• Title/Summary/Keyword: Strategy Factors

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An Empirical Study to Support Intellectual Property Strategy Planning in Firms : The Use of Intellectual Property Roadmap (지식재산 전략유형별 R&D 특성분석과 지식재산로드맵 활용방안)

  • Cho, Chanwoo;Lee, Sungjoo
    • Journal of Korean Institute of Industrial Engineers
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    • v.41 no.6
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    • pp.559-571
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    • 2015
  • To strengthen competences, most of firms have co-operated with external partners. This increases the possibility of unexpected conflicts between firms due to the intellectual property litigation. A suitable intellectual property strategy for firms has to be developed to settle this issue. This study aims to analyze an utilization of intellectual property strategy in firms, and tries to suggest a concept of IP roadmap to support intellectual property strategy planning aligned with technology planning process. For the purposes, we derive five types of intellectual property strategy of firms using Korea Innovation Survey. Then, we explore significant affecting factors using a decision-tree and conduct in-depth analysis for them. Lastly, we suggest a concept of IP roadmap, which can be a supporting tool for developing intellectual property strategy in firms, based on analysis results.

Design Strategy and Outer Jacket Prototype Study for Sustainable Growth of Outdoor Brands (아웃도어 브랜드의 지속가능한 성장을 위한 디자인 전략과 아우터 재킷 프로토타입 연구)

  • Hyeon Jeong Ji
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.1
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    • pp.120-139
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    • 2024
  • Considering the need for a clothing product design strategy for the sustainable growth of outdoor brands, this study analyzed an outdoor consumer survey applying selected sustainable elements, reflected the results in design planning, suggested prototypes, and presented a design strategy. The consumer survey was conducted from July 19 to July 25, 2022, and 216 respondents were used for analysis. As a result of the outdoor consumer survey analysis of selected sustainable elements, the most preferred outdoor design concept involved the keywords 'zero waste' and 'transformable design' from a sustainable economic perspective. An outer jacket design was then created focusing on these two keywords and a prototype was produced. The SCD (sustainability, consumer, designer) design strategy was presented as a strategy for sustainable growth of outdoor brands, and the key factors of this strategy are as follows: (a) application of sustainable design elements, (b) reflection of consumer opinions on sustainability, (c) designers' sustainable mindset and decisions.

Analyzing Healthcare Marketing Research Trends in Korea - Focusing on marketing strategy factors and performance factors perspectives - (국내 의료서비스 마케팅 연구 동향 분석 - 마케팅 전략 요인과 성과 요인 관점으로 -)

  • Jongjin Bae;Byungtae Park
    • Korea Journal of Hospital Management
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    • v.28 no.4
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    • pp.33-46
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    • 2023
  • Purpose: This study analyzed the research published in KCI-registered journals related to healthcare marketing for the last 27 years from 1995 to 2022 to identify academic research trends, the specificity of the healthcare field and to suggest future research directions. Methodology: A total of 213 articles were selected for this study, and a descriptive analysis of the period and journals was conducted, as well as the analysis of research topics and keywords from the perspective of marketing strategy factors and performance factors. Findings: A total of 213 articles related to healthcare marketing have been published in the last 27 years. The descriptive analysis showed a steady quantitative increase, but the STP field showed a decreasing trend, and many papers were mainly published in the Korean Journal of Hospital Management. According to the analysis of research topics and keywords, STP field will be hard to become an active research topic in the future, and even in the 7P field, only Product, People, and Process can be researched according to medical law regulations, and other factors such as PX & WOM, CRM, and the Internet fields are expected to be research topics. Implications: Through the analysis of research trends over the past 27 years, we were able to identify the specificity of the healthcare marketing field in Korea and suggest future research directions based on this.

