• Title/Summary/Keyword: Strategy Factors

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Management Innovation of Real Estate Business using Six Sigma Methodology: Strategy Planning and Critical Success Factors (6 시그마 방법론을 활용한 부동산업 경영혁신: 전략수립과 핵심성공요소 도출을 중심으로)

  • Lee Young Suk;Park Sung Hyun;Cho Byung-Jun
    • Journal of Korean Society for Quality Management
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    • v.32 no.3
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    • pp.216-233
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    • 2004
  • The real estate management includes not only the brokerage, property management, development, investment and consulting which are related to real estate handling, but also the human resources who deal with the real estate business. The level of management quality of Korean real estate business is rather poor. This paper deals with management innovation of real estate management using Six Sigma methodology The main focus of this Paper is to develop strategy Planning, and is to select critical success factors for each strategy to make an advanced management system for real estate business. This paper is a case study, and the target company for this innovation is ERA-Korea Company. Seven strategies are proposed, and for each strategy several critical success factors are suggested. Through this case study, the authors hope that a management quality model for real estate business is proposed, and an improved management method can be adopted in the other real estate companies.

A Study on Moderating Effects of Competitive Strategy between Determinants of FDI and Management Performance (해외직접투자 결정요인과 경영성과 간 경쟁전략의 조절효과연구)

  • Lim, Yong-Taek;Goh, Byeong-Su
    • Asia-Pacific Journal of Business
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    • v.7 no.1
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    • pp.43-57
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    • 2016
  • This study examined the relationship between determinant factors of FDI and management performance, and tested moderating effects by competitive strategy. Questionnaires were gathered from 113 respondents, but only 92 valid copies were analyzed through SPSS WIN 18.0. The major empirical results are as follows: In hypothesis 1, Firm-Special Advantage impacted on Management Performance strongly, Internal Advantage impacted on Management Performance strongly, and Locational Advantage impacted on Management Performance strongly. In Hypothesis 2, the moderating effects by competitive strategy on the relationship between determinant factors of FDI and management performance were tested through multiple regression. The result of the moderating effects by competitive strategy were found to be insignificant. Implications of the finding as well as the limitations of this study are also discussed.

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Analysis of Performance Factors of Defense Logistics Strategy (국방물류전략의 성과요인 분석)

  • Kim, Jinho;Lee, Seong-Yoon;Lee, Jaiill;Seo, Jeonghun;Kang, Seokjoong
    • Journal of Information Technology Services
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    • v.17 no.4
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    • pp.21-35
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    • 2018
  • This study reconstructed the military logistics improvement project currently being implemented by ROK military as a defense logistics strategy. In addition the factors affecting the performance of the defense logistics strategy are analyzed using PLS. The significance of this study is as follows. First, the defense logistics improvement project was structured as a defense logistics strategy according to function. Second, PLS is used for performance factor analysis. Most of the existing defense researches utilized the ML structural equation. However, this study used the PLS structural equation in view of the fact that each detail project is the formation of defense logistics strategy. Third, we identified projects that have a substantial impact on defense logistics performance and those that do not. We found that inventory, process, and information strategy influenced logistics performance among defense logistics strategies. On the other hand, it was confirmed that the facility/equipment strategy had no significant effect on defense logistics performance.

The Analysis of Relation on Marketing Success Factors and Performance for Silver Industry (실버산업의 마케팅 성공요인과 경영성과와의 관련성 분석)

  • Lee, Lae Hyung;Kim, Byeong Chan
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.4
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    • pp.245-261
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    • 2012
  • This study thus set out to empirically analyze connections between the success factors of marketing and management performance in the silver industry. For that purpose, the investigator analyzed relations between independent variables, which include such success factors of marketing as market segmentation, product mix, customer relational management, brand asset, price strategy, and marketing information system, and dependent ones, which include financial and non-financial management performance. Those results partially support the hypothesis that the six success factors of marketing set in the study have effects on financial and non-financial management performance in the silver industry. Customer relational management had the biggest influence, being followed by brand asset and price strategy in the order. Those results indicate that companies need to consider customer relational management, brand asset, and price strategy before other success factors of marketing to achieve financial and non-financial management performance in the silver industry.

China's Maritime Strategy (중국의 해양전략)

  • Lee, Won-Bong
    • The Journal of Information Technology
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    • v.12 no.1
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    • pp.35-56
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    • 2009
  • After Chinese reforms and market opening, China actively started working on ways to attach importance to the ocean and it's maritime strategy has been developed and carried out by external and internal factors. We can take two things as external factors attributed to China's marine strategy. The first one is maritime environment change in the East Asian region and the second one is the strategic importance of Taiwanese Straits and the South China Sea. And we can take about national strategy, security strategy, and change of foreign policy as internal factors. China recognizes the ocean as a major step to achieve a goal of national development. The main goal of China's marine strategy in the 21st century is to secure marine transportation and marine resources and to make peaceful maritime environment in the ocean to keep up with their economic development by opening itself to the world. China has strengthened their defense abilities to act against threat of national security by modernizing sea forces and increased national power by building up the marine power. It is expected that China will continue to seek more aggressive maritime strategy on matters of national security as well as pour heir efforts into making economic development and obtaining energy resources. This will also be one factor making new dynamics between countries in and around the East Asian region.

