• Title/Summary/Keyword: Strategy Types

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A Study on the Efficiency of Internet Keyword Advertisement According to CPM and CPC Methods by Analyzing Transactional Data (키워드 검색 광고 운영 DB 데이터 분석을 통한 CPM와 CPC방식의 광고효과 연구)

  • Kim, Do-Yeon;Lim, Gyoo-Gun;Lee, Dae-Chul
    • The Journal of Society for e-Business Studies
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    • v.16 no.4
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    • pp.139-154
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    • 2011
  • Recently Internet keyword search service providers tends to use CPC advertizement method rather than CPM method. However researches how much the CPC method is beneficial to advertisers than CPM method in certain perspectives are insufficient and not performed systematically. So this paper tries to do comparative analysis about the two methods by analyzing the real transactional DB data from an advertizement agency. Due to the difficulties of direct comparison between the two methods because of their different expose positions on the Web and different types of attributes in DB, we did some preprocessing step for the transactional data. From the result of analysis, the click rate of CPC is higher than CPM by 1.3% and the unit cost for the CPC per one click is lower than CPM method by 51 Won. It shows the CPC method is more effective than CPM method for advertizement from the point of advertizement effectiveness (CTR) and advertizement cost (CPC). We hope this research would give useful information to advertisers and marketing managers in making advertizement strategy, marketing decision and budgeting.

The Study on the Statistical Characteristics of Road Traffic Noise in Apartment Complex (국내 단지도로에서 도로교통소음에 대한 통계학적 특성연구 -도로교통 소음원이 수음점에 미치는 수평.수직 음원 분포특성 중심으로-)

  • Cho, Il-Hyoung;Chang, Soon-Woong;Kang, Sung-Won;Kim, Seog-Ku;Ko, Jung-Young
    • Journal of Environmental Science International
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    • v.16 no.10
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    • pp.1179-1187
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    • 2007
  • This paper represents the statistical characteristics of sources and receptors for road traffic noise in apartment complex. Also we suggested that the site-specific characteristics of vertical and horizontal distributions in the complex apartment have been derived using a different analysis for evaluating levels of Leq1h by the apartment floor at a given distance from a road in terms of the flow rate, the mean speed of the traffic, and the percentage of the type vehicles in the day and night periods. As a result, the contribution orders of traffic quantity by the type of vehicles showed as followed: light vehicle>medium vehicle>heavy vehicle>motorcycle. Especially, the mixing ratio of entering the road on the heavy vehicle in the daytime was two times higher than that of in the night. The speed in all types of vehicle is in the range of 41 and 81 km/hr and noise level was not significantly different in day and night-time. The sources of road traffic noise had different variations and uncertainties using a random variable and probability distribution. The sound distribution to receptors by the apartment floor showed S curve between 1st floor and $15^{th}$ floor With the normality test, the normal distributions using Anderson-Darling Test followed $1^{st},\;3^{th},\;13^{th}$ and $15^{th}$, floor in the daytime and all floors except $7^{th}$ floor in the night (p>0.05). And also, the value of the pearson correlation coefficient (r) obtained in this study have significantly different at the range of floor. In conclusion, the results suggested that the distribution characteristics of levels of $Leq_{1h}$ on the sources and receptors of road traffic noise in apartment complex must be improved and developed on the guideline of regulation of road traffic noise.

Factors Affecting College Students' Attitudes Toward the Disabled (대학생의 장애인에 대한 태도에 영향을 미치는 요인)

  • Kang, Hyun-Sook;Cho, Kyoul-Ja;Ji, Eun-Sun;Jang, Mee-Hee;Lee, Kyung-Hye;Choi, Eun-Young;Song, Young-A;Chang, Jung-Mee;Lee, Kyoung-Jae;Kim, So-Young;Yu, Kyung-Hui
    • The Korean Journal of Rehabilitation Nursing
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    • v.6 no.2
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    • pp.164-172
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    • 2003
  • Purpose: The purpose of this study is to analyze college students' attitudes toward people with disabilities, and factors affecting the attitudes, and further to examine possible ways to improve the attitudes, and to furnish guideline of curriculum and practice in rehabilitation nursing on the basis of this analysis. Method: A descriptive, relational study design was used. The subjects of this study were 448 college students. A convenient sampling is used. Data were collected through 4 types of previous questionnaires used to examine attitude from May 1 to May 30, 2003. Result: 1. The attitude toward people with disabilities whose mean is 3.762 was responded somewhat negatively. Especially, a contact tension whose mean was 4.00 is high. 2. As a result of analyzing the attitudes of college students toward people with disabilities, some factors were statistically significant. They were experience of contact with the disabled, concern toward the disabled, voluntary work related to the disabled, and disability experience education. 3. The more negative experience of people with disabilities and the lower stereotype of disability and the higher effects of parents, teachers, and mass media, then the more positive response of peoples attitude with disabilities. 4. The main factors of determining the attitude of people with disabilities were the stereotype of disability, contact experience, concern about disability, voluntary work experience. Conclusion : These results suggested that an appropriate educational intervention and strategy is needed in order to change the attitudes of college students toward people with disabilities. Also experimental researches are needed to do it.

