• Title/Summary/Keyword: Strategies and Elements

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The Relationship between Service Quality and Relationship Quality of Music Performances (음악 공연의 서비스 품질과 관계 품질 간의 관계)

  • Park, Myeong-Sook
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.88-97
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    • 2015
  • Consumers' interest in performance art is increasing with the advent of the 'culture era', and there is a need for marketing strategies for market base expansion and research in order to achieve this. Therefore, the aim of this study was to empirically establish the effect of service quality factors perceived by consumers during musical performances on audiences' relationship quality. Research results showed that the quality of the physical environment and of results, i.e. service quality, affected commitment and satisfaction, and quality of interaction had a significant effect on satisfaction. Moreover, commitment and satisfaction with relationship quality had a significant effect on loyalty. This study confirmed which service quality elements were considered important for audiences' commitment and satisfaction when attending musical performances, and thus suggests opportunities to understand audiences' consumer behavior and better improve their relationship quality.

A study on the Applying Landscape Planning Elements Through Urban Regeneration Cases in Local Cities (지방도시 도시재생 사례를 통해 본 경관계획 요소의 적용에 관한 연구)

  • Kim, Seongho;Shin, Byeonguk;Lee, Woonggu
    • Journal of the Korean Institute of Rural Architecture
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    • v.22 no.4
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    • pp.51-62
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    • 2020
  • Article 6 of the Landscape Act stipulates that "the Minister of Land, Infrastructure and Transport establishes a basic landscape policy plan every five years in order to create a beautiful and pleasant landscape, discover and support excellent landscapes." This is a comprehensive plan for landscape policy, a national plan that presents basic directions and strategies for the formation and continuous management of excellent national landscape. The basic landscape policy plan is a plan established every five years. It is an action plan that establishes a medium-term strategy for landscape policy and proposes specific implementation plans. Landscape-related policies are established in various fields, such as the central and local governments, and the private sector, and are based on mutual cooperation. Local cities voluntarily establish basic landscape plans, but in terms of integration, there are few cases in connection with urban regeneration. However, when the existing city establishes the basic landscape plan, the effect will be doubled if a new city is comprehensively constructed in relation to urban regeneration from the overall aspect of the city. Therefore, this study aims to provide data so that a master landscape plan can be established by analyzing and synthesizing the problems of the existing city centering on Jeonju, a representative local city.

The Marketing Strategy of K-Beauty Product to Enhance Economic Growth in South Korea

  • SEON, Suk-Hyun
    • The Journal of Industrial Distribution & Business
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    • v.13 no.8
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    • pp.9-18
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    • 2022
  • Purpose: K-beauty products industry trends, estimates and dynamics are examined in this study to discover a potential possibility for growth. There is a thorough examination of the elements that drive and impede the expansion of the K-beauty industry. This study aims to investigate marketing strategy of K beauty product to enhance economic growth in South Korea. Research design, data and methodology: This study used one of the most famous approach for analyzing the current literature which is a PRISMA (Process and Systematic Reviews and Meta-Analyses) method. This method maps out the number of records identified, the included and the excluded ones with the reasons for the exclusion. The technique clearly states the research problem and the appropriate scope. Results: The theoretical findings of prior literature indicates K-beauty companies should retain physical locations despite the trend toward online commerce, in order to guarantee that they meet the demands of different customers and enhance customer experiences to develop trust and loyalty. Conclusions: The findings of this research are of academic importance since they provide light on customer preferences for new K-beauty products. While past research has often ignored certain kinds of influencers, this study emphasized the need of considering influencers and certain product exposure strategies together, which has major academic consequences.

