• 디자인학연구
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• 제19권5호
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• pp.233-242
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• 2006

이 연구의 목적은 수용자의 반응을 통해 광고텍스트의 커뮤니케이션 실효성을 규명하는 데 있다. 이를 위해 KT&G TV광고를 사례로 질적인 접근을 했다. 또한 연구대상 광고 수용자의 특성과 세부적인 연구방법을 논의하고 집단 심층면담과 개별 심층면담을 통해 작성된 의미기술문과 출현주제를 광역주제로 통합하고 이를 차원화한 다음 애매한 광고 텍스트의 해독 코드, 수용자의 텍스트에 대한 반응 등을 분석했다. 연구결과, 연구대상 광고텍스트의 해독에 있어 수용자들은 (1) 언어 (2) 시각 (3) 기술 (4) 수사 등의 다양한 해독 코드와 (1) 언어 (2) 거시 (3) 스키마 (4) 비언어 (5) 사회-문화 등의 복합적 수용요인을 비판적으로 활용하고 있음을 알 수 있었다. 광고 수용자들은 인지, 판단, 감정, 행동 차원에서 상이한 해독 전략을 활용하고 있었는데, 전략적 애매성은 인지적 차원에서 그 실효성이 가장 크게 나타나고 수용자의 인지, 감정, 행동의 모든 단계에 걸쳐 효과를 발휘하기에는 한계를 가진 것으로 나타났다. 마지막으로, 질적인 방법에 치중한 본 실증연구의 한계는 보다 심층적인 계량적-질적 연구를 통해 보완되어야 함을 제언했다.

• 한국의료질향상학회지
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• 제22권2호
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• pp.75-90
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• 2016

Objectives: This study measures the level of cognition of employee's patient safety culture and evaluates the current level through comparing the results to external levels. Ultimately it is performed to construct a strategic improvement plan through the basic database for patient's safety culture. Methods: A questionnaire survey of self reporting type was carried out using structured questionnaire of the patient's safety culture for employees currently employed in a hospital. Total responders was 1,129 and a response rate was 54.6%. The survey results were calculated with a percent positive response, and the current level was evaluated by comparing with the survey results of a hospital (2009 and 2014) and the survey result of The Agency for Healthcare Research and Quality(2014). Results: Sub-dimension of high percent positive response for each area were 'teamwork within hospital units' (80%), 'feedback & communication about error' (73%) and 'supervisor/manager expectations & actions promoting safety' (67%). Meanwhile, 'teamwork across hospital units' (31%), 'hospital management support for patient safety' (29%), 'staffing' (27%) and 'non-punitive response to error' (17%) were relatively low percent positive response. Compared to the survey results of AHRQ (2014) for each area, 'teamwork within hospital units' (80%), 'feedback & communication about error' (73%), 'frequency of event reporting' (66%) were at the top 50% percentile level and the remaining sub-dimensions showed a very low level in the lower 10% percentile area. Conclusion: In order to establish a system for patient safety culture within the hospital and evaluate the effect on this, it is necessary to periodically evaluate the patient's safety culture and establish regulations on hospital safety culture to comply with this.

• Strategy21
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• 통권32호
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• pp.123-159
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• 2013

