• Title/Summary/Keyword: Strategic alliance

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A Strategic Alliance for e-Commerce Companies: Guidelines of Alliance Process (전자상거래 기업의 전략적 제휴에 관한 연구: 제휴과정의 가이드라인)

  • 권순범;김서형
    • The Journal of Society for e-Business Studies
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    • v.7 no.1
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    • pp.1-17
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    • 2002
  • Business environment for e-commerce companies have been rapidly changed for the last several yens and they have found out that strategic alliance as one of the important and practical means to cope with the dynamic environment. Despite the increasing number of e-commerce company's strategic alliances during last several years, there have been few studies made on strategic alliance which reflect the e-commerce company's uniqueness: dynamism, time to market, If-based business, etc. In order to reflect this uniqueness, we attempt to derive guidelines of alliance process for e-commerce companies in three aspects: 1) resource system analysis, 2) value chain analysis, and 3) If-based strategic alliance implementation and management. Finally, we propose the integrated process of strategic alliance for e-commerce companies including those proposed guidelines.

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STRATEGIC ALLIANCE IMPLEMENTATION STATUS AND IMPACT ON PROJECT PERFORMANCE

  • Bon-Gang Hwang;Young-Ki Huh
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.212-217
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    • 2009
  • Strategic alliance is a proactive management process that integrates and optimizes value-added services of each party to best achieve business objectives of all parties within the relationship. Under the current competitive global environment, strategic alliance can produce a "Win-Win" situation and thus change paradigm that has resided in the construction industry. While many studies revealed the significance of alliance relationship in the industry, its impact on project performance has rarely been analyzed. Using the data obtained from 661 construction projects in the Construction Industry Institute database (359 projects from 38 owners and 302 projects from 29 contractors), this study first diagnoses the implementation status of strategic alliance at both project and company levels. Then, its impact on project performance is quantified and discussed. The descriptive analysis performed in this study revealed that an average of 79% of owner companies and 69% of contractor companies have ever implemented strategic alliance into at least one of their projects. However, both owner and contractor companies did not always use the strategy for all or their projects. Only 33% and 30% of projects reported by owners and contractors have been completed under alliance relationship, respectively. Analyzing the alliance impact on project performance, this study also establishes that strategic alliance positively affects project performance of both owners and contractors while owners should consider and control the level of its use for their projects. Recognizing and understanding the benefits from strategic alliance will be a starting point to produce mutual success among project participants, ultimately allowing the construction industry to go forward to a sustainable industry that transfers success from one project to the other.

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A Study on the Selection for Strategic Alliance Mode and Corporation Information System (기업정보화 요인과 전략적 제휴 유형선택에 관한 연구)

  • Kim, Chi-Ho;Eom, Kwang-Yeol
    • International Commerce and Information Review
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    • v.6 no.1
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    • pp.3-23
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    • 2004
  • Since the mid-1980's, strategic alliances are dominantly hailed as an effective growth and survival strategy in the era of international market and multinational corporation. There are a number of reasons for this phenomenon. there is an increasing globalization of markets in an ever-widening band of industries, together with the development of global technologies that makes production cycles shorten and the ever-increasing demand for investment resources and information to cope with the changing environment. The purpose of this study is to investigate the determinants of corporation information system in strategic alliance mode, and to analyze the main factors which are affecting the choice of strategic alliance mode by Korean firms. This study can also contribute theoretical and practical suggestive points in relation to strategic alliance operations. However, it also has limits as an exploratory study due to lacks of prior studies and proper methodologies and so on. Accordingly, the phenomenon of international strategic alliances call for further studies on casual relationships between main factors and variables in this field.

