• The Journal of Industrial Distribution & Business
• /
• v.12 no.10
• /
• pp.43-57
• /
• 2021

Purpose: This study focuses how motivations influence interactivity in the live streaming commerce context. Live streaming commerce involves the provision of e-commerce activities and transactions via a live streaming platform that offers real-time interaction, entertainment, social activities, and commerce. The purpose of study is to examine effects of motivations on perceived interactivity and the effects of perceived interactivity on attitude and intention to use the live streaming commerce. Research design, data and methodology: The study investigates key questions about consumers' motivation to use live streaming commerce and perceived interactivity by surveying 300 users of live commerce. Participants were asked whether they were live streaming commerce users who had experienced live streaming commerce before participating in the survey. The full survey required live streaming commerce users to respond to all the questions. Results: The study uncovered motivations for using live streaming commerce by finding information, entertainment, pass time, fashion/status and real time and perceived interactivity in the live streaming commerce. The results indicated motivation to use live streaming commerce positively influenced perceived interactivity. Perceived interactivity had positive effects on attitude toward brand. Attitude toward brand had positive effects on intention to use. Conclusions: Live streaming commerce is getting increasing attention from marketers because live streaming commerce has seamlessly integrated commerce, social activities, and hedonic factors. This study clarifies motivations and perceived interactivity in the live streaming commerce context. The study uncovers the relationships between motivations, perceived interactivity, attitude, and intention to use that contributes to the theoretical foundation and practical implications for marketing and management in the live streaming commerce context. Specifically, the study develops the theoretical contributions to perceived interactivity in the in the live streaming commerce context. The results also contribute to the practical implications for new marketing strategies that provides dynamic real-time interaction, exact information, and social and hedonic factors to attract consumers to indulge in the consumption processes. Marketing practitioners will obtain insights that can help them develop and manage brand strategies by understanding the influence of motivation and perceived interactivity in the live commerce context, which offers opportunities for contactless marketing and management.

• Transactions on Electrical and Electronic Materials
• /
• v.11 no.6
• /
• pp.288-291
• /
• 2010

Accidents can occur as a result of streaming electrification when transformer oil is used as an insulating oil in large ultra-high voltage transformers. Methods for adding a streaming electrification inhibitor to reduce the streaming electrification has been studied extensively. In this paper, in order to develop a method for reducing streaming electrification effectively, 4 different specimens were prepared by the addition of benzotriazole (BTA) to a virgin specimen with constant stirring. The specimens were examined to determine the appropriate amount of BTA addition that would suppress the streaming electrification most effectively. The results showed that the streaming electrification characteristics of the specimen in the streaming transformer oil were best when the amount of BTA addition was about 10 ppm. The streaming electrification current was reduced by adding 30 ppm BTA until the temperature reached $65^{\circ}C$. The polarity of the streaming electrification current was negative when the temperature exceeded $65^{\circ}C$. Therefore, the streaming electrification current, which can be a cause of transformer accidents, can be suppressed in large ultra high voltage transformer oil. This paper reports on the optimal amount of BTA addition and the best conditions for controlling the streaming velocity of transformer oil.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.13 no.4
• /
• pp.213-219
• /
• 2017

Streaming server is that an image produced in real time or a file form of image produced ahead consists of SNS service, and the relay module of streaming server includes output management module that set an output channel more than 2 and control transmission of video content. This thesis intends to suggest how to stream through plural output channel that contains output channel of external streaming server using relay module and do streaming provided to terminal receiving image, and streaming server, streaming system for this. Thus, by extending output channel sending out image to output channel of external streaming server, the scale of streaming server is not limited and the process allotting external streaming server into output channel sending the image becomes simple, so management of output channel becomes efficient even when sending several images.

• Journal of the Korean Data and Information Science Society
• /
• v.19 no.2
• /
• pp.645-655
• /
• 2008

As wireless connectivity is integrated into many handheld devices, streaming multimedia content among mobile ad-hoc peers is becoming a popular application. In this paper, we propose a dynamic service replication algorithm for providing guaranteed continuous streaming services to all nodes in mobile ad-hoc networks (MANETs). First, a MANET is comprised of logical grid hierarchy, and a streaming service is replicated to a lower server region of the logical grid hierarchy by considering the link availability between a mobile node and the streaming server within a server region or the popularity of the streaming service. We evaluate analytically the performance of the proposed algorithm, and compared with that of existing Qin's algorithm. Evaluation results show that our algorithm can achieve better streaming performance than Qin's algorithm. Therefore, the proposed algorithm not only improves the sharing availability of replicated streaming services but also controls efficiently the number of streaming service replications.