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Types and Functions of English Hedges at a syntax-pragmatics Interface (통사화용의 접합면에서 본 영어 헤지표현의 유형과 기능)

  • Hong, Sungshim
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.381-388
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    • 2020
  • This paper discusses English Hedges or Hedging Expressions on the basis of their morphosyntactic-pragramatic properties within the perspective of sociolinguistics. The term, 'Hedges' for the past decades since Lakoff(1973), has received little attention from the English grammar circles such as morphosyntax and the generative grammar theories. This paper presents a more comprehensive approach to the identification, distributions, functions, and the morphosyntactic properties of English Hedges. The earlier research on English Hedges in the 70's show that hedges are metalinguistic or mitadiscourse expressions which constitute a means for executing Politeness strategy in pragmatics. Nonetheless, research from the interface of syntactic-pragmatics has been scarce. This article suggests a more complex body of English hedges that have not been extensively discussed in the literature. Additionally, their configurational domain is to be proposed as part of the PolP with [±hedged] above CP+ (or CP beyond). The ramifications of the current study are suggested in terms of comparative linguistics, EFL/ESL studies of English for global communication, and pragmatics-sensitive machine translation studies in the forseeable future.

Effects of Road Networks on Vehicle-Pedestrian Crashes in Seoul (도로네트워크 특성과 차대사람 사고발생 빈도간의 관련성 분석 : 서울시를 사례로)

  • Park, Sehyun;Kho, Seoung-Young;Kim, Dong-Kyu;Park, Ho-Chul
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.19 no.2
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    • pp.18-35
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    • 2020
  • Many human, roadway, and vehicle factors affect vehicle-pedestrian crashes. Especially, the roadway factors are easily defined and suitable for suggesting countermeasures. The characteristics of the road network are one of the roadway factors. The road network significantly influences behaviors and conflicts of drivers and pedestrians. A metropolitan city such as Seoul contains various types of road networks, and crash prevention strategy considering characteristics of the road network is required. In this study, we analyze the effects of road networks on vehicle-pedestrian crashes. In the study, high order road ratio, intersection ratio, high-low intersection ratio are considered as road network variables. Using Geographically Weighted Poisson Regression, crash frequencies in Dongs of Seoul are analyzed based on the road network variable as well as socioeconomic variables. As a result, Dongs are grouped by coefficient signs, and each group is suggested about improvement directions considering conflict situations.

The Change of High School Students' Mechanics Conceptions by the Types of Cognitive Conflict Situations (인지갈등 상황 제시유형에 따른 고등학생들의 역학 개념 변화)

  • Lee, Chae-Eun;Lee, Gyoung-Ho;Kim, Ji-Na;Kwon, Jae-Sool
    • Journal of The Korean Association For Science Education
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    • v.21 no.4
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    • pp.697-709
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    • 2001
  • Researchers on conceptual change have been proposed that confronting a cognitive conflict situation would be important for a student to change his/her preexisting conception. There have been reported that there are three different methods of producing a cognitive conflict situation; the first is logical argument(LC), the second is demonstration of an actual phenomenon(DC), and the third is kinesthetic conflict which is a kind of physical experience(EC). In this study, the researcher tried to find out the differences in the conceptual changes by the three different conflict situations. Seventy two high school students were chosen in a high school in Kyungkido, Korea. The students were tested four times; pretest, posttest, one week delayed posttest, and one month delayed posttest. Six different test situations on mechanics were developed for this study. Test item for each situation was developed. Each item consisted of a multiple choice question and explanation of the choice. The result showed a clear differences among the three conflict groups. In general, kinesthetic conflict which is a kind of physical experience(EC) was proved to be the most efficient strategy for the conceptual change; however, logical argument(LC) seemed to be the least efficient. However, the effectiveness was not uniform from situation to situation. Results of some items showed that even the LC was quite good for the conceptual change. Therefore, it seems to be important to develope appropriate method for the target concept.

