• 마케팅과학연구
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• 제3권
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• pp.235-251
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• 1999

This research deals with the basic ideas and implementation used for developing competitive advantage in the market they serve. The market to which a company belongs is continuously evolving, not static. Therefore, the company is required to adopt a suitable strategy in the market it serves. Marketing strategy establishment requires continual adjustment in the strategy content and redirection in organizational actions to address emerging market problems and opportunities. Much of the strategic implementation is characterized by firefights aimed at solving emerging, unforeseen problems. The concept of strategy was originally introduced to provide companies with a rational means of coping with environmental changes. An old Oriental proverb said that "knowing myself and then understanding others is the best way to success". In line with the proverb, the starting point of marketing strategy establishment for the competitive advantage is to understand the activities of a company wholly. After analyzing the scope of its activities, a company has to understand the market structure, to review competitive environments, to formulate the base of the competitive strategy and to adopt differentiation strategies for obtaining the competitive advantage.

• 한국병원경영학회지
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• 제4권1호
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• pp.147-170
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• 1999

This study was performed to assess the financial performance of medical institutions and examine the affecting factors in Taegu metropolitan and Kyungpook province. The major results are as follows ; The liability to total assets was significantly different according to the ownership type of medical institution. It was the highest in the case of juridical person having a special status. The total assets turnover and value added to total assets were significantly different according to the type of medical institution, period of establishment, and ownership type of medical institution. They were higher in the tertiary medical institution, in private hospital and university hospital, and they were increased with establishment period of medical institution. The growth rate of patient revenues were significantly different according to the type of medical institution, period of establishment, and the growth rate of adjusted inpatient days were significantly different by period of establishment. The return on assets and net profit to gross revenues were the highest in private hospital. Private hospital went into the black, but other hospitals went into the red figures. According to the multiple regression analysis for the net profit to gross revenues, ownership type, period of establishment, and management strategy of medical institution were significant It was higher in private hospital and medical institution with prospector management strategy, and it was increased with establishment period of medical institution. In multiple logistic regression analysis for the status of financial performance in medical institution, period of establishment, management strategy of medical institution were significant It was better in medical institution with prospector management strategy and longer period of establishment.

• KIEE International Transactions on Power Engineering
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• 제4A권1호
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• pp.11-17
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• 2004

It becomes difficult and high in cost to construct new ducts and/or tunnels for power cables in domestic areas. This paper presents possible strategy of an HTS distribution cables for distributing electric power in local areas as niche marketing. Reflected were its important distinction such as system configuration, rationale, establishment of strategy and considerably high economical efficiency compared with present underground cables. In this paper, applicable important items by using HTS distribution cables in water pumping powerhouse and distribution substation as example objective regions were reviewed. Based on this, the following items on distribution HTS system are examined. (I)A review of constructing a model system to introduce high temperature superconducting distribution cables to objective areas is presented. (2)The strategy to capture HTS distribution cable in water pumping powerhouse and distribution substation as niche marketing regions were reviewed. (3)In concrete, system configuration, rationale, establishment of strategy and considerably high economical efficiency are reviewed between existing cable and HTS one.

• Strategy21
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• 통권33호
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• pp.148-177
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• 2014

The regional security and stability in Northeast Asia has become more complicated because of a sudden establishment of China's Air Defense Identification Zone (ADIZ) on 23 November 2013. One dimensional conflicts on the territorial sovereignty over the islands between the regional States has developed into the two dimensional conflicts like maritime delimitations among the States concerned since they have all ratified the 1982 United Nations Convention on the Law of the Sea which adopts the 200 nautical mile Exclusive Economic Zone regime. Moreover, due to the notion of the outer limit of the continental shelf, the conflicts have developed into three dimensional ones in order to acquire more natural resources even in the seabed. To make matters worse, such three dimensional conflicts have expanded to the airspace as well. The paper will analyze what implications the sudden declaration of China's ADIZ have for the regional security in Northeast Asia from the perspectives of public international law. To this end, the paper 1) starts with the debates on the legal nature of the ADIZ, 2) identifies the Chinese government's political motives for the establishment of the ADIZ over the East China Sea, 3) assesses the responses of the regional States and the USA to the China's establishment of the ADIZ, and then 4) discuss what implications the overlapped ADIZ of the three key States in the region have for the regional security and stability.

• 디지털융복합연구
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• 제18권11호
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• pp.195-205
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• 2020

전세계적으로 인터넷사용이 보편화 되면서 디지털마케팅이 광고매체로서 커다란 비중을 가지게되었다. 적은 비용으로 효과가 큰 디지털마케팅 도구로는 웹사이트, 눈, 블로그, 검색광고, 온라인 배너, 메일링, 유트브 등이 있으며 이는 전세계의 대부분 기업들이 이들중 하나 이상을 디지털마케팅에 활용하고 있디. 이러한 환경에서 하나 이상의 해외 법인을 가지고 있는 글로벌 기업들은 디지털 마케팅 추진전략수립 및 이행방법에 대해 많은 관심을 갖게되었다. 그러나 디지털 마케팅의 필요성과 추진전략에 대한 연구는 다수가 이루어지고 있으나 실제 적용할 수 있는 구체적인 이행방법 모델에 대한 연구는 전무한 상황이다. 따라서, 본연구에서는 글로벌 중소기업에 적합한 디지털 마케팅을 정의하고 추진전략수립 모델 및 구체적인실행방안을 제시하고자 한다. 이를 통해 범용적인 중소기업 글로벌 디지털 마케팅전략 수립방안에 기여하고자 한다.