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The Effect of CEO Experiential Attributes and Slack Resource on the Selection of Strategic Alliance Type (벤처기업 최고 경영자 경험 특성과 여유자원이 전략적 제휴 유형 선택에 미치는 영향)

  • Han, Sangyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.1
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    • pp.45-61
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    • 2022
  • Despite of the consensus on the critical role of CEO and slack resources for strategic decision making, how they affect in the selection of strategic alliance type is limited. This study investigated the effect of CEO's experiential attributes and the venture firms' slack resource on the selection of strategic alliance type. To this end, this study used multi-variate logistic regression analysis with 1,813 Korean venture firms. The findings indicated that higher education level and large firm experience of CEO positively contributed to form an explorative alliance. And these two experiential attributes has negative effects on the probability of exploitative alliance formation. On the other hand, the entrepreneurial experience has no effect on the selection of strategic alliance type. This study also investigated the effect of slack resource - available slack, recoverable slack, and potential slack-. The more venture firms have available and potential slack, the higher probability of pursuing an explorative alliance. In addition, recoverable slack of venture firms has negative effect only on the selection of explorative alliance. The results of this study are expected to contribute the literatures of strategic management and venture firms by illustrating which CEO and firm-level factors affect the selection of strategic alliance type. This study also extends recent effort to better understand the selection of strategic alliance type with upper echelons theory and slack resource. And this study suggests implications that can increase the probability of successful decision making by venture firms in selection of strategic alliance type.

The Effect of Performance Feedback on Firms' Decision to Form an International Strategic Alliance and Performance in the Korean Manufacturing Industry

  • Han, Sang-yun
    • Journal of Korea Trade
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    • v.25 no.6
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    • pp.57-77
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    • 2021
  • Purpose - International strategic alliance has been regarded as a strategic decision made by firms' managerial problems and ensure performance growth. From the perspective of the proactive behavior for changing strategies in a global market, this study aims to identify whether performance feedback influences firms' decisions to pursue strategic alliances. This study examines the effects of performance feedback on performance when firms use strategic alliances. Design/methodology - To analyze the impact of performance feedback on forming an international strategic alliance, this study adopt the concept of performance feedback to develop a research model and our hypotheses. Thus, this study used a two-stage least squares unbalanced panel data analysis with random effects. This study is based on 24,543 observations from Korean manufacturing firms from 2007 to 2016. Findings - The results show that firms pursue the formation of strategic alliances more actively, if their past financial and R&D performance are lower than their aspiration level, based on the result of performance feedback. An in split sample analysis for examining the effect of a firm's technology sophistication based on the OECD's classification, negative innovation performance discrepancy has positive effects on the probability of international alliance in high-tech and medium-high-tech industries. Financial performance also improves when a firm decides to form a strategic alliance based on the results of performance feedback. Originality/value - This research extends recent efforts to better understand the effect of performance feedback on firms' performance when they use strategic alliances. These findings suggest that the CEOs and managers of firms should consider the performance feedback perspective when deciding to pursue a strategic alliance to improve performance. In other words, the decision-makers in a firm must analyze and consider various complex variables inside and outside the firm and expand such subjects of examination to more complex and dynamic factors.

Strategic Approaches to Integrated Delivery System(IDS): Vertical Integration and Strategic Alliance (통합의료시스템(Integrated Delivery System, IDS)의 전략적 접근: 수직적 통합과 전략적 제휴)

  • Suh, Won S.
    • Korea Journal of Hospital Management
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    • no.spc
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    • pp.39-50
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    • 2016
  • This paper discusses the strategic concepts applied to integrated delivery system(IDS). IDS is rooted in vertical integration(VI) and strategic alliance(SA), but only few knows about the theoretical backbone of the IDS. The paper explains how VI and SA applies to IDS, then provides cases of IDS rooted in strategic concepts; Kaiser Permanante Model, Mayo Clinic Model, and ACO(Accountable Care Organizations). Finally the paper provides the implication of IDS on Korean healthcare delivery system.