• Proceedings of the IEEK Conference
• /
• 2003.11b
• /
• pp.183-186
• /
• 2003

In this paper, we propose a DRM(Digital Rights Management) system for streaming media which can not only protect streamed MPEG-4 content but be easily integrated with existing MPEG-4 streaming system. To protect MPEG-4 media more effectively and more securely, encryption should be considered on encoding phase and also streaming server should be designed to support DRM. However that means it cannot support existing streaming system. Our approach is to design a DRM system independent to the streaming server. So, we used an encryption method which can be applied to compressed MPEG-4. The processing time of decryption in client system must be minimized to guarantee the QoS of streaming service. To satisfy this requirement, it is essential to analyze the effect of DRM on performance. We made some performance test and present the result. Also, we apply proposed system to ISMA(The Inter net Streaming Media Alliance) streaming system which is open standard for MPEG-4 media streaming.

• ETRI Journal
• /
• v.32 no.6
• /
• pp.863-870
• /
• 2010

In recent years, the development of multimedia devices has meant that a wider multimedia streaming service can be supported, and there are now many ways in which TV channels can communicate with different terminals. Generally, scalable video streaming is known to provide more efficient channel capacity than simulcast video streaming. Simulcast video streaming requires a large network bandwidth for all resolutions, but scalable video streaming needs only one flow for all resolutions. In previous research, scalable video streaming has been compared with simulcast video streaming for network channel capacity, in two user simulation environments. The simulation results show that the channel capacity of SVC is 16% to 20% smaller than AVC, but scalable video streaming is not efficient because of the limit of the present network framework. In this paper, we propose a new network framework with an SVC extractor. The proposed network framework shows a channel capacity 50% (maximum) lower than that found in previous research studies.

• Proceedings of the KIEE Conference
• /
• 2006.10c
• /
• pp.515-517
• /
• 2006

Recently, there is a rapidly growing demand for efficient real-tine playback and transmission of large amounts of multimedia data. But most users' connections are not fast enough to download large chunks of multimedia data. Therefore a streaming technology is needed in which users enable the real-time playback of multimedia date without having to download the whole of the multimedia date. In this paper, we propose a personalized IP streaming system. The proposed IP streaming system enables users to got an intelligent recommendation of multimedia contents based on the user preference information stored on the streaming server or the home media server. Moreover, users are assured of seamless access of streamed content event if they switch to another client device by implementing streaming system based on user identification and device information. We evaluate our approach with simulation results.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2005.05a
• /
• pp.213-216
• /
• 2005

In this paper, we propose the redirect streaming service model to enhance resurgent ability. The system consists of a redirect server, local streaming servers and clients. A redirect server searches the best streaming server. And streaming servers starts a requested service or resumes it when in a trouble. RTSP/RTP is one of the effective solutions to improve QOS in VOD, however a service can be broken off by an overloaded server or network especially in live. We designed and implemented not only a distributed streaming system that solves the broken-off service to enhance a resurgent system, but also DSSP, distributed streaming service protocol, which is adopted to implement this model. Those will improve the performance of streaming service using RTP/RTSP and be contributed to a real time streaming research to solve a service trouble.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.16 no.4
• /
• pp.1249-1265
• /
• 2022

Video streaming has become one of the most popular applications for mobile devices. The network bandwidth required for video streaming continues to exponentially increase as video quality increases and the user base grows. Multi-Path TCP (MPTCP), which allows devices to communicate simultaneously through multiple network interfaces, is one of the solutions for providing robust and reliable streaming of such high-definition video. However, mobile video streaming over MPTCP raises new concerns, e.g., power consumption and cellular data usage, since mobile device resources are constrained, and users prefer to minimize such costs. In this work, we propose a mobile video streaming framework over MPTCP (mDASH) to reduce the costs of energy and cellular data usage while preserving feasible streaming quality. Our evaluation results show that by utilizing knowledge about video behavior, mDASH can reduce energy consumption by up to around 20%, and cellular usage by 15% points, with minimal quality degradation.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.26 no.6
• /
• pp.1505-1511
• /
• 2016

Live streaming is a method to provide media service by sending recoded media to a user's video player. In order to provide video and audio contents in real-time for a large number of users simultaneously, live streaming compatible protocols such as RTMP (Real Time Messaging Protocol), HLS (Http Live Streaming), are required. In this paper, we analyzed vulnerability of paid live streaming services with the captured packets from the applications used by six major OTT (over-the-top) companies in Korea supporting live streaming services. We found that streaming channels were not encrypted and access control mechanisms were not properly used. Thus, guest users can freely use paid live streaming services.