• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.4
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• pp.784-799
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• 2013

This paper presents an adaptive rate control scheme for streaming-based content sharing service. This scheme delivers multimedia contents from a user device to another device or seamlessly redirects streaming service across heterogeneous user devices. In the proposed scheme, a streaming server adjusts video quality level according to the network and client status. Our scheme is different from other rate control schemes, because the video quality at the server is decided not only based on the available bandwidth, but also based on the device characteristics and bandwidth requirement at the access network. We also propose a bandwidth estimation method to achieve more equitable bandwidth allocations among streaming flows competing for the same narrow link with different Round Trip Times (RTTs). Through the simulation, we prove that our scheme improves the network stability and the quality of streaming service by appropriately adjusting the quality of the video stream. The simulation results also demonstrate the ability of the proposed scheme in ensuring RTT-fairness while remaining throughput efficient.

• The Transactions of the Korea Information Processing Society
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• v.7 no.2S
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• pp.733-743
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• 2000

This paper describes design and implementation of a content manager in the Integrated Steaming Framework Architecture (ISSA) that is proposed by the authors. The ISSA can provide an environment to develop multimedia streaming applications under heterogeneous distributed systems. The goal of ISSA is to extend the limitations of existing streaming systems. It can support diverse media formats and high level programming environment for streaming application developers. Moreover, it is independent from underlying networks and operating systems, and compatible with the global real-time multimedia database system(BeeHive) so that streaming media is efficiently retrieved, stored, and serviced. The role of a content manager is important in the ISSA environment since it manages an information of media that are provided by the server, and allow users to access media more easily by means of conveying that information to the streaming server, Web server, and client efficiently. The proposed content manager is not only to meed these requirements, but also to provide streaming information to media source and transport manager in order to be an efficient streaming. Furthermore, it supports database transaction processing by using the database connector.

• The Journal of Economics, Marketing and Management
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• v.11 no.3
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• pp.67-79
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• 2023

Purpose: This study examines the relationship between content characteristics and customer viewing and purchase intention in live-streaming commerce. Research design, data, and methodology: For this purpose, seven independent factors such as entertainment, artistry, storytelling, informativity, interactivity, reliability, and technicality are extracted based on previous literature. The viewing intention and purchase intention are adopted as dependent factors. The role of 'immersion' is investigated as a mediating factor between the independent and dependent factors. Results: The results showed that entertainment, artistry, technicality, and reliability significantly affected immersion, and immersion affected viewing intention and purchase intention. Immersion was found to play a mediating role between content characteristics and consumer viewing and purchase intention. Conclusions: The results indicate that the content characteristics not only attract customers but also affect their immersion, viewing intention, and purchase intention directly or indirectly in the live-streaming commerce sector.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.251-257
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• 2021

With the development of new media, great changes are taking place in the way people get information. The change is the use of video content that can deliver content in a more three-dimensional way than words or photos. After 2016, the number of live video streaming content providers and users has increased. In this paper the write takes the 1 personal live video streaming content as the research object. And the write takes live video streaming content on YouTube live or Douyu TV as a research example. In this paper, the writer analyzes the digital information content in the live video streaming case. And the writer expounds the necessity of these visual information and the characteristics of real-time live video streaming content. Especially since 2020, because of the influence of the COVID-19, the live video streaming industry has begun to combine with the traditional industry. It is expected that the integration of digital cutting-edge technology and live video streaming will not only provide diversity in the content, but also create more social value for the video content consumption culture. Therefore, The writer thinks it is necessary to conduct in-depth research on the social responsibility of real-time live content in the future.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.11
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• pp.1066-1070
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• 2010

In wireless network, energy efficiency is an important design consideration for continuous multimedia streaming service. This paper proposes a new streaming system, called BACASS (Buffer-Aware and Content-Aware Streaming System) that working on the 802.11e U-APSD (Unscheduled Automatic Power Save). The BACASS leads the DP (Doze Period) of U-APSD for improving energy efficiency by utilizing the PSNR based on content-aware and client buffer occupancy that is hinged on a network-aware streaming system using SVC. The simulation results demonstrate the effectiveness of the proposed streaming system.