The purpose of this research paper is to re-valuate the factors that affected the Royal Navy's rearmament and preparation for war by conducting analysis on the discussion held in the Britain on the strategic priorities and Navy's coping measures adopted during the interwar period. After the end of the WWI, each of the military arms of the Britain faced significant difficulty in securing budget and increasing their military power all throughout the interwar period, and the Navy was not an exception. The WWII that got started on September 1939 was the turning point in which this difficulty led to full-fledged crisis. Immensely many criticisms followed after the war and problems were identified when it comes to the Royal Navy's performance during the war. This type of effort to identify problem led to the attempt to analyze whether Royal Navy's preparation for war and rearmament policy during interwar period were adequate, and to identify the root causes of failure. Existing studies sought to find the root cause of failed rearmament from external factors such as the deterioration of the Britain itself or pressure from the Treasury Department to cut the budget for national defense, or sought to detect problems from the development of wrong strategies by the Navy. However, Royal Navy's failed preparation for the war during interwar period is not the result of one or two separate factors. Instead, it resulted due to the diverse factors and situations that the Britain was facing at the time, and due to intricate and complex interaction of these factors. Meanwhile, this research paper focused on the context characterized by 'strategic selection and setting up of priorities' among the various factors to conduct analysis on the Navy's rearmament by linking it with the discussion held at the time on setting up strategic priorities, and sought to demonstrate that the Navy Department's inadequate counter-measures developed during this process waned Royal Navy's position. After the end of WWI, each of the military arms continued to compete for the limited resources and budget all throughout the interwar period, and this type of competition amidst the situation in which the economic situation of Britain was still unstable, made prioritization when it comes to the allocation of resources and setting up of the priorities when it comes to the military power build-up, inevitable. Amidst this situation, the RAF was able to secure resources first and foremost, encouraged by the conviction of some politicians who were affected by the 'theory of aerial threat' and who believed that curtailing potential attack with the Air Force would be means to secure national security at comparatively lower cost. In response, Navy successfully defended the need for the existence of Navy despite the advancement of the aerial power, by emphasizing that the Britain's livelihood depends on trade and on the maintenance of maritime traffic. Despite this counter-measuring logic, however, Navy's role was still limited to the defense of overseas territory and to the fleet run-off instead of sea traffic route production when it comes to the specific power build-up plan, and did not understand the situation in which financial and economic factors gained greater importance when it comes to the setting up of strategic priorities. As a result, Navy's plan to build its powers was met with continual resistance of the Treasury Department, and lost the opportunity to re-gain the status of 'senior service' that it had enjoyed in the past during the competition for strategic prioritization. Given that the strategic and economic situation that Korea faces today is not very different from that of the Britain during the interwar period, our Navy too should leverage the lessons learned from the Royal Navy to make the effort to secure viable position when it comes to the setting of priorities in case of national defense strategy by presenting the basis on why maritime coping should be prioritized among the numerous other threats, and by developing the measures for securing the powers needed effectively amidst the limited resources.

• 한국사회정책
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• 제23권1호
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• pp.1-23
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• 2016

이 글에서는 박근혜 정부가 적극적으로 추진해온 노동시장 구조개혁을 둘러싼 노동정치의 국면에서 한국노총과 민주노총이 보여온 정책대안과 활동전략을 중심으로 우리 노조운동의 전략적 역량을 검토하며 비판적으로 평가하고 있다. 정부 주도의 노동시장유연화 정책이 계획대로 성사된 것은 아니지만, 노동계가 그들이 바라는 고용안정성을 강화하는 진보적인 노동개혁을 관철시키는'파워의 역설'을 이뤄내지 못하였을 뿐 아니라 정부의 개혁정책에 대해 전략적 역량을 제대로 발휘하지 못하였다. 특히, 양노총은 조합원대중의 결집된 동원(조직연대자원)과 시민사회 친노동정치 세력과의 광범한 연대(연결망자원), 우호적 지지여론의 확보-강화(담론자원), 그리고 활동체계 조직자원 등의 효능적 집행(인프라자원)을 이뤄낼 수 있는 전략적 역량을 제대로 행사하지 못해온 것으로 평가된다. 노동시장 구조개혁을 둘러싼 노동정치에 있어 행사되는 노조운동의 전략적 역량에는 대중적 담론의 형성과 확산이 무엇보다 중요하다. 왜냐하면, 제한된 운동자원과 불리한 권력지형의 제약에 놓여 있는 노조운동으로서는 조직 안의 대중적 결집과 강력한 동원을 이뤄냄과 동시에 조직 밖의 시민사회로부터 대중적 지지와 동참을 이끌어낼 수 있는가의 여부가 그들의 정치적 협상력이나 사회적 영향력을 더욱 중요하게 좌우하기 때문이다. 노동개혁을 둘러싼 노동정치의 국면에서 노조운동으로서는 조직안팎에 대한 프레밍 조정 총화 학습의 전략적 능력을 효과적으로 행사하는 것이 더욱 중요해진다. 최근의 노동개혁국면에서 우리 노조운동은 보유한 자원을 제대로 가동-활용치 못하고 타성적 방식으로 저항운동을 전개함으로써 스스로 조직 안팎의 대중으로부터 운동적 효능감을 잃어가고 있는 것에 대해 깊은 성찰이 요구된다. 또한, 노동시장의 진보적 개혁을 도모함에 있어 정 경 언의 보수 권력연합 앞에서 분열된 조직노동과 야당 및 시민사회의 각개적 대응이 무기력할 수 밖에 없는 만큼, 친노동 세력과 집단들간에 유기적 연대-공조 네트워크를 만들어내는 것이 필요하다.