• Spatial Information Research
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• 제17권1호
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• pp.131-144
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• 2009

최근 국내의 많은 지방자치단체에서는 정보통신 기술과 도시개발 기술을 융합하여 유비쿼터스 도시(U-City)를 건설하려고 하며, 세계적으로도 많은 도시들이 도시의 경쟁력 강화와 도시민의 삶의 질 향상을 위해 U-City를 개발하기 위해 노력하고 있다. 이러한 시대적 흐름에 따라 각 지방자치단체와 사업 시행자는 최적의 U-City를 구축하기 위하여 많은 방법론을 개발하고 있으며, 기존의 도시개발 방식과 정보화 구축 방식을 연계시키는 등 다양한 개발 절차를 모색하고 있다. 가장 많이 사용되고 있는 방안으로는 도시개발 계획 당시에 개발 될 도시의 정보화 전략계획(ISP)을 수립하는 것이다. 다양한 도시의 환경과 구축기간, 예산, 정보화 기술 등 여러 변수들이 있어 동일한 방법으로 모든 경우에 대한 구축 방안을 수립하기는 어렵다. 따라서 도시 비전과 전략, 서비스와 요소기술의 선정 등에 대한 방안이 필요하게 되었다. 본 논문에서는 U-City를 위한 비전, 전략 수립모형을 만들고 이를 구축할 수 있는 방안으로 하향식 그리고 상향식 접근방법을 제시한다. 또한 U-City를 건설하기 위한 일반적인 추진방법론에 대해서 분석하고 이러한 방법론 안에서 도시 비전 수립을 위하여 두 개의 접근방법을 구성하는 방안에 대하여 논한다.

• 산업경영시스템학회지
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• 제47권3호
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• pp.163-173
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• 2024

This study aims to establish an online shopping mall marketing strategy based on big data analysis methods. The customer cluster analysis method was utilized to analyze customer purchase patterns and segment them into customer groups with similar characteristics. Data was collected from orders placed over one year in 2023 at 'Jeonbuk Saengsaeng Market', the official online shopping mall for agricultural, fish, and livestock products of Jeonbuk Special Self-Governing Province. K-means clustering was conducted by creating variables such as 'TotalPrice' and 'ElapsedDays' for analysis. The study identified four customer groups, and their main characteristics. Furthermore, regions corresponding to customer groups were analyzed using pivot tables. This facilitated the proposal of a marketing strategy tailored to each group's characteristics and the establishment of an efficient online shopping mall marketing strategy. This study is significant as it departs from the traditional reliance on the intuition of the person in charge to operate a shopping mall, instead establishing a shopping mall marketing strategy through objective and scientific big data analysis. The implementation of the marketing strategy outlined in this study is expected to enhance customer satisfaction and boost sales.

• Journal of Ecology and Environment
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• 제41권8호
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• pp.202-212
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• 2017

Background: To reveal establishment strategy of Sparganium erectum, we tried to find realized niche of adults through field survey and effects of water level on the establishment process through mesocosm experiments. Results: In the field survey, the height and coverage of community living in deeper water were greater than those of community living in shallow water. There was no statistically significant difference (p > 0.05) in the means of water and soil properties between the two communities. In mesocosm experiments, we found no correlation between water levels and germination rates, but S. erectum seedlings have characteristics of post germination seedling buoyancy when S. erectum seeds germinated in inundation conditions. Shoot height, total leaf length, and survival rates of sinking seedlings in shallow water levels at -5, 0, and 5 cm were higher than those in deeper water levels at 10 and 20 cm. Floating seedlings established in water levels of 3 and 6 cm only. The seedlings could live up to 6 weeks in floating state but died if they were unable to establish. Conclusions: The water level around adult S. erectum communities in the field were different from the water level at which S. erectum seedlings can survive in the mesocosm experiments. The findings provided not only understanding of S. erectum habitat characteristics but also evidence to connect historical links between the early seedlings stage and adult habitat conditions. We suggested the logical establishment strategy of S. erectum based on the data.

• 통상정보연구
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• 제10권3호
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• pp.391-406
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• 2008

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

• 융합보안논문지
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• 제16권4호
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• pp.53-61
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• 2016

많은 국가들은 사이버위협으로 인한 피해를 사전에 예방하고, 사고 발생 시 그 피해를 최소화하기 위해 국가차원의 사이버보안 전략을 수립하여 이행하고 있다. 그러나 국가 사이버보안 전략은 해당 국가가 처한 환경과 필요에 따라 그 수준과 범위에 있어 상당한 편차를 보이고 있다. 어느 한 곳의 취약점은 전 세계적인 문제로 이어질 수 있다는 점에서 국가 사이버보안 전략 수립을 지원하고 개선하기 위해 국제기구를 비롯한 관련 기구, 기관에서 다양한 지침서가 개발되었다. 본 논문에서는 국가 사이버보안 전략 수립을 위해 발표된 각종 지침서를 분석하고, 주요 공통요소를 도출한 참조 모델을 제시하였다. 아울러 이를 우리나라 정책과 비교하여 미흡한 부분에 대한 보완대책을 제안하였다.