30 Mbps. The survey results indicate that Netflix QoS and streaming behavior are significantly consistent followed by Amazon Prime and YouTube. Our approach can be used to compare and contrast the streaming services' strategies and finetune their ABR and flow control mechanisms.

• 정보보호학회논문지
• /
• 제26권6호
• /
• pp.1505-1511
• /
• 2016

동영상 실시간 스트리밍 (Live Streaming)이란 텔레비전 생방송처럼 촬영한 정보를 실시간으로 사용자의 동영상 플레이어로 보내 재생하도록 하는 방식을 말한다. 비디오와 오디오를 실시간으로 인코딩하여 많은 사용자들이 동시에 시청하기 위해서는 RTMP (Real Time Messaging Protocol), HLS (HTTP Live Streaming) 등 실시간 스트리밍을 지원하는 프로토콜이 필요하다. 본 논문에서는 실시간 스트리밍을 제공하는 국내 6개 OTT (Over the Top) 업체의 어플리케이션을 대상으로 패킷 캡처를 통해 어플리케이션들의 패킷을 분석하였다. 채널 목록을 암호화하지 않거나, 유료채널에 적합하지 않은 프로토콜을 사용함으로써 유료채널을 무료로 시청할 수 있다는 취약점을 밝히고자 한다.

• Journal of the Korean Data and Information Science Society
• /
• 제19권2호
• /
• pp.645-655
• /
• 2008

As wireless connectivity is integrated into many handheld devices, streaming multimedia content among mobile ad-hoc peers is becoming a popular application. In this paper, we propose a dynamic service replication algorithm for providing guaranteed continuous streaming services to all nodes in mobile ad-hoc networks (MANETs). First, a MANET is comprised of logical grid hierarchy, and a streaming service is replicated to a lower server region of the logical grid hierarchy by considering the link availability between a mobile node and the streaming server within a server region or the popularity of the streaming service. We evaluate analytically the performance of the proposed algorithm, and compared with that of existing Qin's algorithm. Evaluation results show that our algorithm can achieve better streaming performance than Qin's algorithm. Therefore, the proposed algorithm not only improves the sharing availability of replicated streaming services but also controls efficiently the number of streaming service replications.

• Journal of Information Science Theory and Practice
• /
• 제4권2호
• /
• pp.6-20
• /
• 2016

In the last few years, a new type of synchronous social networking services (SNSs) has emerged—social live streaming services (SLSSs). Studying SLSSs is a new and exciting research field in information science. What information behaviors do users of live streaming platforms exhibit? In our empirical study we analyzed information production behavior (i.e., broadcasting) as well as information reception behavior (watching streams and commenting on them). We conducted two quantitative investigations, namely an online survey with YouNow users (N = 123) and observations of live streams on YouNow (N = 434). YouNow is a service with video streams mostly made by adolescents for adolescents. YouNow users like to watch streams, to chat while watching, and to reward performers by using emoticons. While broadcasting, there is no anonymity (as in nearly all other WWW services). Synchronous SNSs remind us of the film The Truman Show, as anyone has the chance to consciously broadcast his or her own life real-time.

• 한국통신학회논문지
• /
• 제27권12C호
• /
• pp.1251-1264
• /
• 2002

현재 주문형 오디오 서비스나 생방송 서비스를 하는 오디오 스트리밍 제품은 제한된 숫자의 클라이언트만을 지원한다는 제약점과, 네트워크 자원의 비효율적인 사용으로 서비스 안정성의 미비와 질적 저하라는 단점을 가지고 있다. 또한, 사용자의 편의성을 위한 동적 서비스 제공에 대한 고려가 미비하여 사용에 불편을 겪는다. 본 논문에서는 이러한 제약점을 해결하기 위한 하나의 방안으로 네트워크 자원을 효율적으로 사용할 수 있는 MPEG-2 AAC 오디오 파일 포맷을 사용하고, 스트리밍 서비스의 안정성과 질적 향상을 위하여 QoS를 지원하는 오디오 스트리밍 전송과 제어에 대한 설계와 구현에 대해 소개한다. 제안된 시스템은 서버와 사용자간의 인터페이스가 고정적인 웹 페이지 하나 만에 의존하고 있어서 정보의 제공에 있어 정적일 수밖에 없는 현재의 정적인 스트리밍 서비스들과는 달리 동적인 서비스를 제공함으로서 사용자와 서버관리에 편의성을 지원하는 새로운 정보관리 기법을 채택하고 있다. 구현 결과 제안된 시스템은 기존의 MP3 파일 포맷을 사용한 스트리밍 시스템 보다 성능이 개선되었고, 서비스의 안정성뿐만 아니라 서버 관리가 용이하다는 장점도 보여주고 있다.

• 정보처리학회논문지C
• /
• 제16C권6호
• /
• pp.681-690
• /
• 2009

현재 국내 음악산업은 음반시장에서 디지털음악시장으로 중심이 이동하고 있으며, 대부분의 대형 포털사이트에서 디지털 음원서비스를 제공하고 있는 추세이다. 본 논문에서는 국내 포털사이트(도시락, 싸이월드, 네이버)에서 제공하고 있는 음원서비스프로세스를 살펴보고 취약점을 분석한다. 또한 분석된 취약점을 바탕으로 실제 공격을 수행하여 음원서비스의 문제점을 보여준다. 마지막으로 본 논문에서는 이러한 취약점을 해결할 수 있는 기술적인 대응방안을 제안함으로써 기업과 저작권자의 이익을 보호하고자 한다.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제13권5호
• /
• pp.2544-2557
• /
• 2019

Adaptive bitrate streaming is a crucial element in the implementation of high-quality streaming of media content over the Internet. Dynamic adaptive streaming over HTTP (MPEG-DASH) has lately emerged as the de facto solution for over-the-top (OTT) video streaming services. In this paper, we perform macro-level analysis on a real-world MPEG-DASH-based Internet live broadcasting service to gain insight into its behavior throughout the end-to-end service-provision chain, from broadcasters to viewers. Based on this analysis, we propose methods to improve the quality-of-experience (QoE) of MPEG-DASH-based services, particularly with regard to reducing broadcasting delays between recording and viewing of videos, as well as synchronizing client terminals.