• Nutrition Research and Practice
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• 제16권1호
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• pp.14-32
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• 2022

BACKGROUND/OBJECTIVES: Peroxisome proliferator-activated receptor-gamma co-activator-1α (PGC-1α) has a central role in regulating muscle differentiation and mitochondrial metabolism. PGC-1α stimulates muscle growth and muscle fiber remodeling, concomitantly regulating lactate and lipid metabolism and promoting oxidative metabolism. Gynostemma pentaphyllum (Thumb.) has been widely employed as a traditional herbal medicine and possesses antioxidant, anti-obesity, anti-inflammatory, hypolipemic, hypoglycemic, and anticancer properties. We investigated whether G. pentaphyllum extract (GPE) and its active compound, gypenoside L (GL), affect muscle differentiation and mitochondrial metabolism via activation of the PGC-1α pathway in murine C2C12 myoblast cells. MATERIALS/METHODS: C2C12 cells were treated with GPE and GL, and quantitative reverse transcription polymerase chain reaction and western blot were used to analyze the mRNA and protein expression levels. Myh1 was determined using immunocytochemistry. Mitochondrial reactive oxygen species generation was measured using the 2'7'-dichlorofluorescein diacetate assay. RESULTS: GPE and GL promoted the differentiation of myoblasts into myotubes and elevated mRNA and protein expression levels of Myh1 (type IIx). GPE and GL also significantly increased the mRNA expression levels of the PGC-1α gene (Ppargc1a), lactate metabolism-regulatory genes (Esrra and Mct1), adipocyte-browning gene fibronectin type III domain-containing 5 gene (Fndc5), glycogen synthase gene (Gys), and lipid metabolism gene carnitine palmitoyltransferase 1b gene (Cpt1b). Moreover, GPE and GL induced the phosphorylation of AMP-activated protein kinase, p38, sirtuin1, and deacetylated PGC-1α. We also observed that treatment with GPE and GL significantly stimulated the expression of genes associated with the anti-oxidative stress response, such as Ucp2, Ucp3, Nrf2, and Sod2. CONCLUSIONS: The results indicated that GPE and GL enhance exercise performance by promoting myotube differentiation and mitochondrial metabolism through the upregulation of PGC-1α in C2C12 skeletal muscle.

• Strategy21
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• 통권40호
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• pp.82-114
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• 2016

The purpose of this article is to analyze the progress of North Korea's SLBM threat, and to assess the technological capacity and threat level of its SLBMs. Currently, North Korea has approximately 1000 ballistic missiles, such as the SCUD, Musudan, and Nodong, in stock. This article pays close attention to the background and strategical implication behind North Korea's obsession with developing SLBMs despite possessing sufficient means to launch provocations with its current arsenal of ground based ballistic missiles and conventional weapons. Based on the abovementioned analysis, this article will recommend possible response directions for the ROK Armed Forces to North Korea's SLBM threat. It is highly difficult to detect SLBMs due to its stealthy nature, as it is launched underwater after covert infiltration. North Korea's SLBM is considered a game changer in that even one SLBM can significantly change the strategic balance of North East Asia. North Korea's SLBM test launch in August has made a 500km flight, landing 80km inside the JADIZ (Japan Air Defense Identification Zone), and as such, it is assessed that North Korea already possesses underwater ejection and cold launch capabilities. The most realistic response to North Korea's imminent SLBM threat is bolstering anti-submarine capabilities. ROK Armed Forces need to upgrade its underwater kill-chain by modernizing and introducing new airborne anti-submarine assets and nuclear-powered submarines, among many options. Moreover, we should integrate SM-3 missiles with the Aegis Combat system that possess strong detection capabilities and flexibility, thereby establishing a sea-based Ballistic Missle Defense (BMD) system centered around the Aegis Combat System, as sea-based ballistic missile threats are best countered out in the seas. Finally, the capabilities gap that could arise as a result of budgetary concerns and timing of fielding new assets should be filled by establishing firm ROK-US-Japan combined defense posture.