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Induction of Forkhead Class box O3a and apoptosis by a standardized ginsenoside formulation, KG-135, is potentiated by autophagy blockade in A549 human lung cancer cells

  • Yao, Chih-Jung;Chow, Jyh-Ming;Chuang, Shuang-En;Chang, Chia-Lun;Yan, Ming-De;Lee, Hsin-Lun;Lai, I-Chun;Lin, Pei-Chun;Lai, Gi-Ming
    • Journal of Ginseng Research
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    • v.41 no.3
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    • pp.247-256
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    • 2017
  • Background: KG-135, a standardized formulation enriched with Rk1, Rg3, and Rg5 ginsenosides, has been shown to inhibit various types of cancer cells; however, the underlying mechanisms are not fully understood. In this study, we explored its effects in A549 human lung cancer cells to investigate the induction of Forkhead Class box O3a (FOXO3a) and autophagy. Methods: Cell viability was determined by sulforhodamine B staining. Apoptosis and cell cycle distribution were analyzed using flow cytometry. The changes of protein levels were determined using Western blot analysis. Autophagy induction was monitored by the formation of acidic vesicular organelles stained with acridine orange. Results: KG-135 effectively arrested the cells in G1 phase with limited apoptosis. Accordingly, a decrease of cyclin-dependent kinase-4, cyclin-dependent kinase-6, cyclin D1, and phospho-retinoblastoma protein, and an increase of p27 and p18 proteins were observed. Intriguingly, KG-135 increased the tumor suppressor FOXO3a and induced the accumulation of autophagy hallmark LC3-II and acidic vesicular organelles without an increase of the upstream marker Beclin-1. Unconventionally, the autophagy adaptor protein p62 (sequestosome 1) was increased rather than decreased. Blockade of autophagy by hydroxychloroquine dramatically potentiated KG-135-induced FOXO3a and its downstream (FasL) ligand accompanied by the cleavage of caspase-8. Meanwhile, the decrease of Bcl-2 and survivin, as well as the cleavage of caspase-9, were also drastically enhanced, resulting in massive apoptosis. Conclusion: Besides arresting the cells in G1 phase, KG-135 increased FOXO3a and induced an unconventional autophagy in A549 cells. Both the KG-135-activated extrinsic FOXO3a/FasL/caspase-8 and intrinsic caspase-9 apoptotic pathways were potentiated by blockade of autophagy. Combination of KG-135 and autophagy inhibitor may be a novel strategy as an integrative treatment for cancers.

A Theoretical Study on Sex Role Concepts and the Problems of Education (성역할 개념형성과 교육에 관한 이론적 연구)

  • 이정덕;홍연애
    • Journal of Families and Better Life
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    • v.2 no.1
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    • pp.93-109
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    • 1984
  • The purpose of this study is to investigate the direction and strategy of education for sex role concepts of children on the basis of factor analysis of the present situation in sex role concepts and their formation. Although some maintain that sex role concept of our society has been changing slowly, the traditional sex role concept still dominates and is potentially immanent. the analysis of present condition of our society indicates that the formal as well as informal education are facing with various crucial problems in providing the direction of behavior demanded for carrying out the role. The close analysis of the three theories, psychoanalytic theory , social learning theory, cognitive development theory, lends a support to the laim of the study that cognitive development theory provide an integrated frame of reference for us to see the sex role education analytically Furthermore, the factors which are found to have influences on the formation of sex role have been analyzed in three areas: Family, School and society. 1)The factors in family such as parental behavior of upbringing and their concepts of sex role have a direct relationship with the nature of sex tole concept of children. Therefore, the first step to make children to habe a new type of sex-role conception appropriate for modern societies is to change that of parental conception and attitudes. 2)the quantitative as well as the qualitative aspects of school education showed no exceptional trend from the dominant conception of the society, although school are expected to lead the society as formal education institution rather than just reflect the society. The educational activities and contents such as the conceived goal of education for eoch sex, textbook constitation, teaching behavior and sex-role concepts of teacher are found to be still dominated by the traditional sex-role assumption. 3) The social factors that have direct relationship with children's sex-role formation are social and cultural, which include social milieu, condition of employment, family structure and mass-media. Since family and school do not educate the young in a social vacuum. their educational function of sex-role formation are doomed to be limited and determined by these social factors. Unfortunately, the analysis of present conditions showed the dominance of traditional types of sex-role concepts in all these social factors. The education of sex-role concept for children should be treated as one of the most crucial value problems related with many other important problems, such as direction and patterns of behaviors of each sex, the degree of self-development and capabilities, and consequently human right, equality, humanization and the quality of happiness. Neverthless, the analysis of researches on sex-role education which have been surveyed in this study lead to a conclusion that concerted effort to change the education, formal as well as informal should be provided in every aspect of social life. If the sex role education of the past has aimed at the "feminization"of girls which indoctrinate girls into a limited and fixed role of house wives, the new education in the future should be directed foward "humanization" of both sexes which opens the diversity of roles for both boys and girl on equal levels and provide future possibilities in accordance to their individual capabilities and interests.