A Study on the Pedestrian Mall Planning and its Design in Campus Surroundings -in the Case of the Regenerated Block of Kyungchun-railroad Track- (대학과 지역사회의 연계성 강화를 위한 보행전용가로 조성방안 연구 -서울산업대학교앞 철도폐선부지를 중심으로-)

  • Yoon, Yong-Gi
    • Journal of the Korean Institute of Educational Facilities
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    • v.14 no.4
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    • pp.75-85
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    • 2007
  • The purpose of this study is to find out the characteristics of physical planning elements in the pedestrian malls when cultural events for young ages proved; the planning strategies for the regeneration of the block of Kyungchun-railroad track, which is removing planned in campus surroundings. Local Government' initiation makes possible to make improvement and give administrative and financial support which is sensitive to the existing conditions of railroad for the better living environment. Thus, this research suggests how the block of Kyungchun-railroad track, which is removing planned, as a newly organized pedestrian mall design system can cope with collaborating a board and community, which has in campus surroundings related. This study consists of following four parts; 1. six-case pedestrian mall in campus surroundings in Seoul were analyzed in terms of physical and cultural factors for young ages between university and community. 2. we focused on the analysis of correlation between the physical planning factors and the spatial requirements for cultural event when the pedestrian mall in campus surroundings is designed. The paper's significance lies in that it shows a new direction in urban renewal planning and design which has been made into a pedestrian mall plan through in support of the application to the pilot project compared with previous physical environment.

A Study on analyzing the space of Villa VPRO used datascape design strategy (데이터스케이프 설계방법을 적용한 Villa VPRO 공간분석 연구)

  • 박영경
    • Korean Institute of Interior Design Journal
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    • v.13 no.3
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    • pp.145-152
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    • 2004
  • The European architects including MVRDV, Rem Koolhaas, Van Berkel, and Zaha Hadid tend to use the their own design strategy based on the objective data. This Architectural design method leads to make new paradigm of contemporary architecture. For the purpose of the understanding a part of new architecture paradigm I will analyze the case of Villa VPRO designed by MVRDV. At the result, I can draw the following conclusions. First, through collecting and analyzing data, drawing design concept and planning the space program, they decided on the design strategies of Villa VPRO. They designed the space volume having 42.4m$\times$42.4m floors and infiltrated environmental elements to solve the problems about deep space. Second, Villa VPRO was constructed by 'creative space-making system: a series of floors much like a geological formation, the continuous floors interconnected by spatial means, the precision bombardments of snake-like holes, open elevations, the stacking spaces. Third, Villa VPRO produced the spectacle space effect the various formation of continuous floors make a lot of difference space types in this building. Also they lead to move naturally and give event space. A numbers of holes and openness make it possible to provide friendly environment with combining light and air with views of the surrounding and transparency. And using the method of stacking many types of space make the differences in height.

Prospects and Challenges of Social Media Marketing: Study of Indian Management Institutes

  • Bhandari, Ravneet Singh;Bansal, Sanjeev
    • Asian Journal of Business Environment
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    • v.8 no.4
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    • pp.5-15
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    • 2018
  • Purpose - The research aimed to reveal real decisional behavioral of management institutes in India for social media marketing usage, and analyses of empirical elements of social media consumption pattern. Research design, data, and methodology - The investigation was based around a research methodology using quantitative analysis with appropriate statistical techniques on random surveys of consumers, detailed exploratory and confirmatory factor analyses are applied to assess the empirical validity of the model and multiple regression employed using R studio edition to validate the reliability of the developed models. Results - A new conceptual framework is proposed - the management institutions decision model, providing a tool for effective and more focused decision-making strategies for developing better utilization techniques for social media. Management institutions have different requirements based upon objectives and resources available. The evidence suggests that the administrators need to be more aware of consumer indicators when targeting and designing social media marketing strategy. Conclusions - The research was based on samples and not the entire population of target consumers, providing limitations. As an inferential statistical method was chosen, the results might be susceptible to inaccuracy. The model developed from different age users, thereby providing rich perspectives into social media usage pattern.

A Study on the Spatial Presentation Strategies for Cafe as 'The Third Space' - Focused on the cafes located in regions where 'Street culture' was formed - ('제3의 공간'으로서 카페의 공간연출 전략에 관한 연구 - '길(street) 문화'가 형성된 지역을 중심으로 -)