• 한국진공학회지
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• 제18권3호
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• pp.221-228
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• 2009

본 논문의 목적은 진공증착법을 이용한 $\beta$-PVDF($\beta$-Polyvinylidene fluoride) 유기 박막의 제조와 제조된 유기 박막의 초음파 응답 특성을 연구하는데 있다. 진공 증착은 증발원 온도 $270^{\circ}C$, 인가 전계 142.4kV/cm, 진공도 $2.0{\times}10^{-5}Torr$에서 실시하였다. 기판온도의 증가에 따라서 결정화도는 47%에서 67.8%로 증가함을 알 수 있었다. 초음파 응답특성에서 거리를 1cm에서 100cm로 변화시켰을 경우, 출력전압은 0.615V에서 0.4V로 감소하였다.

• Journal of Public Diplomacy
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• 제3권2호
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• pp.1-34
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• 2023

본 연구는 예고 없이 발생하는 초국가적 위기에 정부가 어떻게 전략적으로 대응하고 커뮤니케이션 할 것인지 공공외교 측면에서 주목하고, 이를 위해 PR 분야에서 발달한 위기커뮤니케이션 연구를 토대로 공공외교 위기커뮤니케이션모델을 개발하고자 하였다. 연구방법으로는 PR 에서 중요한 분야인 위기커뮤니케이션의 대표이론들을 살펴보고 이를 토대로 공공외교 위기커뮤니케이션 모델 개발, 사례연구를 통하여 공공외교 위기 발생시 어떻게 대응전략을 수립하고 이를 커뮤니케이션 해야 할 지 제언하였다. 그 결과 공공외교 학문 및 실무에 활용할 수 있는 공공외교 위기커뮤니케이션 모델(Public Diplomacy Crisis Communication Model, PDCCM)을 개발하였다. 이 모델은 공공외교 위기커뮤니케이션의 중요한 원칙으로 신속성, 개방성, 일관성, 진정성을 제시하고, 실행 내용으로 상시 소셜리스닝과 소셜모니터링을 통한 위기의 탐지, 위기에 전략적으로 대응하기 위해서 센스메이킹을 활용한 상황분석 및 위기대응목표설정, 네트워킹과 메시징을 통하여 상황에 맞는 위기대응전략과 이미지회복전략을 활용하는 것을 골자로 하고 있다.

• 한국경영과학회지
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• 제38권1호
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• pp.69-87
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• 2013

Recently a large number of people have been using social networking and microblogging services such as Facebook and Twitter. These mediums play a pivotal communication channel in a business-to-customer (B2C) relationship. Given its importance in today's business, companies have invested in the strategic application of social network services to reach out to customers. This study provides a blueprint for mechanisms for successful execution of social network services in the context of developing an effective B2C relationship, such as customer participation behavior. The S-O-R(Stimulus-Organism-Response) framework lays out the foundation for developing our research model and provides a structured view for understanding customer participation behavior on brand loyalty. For the methodology, this study employed a mixed-method approach. Additionally, in order to provide empirical evidences, a total of 121 respondents have completed the survey. All the data were compiled and analyzed through structural equation modeling and were implemented in partial least square (PLS). To sum up, this study presented theoretical and practical implications by providing the effect of customer participation behavior on brand loyalty through B2C microblogging.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.99-110
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• 2021

This study aims to examine empirically the industry and economic fundamental factors that affect the stock prices of the leading palm oil company in Indonesia. The dynamics of stock price are analyzed using the autoregressive distribution lag (ARDL) model both for symmetric and asymmetric effects. The data used in this study are monthly data for the period from 2008:01 to 2020:03. In the long run, the company stock price moves in line with the competitor company stock price at the current time. The palm oil price has a positive effect on the stock price. Meanwhile, inflation negatively affects the stock price in the short run. The estimated equilibrium correction coefficient indicates a reasonably quick correction of the distortion of the stock price equilibrium in monthly dynamics. However, fundamental factors have asymmetric effects, especially the response of stock price when these factors decrease rather than increase in the short run. Stock prices that are responsive to declines in fundamental performance should be of particular concern to both investors and management in their strategic decision making. The results of this study will contribute to the enrichment of literature related to stock prices from the viewpoint of economic analysis on firm-level data.