• 한국안광학회지
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• 제18권4호
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• pp.385-397
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• 2013

목적: 안경원을 운영하는데 있어 경영전략, 정보관리, 마케팅, 운영관리, 자금관리 등의 경영관리 특성이 안경원의 경영성과에 미치는 영향을 알아보고 각 요인 중 중요요인과 경영관리 특성에 따른 비교분석을 통해 안경원 관리 및 운영에 필요한 정보를 제공하고자 한다. 방법: 2011년 8월부터 10월까지 약 2개월 동안 안경원 관리자(경영자 포함)를 대상으로 설문지를 배포하여 SPSS v 14.0 통계 패키지 프로그램을 활용하여 분석하였다. 결과: 안경원의 경영관리 특성에 따라 재무성과 및 만족성과가 다르게 나타났으며 특히 안경원의 재무성과 향상에는 경영전략, 마케팅 특성이, 만족성과 향상에는 경영전략, 마케팅, 운영관리 특성이 가장 중요한 요인으로 나타났다. 결론: 이 결과에 따르면 안경원 경영성과 향상을 위해서는 경영관리 특성 중 하위요인 중 경영전략, 마케팅 특성을 특히 고취시키기 위해 노력해야 할 것이다.

• 디지털융복합연구
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• 제18권2호
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• pp.395-401
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• 2020

스마트폰이 대중화되고 디지털 기술이 나날이 발전하는 환경에 따라 마케팅 전략에도 쌍방향 커뮤니케이션을 극대화한 새로운 개념이 나타나기 시작하였다. 그 중 대표적인 것이 고객의 흥미를 유발시켜 자발적 참여를 이끄는 게임을 접목한 게이미피케이션 마케팅 전략이다. 게이미피케이션은 게임(Game)과 ~화하다(~fication)의 합성어로, 다양한 분야에서 게임 형식을 적용한 마케팅 사례들이 나타나고 있다. 이에 본 연구에서는 하나의 트렌가 된 게이미피케이션 활용이 가지는 의미를 확인하고, 여러 사례에 나타난 게이미피케이션 기법과 요소들을 분석하여 효과적인 마케팅 전략으로서 게이미피케이션의 활용 방향성을 제시하고자 한다. 게이미피케이션은 기업의 마케팅 전략에 적극 활용되고 있으며 도전, 경쟁, 성취, 보상, 관계 등의 게이미피케이션 기법을 적용하고 있다. 사례분석 결과 마케팅에 활용되고 있는 게이미피케이션 기법은 공통적으로 확인되는 중요한 요소는 '성취'와 '보상'으로 나타났다. 이는 주어진 미션이나 과제를 해결하면서 획득하게 되는 다양한 상품과 혜택 등을 게임적인 요소로 흥미를 이끌어내어 자발적으로 참여하게 만들고 몰입상태로 유도하여 소비를 촉진하는 효과적인 전략임을 확인하였다.

• 4차산업연구
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• 제1권1호
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• pp.1-10
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• 2021

Purpose - This case study analyzes the internationalization strategy and innovation strategy as key factors contributing to the business success of CAP, a small and medium-sized manufacturing company in Korea producing auto parts such as wipers. This study describes the diversification strategies conducted by CAP Corporation and highlights the company's core competencies that have largely contributed to their global competitive success. Research design, data, and methodology - This paper provides in-depth case study on how CAP was able to grow into a hidden champion company, focusing on their strategies since its establishment. In particular, by analyzing the success factors centering on CAP's aggressive innovation strategy and internationalization strategy, it presents guidelines for small and medium-sized enterprises in Asian countries to become a Hidden Champion company. Result - CAP's product technology has successfully established innovative system on their product called 'vertebra spring' to distribute uniform pressure to the rubber to ensure performance as well as durability of their products. In order to continue benefiting from utilizing core competence and to continue pursuing technological advancement in the wiper industry, CAP has launched a wide range of products (flat blade, conventional blade, hybrid blade) applicable to 95% of the vehicle in the market. Conclusion - Taken together, CAP has many aspects of a hidden champion company by investing in R&D up to 8% of its annual sales to R&D investment even during the crises situation. This number is about 3.36 times higher than the average ratio of listed companies in Korea. Furthermore, the leadership of the management team as well as their vision toward the global market and strong commitment to innovation enabled CAP to become the world's fifth-largest wiper and Asia's No. 1 wiper manufacturer.

• 한국융합학회논문지
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• 제12권3호
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• pp.261-272
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• 2021

스마트워크가 확산되면서 업무와 비업무의 경계가 모호해 지고 있으며, 이로 인해 테크노스트레스가 유발되고 있다. 그러나 테크노스트레스는 수동적으로 그 결과를 받아들이기 보다는 일과 비업무의 경계를 능동적으로 조절함으로써 극복될 수 있다. 스마트워크 환경에서 업무/비업무 영역이 모호해지면서 발생하는 업무 영역에서 기술침해로 인한 스트레스에 대한 대응전략을 파악하기 위해 직무 만족도에 영향을 미치는 요인과 스마트워크 참여자가 적극적으로 선택하는 경계관리전략의 역할을 이해할 필요성이 있다. 본 논문은 비업무의 업무 간섭, 직무 자율성, 직무 몰입, 직무 만족 간의 인과관계와 경계관리전략 유형별 조절 효과를 담은 연구 모델을 개발했다. 스마트워크 참여자를 대상으로 수집된 설문을 분석한 결과, 전체 5개 가설이 채택되었으나, 경계관리전략 유형별로 나눠 검증한 결과는 각 유형에 따라 직무만족에 영향을 주는 3개 가설의 채택과 기각이 상이하게 나타났다. 이러한 결과는 스마트워크 사용자의 경계관리전략에 따라 차별적인 변화관리를 마련할 필요가 있다는 점을 시사한다.