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A Study on the Role of Library in Urban Regeneration (도시재생 참여 주체로서 도서관의 역할에 관한 연구)

  • Noh, Younghee;Ro, Ji-Yoon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.1
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    • pp.89-113
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    • 2020
  • Libraries are one of the essential living infrastructures in urban regeneration. Beyond its meaning as a basic living infrastructure, it is necessary to first understand the role, nature and forms of participation in existing urban regeneration projects in order for libraries to perform their functions and roles effectively as participants of urban regeneration. Therefore, this study investigates the contents related to libraries in the contents of the strategic plan related to urban regeneration projects, and considers them in terms of the role of the library and the form of participation. Through this, the city's library would seek to maximize its role and function as a participant in urban regeneration. As a result, the library in urban regeneration is expected to improve the quality of living environment, Urban vitality, culturally, educationally, socially/welfare role closely related to life, and the role of community as a hub. In addition, the types of library participation could be largely divided into regional and geographical libraries, hybrid libraries combined with various services, libraries based on community cooperation and linkage, and regional community hub libraries based on community participation. In the future, the library needs to promote a more active role change based on the five roles expected as participants in urban regeneration. In addition, more detailed discussions on librarians, services, and programs, which are the main subjects of library services, will be needed in developing urban regeneration plans in order for libraries to successfully fulfill their role as urban regeneration centers.

Oxaliplatin-induced Peripheral Neuropathy in Patients with Advanced or Metastatic Gastric Cancer (진행성 또는 전이성 위암 환자에 있어서 Oxaliplatin 투여로 인한 말초신경통증 분석)

  • Park, Ae-Ryoung;Kim, Soon-Joo;Bang, Joon-Seok;La, Hyen-Oh
    • Korean Journal of Clinical Pharmacy
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    • v.19 no.1
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    • pp.18-22
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    • 2009
  • Oxaliplatin is a tolerable and effective drug of choice in the treatment of advanced or metastatic gastric cancer. However, it has many dose-limiting neurotoxicities. This study was performed to assess the incidence and types of oxaliplatin-related neurotoxicities. Sixty-four patients receiving oxaliplatin-involved regimen as salvage therapy on metastatic gastric cancer or as the first-line therapy on advanced gastric cancer were evaluated during the period between September 1, 2006 and February 29, 2008. The patients were treated with oxaliplatin 100 $mg/m^2$ and leucovorin 100 $mg/m^2$ simultaneously as 2-hour-lasting infusion on Day-1 followed by 5-FU 1200 $mg/m^2$ as a 22-hour-lasting continuous infusion both on Day-1 and Day-2 by every other week. We developed questionnaires to evaluate patient-recognized neurotoxic symptoms rather than the observer-described events. Surveys were completed at bedside or via telephone interview. Acute and chronic neurotoxicities were graded according to the National Cancer Institute Common Toxicity Criteria (NCI-CTC, version 3) as well as the Oxaliplatin-specific Neurotoxicity Scale. The Grade-3 neuropathy was reported in 19% of the patients (n=12) and grade-1/2 neuropathy occurred in 70% (n=45). The most common symptom was cold-related dysesthesia (83%) regarded as nociperception by the patients. Some patients (19%) experienced functional impairment affecting activities of daily living such as writing, buttoning, and walking. Even though 74% of the patients (42/57) were prescribed with gabapentin to reduce these peripheral symptoms, it did not appear to derive any benefit from this medication. It is suggested that notify the patients about their oxaliplatin-associated, debilitating symptoms, and educate them any self-care strategy at the initiating phase of the chemotherapy. Moreover, it needs to design the intervention studies regarding the prevention and management of the peripheral neuropathy.

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