• ETRI Journal
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• v.35 no.6
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• pp.960-968
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• 2013

To implement a cloud game service platform supporting multiple users and devices based on real-time streaming, there are many technical needs, including game screen and sound capturing, audio/video encoding in real time created by a high-performance server-generated game screen, and real-time streaming to client devices, such as low-cost PCs, smart devices, and set-top boxes. We therefore present a game service platform for the running and management of the game screen, as well as running the sound on the server, in which the captured and encoded game screen and sound separately provide client devices through real-time streaming. The proposed platform offers Web-based services that allow game play on smaller end devices without requiring the games to be installed locally.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.405-406
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• 2017

With the advance of ICT technology, E-Commerce is getting popular and used widely in daily life. Nowaday's commercial videos are also being used extensively to introduce commercial products to consumers. Most commercial companies are advertising their products on the internet with images and videos through online sharing sites. Putting pre-recorded videos online is easy, but it is difficult for sellers to interact with customers. Live Streaming is the transmission of digital content directly to the Internet in real time. Although there are many services available that provide live streaming on the internet, most are limited in the content they transmit. Building live streaming servers using open source projects will help users master the content which conveys to their customers. In this paper, we will consider implementation of Live Streaming Server for Video Commerce using Open Source.

• Journal of Korea Multimedia Society
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• v.12 no.7
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• pp.979-988
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• 2009

Illegal reproductions and subsequent copyright infringement have curtailed development of digital content industry. Many DRM systems have been developed and utilized for this purpose. However, current DRM system allow only authorized user to access the contents, and as such, redistribution to other user without getting license again entails cumbersome process. Currently, super-distribution system which can be used for redistribution of downloaded contents in more streamlined fashion is being widely conducted. But for streaming type content, it is still very difficult to redistribute with super-distribution system because the client must directly connect to streaming server to access the content. Accordingly, a new DRM streaming service structure is required to allow streamed contents to be redistributed as easily as the downloaded contents. In this paper, we proposed the relay file structure that can connect the streaming server and the user for super-distribution of the streaming contents.

• Journal of Distribution Science
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• v.22 no.10
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• pp.43-54
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• 2024

Purpose: Market competition in the fashion industry is intensifying, pushing brands to strive for consumer preference and market leadership. Mobile fashion applications have emerged as key distribution channels, with live streaming being a common feature for product distribution and consumer loyalty. Therefore, this study will analyze the loyalty model in live streaming on mobile fashion applications by integrating the quality loyalty model, parasocial relationships, and uses and gratifications (U&G) theory. Research design, data and methodology: Data were collected from a survey of 427 respondents who are customers of a fashion product that had been purchased through live streaming on a mobile fashion application and processed using the PLS-SEM method Results: The results of the study show that the live streamer and product quality significantly influence satisfaction and loyalty. Conversely, AR content and live streaming content do not directly influence loyalty but have an indirect effect through satisfaction Conclusions: this study is the first to model loyalty in mobile fashion applications by integrating the quality loyalty model, parasocial relationship, and U&G theory. Practically, fashion companies are advised to conduct live streaming by considering aspects of content, live streamer, and product quality to enhance satisfaction and loyalty.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.3
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• pp.69-81
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• 2006

In this paper, an adaptive algorithm is proposed in streaming MPEG-4 contents with fluctuating resource amount such as throughput of network conditions. In the area of adaptive streaming issue, a lot of researches have been made on how to represent encoded media(such as video) bitstream in scalable way. By contrast, MPEG-4 supports object-based multimedia content which is composed of various types of media streams such as audio, video, image and other graphical elements. Thus, it can be more effective to provide individual media streams in scalable way for streaming object-based content to heterogeneous environment. The proposed method provides the multiple media streams corresponding to an object with different qualities and bit rate in order to support object based scalability to the MPEG-4 content. In addition, an optimal selection of the multiple streams for each object to meet a given constraint is proposed. The selection process is adopted a multiple choice knapsack problem with multi-step selection for the MPEG-4 objects with different scalability levels. The proposed algorithm enforces the optimal selection process to maintain the perceptual qualities of more important objects at the best effort. The experimental results show that the set of selected media stream for presenting objects meets a current transmission condition with more high perceptual quality.