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Factors Influencing Organizational Commitment and Job Satisfaction of Nurses (간호사의 직무만족과 조직몰입에 영향을 미치는 요인)

  • An, Hye-Gyung;Kang, In-Soon
    • Journal of Korean Academy of Nursing Administration
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    • v.12 no.4
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    • pp.604-614
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    • 2006
  • Purpose: This study was to identify factors that influence the organizational commitment and job satisfaction of nurses. Method: The data were collected from 1st, August until 7th, August, 2005. The subjects were 238 nurses from a general hospital in Busan. Data were analyzed with descriptive statistics, t-test, one-way ANOVA, Pearson correlation coefficient, and stepwise multiple regression using SPSS program. Result: The organizational commitment and job satisfaction was significant positive correlations with flexibility, satisfaction, competence factors and significant negative correlations with empathy factors and centralization factor. The most powerful predictors of Nurses's organizational commitment and job satisfaction was managerial strategy of organizational characteristics. And, satisfaction factors of professional self-concept, affiliative-dominant culture and conservative- dominant culture and innovative-dominant culture were powerful predictor factors. The Other powerful predictors of nurses's job satisfaction were satisfaction factors of professional Self-concept, communication and centralization factor of organizational characteristics, affiliative-dominant culture and conservative-dominant culture, professional image factor of nurse image. Conclusion: This study revealed that important factors for nurses's organizational commitment and job satisfaction. Consequently, the manager should be make effective managerial strategy and encourage that nurse have more satisfy to professional self-concept. And the manager make constant efforts to create an affiliative culture in hospital.

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A Study of ERP Construction Strategies by System Factors: Based on Case Studies of Korea and China Firms (ERP 시스템적 요인에 따른 성공적인 구축전략에 관한 연구: 한.중 기업 중심으로)

  • Jin, Chang-Hai;Kwon, Young-Jik;Cui, Jun;Lee, Sang-Hoon;Kim, Su-Yeon
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.3
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    • pp.69-81
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    • 2012
  • In this paper we analyze ERP systems performance by ERP system factors in two Korea firms and two China firms and propose strategies for successful ERP systems construction. To achieve these goals we conduct a literature review in ERP success factors and implementation strategy and then conduct an empirical analysis focus on three ERP system factors, Ease of Use, Flexibility, and Utilizability of ERP systems, and comparability analysis between Korea and China firms by ERP system factors. Based on these results, we present practical guidelines to construct ERP systems successfully by three ERP system factors in this research.

A Study on Development Strategy of Korean Hidden Champion Firm Utilizing the SWOT/AHP Technique (SWOT/AHP 기법을 이용한 한국형 히든챔피언 기업의 발전전략에 관한 연구)

  • Chung, Youn-Kyaei;Lee, Sang-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.3
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    • pp.97-111
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    • 2013
  • This study reviews preceding research for detailed factors to establish development strategies for Korean Hidden Champion firms and classifies strategy factors into internal ones and external ones through specialists' opinions to draw strengths, weaknesses, opportunities and threats of each factor. It also sets hierarchical model to draw up a survey, distributes the survey to groups of specialists and enterprises respectively and then examines consistency ratio. Fifty-four copies of survey whose reliability on responses is secured through examining the consistency ratio are evaluated with their relative importance in factors by using SWOT/AHP technique and their order of priority is determined. Based on their results, development strategies for Korean Hidden Champion firms are established. SWOT/AHP analyses results show that external factors are with the opportunity of industry growth and the threat of intensified competition and market uncertainty and internal factors are with the strength in order of technological competence, construction competence in customer relation and marketing competence. The weakness in the lack of funds, lack of brand awareness in order. This result suggests that external environments of enterprises that more emphasis should be put on the industry growth and aggressive strategies cannot help but be adopted even in a global competition getting fiercer every day are seen more important. Then, it also seems to be thought that the technological competence including R&D and specialization, construction competence in customer relation and marketing competence should internally chosen for strategies to support strategies. The order of priority in development strategies for Korean Hidden Champion firms is drawn as; (i) aggressive S/O strategy which utilizes opportunities by taking advantage of strengths, (ii) W/O strategy which utilizes opportunities by supplementing weaknesses, (iii) diversified S/T strategy which utilizes strengths to make up for threats and (iv) defensive W/T strategy which supplements weaknesses to overcome threats.

