• Title/Summary/Keyword: Strategic response

검색결과 287건 처리시간 0.028초

B2C 트위터를 통한 고객참여행위가 기업충성도에 미치는 영향 (The Effect of Customer Participation Behavior on Brand Loyalty via B2C Microblogging)

  • 박종필
    • 한국경영과학회지
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    • 제38권1호
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    • pp.69-87
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    • 2013
  • Recently a large number of people have been using social networking and microblogging services such as Facebook and Twitter. These mediums play a pivotal communication channel in a business-to-customer (B2C) relationship. Given its importance in today's business, companies have invested in the strategic application of social network services to reach out to customers. This study provides a blueprint for mechanisms for successful execution of social network services in the context of developing an effective B2C relationship, such as customer participation behavior. The S-O-R(Stimulus-Organism-Response) framework lays out the foundation for developing our research model and provides a structured view for understanding customer participation behavior on brand loyalty. For the methodology, this study employed a mixed-method approach. Additionally, in order to provide empirical evidences, a total of 121 respondents have completed the survey. All the data were compiled and analyzed through structural equation modeling and were implemented in partial least square (PLS). To sum up, this study presented theoretical and practical implications by providing the effect of customer participation behavior on brand loyalty through B2C microblogging.

The Stock Price Response of Palm Oil Companies to Industry and Economic Fundamentals

  • ARINTOKO, Arintoko
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.99-110
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    • 2021
  • This study aims to examine empirically the industry and economic fundamental factors that affect the stock prices of the leading palm oil company in Indonesia. The dynamics of stock price are analyzed using the autoregressive distribution lag (ARDL) model both for symmetric and asymmetric effects. The data used in this study are monthly data for the period from 2008:01 to 2020:03. In the long run, the company stock price moves in line with the competitor company stock price at the current time. The palm oil price has a positive effect on the stock price. Meanwhile, inflation negatively affects the stock price in the short run. The estimated equilibrium correction coefficient indicates a reasonably quick correction of the distortion of the stock price equilibrium in monthly dynamics. However, fundamental factors have asymmetric effects, especially the response of stock price when these factors decrease rather than increase in the short run. Stock prices that are responsive to declines in fundamental performance should be of particular concern to both investors and management in their strategic decision making. The results of this study will contribute to the enrichment of literature related to stock prices from the viewpoint of economic analysis on firm-level data.

웃음요법이 군병원 요통환자의 스트레스 반응과 통증에 미치는 영향 (Effects of Laughter Therapy on Stress Response and Pain of Military Personnel with Low Back Pain in Hospital)

  • 유정아;김금순
    • 근관절건강학회지
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    • 제16권1호
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    • pp.36-45
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    • 2009
  • Purpose: This study was to determine the effects of laughter therapy on stress response and pain of military patients with low back pain. Method: The subjects in the experimental group received 3-sessions of laughter therapy on 3 consecutive days. The primary outcome measures were state anxiety, depression, blood pressure, pulse rate and pain. Result: After 3 sessions of laughter therapy, the scores of state anxiety(p=.046), depression(p=.028) and pulse rate(p=.003) were significantly lower and diastolic blood pressure(p=.038) was significantly higher in the experimental group than those in the control group. The level of pain(p=.711) was not different significantly between two groups. Conclusion: Laughter therapy could be an effective strategic intervention for military patients with low back pain to reduce the level of anxiety and depression. Further studies are needed to determine long-term effects of laughter therapy and its effects on cardiovascular system and pain.

풍력발전기술의 현황과 전망 (The Current Status and the Prospects of Wind Energy)

  • 장문석;방형준
    • 한국환경과학회지
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    • 제18권8호
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    • pp.933-940
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    • 2009
  • Recently, wind power generation is an emerging industry expanding its market rapidly thanks to the increasing need to solve the scarcity of fossil fuels and the risk of potential global warming. Wind power generation has shown to be an effective response plan to global warming, showing the most price competitiveness among the renewable energy sources by its higher efficiency. Therefore wind energy has attracted considerable attention as the industrial growth drive for the next generation. Considering Korea's high dependence of overseas energy resources, the importance of wind power is growing as the most effective alternative energy source to ensure energy security as well as becoming a key strategic industry for exports. In this study, the social and economic effects of the wind power industry is discussed and the current status and the future prospects of the wind energy market is also examined.

Consumer Response to Seller-Induced Perishability: Perceived Desirability of Products, Urge to Buy, and Purchase Acceleration

  • Byun, Sang-Eun
    • International Journal of Costume and Fashion
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    • 제11권2호
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    • pp.53-64
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    • 2011
  • The implementation of a short renewal cycle has become one of the competitive alternatives for apparel retailers to respond quickly to fast-changing consumer tastes. This strategic orientation affects consumer decision-making by inducing perishability of the store offerings. The purpose of this study was to examine the impact of perceived seller-induced perishability (as a result of a short renewal cycle) on perceived desirability of products urge to buy and purchase acceleration. The proposed model was tested in a field setting with female shoppers from two leading fast fashion retailers in the United States. This study found that perceived seller-induced perishability significantly enhances the perceived desirability of products and intensify the urge to buy while shopping which in turn accelerates purchases. In addition to perceived seller-induced perishability perceived desirability of products also contributed to intensifying the urge to buy. A number of theoretical and managerial implications were discussed and major areas of future research were suggested.