  • Moon, Geun-Yi;Lyu, Ho-Chang
    • Korean Institute of Interior Design Journal
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    • v.22 no.5
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    • pp.68-77
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    • 2013
  • 'The Third space,' which is the concept that embraces sociological, spatial, and marketing concepts, refers to the place which is other than the home and the workplace and which is a comfortable frequented place where meditation, psychological relaxation, and social needs can be satisfied. 'The Third space' has the characteristics of comfort, openness, interactivity, playfulness, and diversity. In modern times, most of consumption spaces play the role of 'the Third space,' and the typical example is $Caf{\acute{e}}$. $Caf{\acute{e}}$ began from its origin with the characteristics of 'the Third space,' and recently it has become the complex cultural space of urban dwellers. $Caf{\acute{e}}$ as 'the Third space' has the characteristics of a healing space, communication space, personalized space, value-expressive space, culture and consumption space, nomad space. Such characteristics of $Caf{\acute{e}}$ are well represented in the cafes around the regions where 'street culture' has recently been formed. As examined through the examples, $Caf{\acute{e}}$ as 'the Third space' can be more strategically produced by establishing themes through storytelling, giving spatial identity through style creation, diversifying the sequence through complex space organization, and establishing interaction devices through experience elements.

Seismic assessment and retrofitting of Pombalino buildings by pushover analyses

  • Meireles, Helena;Bento, Rita;Cattari, Serena;Lagomarsino, Sergio
    • Earthquakes and Structures
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    • v.7 no.1
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    • pp.57-82
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    • 2014
  • The heritage value of the mixed wood-masonry 18th century Pombalino buildings of downtown Lisbon is recognized both nationally and internationally. The present paper focuses on the seismic assessment of global response and retrofitting of a typical Pombalino building by nonlinear static analyses, performed by the research software Tremuri, which is able to model 3D configurations. The structure is modelled using nonlinear beams for masonry panels, while in case of the internal walls (frontal walls) an original formulation has been developed in order to take into account their specific seismic behaviour. Floors are modelled as orthotropic membrane finite elements: this feature allows to simulate the presence of both flexible and rigid diaphragms, being the first ones more representative of the original state while the second ones of retrofitted configurations. Seismic assessment has been evaluated by applying nonlinear static procedure and comparing the performance of different configurations (by considering various retrofitting strategies). Finally, assuming a lognormal cumulative distribution, fragility curves are obtained to be representative of Pombalino buildings: the most important application of such curves is for seismic risk and loss estimation analyses.

The Study on the Reconceptualization of Homeroom Management and Classroom Management of Secondary School Teachers (중등학교 교사의 학급경영과 교실경영의 재개념화 연구)

  • LEE, Sang-Chul
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.3
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    • pp.783-790
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    • 2015
  • The purpose of this study is to reconceptualize the homeroom management and classroom management for secondary school teachers. The result of the study is as follows: First, the homeroom management that has been usually miss-presented as 'classroom management' in Korea is the concept comprizing the elements of homeroom management and those of teaching management together. Second is the re-conceptualization of classroom management. As the sub-concepts of classroom management, the homeroom (classroom) management and the teaching (classroom) management are also suggested. The classroom management is defined as 'the conduct or ability to accomplish the educational activities successfully'. Meanwhile, the homeroom (classroom) management is defined as 'the homeroom teacher's conduct or ability to successfully accomplish the educational activities for class students' and the teaching (classroom) management as 'the subject teacher's conduct or ability to successfully accomplish the educational activities for the class'. Therefore, the teachers are asked to have the ability for classroom management - that is, both the homeroom (classroom) management ability as the homeroom teachers and the teaching (classroom) management ability as the subject teachers. Based on the results, this study suggests some school policies such as the sharing of effective classroom management strategies through the change of teachers' culture and the improving of working environment for better concentration to the classroom management.

Establishing Guidelines for Implementing and Operating Makerspaces in Public Libraries (공공도서관 메이커스페이스 조성 및 운영을 위한 가이드라인 개발)

  • Chang, Yunkeum;Lee, Hye-Eun;Jeon, Kyungsun
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.1
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    • pp.337-356
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    • 2020
  • The purpose of this study is to recommend practical guidelines for developing and operating makerspaces in public libraries. Using the results of prior research, this study examines eight public library makerspaces across key elements, including space, size, staff, equipment, programs, and budget. This study finds that public library makerspaces should be built according to the library's size, budget, and purpose, and should also employ sustainable operating strategies. On that basis, this study suggests three models of guidelines for implementing and developing makerspaces in public libraries: the "craft" makerspace at the basic level, the "studio" makerspace at the intermediate level, and the "platform" makerspace at the regional level.