A Study of Strategic Alliance on Negative Factors Affecting - Focused on Liner Shipping - (전략적 제휴에 부정적인 영향을 미치는 요인에 관한 연구 - 정기선사를 중심으로 -)

  • Kim, Dong-Yol
    • Journal of Korea Port Economic Association
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    • v.27 no.3
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    • pp.247-272
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    • 2011
  • Because of operating and ordering vessels over 10,000 TEU, the strategic alliance between liner shipping companies will be diversified and activated more briskly to secure cargo quantities, minimize costs, secure profits, improve service quality and manage stable business. Many of prior studies concerning strategic alliance are carried out to clarify success factors, motives or to explain how to select a good partner for success. But over 70% of strategic alliance has been resulted in failure. Because failures of strategic alliance occur much more frequently than success, negative effect factors in strategic alliance have to be measured and be adapted to changing conditions in the shipping market. To improve negative effect factors, shipping companies should make an effort to establish reliable relationships between partners and suppress claims by clearing off imprecise contract terms. And it is necessary to increase satisfaction of each individuals and minimize complexity occurred due to the exterior relationships for the successful strategic alliance.

Does Partner Volatility Have Firm Value Relevance? An Empirical Analysis of Strategic Alliances

  • Yang, Hang-Jin;Kim, Si-Hyun;Kim, Se-Won;Kang, Dal-Won
    • Journal of Korea Trade
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    • v.23 no.6
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    • pp.145-158
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    • 2019
  • Purpose - Alliance members have constantly revised market strategies over time by withdrawing membership from a current alliance, joining another alliance, or constructing a new alliance. From the perspective of the signaling effect, the purpose of this study is to analyze the impacts of partner volatility (new member, old member, and new group) on firm value. Design/methodology - To analyze the impact of partner volatility on firm value, companies in strategic alliances are classified into the three groups of new partner, existing partner, and new alliance, and the effects on company value are verified through an event study and the signaling effect analysis. Findings - This study proved that new partners and newly formed strategic alliances have higher expectation effects than old partner company groups, and have a more positive effect on the relevant firms' stock prices. In addition, the result of the study showed the same valid results as the alliance levels, and showed that investors' expectations were higher with new partners and new alliances than with old partners. Research Implications - A new perspective on the signaling effects of strategic alliances among shipping lines was presented in this study by grouping alliance types including new member, old member, and new group. The results provide useful insights for selecting partners and firm values of alliance announcement times. Originality/value - This study analyzed partner volatility on relevant companies' stock prices from the perspective of investors from the global shipping conference reorganization in 2017. Strategic alliances were classified into the three categories of new partner, old partner, and new alliance, and the effects on firm value were verified.

A Study on the Strategic Alliance of Domestic Internet Businesses (국내 인터넷 비즈니스의 전략적 제휴의 특성)

  • Choi, Moo-Jin;Ha, Il-Hak
    • Asia pacific journal of information systems
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    • v.13 no.3
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    • pp.41-62
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    • 2003
  • This study investigated the current status and characteristics of strategic alliances attempted by domestic internet businesses. Specifically, this study surveyed competitive environmental characteristics of partner companies involved, alliance period, types of partner companies, motives of alliances, types of alliances, success and failure factors and satisfaction toward the alliances. Major findings were: first, alliances between portal companies and content producers; portal companies and internet services; e-commercial sites and internet services were the most frequent partnerships engaged. Second, the most important motive for and type of the strategic alliance were: 'the commercialization and marketing of new product' and 'joint distribution and marketing agreement' respectively. Third, the most important factor for the successful alliance was 'a close examination of partners' core business value and competence'; and the factor most hindering the successful alliance was 'a discrepancy on capabilities of partners' core personnel. Finally types of internet business were significantly related to perceived satisfaction toward strategic alliance.

A Case Study on Technology Transfer of Aircraft Industry by Strategic Alliance (국제 기업간 전략적 제휴에 의한 항공기산업의 기술이전 사례연구)

  • Ann, Young-Su
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.14 no.4
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    • pp.48-59
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    • 2006
  • This Study focused on the process of technology transfer for the aircraft development program by the strategic alliance. Especially, this study showed how the learning firms absorb new technology from the foreign leading company. This case study concludes that teachability, asset specificity, relation capital with partner, information sharing system in organization and knowledge base are key factors for absorbing the new technology from the technology leading partner.

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