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The Knowledge Management of NPOs and the Critical Success Factors for Interorganizational Knowledge Management among NPOs (비영리조직의 지식경영 현황 및 비영리조직간 지식경영 핵심성공요인)

  • Cho, Dai-yon;Kwon, Hyun-jung
    • Knowledge Management Research
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    • v.9 no.2
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    • pp.35-61
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    • 2008
  • The demands for knowledge in the rapid social change and the competitive environment are being increased day by day. As to reflect the demands, much scholarly and practical work has been done on the topics of Knowledge Management (KM). However, the study of KM in nonprofit organizations (NPOs) is insufficient. This study, while discussing the nature of NPOs, which have the different purposes of existence and characteristics from for-profit organizations, has the purpose of finding out the special strategy for KM in NPOs. Through understanding the characteristics and the status of NPOs, this study suggests that that the interorganizational KM is the method to lead successful KM in NPOs. And the critical success factors (CSFs) are presented in the three major factors, such as the systematical, the interorganizational and internal consideration factor for organization. This not only provides the successful KM strategy of NPOs but also enlarges the understandings about interorganizational KM.

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A Study on Counter strategy of mobile communication enterprise and Customer satisfaction for Introduction Plan of Number Portability (번호이동성제도의 도입에 따른 이동통신업자의 대응전략과 고객서비스만족에 관한 연구)

  • Jung Kyung-Hee;Cho Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.31-37
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    • 2004
  • This study analyzes strategy and main contents between each business market by mobile phone Number Portability. And, grasps what each mobile company customer satisfaction factors is effected on mobile phone Number Portability and estimates relative importance about the factors and understand counter strategies by these factors. Therefore, purpose of this study investigate weather the mobile phone Number Portability can specific function to promote competition in mobile Number Portability and present proper policy introduction direction examining factors to succeed

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An Analysis of Structural Relationship among the Self-Regulated Learning Strategy, Attitude toward Science, Scientific Self-Efficacy, and Science Core Competency in Middle School Students (중학생의 자기조절학습 전략, 과학에 대한 태도, 과학적 자기효능감과 과학 핵심역량의 구조적 관계 분석)

  • Ki Rak Park
    • Journal of the Korean Society of Earth Science Education
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    • v.16 no.3
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    • pp.351-362
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    • 2023
  • This study aimed to identify structural relationships among variables by examining the direct and indirect effects of cognitive factors such as self-regulated learning strategy and definitional factors such as attitude toward science and scientific self-efficacy on science core competency in middle school students. To this end, the researcher examined the causal relationships among the variables using data from 438 students in all grades at S middle school in a metropolitan city. The results showed that middle school students' self-regulated learning strategy, attitude toward science, and scientific self-efficacy had a direct effect on science core competency, and that self-regulated learning strategy had a direct effect on attitude toward science and scientific self-efficacy. In addition, middle school students' self-regulated learning strategy had an indirect effect on science core competency through attitude toward science and scientific self-efficacy. Therefore, it is necessary to educate students from a comprehensive perspective that considers cognitive factors such as self-regulated learning strategy and defining factors such as attitude toward science and scientific self-efficacy in order to foster science core competency in middle school students.

Factors Influencing the Market Diffusion and Marketing Strategy of WCDMA Service (국내 WCDMA 서비스의 시장확산과 마케팅전략 영향요인)

  • Kim Moon-Koo;Park Jong-Hyun;Nam Changi
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.8B
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    • pp.569-580
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    • 2005
  • In case of one of the next generation mobile telecommunication; WCDMA service, the relevant market growth is delayed by market uncertainty, lack of effective demands, rapid evolution of technology, non-existence of business strategy, lack of distinction with competitive services and killer applications. In this study we intended to analyze the influence factors of market diffusion and marketing strategy of WCDMA. For doing so, we obtained both promotion and hindrance factors for diffusing the market of WCDMA through expert survey. Also we acquired such categories as factor for adoption, willingness to pay, killer application, preferred terminal and pronising customer, which becomes the reason ifluencing on the decision of WCDMA service marketing strategy. On the basis of such results, this paper suggests the direction of deployment for marketing focusing on the strategies as customer, price, sewice, terminal provision, and positioning of WCDMA.