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The Strategies of Manufacturers and Retailers for Customer Acquisition and Retention Using Scanner Panel Data (스캐너 패널 데이터를 이용한 유통업체와 제조업체간의 고객확보 및 유지 전략에 관한 연구)

  • Lee, Seung-yon;Son, Jungmin
    • Knowledge Management Research
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    • v.12 no.3
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    • pp.73-96
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    • 2011
  • Recent market saturation makes the local retailers consider an attempt to innovate the market with the retailer's brand. This is the retailers' efforts to expand the market control through the enhancement of private brands. As the competition among manufacturers extends to the competition between manufacturers and retailers, the marketing knowledges of manufacturers need to be diversified to the ones that can be applied to the manufacturers and retailers due to their bilateral competition. This research concentrates on the customer acquisition strategy (attack strategy) and customer retention strategy (defense strategy) in the place of both sides of manufacturers and retailers. Also this research targets to develop the differential marketing strategies for target market's National Brand(NB)/Private Brand(PB) purchase by analyzing individual customer's purchase probability on repurchase and switch-purchase of NB and PB. This study is based on the data of frequently consumed product, tomato ketchup on scanner panel from the ERIM data of University of Chicago, USA. This study compares and analyzes the NB and PB repurchases and switch-purchase of 4 types. The comparisons provide the informations that which factors should be managed for the attack strategy, the defense strategy, and the differential marketing strategies both for manufacturers and retailers. This research is expected to contribute on cumulating the industrial knowledges of retailers' and manufacturers' survival strategy, expecially focusing on the effect of marketing factors and consumer-characteristic factors.

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IT Manufacturing Companies' Strategies and Performance for Overseas Expansion to Vietnam (IT제조기업의 베트남 진출 전략 및 성과에 관한 연구)

  • Yun, Haejung;Chang, Changwhan;Lee, Choong C.
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.1-15
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    • 2017
  • This study is aimed to find out which factors among firm-specific resources, industry-based competition, and institutional conditions affect strategies for Korean IT manufacturing companies when they expand their business overseas, especially to Vietnam in this study. Also, it attempts to reveal which strategies among cost reduction, mass production, and localization affect performance of overseas expansion. Based on Strategy Tripod Theory as an integrating point-of-view embracing resource-based view, industry-based view, and institution-based view, research model was developed and tested through the survey of 83 Korean IT manufacturing companies expanded their business to Vietnam. Research findings show that (1) communication competency, industry competitiveness, industry attractiveness, and regulation of partner country affect cost reduction strategy. (2) International experience, communication competency, international orientation, and competitiveness is significantly associated with mass production strategy. (3) And international experience, communication competency, and industry competitiveness affect localization. (4) Ultimately, mass production strategy and localization strategy significantly increase performance of expansion to Vietnam. The theoretical contribution of this study is to adopt an integrative approach based on strategy tripod theory. As practical implications, it suggests factors and strategies that IT manufacturing companies interested in expansion to Vietnam should consider. In sum, we believe this study can contribute to Korean IT manufacturing industry by suggesting key success factors and appropriate strategies for overseas expansion.

A Study on the Operational Strategy and the Performance of Internet Web Sites (인터넷 웹사이트의 운영전략과 성과에 관한 연구)

  • 김형욱;정혁남;한종범
    • Journal of Korean Society for Quality Management
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    • v.30 no.3
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    • pp.20-37
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    • 2002
  • In this paper, we studied the purpose of this paper is like that; the first one is to find the factors associated with operational strategy by variable website types classified into information-providing type, product-providing type and service- providing type by user approach purposes. The second one is to propose the successful operational strategy through analyzing the factors affecting the financial and non-financial performance of websites. A framework of research model including above factors is developed and tested statistically. The data are collected from Internet website experts of 80 Korean firms through survey. The main results of this research are as follows. First, in information-providing websites, the community factor is regarded as the most important factor But for the Improvement of the performance, not only community factor but also user interface, customization, total quality and playfulness factors should be regarded as important factors equally. Second, in product-providing websites, customization, total quality and visual design factors are regarded as important factors. But for the improvement of the performance, community and visual design factors should be regarded as important factors. Third, in service-providing websites, user interface, customization and community factors should be regarded as important factors in order to improve the performance.

Industry Structure, Technology Characteristics, Technology Marketing and Performance of Technology -Based Start-ups: With Focus on Technology Marketing Strategy (기술창업의 산업구조 기술특성 및 기술마케팅전략이 창업성과에 미치는 영향: 기술마케팅 전략 유형 조절변수)

  • Han, Sang-Seol
    • Journal of Distribution Science
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    • v.14 no.2
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    • pp.93-101
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    • 2016
  • Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

A Study on the Cultural Concept and Methodology of the Place Marketing Strategy (장소마케팅 전략의 문화적 개념과 방법론에 관한 고찰)

  • Lee Mu-Yong
    • Journal of the Korean Geographical Society
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    • v.41 no.1 s.112
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    • pp.39-57
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    • 2006
  • Place marketing strategy is an research or policy field of cultural politics on which various meanings, discourses and practices are deployed, contested and negotiated surrounding the development or destruction of urban cultures. So it is needed to correct and concrete understanding about the cultural significations of place marketing strategy. In that sense, this study aims to establish the concept and methodology of place marketing strategy as urban culture development strategy. At first, the theory of cultural politics of space and cultural political approach to the place marketing strategy are reviewed. And then, basic concept of place marketing strategy and the process of place marketing strategy are established. Finally, with drawing the cultual political factors(named SAUNE factors), the methodology of place marketing strategy is systematized.