• 국제학술발표논문집
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• The 2th International Conference on Construction Engineering and Project Management
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• pp.289-298
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• 2007

The development of construction industry has led to the increase in the number of criteria imposed by project clients for selecting contractors. For example, clients often request tenderers to satisfy various conditions such as tight programme, financial strength, managerial ability, relevant work experiences, technical strength, high workmanship standard, safety requirement, quality specification, and yet others. This trend has attracted research interests of devising various methods for helping project clients to assess contractors' bids. For example, in recent development, the Works Bureau of the Hong Kong Government has introduced two mechanisms in tender evaluation for various public work contracts, namely, the Marking Scheme effective from June 2002 and the Formula Approach effective from November 2002 [1], [2]. These approaches evaluate a contractor's tender by considering collectively its tender price and performance attributes, the latter including contractor experience, past performance, technical resources and technical content of his proposal. The tender with the highest combined price and performance score (CPPS) will be normally recommended for acceptance. It appears, however, that there is little existing research in helping contractors to identify a competition strategy that enables the contractor to offer his most competitive bid collectively taking into account his resource capacities and project client's multiple performance criteria. This paper examines the factors affecting contractor's competition strategy to compete for works in Hong Kong. The understanding about the factors will contribute to identifying effective competition strategy. The data used for the analysis were collected from Hong Kong construction industry. The research findings may provide valuable references for investigating effective competition strategies in other construction industries outside the region.

• 기술혁신연구
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• 제14권1호
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• pp.119-146
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• 2006

This paper attempts to identify variables which affect Korean technology innovation-driven SMEs' performance in comparison with IT and BT industries. Technology development strategy, marketing capability, intellectual capital managerial ability are included to generate variables for the empirical research. The results of this study show that technology development strategy, marketing capability, intellectual capital managerial ability influence on the sales growth of technology-based SME in IT and BT industries. It also discusses some implications of Korean technology innovation-driven SMEs' strategy and management.

• Journal of Mechanical Science and Technology
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• 제18권4호
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• pp.592-596
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• 2004

Corrosion is never avoided in the use of materials with various environments. The underwater hull is normally protected against rusting by several coatings of anti-corrosive paint. The purpose of ICCP(Impressed Current Cathodic protection) system is to eliminate the rusting or corrosion, which occurs on metal immersed in seawater. The anode of ICCP system is controlled by an external DC source with converter. The function of anode is to conduct the protective current into seawater. The proposed algorithm includes the harmonic suppression control strategy and the optimum protection strategy and has tried to test the requirement current density for protection, the influence of voltage, the protection potential. This paper was studied the variation of potential and current density with environment factors, time and velocity, and the experimental results will be explained.

• Earthquakes and Structures
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• 제15권2호
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• pp.155-164
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• 2018

Design of structures subjected to blast loads are usually carried out through nonlinear inelastic dynamic analysis followed by imposing acceptance criteria specified in design codes. In addition to comprehensive aspects of inelastic dynamic analyses, particularly in analysis and design of structures subjected to transient loads, they inherently suffer from convergence and computational cost problems. In this research, a strategy is proposed for design of steel moment resisting frames under far range blast loads. This strategy is inspired from performance based seismic design concepts, which is here developed to blast design. For this purpose, an algorithm is presented to calculate the capacity modification factors of frame members in order to simplify design of these structures subjected to blast loading. The present method provides a simplified design procedure in which the linear dynamic analysis is preformed, instead of the time-consuming nonlinear dynamic analysis. Nonlinear and linear analyses are accomplished in order to establish this design procedure, and consequently the final design procedure is proposed as a strategy requiring only linear structural analysis, while acceptance criteria of nonlinear analysis is implicitly satisfied.

• Journal of Forest and Environmental Science
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• 제32권2호
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• pp.182-188
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• 2016

In this study 'forest design in waterside unused land' of 'waterside area' in the specificity that multilateral, including landscape, recreation, social and environmental aspects in the space, taking into account by multiple factors :Raise 'practicality' than a functional management and police to hang out with, each element is usually way to improve the beauty. There is currently carried out waterside green area creation, which is artificial plantation and open spaces only emphasizing 'landscape' with lacking multi-function purpose, as a 'forest design in waterside unused land' strategy but it should be lowered by performance in this strategy. And the study suggested a strategy which prepared cultural and social infrastructure to be able to attract different fund and build local character as an alternative demand plan considered environmental character as a top priority.

• Asia pacific journal of information systems
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• 제10권1호
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• pp.61-79
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• 2000

ERP system is a very popular tool for pushing management innovation and implementing an integrated information system. The purpose of this research is to investigate the relationship among the structure of production systems, types of implementation strategy, relative importance of competitive goals, information technology and culture level, and the efficiency from using the system. The data for this study were collected from 45 Korean manufacturing firms that have implemented ERP system. Research results confirm that the success factors include the top managements' strategic views and culture level related to new information technology. But the linkage between the structure of production systems and types of implementation strategy is proved to be very weak. Also control effect of types of implementation strategy on the efficiency of the organization is not strongly recognized. A summarized report of other findings is provided as well.