Web 상에서 공급사슬경영 시뮬레이션 시스템의 개발을 위한 전략적 접근방법 (A Strategic Approach for Global Supply Chain Management Simulation System Development over WWW)

  • 강욱
    • 산업공학
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    • 제13권3호
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    • pp.339-347
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    • 2000
  • The use of the Web-based Simulation Environment (WBSE) provides a strong influence on supply chain simulations. A virtual supply chain simulation is available to evaluate strategies for reducing response time to customers and for shrinking the finished goods inventory along its supply chain. This paper presents the basic concepts and definitions of Web-Based Global Supply Chain Management (WBGSCM) simulation system. It also discusses the advantages of supply chain simulation modules integration. A Time Synchronization Mechanism (TSM) called Phased Bucket Scheme (PBS) is introduced as an approach of the distributed simulation modules integration.

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The Effect VMD by the Department Store on Clothing Purchase Behavior

  • Ru, Sin-Young;Lee, Sun-Jae
    • 한국복식학회:학술대회논문집
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    • 한국복식학회 2003년도 International Costume Conference
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    • pp.84-84
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    • 2003
  • Rapid changes in the period has altered the changes in consumption. The concept of consumption changed from simply being supplied with goods to the one that considers values' or buying images such as services and information along with the product. Diversification or individuality of values caused demands in store differentiation for companies in industrial activities and due to such demands, a necessity of visual merchandising needed for strategic image plans has been emphasized. Therefore, an objective of this research was to clarify differences of demographical variables of clothing purchase behavior according to the response level of department store VMD and to investigate about the correlations with clothing purchase behavior to provide fundamental guidelines in establishing strategies of VMD according to consumption motivation as a new perception about life style.

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우리나라의 생물테러 대비 및 대응방안 (The Strategic Plan for Preparedness and Response to Bioterrorism in Korea)

  • 황현순
    • Journal of Preventive Medicine and Public Health
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    • 제41권4호
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    • pp.209-213
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    • 2008
  • Following the Anthrax bioterrorism attacks in the US in 2001, the Korean government established comprehensive countermeasures against bioterrorism. These measures included the government assuming management of all infectious agents that cause diseases, including smallpox, anthrax, plaque, botulism, and the causative agents of viral hemorrhagic fevers (ebola fever, marburg fever, and lassa fever) for national security. In addition, the Korean government is reinforcing the ability to prepare and respond to bioterrorism. Some of the measures being implemented include revising the laws and guidelines that apply to the use of infectious agents, the construction and operation of dual surveillance systems for bioterrorism, stockpiling and managing products necessary to respond to an emergency (smallpox vaccine, antibiotics, etc.) and vigorously training emergency room staff and heath workers to ensure they can respond appropriately. In addition, the government's measures include improved public relations, building and maintaining international cooperation, and developing new vaccines and drugs for treatments of infectious agents used to create bioweapons.

Nutritional Modulation of Resistance and Resilience to Gastrointestinal Nematode Infection - A Review

  • Walkden-Brown, Stephen W.;Kahn, Lewis P.
    • Asian-Australasian Journal of Animal Sciences
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    • 제15권6호
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    • pp.912-924
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    • 2002
  • Disease susceptibility is linked to nutritional status for a wide range of human and animal diseases. Nutritional status can influence both resistance (ability to resist the pathogen) and resilience (ability to tolerate or ameliorate the effects of the pathogen). This review focuses on the nutritional modulation of gastro-intestinal nematode infection in domestic ruminants, primarily sheep. It highlights the duality of the adverse consequences of infection on host nutritional status and the adverse consequences of poor host nutritional status on resistance to infection. Central to both phenomena is the complex, gut-based immune response to gastrointestinal nematode infection. The potential for strategic nutritional supplementation to enhance host resistance and resilience is reviewed together with recent findings on responses to increased ME supply, and long term effects on host immunity of short term protein supplementation.

택배네트워크의 운영효율성 증진을 위한 시스템 사고 (System Thinking for Increasing the Operational Efficiency of Door-to-door Delivery Network)

  • 최강화
    • 한국시스템다이내믹스연구
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    • 제12권1호
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    • pp.89-114
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    • 2011
  • With steady increase in the demand for door-to-door delivery services, courier service providers are facing a constant pressure to reduce delivery price in order to secure quantity order and to improve the efficiency and reliability for customer service. The objective of this research is to explain the structure of the door-to-door delivery including door-to-door delivery service demand, sorting capacity in the hub-terminal, and the system performance measures such as service reliability networks using causal loop diagram(CLD). Based on causal relation, this research describes a comprehensive approach to examine how capacity reliability contributes to the renewal of the firm's competences through its reciprocal relationship with travel time reliability and connectivity reliability. Also, this research suggests the policy alternatives to improve effectiveness and efficiency of door-to-door delivery network in response to increase customer satisfaction and profit maximization of the courier service providers: operational, tactical, and strategic levels.

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